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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Adidas Originals Gazelle Indoor Trainer Midnight Blue I82d7263,Nike Free OG Breathe iD Royalblue Yellow Shoes,Nike Air Force 1 High Mens Grey White S3n3510,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike Air Jordan 13 Mens Grain Leather Blue White Grey Shoes C10n4281,Nike Free 4.0 V3 Anthracite Black Shoes,Nike Air Max 2016 Mens Black Green Yellow V64h8346,, China, open to the public. Nike Air Max 90 Mens White Grey Dark Blue Green A37e9492,Nike Roshe Run 2015 Suede Waterproof Black Fluorescent Yellow Silver Shoes,Nike Air Max 90 PREM TAPE Mens New Grey Red K95s6361,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Nike Cortez Oxford Cloth Men Shoes Green White A90p8383,Nike Roshe Run NM Suede Blue White Shoes,Nike Dunk SB Low Cut Mens Black Grey Blue A46q3959,, Pure Imagination, Nike Free Run 3 Mens Wolf Grey Reflective Silver Shoes B45l7249,Nike Roshe Run Junior Army Green Yellow Shoes,Nike Roshe Run Slip On Mens Suede Promo Red White Blue Shoes W11x8520,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Vans Authentic Lite PlayBoys Superme Mid Unisex Red Shoe X55s6727,Adidas Superstar Shoes Factory Store,Vans Classic Slip On Picasso Series Mid Unisex SHOE N76p1429,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Discount Sale 2015 For Sale Air Penny Hardaway 5 V Mens Shoes Discount Grey Black Pueple In the UK online,Adidas Yeezy 350 Boost V2 Sneakers Discount Outlet,Discount Sale 2015 Newest Nike Free Flyknit 5.0 Rainbow Mens Running Trainers Shoes Deals Blue Orange In the UK online,, says the global location-based VR entertainment market will more than double in 2018, Discount Sale 2015 On Sale Nike Air Jordan 1 Mens Shoes Cheap White Blue Yellow In the UK online,Nike Air Max 90 Mid Daily Updated,Discount Sale Air Max 90 Mens Shoes Cheap On Sale Lightgrey White In the UK online,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Discount Sale Buy Cheap Nike Kobe 9 High 2015 All Star Black Gold Green Mens Shoes In the UK online,Nike Air Max Flair Shoes Fashion Boutiques Online,Discount Sale Discount New Design Air Max 2013 Trainer 1.3 Mens Shoes White Red In the UK online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount Sale Men's Nike Zoom Hardaway Rookie LWP Shoes in 27827 In the UK online,Nike Air VaporMax Shoes Personal Stylist Online,Discount Sale Nike Air Jordan 6 VI Retro Mens Shoes Black Red In the UK online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount Sale Nike Air Max 90 Hyperfuse PRM Mens Shoes Light Blue In the UK online,Nike Aptare Competitive Price,Discount Sale Nike Air Max TN I Mens Shoes white skyblue In the UK online,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Adidas Bounce Men Leather Running Shoes Black Red P49l8730,Nike SB Paul Rodriguez 9 Elite Authentic Online,Air Jordans 11 Basketball Shoes Black White Brown For Men On Hot Sale S21r2021 store online,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, UK Asics Onitsuka Tiger Mexico 66 Yellow On Red Black Shoes G17n2979 Official authorization,100% Genuine DSQUARED2 Wool Gabardine With Skirt Panel - Navy Men's Pants - 69BV781,Best Price New Balance 574 WL574RCB Red White Yellow On Sale X50u2882 Loved Around,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Roshe Two Leather PRM Free Return,Best price THOM BROWNE Sanded Leather Oxford Ankle - Washed Black Men's Boots - 96SM697,2017 Latest PEAK PERFORMANCE G Timrod Nylon Golf - Navy men's Polos - 31TT592,, “This is something entirely new.” Authentic SALVATORE FERRAGAMO Giotto Leather Chelsea - Black Men's Boots - 46AB970,Big Discount HAIDER ACKERMANN The Truth Embroidered Linen Jacket - Navy men's Casual Jackets - 77UC712,Best price RICK OWENS Pod Light Stretch Wool Gabardine - Black Men's Shorts - 18CW732,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Puma Sneaker Freaker Blaze Of Glory Shoes,Womes Adidas Superstar 80s Metal Toe Flower Shoes,Adidas Running Shoes Black/Red Running Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Superstar W Womens White,Adidas Running Shoes Black/White Running Shoes,Nike Storm Fit 2.0 Run Gloves Womens Running Accessories Black/Volt X19c9509 Outlet,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Rocket Dog Jazzin Daisy Field Cotton Pumps Black - Women's Shoes,Nike Air Jordan 5 2014 Anti Fur Red Black Shoes,Converse Ct All Star Brea Hi Black/White - Women's Shoes,, they can make up for low utilization with a decent weekend. Pieces Womens Pelin Dress Black,Nike Air Jordan 13 Supper AAA White Black Red Shoes,Adidas Womens Climalite Deep Armhole Tank Black/Metallic Silver,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Onfire Womens Short Sleeved Crochet Knit Top Navy,Cheap And Fine DSQUARED2 Sleeveless Crepe & Velvet Mini Dress - Black women's Dresses - 54TO279,Nike Air Jordan 4 Womens Black Yellow Shoes M2n1903, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 90 Womens Orange White Blue L55s2850,Competitive Price ROCCO P. 20Mm Suede & Leather Ankle - Black / Grey women's Boots - 80UO381,Nike Blazer High Womens Suede VT Black With Fur Shoes U85q3575,. Plumer said The VOID is also considering franchise locations, Nike Classic Cortez Nylon Womens Baby Pink White D1l5144,Discount SUPERDUPER Wrinkled Canvas Turban - Black women's Hats - 78VN286,Nike Free 3.0 V2 Womens Gray Peachblow Shoes C94u8900,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Discount Sale Air Max 90 Mens Shoes Cheap On Sale Black White Yellow Gray Purple In the UK online,Nike Air Max 90 Womens Grey Blue T98h6468,Discount Sale Cheap Outlet Air Max 2012 Mens Shoes Breathable On Sale Black Blue In the UK online,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Discount Sale Mens Toms Brown Canvas In the UK online,Nike Air Max 90 Womens HYP KPU TPU Pink Blue Y41m8903,Discount Sale Nike Air Jordan I 1 Retro Mens Shoes Low Red White In the UK online,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Charms CALZOLERIA TOSCANA Washed Leather Driving - Blue Men's Loafers - 38RL062,Nike Air Jordan Spizike Heels for Women in Red/Black For Shopping N85b3133 For Sale,Collection Here VERSUS 17Cm Lion Faded Stretch Denim - Grey Men's Jeans - 13IE752,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Designed VIVIENNE WESTWOOD Patchwork Wool & Cotton Blend Sweater - Bordeaux Men's Knitwear - 29MO346,Cheap Nike Air Max 97 White Pink Women's Shoes,Emergency Cheap DSQUARED2 Silk Grosgrain Bow - Black Men's Ties - 30BE592,, and the entertainment giant made an investment in the company. Fascinating TAGLIATORE Silk & Wool Blend Prince Of Wales - Grey men's Jackets - 77KT694,adidas Originals Equipment Racing 91/16 W Women Black,Genuine DSQUARED2 16.5Cm Cool Guy Stretch Denim - White Men's Jeans - 87SH627,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Hot Sale LARDINI Striped Cotton Canvas Blend - Off White / Blue men's Jackets - 56UR924,adidas Originals Tubular Entrap W Women Green,Low-Down Price TOD'S Embossed Leather Credit Card Holder - Orange Men's Wallets - 51YO182, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount Sale Nike Air Max 90 Hyperfuse PRM Mens Shoes Light Blue In the UK online,Discount DSQUARED2 Maple Leaf Patch Wool Beanie - Black Men's Hats - 62CX448,Discount Sale Nike HYPERDUNK 2013 XDR Basketball Shoes For Men in 99174 In the UK online,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount Sale Online Shopping Air Jordan XIII 13 Fashion Mens Shoes White Grey In the UK online,Elegant ASTRID ANDERSEN Blossom Silk Blend Jacquard Scarf - Blue / Black men's Scarves & Wraps - 67DX529,Wholesale/Retail Adidas F50 Adizero TRX FG Men Firm Ground Football Cleats With Black Red White Sale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Air Jordans 13 Basketball Shoes "Playoffs" Black Varsity Red White Vibrant Yellow For Men For sale J,Excellent HBA HOOD BY AIR 16.5Cm Shredded Zipped Denim - Light Blue men's Jeans - 17RN511,Best Price New Balance NB A21DA Gray Dark Red Shoes For Sale K71p8808 Factory Outlet,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 97 Hyperfuse Darkblue/Beige Running Shoes For sale C51z9071 Online Sale,Fascinating A.S.98 Washed Leather Derby - Smoke men's Lace-Up Shoes - 96LE226,Nike Zoom KD IV Basketball shoes for Men White Blue Yellow V9i5070 Fashion Cheap,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Max 90 Womens Light Grey White Z82j9094,New style ALL APOLOGIES Paper Effect Nylon - Navy men's Trench Coats - 62DU345,Nike Classic Cortez Nylon Womens Blue White P82z3829,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free 5.0 V3 Womens Red Fluorescent Green Shoes G18c2428,Official BB BRUNO BORDESE WASHED Pebbled Leather Chelsea - Black Men's Boots - 52WL583,Discount Sale 2015 Nike Roshe Run Shoes Print Floral Collection Red Sunflowers Womens Sneakers Online Sales In the UK online, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount Sale Nike Air Jordan VI 6 Womens Shoes New 2014 Blue In the UK online,Online store ETRO Wool & Silk Jacquard Scarf - Blue Men's Scarves & Wraps - 78RF547,Discount Sale UK DCAGGGHK Women Fitflop Flare Gray Colour Fitness Sandals In the UK online, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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