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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * White Black Adidas Men Jeremy Scott Shoes Germany,Vans Men Authentic Desert Blue,Cheapest Diesel Splish Flip Flops Men 1305-6527,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, 2017 Reebok Classic Sliders Men 4539-5330,Vans Men Old Skool On Sale White,Best Jack & Jones Houghton Runner Trainers Men 3836-6868,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, 2017 Best Diadora V7000 Weave Trainers Men 4623-6206,Volcom Murphy Thermal Pullover Hoodie Men's 64378,Asics Black Gel Saga Trainers Hand,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Asics Gt-2000 3 White Royal Running Shoes Mens,WeSC Pullover Hoodie Men's 64543,Black Gel Asics Odyssey Wr Walking Trainers Art,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Men Asics Running Shoes Colour Flash Gel-Kayano 22 Tiger Silver Yellow Black,DU/ER Relaxed Fit Denim Pant Men's 64749,Orange Yellow Silver Gel Asics With Fireblast 2 Handball Shoes Flash,.

VRStudios, founded in 2014, Ralph Lauren Shoes Nyc Treaded Rubber Outsole Deck,Snow Peak Down Pant Men's 64903,Adidas UK Shop - Adidas adizero 5-Star 40 Uncaged Cleats (White) for Men,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas UK Shop - Adidas Vengeful Shoes (Orange) for Men,The North Face Logo Sweat Pant Men's 65090,Adidas UK Shop - Adidas Game Time Tee (Grey) for Kids,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Nike Alpha Pro 2 3 4 D Men Football Shoes Black Metallic Dark Grey White,Vuori Equator Board Short Men's 66885,Nike Magistax Proximo Tf Turf Men Soccer Shoes Challenge Red White Black Bright Crimson,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Inserisci Nuovo Prezzo Lacoste Europa Tcl-Black/Black-Men In Linea,Salt Surf Classic Surf Trunk Men's 67047,Cheap ASICS Men Gel-Lyte III Future Pack Black,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Nike Men Free Socfly Black,Gramicci Street Short Men's 67214,Cheap Vans Men Classic Slip-On White,, overall, every single one of these experiences is any less than flat out amazing. Mountain Standard Performance FullZip Hoodie Men's 64547,Vans Dewitt Short Men's 67373,Patagonia Quandary Pant Men's 64934,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Mountain Equipment Aeon Pant Men's 65338,Marmot Montara Short Men's 67548,Salt Surf Retro Surf Trunk Men's 67055,, “This is something entirely new.” Insight Tobacco Road Short Men's 67416,Under Armour HeatGear Coolswitch Run Short Men's 67679,Mountain Khakis Lodge Crew Sweater Men's 68077,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Frye Arkansas Mid Leather Boot Men's 69664,RVCA All Nighter Zip Sweater Men's 68167,Clarks Desert London Shoe Men's 70129,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Pearl Izumi EM Trail N 2 V2 Running Shoe Men's 70548,Red Wing Heritage 6Inch Black Harness Moc Boot Men's 69582,Adidas Copa Vulc Skate Shoe Men's 70886,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Merrell Duskair Flip Flop Men's 71248,KEEN Detroit Mid Boot Wide 69794,Air Jordan Retro Men Basketball Shoes Obsidian/University Blue-White-French Blue WL31O,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Sonic Flight Retro Men Basketball Shoes Legion Pine/University Red-White-Tour Yellow GD78L,Chaco Z/Cloud 2 Sandal Men's 69974,Converse Star Player Rise Men Lifestyle Shoes White/Black WM11C,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.New Balance 1600 Men Running Shoes Blue/Aqua RV65J,Vans Black Ball Hi SF Shoe Men's 70169,Nike Lunar Presto Men Running Shoes Dark Mica Green/Black-Mica Green-Turbo Green JD26T,, they can make up for low utilization with a decent weekend. New Balance 710 Men Trail Shoes Grey/Green KB25V,Supra Chad Muska Skytop Skate Shoe Men's 70378,Men Choose Comfortable Greatest Ralph Lauren Custom Tonal Big Pony White Polo,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men Sale Cheap New Arrivals New Balance 574 Red Black Sports Shoes,Louis Garneau Pro Race Shoe 70510,Men Cheap Designer Adidas Adipure All Star Black White War Boots, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men Shop Greatest Nike Classic Cortez Leather Black White Running Shoes,Red Chili Nacho Climbing Shoe 70702,Adidas alpha bounce AC8274 Men Running shoes white sneakers,. Plumer said The VOID is also considering franchise locations, Nike Air Jordan 12 XII Retro PSNY Public School x Air Jordan 130690 003 Mens basketball sport shoes,Saucony Shadow Original Shoe Men's 70854,Nike Air Max 2017 black gary Mens Running Athletic Sport Shoes Sneakers 849560 407,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

* Adidas Women Yellow Adicolor Women,Adidas ZX 500 (Hawaiian Print) Men Running Shoes True Blue/Marine-Running White VU61M,* Nike Air Max 90 Yellow Brown White Pink Shoes Women,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Asics Gel-Rocket 7 Court Silver Black Shoes Womens,New Balance 990 Men Running Shoes Green/Grey FN15P,Asics Women Sonicsprint Coral Black Elite Track Shoes Colour Flash,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Adidas UK Shop - Adidas Z.N.E. Hoodie (Black) for Women,Nike Cortez Basic Nylon Retro Men Running Shoes Black/White AL11L,Nike Free Viritouprint Womens Lifestyle Shoes Volt Dark Grey,, is backed by Warner Bros., Nike Free Tr 5 Breathe Womens Training Shoes Pure Platinum Cool Grey Pink Pow Fire Berry,Converse Chuck Taylor Sandstar Men Sandals Black/White KT74V,Adidas Women Triple Stan Smith White,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Vans Women Authentic Lo Pro Cosmic Star Print Sale Cosmic Blue,Nike Elastico Finale Men Soccer Shoes Voltage/Voltage-Electric Green-Black RF93E,Puma by Hussien Chalayan Hakkoda Women Sport Shoes Red Clay HU82X,, Alien Zoo, Women Get Cheap Latest Style New Balance 574 Pink Purple Sports Shoes,Adidas Jeremy Scott P-Sole Cherub Men Run White/Run White-RunWhite XJ54G,Women Purchase Cheap New Puma 697 Netty Unisex White Black Running Shoes,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Nike Air Huarache Run Ultra Trainers Triple Black Mens Womens Running Shoes 819685 010,Men Sale Perfect Popular Ralph Lauren Light Blue Short Sleeved Mesh Polo,Nike Air Max 90 Ultra Breathe Purple Womens Running Shoes 725222,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, * Adidas Men Black Yellow Mesh Running,Nike Air Huarache Run Ultra Wolf Grey Black Cool Grey White Mens Running Shoes Sneakers 819685 010,* Air Max 90 Black Yellow Shoes Men's,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, * Black Blue Nike Men's 2015 Air Max Shoes To Furry,NIKE AIR JORDAN 4 RETRO WHITE COMLUBIA 136030 141 DUNK OG Men basketball shoes,* Blue Red Nike Mens Shoes Air Bw New,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Vans Men Classic Slip-On Suede Red,Mens Nike Air Jordan 1 White Blue Yellow Shoe Online Without Sale Tax,Marmot Pipeline Denim Pant Men's 64727,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Muttonhead Winter Wool Cycling Pant Men's 65233,Mens Nike Air Jordan 4 Iv Retro Big Size White Grey Shoe Save Off 50%,Quiksilver Waterman Angler Board Short Men's 67105,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Dakota Grizzly Hanan Short Men's 673,Mens Nike Air Jordan Future Premium Black Pink Shoe Happy Shopping,Frye Oscar Chukka Boot Men's 69617,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Spats Ankle Plain Classic 2 Tone Rubber Boots (Women's) - Fuschia Pink & Antique White Reasonable Pr,Mens Nike Mercurial Victory X Tf Powder Blue Green Special Shoe Sale Shop,UK - Women'S Converse All Star Athletic Shoes Size Us 6 Gray White Navy Polka Dot Euc W98q2638, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, K,Women Purchase Comfortable Latest Series Ralph Lauren Mesh Short Sleeved Polo Red,Bogs Carson Boot Men's 69593,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Under Armour Verge Low GTX Hiking Shoe Men's 70345,Women Shop Deal Adidas Springblade 2015 Yellow Gray Running Shoes,Adidas Stan Smith Shoe 70868, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Air Jordan 1 Retro Low Retro Men Basketball Shoes Anthracite/Wolf Grey-Infrared 23 UL15J,Women Shop Cheap New Nike Cortez Yellow White Sports Shoes,Adidas Adicourt AS Men Lifestyle Shoes Dark Grey/Run White NG60S, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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