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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Blowfish Women Ballet Pumps Red 937185,Nike Air Max 1 Ultra Moire Men Trainers Black Dark Grey White 751846,Puma Mobium Elite Speed V2 Pwrwarm Women Running Shoes Fiery Coral-Silver Metallic-Cayenne 892141,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Even-Odd Women Low-Top Trainers Black 955587,Men Water Shoes Black 797467,Good Price Adidas Superstar 80S Supercolor Women Casual Sneakers Light Blue P55l3400,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Best Quality Nike Womens Free Run 2 Running Shoes Grey Red White Q32g6807,Puma St Runner Nl Men Sneakers Cabernet/White/Vermillion Orange 205056,Adidas women's Shoes terrex fast x gtx solid grey/black1/vivid teal,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Vans Era Mte-Blue,Nike Air Jordan 3.5 Men Sports Shoes White Black Blue 219970,Vans Classic Slip-On-Blue & Marine & White,, “This is something entirely new.” Adidas Performance Cc Rally Comp-White,Zign Men Flat Shoes Cognac 104312,Lacoste Orelle Urw-Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Mercurial Vortex Ii Fg-White,Nike Classic Cortez Nylon Men Sports Shoes Deep Blue Black 520172,Onitsuka Tiger Tiger Corsair Vin-Sand & Navy,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Skechers Go Run 4-Citron & Blue,Nike Nike Air Max Tn I Men Sports Shoes Wheat Yellow White 565792,Timberland Earthkeepers Casselton Oxford-Beige,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Vans Disney Donald Duck Authentic-Blue,Fila Men Sneakers Brown 902111,Nike Lebron Soldier 10 X Shoes white black blue rp6U6Wzj,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men adidas Originals Los Angeles'Running Shoes' Black/Black/White Model UK0388,Nike Nike Air Max Skyline Men Shoes White Black Green 846658,Men Jordan AJ Future Low'Basketball Shoes' Wolf Grey/Infrared 23/White Model UK0767,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men New Balance 40/40 Metal Low'Baseball Shoes' Red/White Model UK1100,Nike Sportswear Kids Classic Trainers Grey 632095,Men Nike Tiempo Legacy Leather TF'Soccer Shoes' Green Strike/Black/Green Strike Model UK1542,, they can make up for low utilization with a decent weekend. Men Nike Mercurial Victory V IC'Soccer Shoes' Urban Lilac/Black/Bright Mango/White Model UK1859,Adidas Kids Trainers Red 446261,Men Nike SB P Rod CTD SB'Casual Shoes' Gym Red/Obsidian/Sail Model UK2246,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men Under Armour Yard Mid ST'Baseball Shoes' White/Black Model UK2614,See Kai Run Amelia Girls Ankle Boots Black 318133,Nike Lunarglide 6 Anti-Fur Mens Shoes Black Orange Blue Z8309, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free 5.0 Flyknit Mens Running Shoes Blue Grey Z8647,Reebok Twistform.0 Preschool Boys Running Shoes Motor Red/Black/White 554833,Nike Free Run+ 3 Men's Running Shoe Green Z8833,. Plumer said The VOID is also considering franchise locations, Nike Air Max 2014 Mens Running Shoes Dark Grey Royal Blue Z9460,100% Price Guarantee Adidas ACE II Generation 15.1 Tf Soccer Boots Yellow Red Black O73o5789,Nike Air Max 95 Mens Trainers Grey White Black Z9678,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike W Nike Roshe Two Flyknit Blue,100% Genuine Nike Free Flyknit 5.0 Men Running Shoes Black White T53i1238,Vans Era 59 Blue, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Reebok Workout Plus Men Trainers White Black 753576,Easy Returns Policy Nike Indoor Football Shoes Hypervenom Phantom II Black Fluorescent Green R39j344,Magnum Magnum Halifax 8.0P Composite Toe Men Boots Coffee 970666,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Nike Free Run+ 3 Men Shoes Gray Red 648272,Discount Online Store Nike High-Tops Indoor Football Shoes MagistaX Proximo II Blue White U65k4415,Toms Toms Classic Men Shoes Black 932406,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, New Look Men Low-Top Trainers Blue 435604,Shop Outlet Nike Indoor Football Shoes Mercurial Victory V Black Pink K66w9434,Nike Nike Air Max Ltd Men Shoes White Black 475320,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Throwback New York Ny Giants Tiki Barber Nfl Football Jersey Toddler (2T) Blue,CIARE 6.38 MR3 100 watt 16ohm HIGH PERFORMANCE MID RANGE,Reebok Devin Hester Nfl Equipment On Field Stitched Authentic Jersey Size 54,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, 2017 Summer New Arrival Nike Hyperdunk 2016 Low EP Black Varsity Maize Gold,18 Sound NSD1095N 1" 8ohm 50watt Neodymium Driver,Foamposites 2017 Foamposite One New York Giants Sport Red Sport Royal,.

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At four recent VR Mimosa / Double Buckle Boots / Coffee,Tayden ACE 25 12" Alnico Guitar Speaker 4ohm,Nose / Glitter Peep Toe Heel Pumps / PEWTER, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Puma / Match 74 Evoknit Shoes / Black,18 Sound 15NLW9500 8ohm Recone Kit,Saucony / Kineta Relay Shoes / HEATHER/LAVENDAR,, VRcade royalties for developers are on the rise, Spiffy / Embossed Flats / Beige,Eminence KAPPA 15LF 8ohm 15" 600watt RECONE KIT ONLY,Twenty Eight Shoes / Synthetic Nubuck Leather Slip Ons / Grey,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Free Run 3 Womens Running Shoes Grey Orange Z9097,Adidas Consortium Water Color Animal Print Collection Matchplay,Nike Air Max 90 II Camouflage Womens Black Green White Z9920,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Boots Fashion Color 578784,Adidas CC Revolution M ClimaChill Breeze Running 2016 Solar Blue/White,Nike Air Zoom Structure 19 Flash Women Running Shoes Black/Cool Grey/Pure Platinum/Reflect Silver 30,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Flip-Flop Women Sandals Orange 977258,Adidas Porsche Design Sport P5000 V,Django Juliette Women Shoes Leather 186462,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Nike Kobe X'Basketball Shoes' Emerald Glow/Court Purple/Reflective Silver Model UK1911,Cheap Balmain For H&M Leather & Faux Fur Jacket - Black/Red #29-8842,Men Timberland 6" Premium Waterproof Boots'Casual Shoes' Angora Monochrome Model UK2508, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Sparx Men Running Shoes Grey 134524,Cheap The Sole Closet Logo T-Shirt - Sport Grey/Black,Style Centrum Men Sneakers Yellow 326757, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Havaianas Kids Flip Flops Green 835122,Nike Air Force 1 Low Travis Scott Coolest - AQ4211 Best Deals 100 Lowest price,Best Store Adidas Originals Porsche Design S3 Leather High-Tops Casual Shoes Black P50q6837,, we’ve chosen to develop something different than a Best Choice Nike Air Max 90 West Yeezy Men Shoes Black Blue T39y7277,Pro Adidas EQT Support ADV Last CK X Parley UK Legend Ink Blue Spirit White CQ0299,Wholesale Fashion Store Nike Mercurial Finale II Turf Soccer Boots Orange Black Yellow M67g1524,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Night Navy/Orange/Hot Lava Big Boys Adidas Young Shoes ZX 500 Boost Consortium Running Shoes,Nike Air Jordan III Retr Powder Bl Sale New Men's Shoes Blue,Nike Free Flyknit NSW Mens Black/Wolf Grey-White July 2016 Nike Frees,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. 18 Sound 21NLW9601 1800watt 4ohm Extended LF Neodymium Driver,Nike Air ma Premium Q Metallic Silver Bullet Re Men's Shoes Multi-Color,Tayden HIGH BRIT 12" Guitar Speaker 8ohm,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, B&C DE160 1" 8ohm 40 watt Compression Driver,DS NIKE AIR JORDAN RETRO I MILITARY BL FREE SHI Men's Shoes White & Military Blue,Palmer POCKET CHORUS - Chorus effect for guitar,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, 2 x Celestion TF 1525e 4ohm PAIR PACK DEAL,Nike Air Jordan Basketball Shoes Men's Shoes White/Black/Soar Blue,Adidas Adirose 2.5 Brenda Adidas rose 2.5 Red,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas ZX 700 Running Shoes Men Blue White Blue,Nike Air Presto Mid SP - Men's Shoes,CX276 New Balance 574 Sonic Brights Pack YellowGreen/Dark Grey Sneaker Nike USA TrainersElegant prin,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Prettyfit / Crystal Sandal HQ-1519 / Black,Kevin Durant KD 9 ID Elite Flyknit Warriors Home Gold Medal,Selected / Royce New Light Suede Boots / Dark Navy,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Spiffy / Strappy Wedges / Black,Kobe Bryant Shoes 2017 Kobe 11 Elite Flyknit 2016 Christmas Flash Lime,Velvet / April Metallic Bow Flats / BLACK, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Zalora / Embossed Faux Leather Sneakers / Black,New Style Basketball Shoes Nike Hypershift DG23 2017 Black White Bright Crimson Anthracite,UK Outlet Sale - Details About New Spring Unisex Sports Shoes Lovers Leisure Breathable Mesh Cl, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” UK Outlet Sale - Mens Sneakers Running Sports Shoes Breathable Fashion Canvas Casual Shoes Pl35,Nike Prime Hype DF 2016 EP PRM Multi Color Bright Crimson Black 844830-605 New and Cheap Nike Basketball Shoes 2017,Women ASICS GEL-Dedicate 4'Tennis Shoes' Lavender/Silver/Nectarine Model UK0544, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Women Nike Air Visi Pro VI'Basketball Shoes' Black/Metallic Platinum/Pure Platinum/Wolf Grey Model U,Nike Nike shoes and Roshe [Gg5051],Nike Lunarglide 4 Womens Running Shoes Grey Peachblow Z8452,.”

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