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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nose / Glitter Ballerinas / BLACK,Adidas Men Indoor Football Boots Black 816308Noveni / Classic Flats / Brown,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Puma / Eskiva Hi Top Shoes / Whisper White-Black,Sorel Men Slippers Green 991128Reebok / Ros Workout Tr 2.0 Shoes / Stealth-black/Coal/Wht/Riotred,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Shine / Geometric Cut Out Casual Flats / Red,Nike Air Jordan 6 Men Sports Shoes Blue Orange 632617Something Borrowed / Laced Up Paneled Sneakers / WHITE/RED,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Velvet / Play! Scallop Slip On Flat Espadrilles / Pink,Nike Nike Kd Vii Men Shoes Brown 396218Zalora / Basic Toe Cap Ballerinas / Burgundy/Pewter,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Zalora / Lace Up Plimsolls / BLACK,Bass Men Casual Lace-Ups Dark Brown 684857Zalora / Strappy Flat Sandals / Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Nike Air Max 2014 Running Shoes Pink Purple Black Z9832,Geox Kids Ballet Pumps White 279104Maxstar / Maxstar Women's 303 Zipper Mid Calf PU Combat Boots US Women Size / White,, “This is something entirely new.” Fergie Fergie Margo 2 Women Boots Black 332855,Adidas Pink 4.0 Kids Basketball Shoes Pink Purple White Collegiate Purple 317941Mm6 Maison Margiela Mm6 Maison Margiela S40Wu0078S43230 900 Women Boots Black 876046,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Wellworth Women Casual Sneakers Camel 115985,Adidas Feather Team 2 Kids Tennis Shoes Blue White Blue 421844Oxitaly Women Ankle Boots Cognac 510998,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Women's Shoes M attitude Black Green Yellow,Bogs Rainboot Boys Rain Boots Dark Green Multi 874179Discount Nike Air Max Thea Womens Premium Hyper Pink/Pink Glow/Hyper Cobalt Running Trainers OutletE,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Outlet USA Cheap Womens Converse All Star shoes red formal,Skechers Boys Running Shoes Blue 225079Outlet USA Simple Online Mens and Womens Converse classic SB shoes beige yellow Great,, they can make up for low utilization with a decent weekend. Womens Nike Air Max 2015 Pink White Nike USA Trainerskind,50% Discount Adidas ACE 16.3 Primemesh Turf Football Boots Black Yellow Pink E40d6108Wmns Nike Air Vapormax Ocean Bliss Blue Lightest Orange Women Running Shoes AH9045-400,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over New Balance / Women Vazee Running Shoes / Spectral,Overstock Adidas ACE II Generation 15.1 Fg_AG Soccer Boots Blue Green White U19z2582Paperplanes / SNRD-220 Casual Summer One Belt Flip-Flop Sandals Shoes US Women Size / Silver, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” women's shoes new balance wl520cyclone,Delicate Styles Adidas ACE II Generation 15.1 Tf Soccer Boots Gold Red White K16j2034women's shoes nike wmns nike air zoom vomero 12wolf gray / black-pure platinum-hot punch,. Plumer said The VOID is also considering franchise locations, Nike Ladies Big Size Shoes Air Zoom Pegasus 33 Black/Bright Crimson-Volt-Reflect Grey,Official Website Adidas Messi 16.3 Turf Soccer Boots Blue Pink White X66n7440ladies shoes madison aybrun * ch giav.humus / rptsphumus,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Converse Chuck Taylor All Star Monochrome Canvas Ox W Black,Young Nike Shoes for Big Boys Free RN 5.0 Flyknit Hyper Violet/Black-Gamma Blue-ConcorNew Balance WL373 Beige, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Nike SB Zoom Stefan Janoski Cnvs Red,Young Nike Shoes for Big Boys Lunarglide 6 Flyknit Wolf Grey/Vivid Pink-Volt White Young Nike ShoesPuma R698 Eng. Mesh Black,, and for a growing list of partners, Reebok Cl Lthr Hijacked Heritage Multicolor,Adidas pretty Superstar 3D White and Gym Red Adidas pretty Stan SmithMen Boots Fashion Color 829684,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Florsheim Gaffney Chukka Men Chukkas Black Smooth Leather 863879,Midnight Navy and Royal Blue White limited edition Adidas Shoes ZX 500 Boost Mens Consortium RunningAdidas Zeitfrei Men Casual Shoes Grey Black 805789,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Famozi Men Sneakers Blue 838198,Nike trainers new collection Tennis Classic Ultra Flyknit Mens University RedNike Nike Air Yeezy Men Sports Shoes Black 672854,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nose / Strappy Block Heels / Black,Celestion TF 0818 8ohm 8" PA SpeakerRad Russel / Rad Russel Slip on Boots / Brown,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shine / Slip On Jewel Plateform Wedges / Pink,PAIR PACK (x2) Eminence SWAMP THANG 8ohm 150watt Patriot 12"Spiffy / Casual Flats / Maroon,, and the entertainment giant made an investment in the company. Uniqtee / Leather Classic Two-Eye Boat Shoes / Brown,18 Sound 18NLW9600 8ohm 18" 1800watt NEO Subwoofer SpeakerVelvet / Play! Nicole Hamburger Espadrille Slip Ons / Yellow,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Zalora / Faux Leather Perforated Sneakers / Black,4 X BUNDLE DEAL Eminence MAN O WAR-16ohm 12" 120watt speakerUK Outlet Sale - New Mens Breathable Casual Running Sport Flats Canvas Driving Sneakers Shoesee86, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Outlet USA Wholesale Womens Converse canvas shoes grey red Valentine's Day,Adidas Clima Cool 5 Lovers Shoes in GreenNew York Giants Womens Bling Jersey Fashion Nfl Team Apparel V-Neck Laced Xl Blue / Red / White, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Paperplanes / 1357 Daily Comfort Casual Slippers Shoes US Women Size / Navy Black,Adidas Kanadia 5 TR Running Shoes in Greenwomen's shoes nike free tr flyknitttl orng / white-gmm bl-pr pltnm,, we’ve chosen to develop something different than a Nikeid Photosynthesis Pack Nike Ladies Big Size Shoes Air Zoom Pegasus 32 Floral Hyper Turq/Crimson-,Adidas Outdoor Daroga Two 11 CC Shoes in Redladies shoes marco tozzi edden 2muscat antic,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. ladies shoes melvin amp hamilton susan 2paston black elastic multi,Adidas ZX 750 Men Lightsteel Blue Cadet Blue Peru Brown Whiteladies shoes minnetonka 3 layer fringe bootblack suede,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. ladies shoes mustang shoes laslerose,Adidas Bounce Titan 9466 Men Black Red Running Shoesladies shoes new balance wrt580rk black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, ladies shoes palladium palavil d cuf fblack / monument,Discount Nike Air Max Mens 90 Mid No Sew Sneakerboot NS Fluorescent Green/Black/White USA Onlinetendladies shoes what for millernoir / blanche,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, UGG Classic Tall Chestnut Suede Sheepskin B-Beige,Hot Sale Adidas Jeremy Scott Wings Patent Leather Rose Pink/White Trainers USA OnlineglobalizationAdidas Originals F10 Trx Ag-Yellow,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Asics Gel Game 4-Black & Royal & Blue,Mens adidas Originals by Jeremy Scott 2012 v24529 Nike USA TrainersChangeNike Hypervenom Phatal Ii Fg-Grey & Orange,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Reebok Classic Sh Newport-White & Brown,Mens Nike Flyknit Air Max Grey Volt White Nike USA TrainersElegantTimberland Fulk-Grey, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Kyrie 3 shoes white gold 80pR9jFF,NEW MENS ADIDAS Originals ZX Flux DEEP FOREST ARMY GREEN BLACK Nike USA TrainersHigh CutMen adidas Originals ZX Flux'Running Shoes' Night Flash/White/Black Model UK0307,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Men Jordan Air Incline'Basketball Shoes' White/Black/Metallic Silver Model UK0844,Outlet USA Beautiful Unisex Adidas Superstar Tokyo City Pack Purple Trainers CheapMen Nike Free 4.0 Flyknit 2015'Running Shoes' Hyper Jade/Black/Volt/Electric Green/Orange Model UK13,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Men Nike Mercurial Victory V FG'Soccer Shoes' Black/Hyper Pink/Black Model UK1864,Outlet USA Fresh Mens Adidas Outdoor Daroga 11 Two CC Shoes Leather Black White BrightMen Saucony Shadow Original'Running Shoes' Blue Model UK2443,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Lunarglide 4 Anti-Fur Mens Dark Blue Shoes Z8294,Outlet USA Material Well Mens Adidas Originals Attitude Vulc Big Logo Black White Trainers Strong anNike Free 5.0 Mens Red Black Running Shoes Z8688, will Nike Air Max 1 Mens Trainers "Ripstop Brights" Mint Green White Z9385,Outlet USA Sweet Mens Converse one star white Eye-catchingNike Flyknit Air Max Mens Running Shoes Grey Blue Green Z9754, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Alfio Raldo / Block Heel Pumps / Black,2018 Mens Nike Air Foamposite One PRM Abalone Green/Black Basketball Australia ShoesCall It Spring / Forcey Heels / Bone,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Dr. Martens / Core Originals 8-Eye Boots / Cherry Red,Air Jordan 11 Best Quality XI Authentic Blackout Release Date New York 378037-005Keds / Triple Seasonal Solid Mono Sneakers / Pale Peach,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas Originals Zx Flux Nps Updt Multicolor,Cheap Balmain For H&M Suede Boots - Black #29-8344Converse Chuck Taylor All Star Gemma Hi White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Force 1 High'07 Black,Cheap Nike Air Foamposite Pro PRM GS - Elephant #644792-002Nike Wmns Nike Air Zoom Pegasus 33 Purple, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Vans Iso 1.5 + Red,Cheap Nike Air Jordan 11 Low - Infrared 23 #528895-023Adidas Stan Smith Winter Men Originals Shoes Black 453567, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Calvin Klein Men Low-Top Trainers Dark Blue 392758,Cheap Nike Air Jordan 2 x Just Don - Beach #834825-250Asics Asics Onitsuka Men Shoes White Black 764288, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Jordan Air Jordan 4 Men Luminous Shoes Black/Grey 506466,Cheap Nike Air Jordan 7 GS - Lola Bunny #705417-029Bogs Classic Bones Boys Rain Boots Black Multi 827844,.”

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Andal introduced the company’s Secure Payments Adidas Superstar Smith Leather Men Casual Shoes White Gold Gray N66y7434,Cheap Nike Air Max 1 QS - Bronze Trophy Pack #669639-700Best Stores NJR X Jordan Nike Hypervenom Phantom II FG Soccer Cleats Black Silver N37t3035,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted 100% Genuine Nike MercurialX Proximo Street Indoor Soccer Shoes Color-Bar Black Blue R61p4147,Cheap Nike Flystepper 2K3 Premium - Black #652122-001 ConsignmentAsymmetrical Torsion sneaker shoes Adidas ZX Flux ADV Asym Mens Royal Blue and Black Torsion sneaker,.

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