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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Converse Chuck Taylor LP II High Men Lifestyle Shoes Black TR75T,Mens Nike Air Max 1 87 Black Green Running Shoe Order Online,Asics GEL-Lyte III Retro Men Running Shoes White /Black SX55H,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 98 Retro Men Running Shoes White/Team Orange-Black-Metallic Silver CA63Q,Mens Nike Air Max 90 Black Red Running Shoe Best Sale,Nike SB Eric Koston 2 LR Men Skateboard Shoes Black/Turbo Green-Anthracite-Turbo Green QI23M,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Benassi Solarsoft Slide Men Midnight Navy/White-Legacy Red WM56Q,Mens Nike Air Max 90 Grey Blue Shoe Wholesale Price,Men New Styles Ralph Lauren Darkblue Mesh Red Polo,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Mens Nike Lunar Force 1 Fuse Cty Silver Green Shoe Wholesale Online,Mens Nike Flyknit Lunar One Light Orange Shoe Factory Outlet,Mens Nike Zoom Kobe 7 Vii Champion White Black Red Shoe Store Wholesale,, “This is something entirely new.” Mens Salomon S Lab Red Blue Shoe Wholesale,Mens Nike Free Run 4.0 V3 Breathable Blue Orange Shoe Online Without Sale Tax,On Sale - Converse Ctas Ox Soar Royal Womens Low Top Trainers I48d3160,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, UK - Converse 530056F Chuck Taylor As Dainty Red Shoes Medium (B M) Womens R91f9776,Mens Nike Free Run+ 2 Light Grey Black Shoe Official Website,Hot Sale - Converse Jack Purcell Leather Ox Black 147574C Us Mens Sz 9.5/ Women Sz 11 M92x9970,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas UK Shop - Adidas PureBOOST R Shoes (Black) for Women,Mens Nike Zoom Kd Vi As All Star Red Shoe Online Shop,Adidas UK Shop - Adidas D2M Micro Camo-Print Long Tights (Black) for Women,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Zoom Odyssey Womens Running Shoes Bright Citrus Pink Pow Fuchsia Glow Black,Mens Nike Zoom Lebron 9.5 Blue Black Shoe For Sale,Charms Nike Black 'Dual Fusion Lite 2' trainers-Women Gioco,, they can make up for low utilization with a decent weekend. Latest Dr Martens Women Modern Classics Smooth 1460 8-Eye Black,Mens Nike Zoom Lebron Xi 11 Everglades Colored Black Shoe Wholesale,Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes White/White-Cool Grey RQ98K,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Solarsoft Thong II Print Women Sandals Poison Green/Black-Pure Platinum XQ20H,Rockfish Original Tall Gloss Wellington Boots - Adjustable (Women's) - Navy New Free Shipping,Women The cheapest New Balance 574 Purple Yellow Running Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women Choose Latest Series Nike Lunarglide+5 Shielo Blue Pink Running Shoes,Columbia Trail Summit Running Glove - Womens - Black easy going DISCOUNTS,Nike Air Froce 1 GS Metallic Silver Hyper Pink Womens Sneakers Casual Shoes 314219 011,. Plumer said The VOID is also considering franchise locations, NIKE AIR MAX 270 AH8050-003 Black Light Bone Hot Punch Men/Women,On Sale - Converse Aqua Canvas High-Top Athletic Shoes Marked A Women Size 6.5 (Run Big.) J9q3008,Nike Free 4. 0 Flyknit Glacier Ice Hyper Womens Running Shoes 631050 403,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike - Trend Zoom Stefan Janoski Canvas Trainer : NK336 Popular Outlet On Sale,Asics - Unique Design Gel-Lyte III Trainer : gorgeous Free Shipping,Harkila Crome Fleece Balaclava - Optifade Ground Forest Touched Shop For The Best,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, On Sale - Custom Personalised Crystal Converse Bling Wedding Bride Bridesmaids Prom Shoes E79q6466,Aigle Benyl M Wellington Boots (Unisex) - Brun (Dark Brown) Wear Good-Looking large discount,UK - Chaussures Baskets Femme Converse All Star Taille 41 Etat Comme Neuve Grises L21l1113,, and the entertainment giant made an investment in the company. Low-cost direct - Converse Poorman Weapon Hi Undefeated Navy Blue Orange 116875 Sz 10.5 E6z4615,Transform Walking Boots (Men's) - Dark Beige Litehorn gorgeous Free Shipping,Hot Sale - Converse Jack Purcell Jp Lp Low Slip Sneaker 395 415 425 Freizeit Schuhe Neu V26h9226,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in * 2014 Air Max 90 White Black Shoes Em Men's,Cruyff - Export Outlet Slider Sandal : Eye-catching Discount,* Air Max 24 For Mens Jade Gray 7, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, * Black Blue Men Air Max Tn,On Sale - Converse Chucks All Star Ox M9166C Sneaker Lifestyle Freizeit Schuh F43n9505,* For Mens Air Max 90 Golden,, like all retail operators, * Nike Air Max 90 White Shoes Men's,On Sale - Converse Unisex Black Chuck Taylor All Star Classic Hi Canvas Casual Sneakers Ox I10e3193,* White Gray Blue Mens Shoes Air Max Bw, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of 100% Quality Religion League Hi Top Suede Trainers Men 6245-1208,On Sale - Converse Campbells Andy Warhol Mint Size 11 Mens Vintage Print Retro Hi Tops W3x8743,Cheapest Dr Martens Plano Suede Perforated Slip On Shoes Men 8528-1253,, they can make up for low Asics Coral Green Yellow Gel Noosa Gecko Flash Tri 10 Cushioned Running Shoes Flash Stretch And Breathable,UK - Authentic Converse C Taylor A/S Hi Black Monochrome Canvas All Black Sizes 5+7+8 I70k6628,Black Gel Lyte Iii Asics Trainers Sole Rubber Cupsole, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen Ralph Lauren Shoes Label Shock Absorption Rlshoe Black Black,UK - Converse All Star "Blondie" Punk Collection Limited Edition Rare Size Uk 4/ 36.5 R65e4586,Ralph Lauren Stripe Polo Men Bedding,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas EQT Running Support Shoes (White) for Men,Low-cost direct - Converse Low Ct All Star Uk 7 Ox Daisy Print Trainers Floral Flower Blue 551549C,Adidas UK Shop - Adidas Athletics x Reigning Champ Primeknit Z.N.E. Hoodie (Grey) for Men, could generate over half a million dollars a week, and easily finance new titles. Adidas UK Shop - Adidas Galaxy Away Authentic Jersey (Blue) for Men,Low-cost direct - Converse All Star Lo Shoes Obsidian Size 10 *Brand New In Box* J34t5677,Nike Jordan Melo 11 Men Basketball Shoes Black Medium Berry Anthracite Black,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Zoom Structure 18 Men Running Shoes White Dark Grey Wolf Grey Black,Low-cost direct - Converse Ct Pc 2 Mid 128562C White/Phaeto Weiss Unisex Sneaker Neu Gr. 40 L46o327,Bello Puma Navy 'Icra' suede trainers-Men Le Vendite Online, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Discount Converse Men All Star Woolrich Hi Top Red,Hot Sale - New Genuine Converse Cons White Tie Uk 4 Sneakers Shoe Flats D70i9462,Reebok Men Workout Plus Utility Red,, we’ve chosen to develop something different than a Quiksilver Into The Wild Fleece FullZip Hoodie Men's 64675,Hot Sale - White Converse All Star Size 4 C24t3124,Asics Thermal XP Slim Pant Men's 65282,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Hurley DriFit GI Cargo 2.0 Short Men's 67218,* Adidas Men Gray Purple Adicolor Forum Los,Mollusk Summer Sweater Men's 68099,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. KEEN Zambezi Sandal Men's 69979,* Adidas Originals Mens Blue White Dragon Running,Mavic Frost Shoe 70514,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Diadora Sonic Shoe 71103,* Air Max 90 Silver White Shoes Men's,Air Jordan X Retro Men Basketball Shoes Cool Grey/Infrared-Black IB98H,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Converse Chuck Taylor All Star High Men Lifestyle Shoes Burgundy BT29N,* Black Adidas Men Skull House,New Balance 574 Men Running Shoes Dark Grey/Light Blue-Orange RI64Q,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike SB Zoom Stefan Janoski Men Skateboard Shoes Laser Orange/Black GH10R,* Black Red Adidas Originals Mens City Of 5 Generations,Men Wholesale New Ralph Lauren Big Pony Russia Signature Red Black Sporty Polo,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men Sale Cheap Latest Style Mizuno Wave Spacer White Blue Jogging Shoes,* Blue Pink Air Max 2014 Nike New Shoes,Men Buy Authentic Latest Style Puma Lazy Slip On Shadow A Gray Blue Casual Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Nike Air Huarache Run White Grey Mens Running Shoes,* Green Blue Adidas Mens Kobe Tops Outdoor Wander Shoes,Nike Air Max 90 Jacquard Hyper Punch White Game Royal Mens Running Shoes 669822 600,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Hypervenom Phantom Premium 2 orange black Mens football boots Soccer shoes,* Nike Air Max 90 Black Dark Prem Tape Glow In The New Men,Nike Shox Deliver Black Green Mens Running Shoes Sneakers,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Mens Nike Air Force 180 Mid Charles Barkley Black Basketball Shoe Order Online,* Nike Air Max Tn Iii Black Red Aachen Mens Shoes,Mens Nike Air Jordan Iii 3 Retro White Shoe Clearance Sale,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Mens Nike Air Max 90 Grey Red Shoe Loved Around,* White Black Silver Men Air Max Tn,Mens Nike Air Max Breathable Blue Black Shoe Fast Shipping, will Mens Nike Air Max Tn I White Red Shoe Wholesale,Get Discount Diesel Splish Flip Flops Men 5057-8966,Mens Nike Dunk Sb High Cut Yellow Shoe For Cheap, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Mens Nike Lunar Glide 5.0 Suede Leather Dark Green Shoe Wholesale,Get Discount River Island Suede Boat Shoes In Pink Men 5274-6099,Mens Nike Zoom Lebron X 10 Pure Shoe Store Wholesale,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how On Sale - Converse Winter Knit Hi Ct Chuck Taylor White High Women'S 8 Us Nib New 545063C T14e2882,Authentic Lacoste Gazon Leather Slip On Plimsolls Men 9257-1262,Low-cost direct - Converse All Star X-High Black Sneakers Womens Size 8 / Mens Size 7 C7l3175,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Adidas Womens White Blue Red Superstar Ladies,Clearance Fred Perry Byron Low Suede Trainers Men 9439-3956,Asics Gel-Ds Racer Pink Racing Shoes 10 Lime Womens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Asics Women Walking Shoes Metrolyte Tiger White Black Flash Pink Colour,Hot Sale ASOS Desert Boots in Suede Men 1570-8990,Adidas UK Shop - Adidas CMMTTD Marble Chill Bra (Black) for Women, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Free Tr 4 Print Womens Training Shoes Black Bright Mango Bright Mango Metallic Silver,Asics Coral Green Yellow Gel Noosa Gecko Flash Tri 10 Cushioned Running Shoes Flash Stretch And Breathable,Nike Women Air Max 90 Camo Print Bright Citron, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Free Flyknit 4.0 Women Running Shoes Sport Turquoise/White-Noe Turquoise-Volt QG65O,Asics Navy Red Trianers Edr 78 Mens,Women Find Perfect New Adidas Attitude Unisex White Red Running Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men/Women NIKE EPIC REACT FLYKNIT AQ0067-001 BLACK DARK GREY,Black White Red Gel Asics Bearskin Impression 8 Cushioned Running Shoes Fiery,Nike Air Max 90 Ultra Breathe White Cool Grey Womens Running Shoes 725061 101,.”

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Andal introduced the company’s Nike SB Stefan Janoski Max Light Crimson Mens Womens Running Shoes 631303 661,Men Asics Pro Light Colour Shoes Gel-Ace Tiger White Black Flash Orange,Hot Sale - Rare All Star Converse Usa Flag Ladies Girls Boys Trainers 4.5 / 5 37.5 L3h4071,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Creative Recreation - Adonis Trainer : Attractive Where To Buy,Men Short Sleeve Tees Ralph Lauren Furniture Suisse,Adidas Originals - High Quality ZX Flux Trainer : Dancing Shoes Sell crazy,.

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