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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike WMNS Roshe Run HYP Women Casual Shoes in orange navy Z61l9742 online without sale tax,Mad Wax Flip Flops Black - Men's Shoes,2016 Nike Air Max Womens High Heels in Red/White On Great Sale T15n1613 Hot Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap Nike Air Max Plus Tn Leather Women's Running Shoes White,Asics Tiger Gel Lyte Runner Running Shoes Black - Men's Shoes,adidas Originals Rod Laver Super 24K Gold Leaf Women White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Wmns Air Max Thea Mid Women Black,Adidas Crazy Explosive Primeknit Boost Basketball Shoes Red/Scarlet - Men's Shoes,Nike SB Zoom Stefan Janoski Premium HT Women Brown,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Classic-fit THOM BROWNE 5.5Cm Prince Of Wales Wool - Grey Men's Ties - 98FX927,New Balance Visaro Pro SG Football Boots Galaxy - Men's Shoes,Cool NIKE Air Max 90 Ultra Essential Mesh - White / Grey / Red men's Sneakers - 88KF452,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Dirt Cheap LARUSMIANI 30Mm Suede - Light Brown men's Belts - 30EI732,883 Police Game Trainers White - Men's Shoes,Economical KTZ Embroidered Canvas Pilot Jacket - Black / Red Men's Casual Jackets - 74IN421,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, New Balance Mrl247 Sport Mens Midnight Black,French Connection Mens Slim Fit Jeans Ind02 Indigo Rinse,Jordan Retro 7 Sneaker+ Snapback Mens Basketball Accessories Black/University Red U7w3273 Online Sa,, “This is something entirely new.” For Bare Feet NBA Jump Key Socks Mens Basketball Accessories Houston Rockets Graphite N2e7139 Great,Ringspun Mens Apollo Super Skinny Fit Jeans With Rips Black,New Era NFL Sideline Sport Knit Mens Football Accessories Indianapolis Colts Multi O42i7876 Online,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, French Connection Costa Flip Flops White/Black - Men's Shoes,Original Penguin Mens Long Sleeve Crew Neck Sweater Rain Heather,Adidas Ace 15.1 SG Leather Football Boots Black/Matte Silver/White - Men's Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Originals stan smith White Balck A54d9671,Mens Adidas SUPERSTAR METAL Sliver U38b1444,Edwin ED80 Slim Tapered Fit Jeans Black P53u6235,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ralph Lauren Almer Flip-Flops Blue/Red J99w1427,Adidas Tubular Y3 Shoes All Balck H56a5327,Ralph Lauren Hanford Leather Trainers White X73t9366,, they can make up for low utilization with a decent weekend. Nike Air Jordan 4 Mens Retro White Gray Blue Shoes T69c9448,Barbour International Lockseam Jacket Navy Z56a2140,Nike Air Jordan 11 Mens Snakeskin Black Red Shoes K43u8754,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 1 87 Mens Black White Yellow N29p2209,Paul Smith Red Ear Double Layer Stripe Knit Jumper Indigo Blue/Ecru X65a1134,Nike Air Max 90 Hyperfuse PRM Mens Army Green G94d6491, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Dunk High Top Mens Pink Red Blue K15u7927,Polo Ralph Lauren Seasonal Classic Swim Shorts Yellow A39y1523,Nike Free 3.0 V4 Mens Black Gym Red Wolf Grey Shoes T58u6135,. Plumer said The VOID is also considering franchise locations, Nike Roshe Run Slip on Mens Sky White Shoes B68t5129,adidas Originals Classic Trefoil Hoodie Navy Blue R93x4708,Vans Authentic Lite Brazil FIFA World Cup Spain Team Shoe U50h6613,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas Adizero Creator Derrick Rose 1.0 Basketball Shoes White Red L85b8044 order online,Wholesale/Retail Adidas 11Nova TRX IC Men Indoor Football Cleats With Bright Blue White High Energy,Adidas Bounce Titan 2016 Mens Shoes Black Gold Q93m4039 order online,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK Asics Gel Kinsei 4 Men Shoes Silver Grey X78l7619 Loved Around,Adidas Porsche Design Bounce V Running Shoes Black Gold M20s6921 online store,Nike Air Max 2016 Men'ss Grey/Black/Yellow Running Shoes For sale A7u3039 Shop For The Best,, and the entertainment giant made an investment in the company. Nike Air Max Tailwind 6 Running Shoes For Men in Black On Sale R4j6882 Good,Adidas Originals ZX700 Retro Men Running Shoes in dark green white red K74k4217 Fashion Cheap,Nike Zoom Soldier VII Basketball shoes for Men White Black Red G44t6511 Factory Outlet,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max Thea Grey Blue Shoes,Air Jordans 7 Basketball Shoes Black Grey Purple Varsity Red For Men Online Shop X97b3145 Clearance,Nike Air Max 2015 Black Blue Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Jacqueline De Yong Womens Mint Top Night Sky,Nike Zoom Soldier VII Basketball shoes for Men White Black Red G44t6511 Factory Outlet,Nike Air Max 1 87 Womens Blue O28v3401, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Nike Air Max Thea Womens Red White C1d8863,Cheap Air Jordan 5 White Purple Black Men's Basketball Shoes,Nike Dunk High Top Womens All Orange White H6w6660,, we’ve chosen to develop something different than a Nike Roshe Run Flyknit Womens Pink Blue Dark Shoes U4w9121,Nike Air Jordan 11 Black White Shoes,Discount Sale 2015 Spring Latest Nike Air Jordan 6 Flower Womens Shoes White Blue Pink Purple Sneakers Outlet In the UK online,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount Sale Nike Air Jordan IV 4 Retro Glowing Womens Shoes On Sale White Grey In the UK online,Nike Air Max 90 Premium EM Green Shoes,Discount Sale Sale 47MRPLCQ Women Fitflop Yoko Pink Folded Flower Slippers In the UK online,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. 2016 New Arrival Women Adidas Marathon TR 13 Flyknit Running Shoes ping blue For Sale IN UK K53i4201,Nike Air Max 90 Black White Blu Shoes,Wmns Nike Air Max Tailwind +5 Running Shoes For Women Gray Blue T14l7005 online without sale tax,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Nike Dunk Low Heels in Red/White Online Z80x7793 For Sale,Nike Air Max 1 87 Dark Blue Red Shoes,adidas Originals Stan Smith Women Blue,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Wmns Internationalist Women Yellow,Nike Cortez Nylon White Red Shoes,2016 Nike Air Jordan 9 High Heels For Lady in White Black Online F55v2458 Outlet Online shop,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Charms ONEPIECE Camouflage Cotton Blend - Green Camo Men's Jumpsuits - 66WU236,Nike Dunk High Top Blue Grey Bryant Shoes,Comfortable DSQUARED2 50Mm Belted Leather - Black Men's Boots - 58XN684,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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