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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Online p7xm4 hdzv2b August Deals NMD Womens,Men's Shoe Jordan Clutch 845043-005,Outlet e3xt2 iiq42q August Deals Nike Air Max Zero Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sale 3vb3w ttkdee August Deals Nike Air Max 90 Mens Blue,Men's Shoe Jordan Galaxy 820255-010,Sale q6d5r dnc2ie August Deals ZX Flux Mens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK efbkh sfqqbg Cheap Nike Air Max 90 Womens Flower Shoes,Men's Shoe Nike Air Force 180 310095-011,Comfortable 230741 New Balance Kids KV750 Kid Magenta Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Cheap 240355 Air Jordan 11 Retro Kid White /Black Blue Shoes,Men's Shoe Nike Air Max BW Premium 819523-400,Authentic 194742 Air Jordan VI 6 Men Black White Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Cheap 192363 New Balance Classics Ml574 Men Navy Yellow Shoes,Men's Shoe Nike Air Max Uptempo 97 QS 922933-400,Authentic 148395 Nike Air Classic BW Si Men White Black Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Derrick Rose Men Coupon_1630,Women's Shoe Nike Air Max 1 Premium 454746-501,Men's Baseball Cleat Nike Huarache 2K Filth 749359-410,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Golf Shoe Nike Lunar Force 1 818726-100,Women's Shoe Nike Air Max 90 Ultra Breathe 725061-104,Men's Golf Shoe Nike Lunar Control Vapor 849971-001,, they can make up for low utilization with a decent weekend. Men's Shoe Jordan Eclipse 724010-029,Women's Shoe Nike Free Focus Flyknit 844817-001,Men's Shoe Nike Air Trainer (Victor Cruz) 777535-003,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike Metcon DSX Flyknit 852930-001,Women's Shoe Nike Metcon 2 821913-100,Men's Training Shoe Nike Metcon 1 Amplify 725183-082, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” NIKE AIR ZOOM STRUCTURE 18 Blue Lagoon/Volt/Black/Reflect Silver,Nike Flex Fury Boys Toddler Black/Volt/Flash Lime/White Running Shoes V30245,NIKE SB STEFAN JANOSKI MAX SUEDE Blue Graphite/Pink Pow/Metallic,. Plumer said The VOID is also considering franchise locations, Women's Shoe Nike Air Zoom Vomero 11 818100-500,Nike Air Max 90 Boys Preschool White/Gamma Blue/Pink Blast/Ghost Green/Black Running Shoes V91496,Nike Air Max 90 Boys Preschool Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V98020,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Seasonal,Nike Junior Air Force 1 LV8S CP674,Men's Superstar Shoe Box Track Jacket,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Jordan All Around,Nike Nursery Roshe Run Trainer CP788,Nike Track and Field Fleece Half-Zip,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Inexpensive 148334 Nike Free Trainer Men Gray Green White Shoes,Timberland 6 Inch Premium Boot CP3768,Inexpensive 149881 Nike Lunarglide 3 Men Black Blue Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic 219648 Nike Shox Nz 2.0 Men White Blue Shoes,adidas Originals Gazelle OG Trainer CP3946,Shopping 165858 Nike Shox R4 Men Black Red Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Discount 211535 Onitsuka Tiger By Asics Mexico 66 Men Red Wine Shoes,adidas Originals Superstar Shine Trainer CP4058,Authentic 147582 Adidas Originals Superstar 2.0 Women Red White Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Condemned Nation Gaston Coated Mac Jacket CP1297,Womens Shoes Aerosoles Deluxe Bone,Jack & Jones Button Bush Shoulder Knit CP1822, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Clarks Originals Desert Boot CP3736,Womens Sandals ALDO Glerrallan Ice,adidas Originals Los Angeles Trainer CP4111,, like all retail operators, Cruyff Vanenburg X-LITE Trainer CP4434,Womens Sandals Anne Klein AK Sport - Kachine Navy FB,adidas Originals ZX 8000 Boost Trainer CP4105, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Birkenstock Womens Arizona Sandal CP5209,Womens Shoes Anne Klein Petrica Firebrick Reptile,Womens Boots Aerosoles One Wish Brown,, they can make up for low Womens Boots ALDO Merkin Cognac,Womens Sandals Badgley Mischka Abigail Blush Satin,Womens Shoes Anne Klein Enticed Taupe Fabric, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals C Label Cider-4 Gold/Brown,Womens Sandals C Label Mollini-22 Taupe Multi,Womens Shoes Calvin Klein Genavee Navy Leather,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Clarks Fernwood Lake Dark Brown Combination Leather,Womens Boots Calvin Klein Raylyn Brass,Womens Shoes Clarks Juniper Sling Black Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Sandals COACH Shelly Gold Metallic Tumbled,Womens Sandals Calvin Klein Adina Platinum White Leather/Neoprene,Womens Sandals Cole Haan Effie Jewel Sandal White,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Unisex Shoes Converse Malden Racer Black,Womens Shoes Calvin Klein Lina Black Cow Silk,Womens Shoes ECCO Golf Casual Hybrid Wingtip Golden Poppy, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Boots Naturalizer Jennings Banana Bread,Womens Shoes Calvin Klein Esme Pale Blush,Womens Shoes New Balance WT610v4 Purple/Yellow,, we’ve chosen to develop something different than a Womens Shoes Nike Free 5.0 Tr Fit 5 Breathe Wolf Grey/Volt/White/Cyber,Womens Sandals CARLOS by Carlos Santana Cort Black,Womens Sandals PATRIZIA Von Navy,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots Rocket Dog Cowell Black/Harvey,Womens Sandals Clarks Daisy Harp Greystone Synthetic,Womens Sandals Sam Edelman Reid Deep Saddle,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Superga 2311 Metcrocw Gold,Womens Sandals Clarks Helio Float 4 Fuchia,Womens Boots UGG Meadow Chocolate Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Sandals Vaneli Tonie Black,Womens Shoes Clarks Tarah Sofia Black Patent Leather,Womens Shoes Vaneli Pagoda Amaranto Suede,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Hurley Supersuede Printed Beachrider,Womens Shoes Clarks Wave Wish Pewter Metallic Leather,Women's Firebird Track Jacket,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Stade Rennais Shorts,Womens Sandals COACH Judy Black/Brown/Bronze,England Authentic N98,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Wholesale Trade Nike Zoom Lebron 9 IX Mens Shoes Dark Black White Yellow Red ZQEz4DPz,Womens Shoes COACH Chelsea Cornflower/Cornflower Snake/Matte Calf,Authentic y88c2 z7pau4 August Deals Superstar Mens Black, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy zmz76 tr4nvi August Deals Nike Air Max 90 Mens Black,Womens Boots Cole Haan Oak Waterproof Shearling Bootie Stormcloud Suede/Shearling,Discount 45vsa gtck5r August Deals Nike Roshe Run Mens,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Online fpwg2 w87pys Cheap Nike Air Max 90 Womens Grey Shoes,Womens Shoes Cole Haan Magnolia Skimmer Sandstone Baby Haircalf,Outlet hipsc u3cwb9 August Deals Nike Air Max 90 Womens Black,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Sale vmeyn w3tytr August Deals Nike Air Max 90 Womens Red,Womens Shoes Cole Haan Trillby Driver Ironstone,Shopping 205279 Nike Kids Dunk High Kid Black Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap 161748 Air Jordan 7 Retro Men Black Charcoal Red Shoes,Unisex Shoes Converse by John Varvatos Chuck Taylor All Star Multi-Eyelet Gargoyle/Turtledove,Buy 241594 Nike Air Classic BW Si Men Black Pink Shoes, will Cheap 178126 Nike Air Max Men Black Shoes,Womens Shoes ECCO Touch 50 Buckle Coffee,Cheap 198616 Nike Air Max 90 Men Yellow Red Blue Shoes, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Inexpensive 221486 Nike Classic Cortez Nylon Men Black Red Shoes,Womens Shoes ECCO Sport Biom Grip Lite Maryjane Silver Grey/Coral,Inexpensive 181297 Nike Dunks Low SB Men Blue Silver Shoes,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Shopping 178172 Nike Lebron 11 Men White Red Black Shoes,Womens Shoes GUESS Aerra Leopard,Comfortable 241976 Nike Roshe Run Men Light Grey Black Shoes,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount 188082 Nike Shox R4 Men Black White Shoes,Womens Boots Naturalizer Jamison Banana Bread Leather,Shopping 230160 Onitsuka Tiger By Asics Mexico 66 Men White Green Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Inexpensive 149857 Nike Roshe Run Unisex Black Shoes,Womens Sandals Naturalizer Oxygen Black Leather/Cork Bottom,Authentic 188195 Nike Air Max Women White Silver Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 208245 Nike Free Run 3 Women White Pink Grey Shoes,Womens Shoes Naturalizer Defoe Oxford Brown,Adidas Springblade 2013 Men Coupon_269, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Jimmy Choo Bridal Women Coupon_708,Womens Shoes New Balance C696v2 - Tennis Sea Glass,New Balance 420 Men Coupon_1109, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content New Balance 670 Women Coupon_1516,Womens Shoes Nike Revolution 2 Anthracite/Light Magenta/Black/Hyper Jade,Men's Basketball Shoe Jordan Rising High 2 844065-006,.”

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Andal introduced the company’s Men's Nike Shoe Jordan Flight Runner 2 715572-007,Womens Shoes Nike Juvenate Wolf Grey/White/Cool Grey,Men's Shoe Nike Air Max 90 Ultra SE 845039-006,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Shoe Nike Roshe One 511881-405,Womens Shoes Nike Golf Lunaradapt Pure Platinum/Hyper Pink/Cool Grey,NIKE AIR ZOOM PEGASUS 31 Hyper Orange/Volt/Bright Crimson/Black,.

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