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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Shoes Rocket Dog Studio Navy Laser Dot,Carhartt Regular Cargo Short CP2098Womens Boots Sam Edelman Remi Black Suede,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Sandals Sam Edelman Gene Seashell Pink Vaquero Saddle Leather,Carhartt Skill Short CP2099Womens Shoes Sam Edelman Augusta Pop Fuchsia Kid Suede Leather,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Shoes Saucony Originals Jazz Low Pro Charcoal/Yellow,Carhartt Skill Short CP2100Womens Shoes Supra Cuttler Grey/Pattern/White,). Womens Boots UGG Kensington II Toast,Brave Soul MSRT Spence Cargo Short CP2090Womens Boots UGG Chaney Black Twinface/Leather,, VRcades, Womens Boots UGG Reignfall Liberty Pony Brown,Converse Core Fleece Short CP2110Womens Shoes UGG Aven Tawny, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Boots Vaneli Monida Dark Grey Suede,Good For Nothing Pique Side Panel Short CP2143Womens Sandals Vaneli Nelda Black Vero Print,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic n3kwg h6rz8m August Deals Nike Air Max 90 Mens Black,Havaianas Nursery Brasil Logo Flip Flop CP772Buy 3s4ry weac7r August Deals Nike Air Max 1 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy eh2ef c7tk52 Cheap Adidas Superstar Womens White Shoes,Creative Recreation Toluca Swim Short CP2306Buy z3f5m ai77fv August Deals Nike Air Max 90 Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap fi6x8 vgk6vw Cheap Nike Air Max 90 Womens Shoes,Ellesse Icaruc Piped Swim Short CP2309Cheap vghg3 zs7hen August Deals Nike Air Max 90 Mens Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Discount a64em ckszdu August Deals Nike Air Max 2015 Womens,Henri Lloyd Brixham Swim Short CP2316Discount t6c79 gm3skn August Deals ZX 700 Mens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Online d433u 6rx6s4 August Deals Nike Roshe Run Womens,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2330Online u36xb 4tcam5 August Deals ZX 700 Womens,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount 155406 Nike Air Max Tailwind 4 Men Black Yellow Shoes,Nike Benassi JDI Slide Sandal CP3857Authentic 227861 Nike Dunk High Men Gray Black Shoes,, “This is something entirely new.” Inexpensive 198934 Nike Dunk Low Men Shoes,Clarks Originals Jink Shoe CP3885Inexpensive 211172 Nike Free 3.0 V2 Suede Men Royal Blue White Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 245388 Nike Free Run 2 Men Gray Jade Fuchsia Shoes,Clear Weather The Eighty Waxed Canvas Trainer CP3901Comfortable 245272 Nike Hyperdunk Kobe Bryant Olympic Men Black Red Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap 227925 Nike Zoom Kd IV Men Metallic Bronze Black Red Shoes,adidas Originals Racer Lite Trainer CP3970Buy 201087 Onitsuka Tiger By Asics Mexico 66 Men Black Blue Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Discount 210756 Adidas Originals ZX850 Unisex Grey Orange Shoes,adidas Originals Tubular Runner Trainer CP4027Buy 223186 Adidas Springblade Razor Women Pink Black Shoes,, they can make up for low utilization with a decent weekend. Buy 208221 New Balance Classics Wl315 Women White Blue Shoes,adidas Originals Gazelle OG Trainer CP4064Inexpensive 206704 New Balance WT610V3 Women Blue Pink Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Authentic 205515 Nike Air Max 247 Women White Silver Pink Shoes,adidas Originals ZX Flux Techfit Trainer CP4090Buy 161956 Nike Free Run Women Black Pink Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Buy 218415 Puma Suede Classic Women Green Purple Shoes,adidas Originals ZX Flux Weave Trainer CP4159Adidas Porsche Design III Men Coupon_179,. Plumer said The VOID is also considering franchise locations, Asics Gel Kayano 18 Women Coupon_386,Asics Gel-Lyte III Pure Pack Trainer CP4197Christian Louboutin Sale Women Coupon_586,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Sandals Aerosoles Fire Light Black,Womens Boots adidas Outdoor CW Choleah Sneaker Midnight Grey/Chalk White/BlackWomens Sandals ALDO Reinelle White, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Sandals Anne Klein Peplum Light Natural Multi Synthetic,Womens Shoes adidas Lite Racer Vivid Mint/Black/WhiteWomens Shoes Badgley Mischka Junior Platino Metallic Leather,, and for a growing list of partners, Womens Boots Calvin Klein Talloria Black Tumbled,Womens Shoes adidas Golf Adicross SL Core Black/Dark Shale/Flash PinkWomens Shoes Calvin Klein Gella Black Patent,, cloud-based content management system for VR.”

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Vaneli Aretha Black Nappa,Womens Shoes Anne Klein AKCristyn Black LeatherNike Rivalry,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sesame Street Kids Full Zip Hoodie,Womens Shoes Anne Klein Jarry Grey FabricWomen's Soccer Flowers Graphic Tee,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Active Training Graphic Woven Shorts,Womens Sandals Badgley Mischka Catrina BlackNike SB Everett Lightweight Crew,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Shopping 203634 Nike Zoom Kobe VIi Men White Black Gold Shoes,Womens Sandals Clarks Nadene Lola Black LeatherCheap 178386 Nike Roshe Run Unisex Dark Blue White Electric Yellow Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cruyff Santi Trainer CP4403,Womens Shoes ECCO Sculptured 75 T-Strap Black/BlackNike Zoom Stefan Janoski Leather Trainer CP4722, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Vans Old Skool Matte Leather Trainer CP5083,Womens Shoes ECCO Sport Biom Ultra Sport Dark Shadow/Ice Flower/CoralWomens Shoes adidas Originals SL72 Black/White/Bluebird,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Shoes Aerosoles A2 by Aerosoles Lollipowp White,Womens Sandals GUESS Betzy PewterWomens Boots Anne Klein Dvorah Black Leather,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes New Balance W650v2 Lead,Womens Shoes New Balance 1296v1 PinkWomens Shoes Nike Zoom Fit Artisan Teal/Pure Platinum/Light Retro/Volt,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals PATRIZIA Vaciller Red,Womens Shoes New Balance WX88v1 Blue/RedWomens Shoes Reebok Reebok Royal Lumina Black/Black/Black/Reebok Royal, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Sam Edelman Malone Black,Womens Shoes Nike Revolution 2 Obsidian/Dark Obsidian/Volt/Pink FoilWomens Shoes Saucony Cohesion 8 Blue/Green, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Womens Boots UGG Kisses Mini Hot Chili Suede,Womens Shoes Nike Zoom Cage 2 Light Aqua/White/Classic Charcoal/VoltWomens Shoes UGG Audrey Exotic Black Leather, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Womens Shoes Vaneli Tiffany Natural Cork/Black Smack Patent,Womens Shoes Nike Roshe One Print Deep Garnet/Gym Red/Very Berry/BlackUnisex Shoes Vans SK8-Hi MTE (MTE) Pendleton/Tribal/Asphalt,.”

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Andal introduced the company’s Nike KO Fleece Pullover (Tennessee),Womens Shoes Nike Zoom Fly 2 Chalk Blue/Racer Blue/BlackGolf Tailored Platform Polo,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Brazil CBF Flash Pre-Match 2,Womens Boots PATRIZIA Donjon BrownWomen's Techfit 5-Inch Short Tights,.

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