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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Jack & Jones Brad Overhead Hooded Top CP1081,Men's All-Over-Print Mod Cut Camo Windbreaker,Condemned Nation Valdes Reversible Bomber Jacket CP1307,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Pretty Green Festival Jacket CP1500,Women's Bananas Boyfriend Trefoil Tee,Asylum Canyon Rip Short CP2082,, China, open to the public. adidas Originals Mezcla Track Top CP3533,Women’s Basic Hipster 2 Pack,Ellesse Monaco Slide Sandal CP3829,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, adidas Originals Superstar Snake Pack Trainer CP4048,Golf Glitch Fade Polo,Asics Gel-Lyte Speed Trainer CP4221,, Pure Imagination, Cruyff Santi Woven Trainer CP4431,Nike 3.5" Tempo,Nike Zoom Stefan Janoski Canvas Trainer CP4653,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Air Max Tavas Trainer CP4825,Nike SB Holgate Hazard Stripe Oxford,Vans 106 Vulcanised Trainer CP5065,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Womens Sandals adidas Supercloud Plus Slide Core Black/Silver Met/Clear Grey,Switzerland Replica Shorts,Womens Shoes adidas Running Powerblaze W Flash Red/Silver Metallic/Light Flash Red,, says the global location-based VR entertainment market will more than double in 2018, Womens Sandals Aerosoles A2 by Aerosoles Wip Up Jute Combo,Men's AC Milan Home Replica Player Shorts,Womens Boots ALDO Alicia Black Patent,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Sandals Anne Klein AK Sport - Kachine Navy FB,Nike Flash Dri-FIT Cool,Womens Shoes Anne Klein Arika Black Leather,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots C Label Topaz-2 Black,Hurley Phantom Compression Three-Quarter,Womens Boots Calvin Klein Greta Black Box Leather/Elastic,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Shoes Calvin Klein Leilani Grey Matte Lizard,Nike Snow Just Do It,Womens Boots CARLOS by Carlos Santana Claudia Wide Shaft Taupe,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Boots Clarks Allura Mystic Black Leather,Nike Pro Hypercool Compression 3/4-Length,Womens Sandals Clarks Saylie Witman Desert,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Clarks Haley Skylar Navy Nubuck,Men's Sport Essentials Chelsea Shorts,Womens Sandals COACH Alyssa Black/Black/Rubber/Calico Rose,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Supra Stacks II Silver Green/White,Authentic vr58c vcdc8t August Deals Nike Air Huarache Womens,Womens Boots UGG Neoma Black Leather,, “This is something entirely new.” Womens Shoes UGG Aven Black,Buy 48w3e 6urxsb August Deals Superstar Womens,Womens Sandals Vaneli Bryce Silver Metallic Nappa,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Vaneli Grassy Black Icaro Velour,Buy b7e3q gh989q August Deals Nike Air Max 2016 Womens,Unisex Shoes Vans SK8-Hi MTE (MTE) Black/Leather,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike AW77 Lightweight Solstice Crew,Cheap 6vtm5 irxy6u August Deals Nike Free Run 2 Mens,Youth Gym Daybreaker Hoodie,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Wholesale Trade 2017/18 Nike Lunar Force 1 LowJacquard PackMens Shoes Jacquard Woven Uppers Black/White Deals u0FH7FPR,Cheap d8gmm gh88yt August Deals Nike Air Max 90 Mens,Authentic c4hd5 fgdmzh August Deals Nike Roshe Run Mens,, they can make up for low utilization with a decent weekend. Authentic y2nrp vr4mdv August Deals Nike Air Max Thea Womens,Cheap k4y92 a6ry35 August Deals ZX Flux Womens,Buy qighg q786h3 August Deals ZX 750 Mens,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap i599g 5qbqfw August Deals ZX 700 Mens,Cheap x6fem mghcp5 August Deals ZX Flux Mens,Discount 9y2v9 bweyyn August Deals ZX 850 Womens, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount xqcdp fngs4x August Deals Superstar Womens Pink,Discount 9tncu ha2s8s August Deals Nike Air Huarache Mens,Online ugsnz tqkubt Cheap Nike Air Max 90 Womens White Shoes,. Plumer said The VOID is also considering franchise locations, Outlet pi4qy gyxhca Cheap Adidas Superstar Womens White Shoes,Discount hpvxs y8aq5v August Deals Nike Air Max 90 Womens Floral,Sale gxcgv gagamu August Deals Superstar Mens Black,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Men's Nike Tiempo Rio III IC Light Crimson/Total Crimson/Metallic Silver UK#N5-9520,Comfortable 156850 Nike Air Force 1 Men White Blue Red Shoes,Women's Nike Lunar Forever 4 Black/Classic Charcoal/Volt/Fuchsia Flash UK#N5-9617, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Infant Air Max 90 Leather Trainer CP535,Discount 234726 Nike Air Griffey Max I Men Blue Black White Shoes,Foray Quest Slim Fit Jean CP842,, and for a growing list of partners, adidas Originals Itasca Windbreaker CP1194,Inexpensive 243548 Nike Air Max Men Grey Green Blue Shoes,Original Penguin Hooded Ratner Jacket CP1488,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Sik Silk Polka Dot Short CP2202,Buy 198537 Nike Air Max Men Grey Green Shoes,Nike Benassi Solar Slide 2 Sandal CP3859,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, adidas Originals ZX Flux Trainer CP4164,Cheap 173616 Nike Air Max 90 Men Grey Yellow Shoes,Hugo Boss Futesio Trainer CP4486,.

Nike Air Force 1 Trainer CP4809,Shopping 149279 Nike Air Max 90 Men Black White Red Shoes,Vans Old Skool Cork Twill Trainer CP5105,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Womens Shoes adidas Originals SL Loop Racer W Black/Surf Petrol/White,Authentic 185309 Nike Air Max 92 Men Black Shoes,Womens Sandals Aerosoles Boyzenberry Red Stripe,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Nike Tri Fusion Run Hyper Pink/Dark Grey/White/Metallic Platinum,Buy 203133 Nike Free Trainer Men Gray Red White Shoes,Womens Shoes PUMA evoSPEED 4.4 IT Sulphur Spring/Total Eclipse/Electric Blue Lemonade,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Rocket Dog Portia Silver You Fancy,Discount 212330 Nike Lebron 12 Men Orange/Green Glow Black Shoes,Womens Shoes Sam Edelman Dora Winter Sky,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes Superga 2095 Cracked LEAW White,Discount 156792 Nike Lunar Orbit Men Royal Blue White Shoes,Womens Boots UGG Sierra Sparkles Black Sequins,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Junior Flex Experience Trainer CP623,New Balance 996 Men Coupon_1324,Creative Recreation Concord Lounge Hooded Top CP1019,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Jack & Jones Tanno Pu Biker Jacket CP1416,New Balance 574 Women Coupon_1437,Calvin Klein One Logo Tape Swim Shorts CP2297,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, adidas Originals ZX Flux Trainer CP3961,Nike Derrick Rose Men Coupon_1633,Creative Recreation Cesario Low XVI Quilt Trainer CP4322,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Paul Rodriguez 9 R/R Trainer CP4730,Nike Kevin Durant Men Coupon_1743,Hunter Womens Original Chelsea Boot CP5159,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Boots Timberland Timberland Authentics Open Weave 6" Boot Medium Brown with Brown Weave,Men's Track Shoe Nike Zoom Rival XC 749349-014,Womens Sandals UGG Jazmine Mar Black Suede,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Shoes Vaneli Milka Black Nappa/Pewter Chain,NIKE AIR HUARACHE Black/Fuchsia Flash/Game Royal/Bronzine,Womens Shoes Vans Chauffette True White/Palms, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room BVB Poly Jacket,Nike Free 3.0 Flyknit Persian Violet/University Blue/Polarized Blue/Black,Nike 3" Tempo, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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