Tech #BoxOffice

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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Wholesale ASOS Slip On Plimsolls in Navy Floral Print With Stripe Men 6717-1032,Matix Constrictor Slim Denim Pant Men's 64740,Asics Gel-Fortitude 7 Grey Red Running Shoes Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Trail Running Shoes Gel-Venture 5 Blue Yellow Mens,Snow Peak Down Pant Men's 64903,Men Asics Colour Onyx Flash Gel-Challenger 10 Tennis Shoes Tiger White Orange,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Men Ralph Lauren Sweaters Striped Careers,Montane Terra Stretch Pant Men's 65026,Ralph Lauren Men Short Sleeve Tees Rugby &Quot Soccer&Quot Rlms,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Adidas UK Shop - Adidas Tango Cage Jersey (White) for Men,Rip Curl Mirage Filler Up Board Short Men's 66897,HY390 Nike Kobe VIII 8 Zoom White Black Shoes,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Kd7 Men Basketball Shoes Metallic Pewter Anthracite Lyon Blue Flash Lime,RVCA Bitter Ends Volley Board Short Men's 670,Nike Special Field Men Casual Shoes British Khaki Desert,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, KEEN Zambezi Sandal Men's 69979,Scarpa Inverno Mountaineering Boot Men's 69829,Vans Chukka Boot Men's 70376,, “This is something entirely new.” Scarpa Helix Climbing Shoe Men's 70735,La Sportiva Mix Approach Shoe Men's 70010,Louis Garneau Tri Xlite Shoes 71096,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan 1 Retro High OG Retro Men Basketball Shoes Obsidian/White-Dark Powder Blue-Game Royal PK3,Vans Michoacan SF Shoe Men's 70200,Nike Air Penny V (Lil Penny) Retro Men Basketball Shoes Atomic Red/Black-White TP50N,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Onitsuka Tiger Mexico 66 Men Grey/Deep Blue DI29O,Mad Rock M5 Climbing Shoe 70664,Men Sale Comfortable New Style Ralph Lauren Classic Dual Mach Red Short Sleeved Polo,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men Purchase Comfortable New Series Asics Gel Kinsei Fourth 4Th Iv Green Black Running Shoes,Vans Court Plus Shoe 70889,Men Sale Cheap Latest Style Nike Air Max 2016 Gray Black Running Shoes,, they can make up for low utilization with a decent weekend. Choose Comfortable Guarantee Ralph Lauren Pony Canvas Handbag Darkblue White,Saucony Peregrine 6 Trail Running Shoe Men's 71018,Nike Air Force 1 Low 07 LV8 Summit Triple White Woven Mens Sneakers Casual Shoes 718152 105,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over NIKE AIR JORDAN I 1 RETRO RTTG NEW LAS VEGAS 539542 035 BRED ROYAL FRAG Mens basketball shoes,Reef Slammed Rover Flip Flop Men's 71239,Nike Air Max Plus TN white bule black KPU Mens Running Athletic Sport Shoes Sneakers, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Hypervenom Phantom 2 Premium FG Metallic red bronze black green glow Mens football boots Soccer shoes,Air Jordan 1 Low City Retro Men Basketball Shoes Pro Green/Venom Green-Anthracite-Black LR96U,Nike Mens Jordan Reveal Gym White Black 834064 010 Mens basketball sport shoes,. Plumer said The VOID is also considering franchise locations, Top Quality Air Nike Foamposite Eggplant OG 2017 Varsity Purple/Black 314996-008,Air Jordan IV Retro Men Basketball Shoes Fire Red/White-Black-Grey KO78B,Mens Nike Air Foamposite One Yellow Shoe Fast Shipping,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Hot Sale - Converse John Varvatos Chuck Ii Dark Chocolate 153892C Men Shoes Size 11 New E59p3592,Nike Air Jordan Retro 12 Hydro Black Gym Red Mens Massage Slippers Shoes,* 2011 Men White Air Max Vermeil, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Adidas Originals Mens Blue White Big Tongue,Nike Air Max 2016 KPU Rift Blue White Midnight Navy Mens Running Shoes 764892 202,* Air Max Ltd White Gold For Mens,, and for a growing list of partners, * Black White Skyblue Men Air Max Skyline,NIKE AIR MAX 98 / SUPREME SUPREME BLACK 844694-001,* Light Gray Green Adidas Men Mid Forum,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, * Nike Air Max Tn I Red White Black Shoes Men's,Nike Flyknit Air Max 2014 Black White Photo Blue Electric Mens Running Shoes 620469 002,* White Red Black For Mens Air Max Tn,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Authentic Reebok Club C 85 Ice Trainers Men 2729-5503,Nike Hypervenom Phantom 2 Premium FG Metallic red bronze black green glow white 747213 903 ACC Mens football boots Soccer shoes,Authentic Grenson Dean Suede Derby Shoes Men 9654-6597,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Under Armour Heatgear Compression Short Men's 69439,Mens Nike Air Max 90 Blue Blue Shoe Official,Arc'teryx Acrux FL Approach Shoe Men's 70021,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Giro Factor ACC HV Shoes 70522,Mens Nike Air Max 90 Hyperfuse Prm White Blue Red Shoe Buy Online,Nike SB Project BA R/R Shoe Men's 70970,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Air Jordan Aero Flight Men Basketball Shoes Stealth/Black-Dark Grey-White BL13H,Mens Nike Air Max 95 360 Red Black Shoe For Sale,Nike Zoom Hyperflight Premium Retro Men Basketball Shoes Gamma Green/Bright Citrus-Black HD30O,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Mens Nike Roshe Wool Skin Blue Running Shoe Buying Cheap,Mens Nike Zoom Kobe Vii 7 Blue White Shoe Sale Shop,Mens Nike Zoom Lebron Xi 11 P.S. Elite Silver Lemon Green Shoe Sale Shop,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, On Sale - Converse Weapon White Shoes Womens Size 13 M New K21q4300,Mens Nike Zoom Lebron Xi 11 P.S. Elite Blue Green Shoe Cheap Retail,Low-cost direct - Converse All Star Hi Tops Men`S Women`S Unisex High Tops Chuck Taylor Trainers S,, and the entertainment giant made an investment in the company. * Adidas Running Shoes Women's Mesh Black Women,Rockfish Original Tall Matt Wellington Boots (Women's) - Navy Color Brilliancy Deals,* Skyblue Silver Snow Air Max 95 Women,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Women Fuzex Tiger Green Turquoise Lightweight Running Shoes Colour Sharp In,On Sale - Converse Ctas Sloane Neoprene Mid 553275C Women'S Size 6 & 8 U40y8324,Adidas UK Shop - Adidas adizero Ubersonic 2.0 Clay Shoes (Green) for Women, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Roshe One Print 1000 Womens Lifestyle Shoes Volt White Safety Orange Cool Grey,UK - Women'S Converse Missoni All Star High Top Shoes Size 6.5M ^ U94t2492,Cheapest ASICS Pink gel cushioned iridescent trainers-Women Recensioni,, like all retail operators, Nike Women Leather Classic Ultra White,Low-cost direct - Converse Womens Size 8.5 Ct Hi Cyan Space Chuck Taylor All Star Rubber Shoes New,Nike Air Max Thea Women Running Shoes Dark Armory Blue /Black-Pink Foil NQ27U, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women Buy Authentic New Arrivals Nike Free 5.0 Breathe Unisex Gradual Change Gray Green Running Shoe,Hot Sale - New~Converse Ct Hi Top Chuck Taylor All Star Reflective Black 150932C Women'S 8 V22z1800,Adidas Originals Womens/Mens Adilette Sandals S75380 Red,, they can make up for low Nike Air Max 1 Ultra Moire Gym Red White Varsity Red Mens Womens Running Shoes 724390 007,* 2012 Air Max Black Blue Shoes Breathable Women,Nike Free Flyknit 3. 0 Hyper Pink Womens Running Shoes, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomen/Men Nike Air Colourful More Uptempo 96 Tri-Color Black Cool Grey White Pippen 921948-002 Upcoming,* Air Max 90 Army Green Camo Aachen New Womens Shoes,Farah - High Quality Form Hi Shoe : Breathable Best Sale,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Beretta Sportek 2 Shoe - Brown Cost Charm Half-price free shipping,* Nike Air Max 90 Prm Ribbon Women,Asolo Fugitive Walking Boots (Men's) - Black / Gun Metal Durable Emergency Cheap, could generate over half a million dollars a week, and easily finance new titles. Nike - Free SB Trainer : gorgeous Free Shipping,Asics 33-Fa Blue Running Shoes Lightning Womens,Ralph Lauren Polo - Advanced Hanford Heather Ripstop Trainer : random High-end,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Ridgeline Warrior EXP Walking Boots - Brown Pure Whiteness Profile of smooth lines,Asics Hyper-Rocketgirl Watermelon White Track And Field Shoes 7 Womens,Original Penguin - Comfort Flava Suede Shoe : Crystal Clear Discount, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, On Sale - Custom Crystal Diamante Bling Red Party Wedding Converse Size Uk 3 4 5 6 7 8 9 O94l4606,Asics Women Gt-1000 3 Tiger Min Pink Stability Running Shoes Colour Lightning Hot,UK - Converse - Chuck Taylor As Ii Black Trainers - Size Uk 7 - *New In Box* K78q2040,, we’ve chosen to develop something different than a Low-cost direct - Converse All Star Hi Top Size 7 Pink Canvas Lace Up Baseball Boots B10z3343,Adidas UK Shop - Adidas Tubular Defiant Shoes (Black) for Women,Hot Sale - New Converse Leather Uk Size 6.5 Unisex Brand New Boxed With Tags V78h4532,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Adidas Men Blue Gray Running Shoes Arrival,Adidas UK Shop - Adidas Tee (Multicolor) for Women,* Air Max 90 White Black Blue Purple Silver Shoes Men's,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Ralph Lauren Navy Blue Polos Careers Olympic Team Usa,Discount Converse Women Jack Purcell Canvas Black/White,Adidas UK Shop - Adidas Suciu ADV Shoes (Grey) for Men, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Adidas UK Shop - Adidas Smoke Screen Short Set (Turquoise) for Kids,Latest PUMA Women R698 White,Adidas UK Shop - Adidas Real Salt Lake Away Replica Jersey (White) for Men,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not YD233 Nike Zoom KD VI Breast Cancer KD6 Basketball Shoes,Reebok Vulc Boot Women Lifestyle Shoes Black/Tan-White CU48G,Nike Vapor Carbon Elite 2014 Td Men Football Shoes White Black Black,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Alta Qualit,Asics Mexico 66 Women Dark Navy/White TV67M,Converse Men Chuck Taylor All Star II Hi-Top Grey,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Saucony Men Grid 9000 Blue,Women Find Authentic Latest Series New Balance 501 All Blue Running Shoes,United by Blue Dominion Twill Pant Men's 64807, will Mammut Trion Softshell Pant Men's 65385,Women Best Quality Wmns Nike Air Max 90 Prem Tape Sn Unisex Gray And Green Sports Shoes,Stoic Stewart Twill Flat Front Short Men's 67331, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Nike Reflective Tech Tights Men's 69466,Women Buy Authentic Latest Series Toms Pink Red Purple Camouflage Canvas Shoes,Timberland Euro Hiker Mid Leather Shoe Men's 70121,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Mad Rock Pulse Postitive 70721,Nike AF1 Ultra Flyknit Mid Blue Lagoon Womens Sneakers Casual Shoes 818018 400,Acorn Moc Summerweight Slipper Men's 71309,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Hyperflight Max Men Basketball Shoes Gamma Blue/Volt-Black OF53E,Nike Air Jordan 9 IX Retro Cool Grey 302370 015 Women and Mens basketball sport shoes,Puma El Ace 3 Men Lifestyle Shoes Red/Brown-White Swan NL03W,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Free 5.0 EXT Men Running Shoes Black/Black-Antrhacite-Sail HL92O,Nike Air Max 90 VT Leather Red Mens Womens Running Shoes 472489 062,Adidas Jeremy Scott Penny Loafer Slim Men Blue/Green-Yellow-Pink EQ27L, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men Purchase Cheap New Series Special Products New Balance 420 Red White Running Shoes,Nike Free 4. 0 Flyknit Wolf Grey Atomic Pink Fuchsia Flash Womens Running Shoes 717076 002,Men Buy Classic Nike Air Max 90 Prm Em White And Black Sports Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Kids Nike Air Websites Jordan 12 Retro Blue University AU Blue New with Box Shoes,Nike Roshe Yeezy Boost 350 Blue White Black Mens Womens Running Shoes 511881 418,Nike Air Max 2014 Light Crimson Black Laser Crimson Mens Running Shoes 621077 606, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Free 5. 0 TR Fit 3 Carbon Black Volt White Mens Running Shoes 579968 017,Women/Men Nike Air Colourful More Uptempo 96 Tri-Color Black Cool Grey White Pippen 921948-002 Upcoming,Nike Roshe Dbreak NM Daybreak Black red One NSW 826669 006 Mens Running Athletic Sport Shoes Sneakers,.”

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