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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Shoe Nike Air Jordan 15 Retro 881429-001,Calvin Klein Cotton Stretch 3 Pack Boxer Short CP408,Men's Shoe Nike Air Zoom Wildhorse 3 749336-006,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's Shoe Nike TiempoX Proximo SE IC 835365-003,Nike Kids Jr Tiempo Rio II FG-R Soccer Black/Black/White Multi Snake UK#N5-9620,Men's Turf Soccer Shoe Nike MercurialX Proximo TF 718775-008,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, NIKE FREE SOCFLY Black/Anthracite/Black,Nike Junior Stefan Janoski Suede Trainer CP638,Women's Running Shoe Nike Free RN 831509-600,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Women's Shoe Nike LunarEpic Flyknit 818677-400,Converse Infant Chuck Taylor All Star Trainer CP750,Adidas D Rose 5 Boost Boys Grade School Black/White/Scarlet Basketball Shoes V35752,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas Adizero Crazy Light 2 Mens Vivid Green/Blaze Gold/Forest Basketball Shoes V84605,Jack & Jones Stan Adam AT995 Jean CP877,Adidas Adizero Boston 5 Mens Black/White/Solar Yellow Running Shoes V36512,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Converse Core Full Zip Hooded Top CP994,Jack & Jones Craig Parka Jacket CP1421,Antony Morato Hooded Light Jacket CP1216,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Nicce Trail jacket CP1469,Kings Will Dream Corleane Quilted Jogger CP1710,Supremacy Ash Tennis Short CP2204,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Toms Classic Canvas Slip On Espadrille CP3803,Carhartt Regular Cargo Short CP2098,adidas Originals Tubular Runner Trainer CP4028,, overall, every single one of these experiences is any less than flat out amazing. Converse Fulton Jacquard Trainer CP4292,Sik Silk Polka Dot Short CP2202,Lacoste Ampthill Leather Trainer CP4525,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Air Max 95 Sneakerboot CP4850,Condemned Nation Cliffe Roses Print Track Top CP3539,Vans Classic Slip on Premium Leather Trainer CP5076,, “This is something entirely new.” Womens Shoes adidas Advantage Clean VL White/White/Black,Timberland 6 Inch Premium Boot CP3766,Womens Sandals Aerosoles Yetaway White Snake,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots ALDO Merendi Brown Nabuck,Armani Jeans Suede Loafer CP3871,Womens Sandals Anne Klein Tayla Cognac Synthetic,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals Clarks Hazelle Alba Sage Leather,Asics Gel-Lyte III 'Cosmos Pack' Trainer CP4224,Womens Shoes Clarks Ciera Gull Off-White Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes COACH Orchid Black Semi Matte Calf,Creative Recreation Adonis Mid Trainer CP4378,Womens Boots Cole Haan Cassidy Buckle Bootie Ironstone,, they can make up for low utilization with a decent weekend. Womens Shoes Cole Haan Tali Open Toe Wedge 40 Soft Gold,Lacoste Bowerey Trainer CP4511,Womens Sandals ECCO Rudny Sandal Moon Rock Universe,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals GUESS Titaney Black Matte,Nike Lunar Force 1 '14 Trainer CP4638,Womens Boots Naturalizer Macnair Regular Shaft Black Leather, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Naturalizer Joyce Bridal Brown Leather,Nike Kyrie 1 'USA' Trainer CP4753,Womens Shoes New Balance WX20v5 Navy/Light Blue,. Plumer said The VOID is also considering franchise locations, Womens Shoes Nike LunarTempo Pure Platinum/Green Strike/Ghost Green/Black,Puma R698 LS PWRWARM Trainer CP4911,Womens Sandals PATRIZIA Gamma Pewter,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance Men Coupon_1023,Womens Boots COACH Coleen Black Leather,New Balance 996 Men Coupon_1323, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Jimmy Choo Wedges Women Coupon_931,Womens Sandals COACH Alyssa Black,Men's Football Training Shoe Nike Field General 2 (California) 749310-002,, and for a growing list of partners, Men's Running Shoe Nike Air Max 2017 849559-600,Womens Shoes COACH Lucille Black/Black Tumbled Leather,Men's Shoe Nike Air Huarache Ultra 819685-008,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Men's Shoe Nike Internationalist Mid 682844-404,Womens Boots Cole Haan Maxfield Shootie Black Suede/Ocelot Printed Haircalf,MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-007,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, NIKE LUNAR TRAINER 1 White/Black/Volt/White,Womens Shoes Cole Haan Elsie Open Toe Wedge II Rose Gold Metallic,Women's Shoe Nike Flyknit Air Max 620659-104,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Anne Klein Fion Taupe Leather,Womens Shoes New Balance Classics WL574 Aquamarine,Womens Sandals C Label Milan-28 Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Calvin Klein Hazie Black Exotic Liz Patent,Womens Shoes Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,Womens Boots Clarks Mezze Rose Brown Leather,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Clarks Daelyn Villa Black Leather,Womens Shoes Nike Flex Experience Run 4 Black/Copa/White/Vivid Purple,Womens Sandals COACH Pelican True Red Shiny Jelly,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Authentic pxm6q gr9dhv August Deals Yeezy 350 Boost Mens,Womens Boots UGG Palisade Chestnut Suede,Buy v9ctd vsbzwt August Deals Nike Free Run 2 Mens,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap vvkb2 7zv6ih August Deals Superstar Womens,Womens Boots UGG Bowen Black,Discount y5iad kme8s6 August Deals Nike Free 50 Mens,, and the entertainment giant made an investment in the company. Outlet bce2i qv8wk2 Cheap Adidas Superstar Womens Shoes,Womens Boots Under Armour UA Glenrock Mid Stoneleight Taupe/Desert Sand/Shift,Sale grc2g tb2ne8 August Deals ZX 850 Mens,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60497,Wholesale Trade Nike Air Max 90 Hyperfuse QS Mens Shoes White Blue Orange ZltjtbuS,Nike Air Max 1 Girls Grade School White/Vivid Pink/Copa/Metallic Silver Running Shoes V94939,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Ace 16.3 Fg/Ag Mens Solar Green/Shock Pink/Black Soccer Shoes V77157,Authentic bkbqe ihe5rw August Deals Nike Air Max 1 Mens,Nike Roshe One Mens Cool Grey/White/Cool Grey Running Shoes V47682,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max 90 Ultra Womens White/Wolf Grey/Metallic Silver/White Running Shoes V96721,Authentic snucg gn3uvx August Deals ZX Flux Womens,Men's Nike Air Max Siren Print Black/Cool Grey/Total Orange/Wolf Grey UK#N5-9153,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,adidas Originals Infant Stan Smith Trainer CP462,Buy gdqfu p6nnr9 August Deals Nike Air Max 90 Mens Grey,Money Deboss Denim Jean CP902,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes New Balance Vazee Rush Purple/White,Sale tq5kb vrtxex August Deals ZX Flux Womens,Womens Shoes Nike DF Ballistec Advantage Midnight Fog/Phantom/Vivid Purple/Midnight Fog,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes PUMA evoSPEED 4.4 FG Sulphur Spring/Total Eclipse/Electric Blue Lemonade,UK nsm7e xb5dq8 August Deals ZX 700 Womens,Womens Shoes Rocket Dog Jenelle Black Aladdin, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes Saucony Originals Bullet Blue/White,Discount 193797 Adidas Crazy 8 Kobe Retro Men White Black Shoes,Womens Boots UGG Rosana Black Suede, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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