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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals PATRIZIA Moa Orange,Nike Dunk High Premium SB Unisex Shoe (Men's Sizing) 313171-441Womens Shoes PUMA 76 Runner Woven Black/Vivid Viola,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Reebok RCF Lite LO TR Poly Lush Orchid/Purple Glow/Solar Gold/Graphite/White,NIKE DUNK ULTRA MODERN Dark Grey/Volt/White/Reflect SilverWomens Sandals Rocket Dog Hills Black Hazey Days,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Sam Edelman Kourtney Black Leather,Nike Flyknit Racer Unisex Running Shoe 526628-009Womens Shoes Sam Edelman Becka Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Men's Battle Pocket Tee,NIKE LUNAR HYPERQUICKNESS (TEAM) Game Royal/Blue Hero/Metallic SNike Intentional Open-Hem Fleece,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Nike Pro Hyperwarm Max Flash Mock Compression,NIKE ROSHE RUN PRINT Black/White/Grey Mist/Blue GraphiteMen's Spain Graphic Tee,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike College Legend (Oregon),Nike SB Zoom Stefan Janoski Slip-On Premium Unisex Skateboarding Shoe 833582-441Men's Sport Essentials Mid Tee,, overall, every single one of these experiences is any less than flat out amazing. Various Sizes 2017/18 Nike Air Yeezy II 2 Sp Max 90 The Devil Series Trainers All Red West Womens Shoes 5cbuZn8i,NIKE ZOOM FIT AGILITY Black/Dark Grey/White/BlackWholesale UK 2017/18 Nike Mens Basketball Sneakers Lebron 13 White Yellow Blue Black 2hKzKBHu,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Authentic dg7cq syr3mh August Deals Nike Air Max 90 Womens Pink,Nike Zoom Rival Waffle XC Unisex Track Shoe 749350-460Authentic pe5i7 kzgwub August Deals Nike Roshe Run Mens,, “This is something entirely new.” Buy cnckc es695i August Deals Nike Air Max 2015 Mens,Women's Shoe Nike Air Max 2016 806772-601Buy syrb8 gigfki August Deals Nike Air Max Thea Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap csg22 3abr98 Cheap Nike Air Max 90 Womens Shoes,Women's Running Shoe Nike Free RN 831509-800Cheap xiq9a 68bsf3 August Deals ZX Flux Mens,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Outlet zcg9p btuup5 Cheap Adidas Superstar Womens Shoes,Women's Shoe Nike Air Presto 878068-002Sale gqfc8 5cfbka August Deals Superstar Mens,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.UK 6p8m3 3rbp6b August Deals Nike Air Huarache Mens,Women's Shoe Nike Air Zoom Pegasus 33 831356-003UK x7is9 58z2wt August Deals Superstar Womens Black,, they can make up for low utilization with a decent weekend. Discount 164944 Adidas Originals Court Attitude Casual Men Black Shoes,Women's Shoe Nike Flyknit Lunar 3 MP 826838-003Discount 189990 Air Jordan 4 Mars Fire Men White Fire Red Black Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Shopping 210419 Air Jordan XII Retro Men Black Blue Shoes,Women's Shoe Nike Free Focus Flyknit 844817-601Comfortable 213428 New Balance Classics Ml574 Men Light Grey Green Gecko Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 178481 Nike Air Flightposite 1 Men Black Green Shoes,Women's Shoe Nike Juvenate Flo Print 842532-500Cheap 189125 Nike Air Force 1 Men White Purple Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 208753 Nike Air Max Men Grey Green Shoes,Women's Shoe Nike Roshe One Hyperfuse BR 833826-400Cheap 245300 Nike Air Max 90 Men White Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Adidas Anyanda Flex Womens Solid Grey/Raw Purple/Clear Onix Slippers V78764,Nike Air Zoom Structure 19 Mens Dark Grey/Blue Lagoon/Volt/Black Running Shoes V50044Nike Air Zoom Structure 19 Womens Cool Grey/Fuchsia Flash/Copa/Black Running Shoes V46893, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men's Nike Hypervenomx Pro IC Metallic Red Bronze/Green Glow/Black UK#N5-9515,Nike Flyknit Racer Mens Black/White/Volt Running Shoes V36899Nike Kids Flex Fury Black/Wolf Grey/Cool Grey/White UK#N5-9569,, and for a growing list of partners, Ropes Classic Flat Laces CP371,Nike Lunartempo 2 Mens Black/Anthracite/Black Running Shoes V13431adidas Originals Nursery Kiel Trainer CP708,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Converse Core Overhead Hooded Top CP996,Nike Zoom Elite 8 Mens Blue Lagoon/Copa/Game Royal/Black Running Shoes V39802Bellfield Nimrod Fishtail Parka CP1236,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Pretty Green Radway Jacket CP1498,Nike Zoom Vomero 10 Mens Game Royal/Hyper Orange/Black/White Running Shoes V54726Majestic Burnheath NY Short CP2162,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Cole Haan Penelope Black Leather,Men's Nike Dual Fusion Trail Black/Cool Grey/Challenge Red UK#N5-9616Womens Shoes Cole Haan Neara Pump Zinfandel Perf,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes ECCO Osan Retro Sneaker Green Gables,Men's Nike Free Trainer 5.0 V6 AMP FLT Silver/Volt/Black UK#N5-8958Womens Shoes GUESS Ara Orange Suede,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Naturalizer Talley Black Leather,Men's Nike SB Check Premium Black/Wolf Grey/Light Crimson/Black UK#N5-9567Womens Shoes New Balance WW411 Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheap 171616 New Balance Fresh Foam 980 Women Grey Purple Shoes,Timberland Adventure 2.0 Cupsole Boot CP3775Cheap 186804 Nike Air Max Women Orange Blue Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount 201087 Nike Free Run 3 Women Blue White Shoes,Clae Ellington Leather Shoe CP3875Adidas Originals JS Men Coupon_135,, we’ve chosen to develop something different than a Christian Louboutin Sale Women Coupon_475,adidas Originals Stan Smith Trainer CP3976Jimmy Choo Pumps Women Coupon_781,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Jimmy Choo Wedges Women Coupon_921,adidas Originals Adi-Ease Trainer CP4076New Balance 574 Women Coupon_1444,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Buy 170267 Nike Lunarelite 2 Women Gray Blue Shoes,Asics Gel-Lyte III Pure Pack Trainer CP4197Men's Lacrosse Clea Nike Vapor Speed 684837-100,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Men's Running Shoe Nike Free 4.0 717988-001,Converse Chuck Taylor All Star High Trainer CP4279Men's Shoe Nike Air Max BW Ultra 819475-011,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Men's Shoe Nike Lupinek Flyknit 862505-300,Cruyff Pep Trainer CP4389Nike Air Force 1 07 LV8 University Black/Gum Light Brown/Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,NIKE MAGISTA OBRA FG Black/Blue Lagoon/Volt/White,Hugo Boss Spacit Trainer CP4470Women's Shoe Nike Free RN Flyknit 831070-401,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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