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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men Asics Running Shoes Colour Gel-Exalt 3 Racing Red Black Silver,Mountain Khakis Camber 105 Twill Pant Men's 64823,Polo Lapel Long T M-Xxl August-12,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ralph Lauren Short Sleeve Flag Nation Furniture Sweden,Millet Battle Pant Men's 65061,Adidas UK Shop - Adidas Superstar Shoes (White) for Men,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas UK Shop - Adidas adizero Prime Sprint Spikes (White) for Men,Alchemy Equipment Stretch Wool Blend Chino Pant Men's 65184,Adidas UK Shop - Adidas Structure Tee (White) for Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

The North Face Voltage Crew LongSleeve Men's 639,Columbia Eagle River Short Men's 67763,Patagonia AllWear Short Men's 67147,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Kavu Uptonogood Short Men's 67561,Icebreaker Tracer Tight Men's 69436,Ibex Indie 1/2Zip Sweater Men's 68193,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Hunter Boot Balmoral Classic Boot Men's 69877,Teva Durban Waxed Canvas Boot Men's 69651,KEEN Voyageur Hiking Shoe Men's 70265,, overall, every single one of these experiences is any less than flat out amazing. ZOOT Makai Running Shoe Men's 70603,Ahnu Tamarack Insulated Waterproof Boot Men's 69888,Vans X Pendleton Aldrich SF Shoe Men's 70972,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Adidas Attitude Hi Retro Men Basketball Shoes Run White/Blue-Prange IS81M,Sperry TopSider Bahama 2Eye Shoe Men's 70056,Nike Air Force 1 Downtown Premium Men Basketball Shoes White/Metallic Gold WV82V,, “This is something entirely new.” Adidas M.C. Low Men Lifestyle Shoes Wheat/Wheat-Navy RU02A,DC Wolf S Skate Shoe Men's 70249,Nike Solarsoft Run Men Lifestyle Shoes Midnight Navy/Vivid Blue-Game Royal MJ40Q,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Max 1 C2.0 Men Running Shoes Black/White-Dark Grey-Wolf Grey FC36R,Scott MTB RC Shoes Men's 70442,Adidas Stan Smith Vulc Men Skate Shoes Blue/Run White VR75F,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men Cheapest New Arrivals Vans Tnt Black Pink Casual Shoes,Reef Deckhand Low Shoe Men's 70943,NEW DS 2017 Kids Nike Air Jordan 12 XII Retro Vivid Pink White 510815-109,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike AIR JORDAN JUMPMAN TEAM II MIDNIGHT NAVY WHITE VARSITY MAIZE 819175 417 Mens basketball sport shoes,Sperry TopSider Sea Kite Sport Moc Shoe Men's 71142,Nike Air Max 95 Jacquard University Red Team Red Light Crimson Mens Sneakers Shoes 644793 600,, they can make up for low utilization with a decent weekend. Nike Free RN Motion Flyknit Run Bright Crimson Black Men Running Shoe 834584 600,Adidas Superstar II Retro Men Basketball Shoes Blue/Run White CX42D,Nike Mens Air Presto Essential NEW AUTHENTIC Black/White 848187-009,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Private custom color Nike LeBron 13 white gold Mens basketball sports shoes sneakers,Air Jordan 1 Retro Low Retro Men Basketball Shoes Metallic Silver/Chilling Red-True Yellow KV21O,Mens Adidas The World Cup Macy White Black Green Shoe Wholesale Online, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mens Nike Air Jordan 5 Iv Retro Fur Red Shoe Loved By Everyone,Air Jordan V (5) Retro Retro Men Basketball Shoes White/New Emerald-Grape Ice-Black UX24U,Mens Nike Air Jordan V.1 Chukka Army Green Shoe Best Price,. Plumer said The VOID is also considering franchise locations, Mens Nike Air Max 90 Camo Army Green Shoe Shop For The Best,Nike Hyperflight Max Men Basketball Shoes Black/Blue Hero WM46D,Mens Nike Air Max 95 360 Grey Green Shoe Store Wholesale,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Blue Adidas Men Porsche Is,Nike Air Max Lunar1 WR Pure Platinum Black Dark Raisin Mens Running Shoes 654470 004,* Men White Air Max 90, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Orange Gray Nike 2014 Air Max Shoes New,Nike Flyknit Racer Black Photo Blue Mens Running Shoes 526628 001,* Yellowgreen Snow Red Air Max 95 Men,, and for a growing list of partners, Best Paul Smith Miyata Suede Trainers Men 9082-8619,Nike Hypervenom Phantom 2 Premium TF black bright crimson white 820118 061 ACC Mens football boots Soccer shoes,Authentic Dr Martens Hayden Double Buckle Sandals Men 9893-8282,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Air Jordan Super.Fly 2 PO Men Basketball Shoes Wolf Grey/White-Black-Infrared 23 CM45O,Mens Nike Air Max 97 Cvs Light Grey Running Shoe Official,Adidas Roundhouse Instinct Men Lifestyle Shoes Sol Blue/Black-Run White LV83E,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics GEL-Saga Retro Men Running Shoes Grey/Orange BR57I,Mens Nike Air Max Glowing Black White Shoe Outlet Online,Nike Free Run+ 2 Woven Men Running Shoes Sport Grey/Sport Grey-Flame UO28W,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Benassi Solarsoft Slide Men Black/Total Crimson-Neon Lime CG80S,Mens Nike Air Max Tn I Black Shoe Sale Shop,Men Purchase Authentic Latest Style Polo Ralph Lauren Darkblue Short Sleeved,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations * Black Pink Nike Women 2014 Air Max 90 Shoes Hyp Kpu Tpu New,Sorel Cumberland Leather Boot (Women's) - Turtle Dove / Silver Lining free Fashionable Patterns,Asics Gel-Fit Tempo 2 Training Shoes Black Carbon Womens,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics Women Training Shoes Gel-Craze Tr 3 Tiger Pink Black Colour Diva,UK - Converse Ct All Star Hi Canvas Mens Womens Ladies Unisex Trainers X51t1184,Adidas UK Shop - Adidas Response Three-Quarter Tights (Orange) for Women,, and the entertainment giant made an investment in the company. Nike Free 5.0 Womens Running Shoes Anthracite Black Blue Lagoon Copa,Low-cost direct - Converse Women'S Size 11 All Star Chuck Taylor Ctas Hi 153865F Polar Blue I95l965,Discount Adidas Women Stan Smith With Pony Trim Vintage White,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Basket Profi Up Women (Hidden Wedge Heel) Shoes Black/Run White QG03W,Low-cost direct - Converse Ct Eyerow Cutout Ox Limestone With Studs (Suede) Womens Nwb N39y2539,Women Shop Perfect Authentic Ralph Lauren Red Soft Navy Big Pony Polo, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Women New Nike Air Max 90 Hyp Qs Unisex All Yellow Sneakers,Hot Sale - Womens Converse All Star Pink Trainers Size Uk6 G3m6474,Nike Air Force 1 Ultra Flyknit Low Multi Color Womens Sneakers Casual Shoes 817420 403,, like all retail operators, Nike Air Max Lunar 90 JCRD Red Pink Womens Running Shoes 654468 015,* Adidas Womens Blue White Superstar Ladies,Nike Roshe Yeezy Boost 350 Blue White Black Mens Womens Running Shoes 511881 418, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of On Sale - Converse Chucks 532289F Ladies Size 9.5 Iridescent Silver Fashion Shoes New F1 N69b8604,* Nike Air Max 1 Beige Shoes Women,Beretta Men's Quick Dry Trousers - Green Modern Official Authorization,, they can make up for low Nike - Force 1 High Trainer : Happy High Quality,* Women Air Max White Beige 2011,Caterpillar, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overCosta Del Trout Trucker - Moss/Stone Cost Charm Half-price free shipping,Asics Gel-Sendai 3 Pink Aqua Running Shoes Womens,Adidas Originals - Breathable Superstar Foundation Trainer : Aftertaste Up To 65% Off,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike - Popular Kobe X Elite Low ,Asics Women Gel-Fit Tempo 2 Training Shoes Tiger Turquoise Pistachio Colour Frost,On Sale - Converse Size 7 W66u2672, could generate over half a million dollars a week, and easily finance new titles. UK - Converse Cons Lunarlon Black Sumner Ox Suede Sneakers Shoes Mens 9 150942C K83q2204,Adidas UK Shop - Adidas COURTVANTAGE W (Grey) for Women,Low-cost direct - New Converse X John Varvatos Burnished Suede Slip Black 147346C Leather Shoes S35,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Low-cost direct - Converse Ct Asylum Ox White White Damen Trainer - 147008C Z72j9201,Adidas UK Shop - Adidas Athletics x Reigning Champ Tee (Blue) for Women,Hot Sale - Vintage Converse Jimmy Connors Shoes Men'S Size 7 B63m8853, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * Adidas Mid Men Campus Vulc,Nike Zoom Rival Md 7 Womens Casual Shoes White Black Volt,* Black Adidas Men Boot Sl Shoes,, we’ve chosen to develop something different than a * Brown Mens Shoes Air Max Bw,Nike Juvenate Womens Lifestyle Shoes Faded Olive Sail Medium Olive,* Nike Air Max 90 Hyperfuse Blue Orange Gray Qs Men's,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * White Gray Men Air Max 87,Nike Free Crosbionic 2 Womens Training Shoes Soar Black Green Glow,Clearance Puma Blaze Of Glory Soft Tech Trainers Men 4454-9886,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Wholesale Duke PLUS Loafers Men 7111-3583,Nuovo Stile Women,Asics Gel-Equation 8 Black Gold Running Shoes Mens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Curry 2 Kids Shoes Mothers Day,Cheap Converse Women Gold Sparkle Faux Fur Chuck Taylor High Top Gold/Black,Men White Blue Onitsuka Tiger Mexico 66 Shoes Colour,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas UK Shop - Adidas Cloudfoam Ilation Mid Shoes (Blue) for Men,Cheap Reebok Women Neon Orange Instapump Fury Co-Op Electric Peach/Atomi,Adidas UK Shop - Adidas ACE 17.3 Primemesh Indoor Shoes (Black) for Men,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas UK Shop - Adidas Trefoil Graphic Tee (Blue) for Men,Puma Kitara Polka Dot 2 Women Lifestyle Shoes Black KU87H,IN462 Nike Lebron 10 X EXT DENIM QS Basketball Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Prana Dune Short Men's 67093,Women Find Comfortable New Style Puma 889 Unisex Black White Shoes,Fox Racing Frequency Compression Short Men's 67693,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Danner High Ground GTX Boot Men's 69874,Nike Air Force 1 Mid Blackout Mens Womens Sneakers Casual Shoes 315123 001,Northwave Extreme Shoes 70507, will Salomon SLab Sense 5 Ultra Trail Running Shoe 71068,Nike Air Jordan VI 6 Retro BLACK WHITE OREO COOL GREY 384664 101 Womens and Mens Basketball Sports Shoes,Air Jordan V Retro Men Basketball Shoes White/Varsity Maize-Game Royal-Black BP75S, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Converse Chuck Taylor All Star Riff Low Men Lifestyle Shoes Ensign Blue VB80G,Nike Air Max Lunar 90 JCRD Red Pink Womens Running Shoes 654468 015,Nike Air Max 1 Hyperfuse QS Retro Men Running Shoes Metallic Silver/Deep Royal Blue-Sail NK12J,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas Stan Smith Retro Men Tennis Shoes Run White/Dark Blue FQ97D,Nike Free Flyknit 3. 0 Hyper Pink Womens Running Shoes,Men Choose Cheap New Ralph Lauren Polo Darkblue Classic Big Pony Rugby,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Sale Authentic New Series Nike Zoom Lebron Low 2Nd Ii Second Lebron Raymone James Dark Blue Whit,Nike Shox Current Photo Green Hyper Pink Womens Athletic Running Shoes,Choose Cheap New Series Ralph Lauren Canvas Pure Handbag White,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Jordan 4 Premium gold 626970 040 Mens Basketball Shoes,Womens Nike Air Jordan 3 Iii Retro Black Shoe For Cheap,Nike Air Presto Camo Volt Mens Running Shoes 347636 608, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room NIKE LEBRON SOLDIER 11 Olive/Black-Black discount 897646-200,Low-cost direct - Ladies Converse Size 5 P71t8043,Under Armour Mens UA Curry Two Style 1259007 601 china red Mens basketball sports shoes sneakers, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Mens Nike Air Jordan 4 Iv Retro Blue Red Shoe Stockists,Zamberlan Nuvolao NW Walking Boots (Men's) - Waxed Mustard Quality Primacy High Quality,Mens Nike Air Jordan Xiii 13 Blue Shoe Official Website, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Mens Nike Air Max 90 White Red Black Running Shoe For Cheap,Kenzo - Popular Running Calf Tiger Print Trainer : Healthy High Quality Designer,Mens Nike Air Max Tn I Black Grey Shoe Wholesale Price,.”

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Andal introduced the company’s Mens Nike Classic Cortez Nylon Red White Blue Shoe Factory Outlet,Hugo Boss - Spacit Trainer : Full round Floor Price,Mens Nike Free Run+ 2 Black Yellow Shoe Cheap Retail,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Mens Nike Zoom Lebron 10 X White Black Shoe Fast Shipping,Toggi Tiverton Mens Classic Quilted Gilet - Olive Pleasing Outlet At Discount,Seeland Snow Queen Boot (Women's) - Beige Durable In Use Manager recommended,.

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