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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics Blue White Blue Volleyball Shoes Gel Rocket 7 Powder Indigo Within The Higher,Prana Kennet FullZip Hoodie Men's 64562,Asics Light Grey Shaw Runner Trainers Function,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Curry 2 Kids Shoes Haight St,Patagonia Performance Straight Fit Denim Pant Men's 64730,Men Asics Stability Running Shoes Colour Gt-2000 4 Tiger Royal Silver White,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Ralph Lauren Black Pony Careers Neon Big,Prana Saxton Pant Men's 64885,Adidas UK Shop - Adidas V Jog Shoes (Grey) for Kids,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Adidas UK Shop - Adidas ID Stadium Zip Up Hoodie (Blue) for Men,RVCA Block Plate Crew Sweater Men's 65740,WS374 Nike Zoom KD5 Gray Kevin Durant Basketball Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max Goaterra Men Casual Shoes Deep Burgundy Deep Burgundy Deep Burgundy,Billabong All Day Heather Board Short Men's 66921,Nike Air Zoom Terra Kiger 3 Men Running Shoes Cargo Khaki Deep Royal Blue Voltage Green,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Reef Rover Mid LS Shoe Men's 70212,Vasque Breeze 2.0 GTX Hiking Boot Men's 69678,Under Armour SpeedForm Fortis Running Shoe Men's 70649,, “This is something entirely new.” Saucony Grid 9000 Shoe Men's 70961,Frye Alaska Lace Up Boot Men's 69882,Adidas Top Ten High Retro Men Basketball Shoes Teal/Run White FL98M,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Flightposite Exposed Retro Men Basketball Shoes Diffused Jade/Green Mist-Wolf Grey-Black MX,Trask Fiske Shoes Men's 70099,Air Jordan Future Men Lifestyle Shoes Black/Black-White SS38J,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men Get Comfortable New Style Ralph Lauren Leisure Breathable White Collar Stripe Polo,Hoka One One Constant Running Shoe Men's 70646,Men Get Comfortable Greatest Adidas Bounce Titan 9466 Black Green Running Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men Comfortable Nike Air Max 2015 Kpu All Blue Running Shoes,Frye Russel Venetian Shoe Men's 70773,Men Shop Authentic New Style Salomon Speedcross 3Rd Iii Third Black White Running Shoes,, they can make up for low utilization with a decent weekend. MENS NIKE LEBRON Websites SOLDIER 11 UNIVERSITY Factory RED BASEBALL discounts SHOES,Asics Gold GelSaga Shoe Men's 70953,Nike Air Jordan Retro 12 Hydro Black Metallic Gold Star Mens Massage Slippers Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Air Max 95 Obsidian Black Blue Mens Running Shoes 609048 407,Teva Omnium Leather Water Shoe Men's 71132,Nike Free Flyknit 4. 0 Deep Grey Blue Mens Running Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Magista Obra FG Poison Black Rough Green Hyper Crimson ACC Mens football boots Soccer shoes,Glerups Boot Slipper 71292,Nike Zoom Kobe Icon Red Gold Black Mens Basketball Sports Shoes Sneakers,. Plumer said The VOID is also considering franchise locations, Mens Nike Ai Max Terra Ninety White Blue Shoe Online Without Sale Tax,Air Jordan 1 Retro Low Retro Men Basketball Shoes Gym Red/Game Royal-Metallic Gold NA36E,Mens Nike Air Jordan 5 Iv Retro Fur Black Blue Orange Shoe Official Website,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, * White Purple Adidas Men Mid Roundhouse,Nike Air Zoom Pegasus 33 Blue Black Green White Mens Running Shoes 831356 413,Authentic Reebok Club C 85 Ice Trainers Men 2729-5503,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheapest Grenson Stanley Brogues Men 9802-6126,Nike Hypervenom Phantom 2 Premium FG orange black Mens football boots Soccer shoes,Authentic Adidas Originals Los Angeles TrainersMen 1764-3369,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Sperry TopSider Bahama 2Eye Shoe Men's 70056,Mens Nike Air Max 90 Blue Blue Shoe Official,Nike Air Zoom Structure 19 Running Shoe Men's 70567,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Zoom Terra Kiger 3 Trail Running Shoe Men's 71002,Mens Nike Air Max 90 Hyperfuse Prm Coffee Yellow Shoe Wholesale Online,Air Jordan Flight 45 High Men Basketball Shoes Cool Grey/Atomic Orange-Wolf Grey XS81I,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Zoom HyperRev Men Basketball Shoes Gym Red/Metallic Silver-Light Crimson UB88D,Mens Nike Air Max 90 Yellow Chocolate Grey Red Running Shoe Buy Online,Nike Toki Low TXT Premium Men Lifestyle Shoes Anthracite/Anthracite-Flat Opal-White IN49Q,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Salomon S Lab Red Blue Shoe Wholesale,Mens Nike Zoom Kobe Ix 9 Elite Blue Green Shoe Save Off 50%,On Sale - Converse Botas Women Ct As Goma De Chelsea 553265C Rot H99m6700,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Low-cost direct - Converse All Star-Ox Women Ros,Mens Nike Zoom Lebron Xi 11 Black White Shoe Happy Shopping,* Adidas Women Black Gray Gold Big Tongue Shoes Women,, and the entertainment giant made an investment in the company. * Women Black White Pink Air Max Tn,Toggi Canyon Riding/Country Boots - Wide (Women's) - Chocolate Brown Succinct Online Store,Asics Women Gel-Kinsei 6 Titanium Light Grey Mint Cushioning Running Shoes Colour,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas UK Shop - Adidas Floral Bikini Top (Red) for Women,On Sale - Converse Star Player Ox Women Us 9.5 Gray Skate Shoe E2b3548,Nike Air Max 95 Ultra Womens Lifestyle Shoes White Emerald Green Cool Grey Court Purple, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Freschezza Confortevole Women,UK - All Star Chuck Taylor Converse Hi Tops (Womens - Size 3.5) W52a3912,Discount PUMA Women Basket Deep Summer Metallic Black,, like all retail operators, Nike Roshe Run Women Running Shoes Pink Glow/Atomic Mango-Summit White-Volt XC08N,Low-cost direct - Converse Pl Lp Pro Leather Low Top White Women Casual Shoes Sneakers 555931C D88u,Women Find Perfect New Adidas Attitude Unisex White Red Running Shoes, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Asics Gel Lyte V Dust Pack H5D2L 9090 Womens Mens Running Shoes Sneakers,Hot Sale - Swarovski Element Converse-Turquoise Low Top Chuck Taylor All Star Women'S 8 Z74p9051,Nike Air Max 2016 Purple Smoke Orange Violet Rain QS PRM Womens Running Shoes 806772 500,, they can make up for low Nike Free TR Fit 3 Breathe Sport Turq White Volt Ice Blue Womens Running Shoes 579968 300,* Adidas Ladies Dark Blue White Kite Summer Breathable Wat Women,Womens Nike Air Jordan 13 Xiii Retro Grey White Shoe Fast Delivery, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overZamberlan Nuvolao NW Walking Boots (Men's) - Waxed Mustard Quality Primacy High Quality,* Black Air Max 95 Women Greenyellow,Adidas Originals - Comfort ZX Flux Slip On Trainer : Refined Sale,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Wiley X RX Insert for Talon/Patriot/Spear Convenient Halloween,* Nike Air Max White Orange Navy Blue Shoes Women,Sebago Drake WP Boots (Men's) - Black In Help Holiday Deals, could generate over half a million dollars a week, and easily finance new titles. Nike - Preferential Flight Squad Trainer : Bright colors Big Sale,Asics Gel-Equation 8 Blue Mint Running Shoes Womens,Sebago Docksides Shoe (Men's) - Dark Brown Nubuck personality large discount,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Helly Hansen HH Dry Mens Stripe Crew - Black () Welcomed Sale,Asics Training Shoes Gel-Fit Vida Black Mint Womens,On Sale - Converse As Ox Vi Tie-Dye Lo Tops Size Uk 5/Eur 37.5 Y34u6416, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, UK - Converse 8.5 Silver New L55g4322,Asics Women Trail Running Shoes Gel-Venture 5 Pink Aluminum Colour Phlox Sport,Low-cost direct - Converse All Star Pink Uk Size 5 W72q6373,, we’ve chosen to develop something different than a Hot Sale - Nwob Converse Jack Purcell Hi Top Signature Navy Ox Ct 70 11.5 P96k4833,Adidas UK Shop - Adidas Edge Lux Shoes (Pink) for Women,* Adidas Men White Red Black 2013 Xiii Predator Lz Trx Fg Soccer,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Air Max Bw Brown Men,Adidas UK Shop - Adidas Supernova Three-Quarter Tights (Green) for Women,* Black White Gray For Mens Air Max Skyline,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. * Men Gray Black Purple Air Max 90 UK,Nike Air Max 1 Ultra Moire Womens Lifestyle Shoes Brigade Blue Squadron Blue Pure Platinum Brigade B,* Red White Adidas Originals Unisex Campus Ii Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Get Discount Tommy Hilfiger Harlow Lace Up Plimsolls Men 9633-9716,Nike Free 4.0 Flyknit Womens Running Shoes Copa Blue Lagoon Grand Purple Black,60% off Sale For Hudson London Pierre Leather Smart Loafers Men 8825-4356,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, 2012 Short Sleeve Ralph Lauren Navy Blue Nyc Team Usa In,Alta Qualit,Asics Training Shoes Gel-Craze Tr 3 Black Lime Mens,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men Asics Stability Running Shoes Colour Onyx Gel-Kayano 22 Tiger Silver Charcoal,Ufficiale Converse Converse black 'hi top' trainers-Women Outlet Online,Ralph Lauren Short Careers Ocean Challenge Mrlshort99,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Adidas UK Shop - Adidas ZX Flux 5/8 Trail Shoes (Black) for Men,Nike Women Air AF1 Ultra Force ESS White,Adidas UK Shop - Adidas Warriors Away Replica Tee (Blue) for Men, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas UK Shop - Adidas Techfit Fitted Tee (Blue) for Men,Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes Canyon Grey/Canyon Grey TF55W,Nike Lebron Xii Low Men Basketball Shoes Hyper Cobalt Light Crimson Metallic Silver,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Air Zoom Structure 18 Men Running Shoes Ghost Green Blue Lagoon Game Royal Black,Nike Dart 10 Women Running Shoes Black/Volt Force-Ice Blue-Metallice Silver OA19I,Incantevole Adidas Skateboarding Seeley-Black/Burgundy/Gum-Men Le Vendite Online,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Nike Men Air Force 1 Mid '07 Blue,Women Comfortable Ralph Lauren White Pony Short Sleeved Polo,Vans Men California Sk8-Hi Decon Leather White,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Ibex Gallatin Cargo Pant Men's 64875,Women Buy Comfortable New New Balance 574 Black Yellow Running Shoes,Hurley Phantom Block Party Cryptik Board Short Men's 66857, will Patagonia Guidewater II Short Men's 674,Women Choose Cheap Latest Series Nike Flyknit Racer Unisex Black Red Running Shoes,Ariat Easy Street Boot Men's 69562, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer DC Skateboarding Lynx M Shoe Men's 70260,Asics Gel 4 IV Respector Crystal Blue H6E3L 4040 Womens Mens Running Shoes Sneakers,New Balance 574 Weekend Expedition Shoe Men's 70810,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Air Jordan 1 Mid Retro Men Basketball Shoes White/White-Cool Grey EQ20P,Nike Air Huarache Run Ultra Trainers Triple White Mens Womens Running Shoes 819685 101,Nike Zoom HyperRev Men Basketball Shoes Black/Metallic Silver-Dark Grey-Wolf Grey QV89C,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Gazelle 2 Men Retro Shoes Black/Black-Metallic Silver AU35F,Nike Air Max 2016 Copa Black Blue Lagoon Womens Running Shoes 806772 400,Nike Zoom Wildhorse Men Running Shoes Brave Blue/Gamma Blue-Laser Orange CT80D,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Shop Cheap Popular Ralph Lauren Navy White Big Pony Polo,Nike Air Presto Purple Pink White Black Womens Running Shoes Trainers Sneakers 631754 068,Men Super Quality Asics Bait X Gel Saga Blue White Running Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men Buy Comfortable New Arrivals New Quality Puma 697 Netty All Gray Running Shoes,Nike Free TR Fit 3 Breathe Sport Turq White Volt Ice Blue Womens Running Shoes 579968 300,Nike Air Force 1 Low Travis Scott - AQ4211 100, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Air Max 90 Essential White Black Red Mens Running Shoes 599521 100,Nike Wmns Air Max 1 Ultra Moire CH White/Yellow Womens Running Shoes 724978 001,Nike Hypervenom Phantom 2 Premium TF Wolf Grey Total Orange 747484 080 Mens football boots Soccer shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Wmns Air Max 90 Essential Black Dark Grey Red Mens Running Shoes 616730 020,Womens Nike Air Jordan 5 V Retro Black Grey Shoe Save 40%-70%,Mens Nike Air Jordan 1 I Green Shoe Fashion Cheap,.”

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Andal introduced the company’s Mens Nike Air Jordan Iv 4 White Shoe Fast Delivery,* Purple White Adidas Ladies Mid Forum Shoes Rabatter,Mens Nike Air Max 90 Hyperfuse Prm White Silver Shoe Stockists,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mens Nike Air Max Glowing Red Shoe Store Wholesale,North Face,Mens Nike Air Presto 5.0 Black White Shoe For Sale,.

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