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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

DC Trase TX Shoe Men's 70940,Nike Lebron 12 AS All Star Game 742549 190 Mens basketball sports shoes sneakers,Reef HT Flip Flop Men's 71259,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Air Jordan SC-3 Men Basketball Shoes Black/Black-Pure Platinum-Anthracite XF44D,Nike Mens Jordan Hydro 5 Retro Slide Sandals Wolf Grey White 820257 100 Massage Slippers Shoes,Nike Zoom Hyperflight Premium Retro Men Basketball Shoes Total Orange/Black PN95L,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Converse Jack Purcell Canvas Men Lifestyle Shoes Black/White QR36R,Nike Shox Current Black Red Mens Running Training Shoes,New Balance 496 Men Running Shoes Grey/Navy Blue PC20U,). Nike Free Flyknit 4.0 Men Running Shoes White/White-Black-Volt PR89N,Top Quality DS Air Jordan XXXI Low GEORGETOWN HOYAS XXX1 31 897564 007,Nike ACG Zoom Meriwether Posite Men Trail Boots Black/Pink Foil-Gamma Blue OI57M,, VRcades, Men Shop Perfect New Ralph Lauren Ita Signature Big Pony Green Sporty Polo,Kids Nike Air Max White Shoe Clearance Sale,Men Cheapest New Sales Promotio New Balance 574 White Brown Gray Running Shoes, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Men New Arrivals Special Lebron James Eleventh 11Th Xi Red Orange War Boots,Mens Nike Air Jordan 1 I Black Cement Grey Shoe Stockists,Men Cheap Deals Nike Air Fegasus+29 Black Gray Running Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Lunar Glide 5.0 Suede Leather Black Shoe Buy Online,Mens Nike Air Max Grey Black Shoe Cheap Retail,Mens Nike Zoom Kd Vi Red Gold Shoe Clearance Sale,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Salomon S Lab White Blue Shoe Loved By Everyone,Mens Nike Air Max Tn Cushioning Black Green Shoe Wholesale Online,On Sale - Converse Star Player Ox Blue White Womens Trainers W7f5108,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Converse Women'S Ct As Shoreline Navy/Biscuit/Egret Slip On Sneaker-Size 7 Nwob C,Mens Nike Air Max Tn I White Blue Shoe Order Online,Hot Sale - Women'S Hi-Top Lace Up Converse Trainers Size 7/40 Pale Grey/Pink S46f1644,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Adidas Womens Gray Blue Shoe Iii Women Porsche,Mens Nike Air Total Foamposite Max Grey Black Shoe For Cheap,* Red White Adidas Originals Women Rivet,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Asics Hyper Mango Pink Track And Field Shoes Ld 5 Womens,Mens Nike Classic Cortez Nylon Green White Shoe For Cheap,Asics Women Wrestling Shoes Omniflex-Attack Orange Shocking Blue Colour True Whit,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike - Youth KD 7 Star Trainer : Classic Romance Cheap Retail,On Sale - Converse Botas Women Ct As Goma De Chelsea 553265C Rot H99m6700,Columbia Altitude Aspect Full Zip Fleece - Mens - India Ink / Black Leather Excellent Quality Cheap,, “This is something entirely new.” Asics - High Quality Gel-Lyte III NS Trainer : globalization For Sale Designer,UK - Converse All Star Basketball Shoes Women Size 7 T10s5984,Buff High UV Protection Headwear with Insect Shield - Black Durability Rave reviews,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Seeland Essex Sweater - Flint Grey Melange Fashion Factory Outlet,Low-cost direct - Converse All Star Hi Sneakers Giallo Alte Shoes Women Ragazzo Mod. 155738C L41m27,On Sale - Converse Suede Ox Trainers Size 5 Star Player Sandy And Red New Boxed Low Rise D45k1055,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.* 2011 Air Max Red Shoes Netty Men's,* Air Max 90 White Gray Prm Hyperfuse Women,* Adidas Mens White Adicolor,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.* Air Max Bw White Black White Gray For Mens,* Nike Air Max 90 Shoes Black-yellow-pink Women,* Black Red Brown Adidas Originals Men Campus Shoes,, they can make up for low utilization with a decent weekend. * For Mens White Blue Black Air Max 90,Asics 33-Dfa Blue Running Shoes Lime Womens,* Nike Air Max 90 White Black Shoes Men's,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over * White Black Men's Air Max Ltd 1 Youth,Asics Gt-3000 4 Pink Running Shoes Midnight Womens,Get Discount Timberland Bradstreet Chukka Boots Men 2618-9906, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” New Style Lacoste Court Minimal Trainers Men 4335-1193,Asics Women Gel-Flux 3 White Titanium Blue Running Shoes Colour Enamel,Buy Base London Leather Sandals Men 1498-4105,. Plumer said The VOID is also considering franchise locations, Asics Gel-Foundation Walker 3 Walking Shoes White Silver Mens,Adidas UK Shop - Adidas Cloudfoam Lite Racer Slip-On Shoes (Grey) for Women,Black Leather Sports Shoes Asics Gt Walker,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Men Air Huarache Run Ultra Blue,Discount Adidas Women Stan Smith With Pony Trim Vintage White,Vans Men Slip-On Snake Black, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Mountain Hardwear Microchill Fleece Hooded Pullover Men's 64705,Nike Women Air AF1 Ultra Force ESS White,Asics Terry Cuffed Pant Men's 65259,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Roark Revival Artiste Board Short Men's 67057,Cheap Vans Women Checkboard Old Skool Checkerboard,The North Face Horizon 2.0 Short Men's 67528,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Chaco Jaeger Boot Men's 69586,New Balance 574 Women Running Shoes Grey/Blue-Pink BM72Q,Columbia Vulc N Vent Chukka Leather Shoe Men's 70146,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Reef Drive Flip Flop Men's 71269,* Green Nike Mens Shoes 2013 Air Max Lebron,Nike Air Raid Retro Men Basketball Shoes Black/Flint Grey-White AH56R,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Wardour Chukka Men Lifestyle Shoes Black/Black-Sail-Deep Royal Blue RQ39C,* Nike Air Max 90 Gray Blue Shoes New Men's,Nike Air Max Correlate Retro Men Running Shoes Stealth Green/Black-Canyon Glod XC99K,, and the entertainment giant made an investment in the company. Nike Zoom Revis Men Training Shoes Wolf Grey/White-Cool Grey-Ice Blue TV25P,* Purple Gray Men's 2012 Air Max Breathable,Men Shop Cheap Authentic New Balance 574 Gray Pink Running Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Get Discount Nike Air Max 90 Black And White Running Shoes,* White Men Air Max Tn,ADIDAS Originals NMD CS2 Primeknit - BA7212 - Ronin Sneaker, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Asics Fuzex Black White Running Shoes Womens,Men Asics Running Shoes Colour Gel-Excite 3 Blue Black Silver,Asics Women Tennis Shoes Gel-Game 5 Coral White Colour Nectarine Hot, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas UK Shop - Adidas CMMTTD Marble Chill Bra (Black) for Women,Polo Long Sleeved Solid,Nike Zoom Fit Agility Womens Training Shoes Soar Lakeside Green Glow Black,, we’ve chosen to develop something different than a Nike Women Air Max Thea Bold Berry Bold Berry,Ralph Lauren Short Sleeve Flag Nation Furniture Suisse,Puma by Alexander McQueen Joustesse Women Sport Shoes Faded Rose GG14C,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women Sale Cheap Latest Style Air Jordan Flight The Power Red White Sneakers,Adidas UK Shop - Adidas adiease Shoes (Blue) for Men,Nike Air Huarache Grey Black Red Mens Womens Running Shoes 725076 016,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air More Uptempo GS Black White Mens Womens Basketball Sport Shoes Sneaker 415082 002,Adidas UK Shop - Adidas TERREX Skychaser GTX Shoes (Black) for Men,Nike Wmns Roshe One Cherry Blossom White Pure Platinum Womens Running Shoes 819960 100,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Snowbee Rockhopper Boots easy going DISCOUNTS,Adidas UK Shop - Adidas Smoke Screen Training Top (Black) for Kids,4Bidden,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Illusive,Adidas UK Shop - Adidas Clima Tee 3.0 (Grey) for Men,Merrell Rant Shoes (Men's) - Boulder Change National Day,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hugo Boss - Popular Hyllon Trainer : Perfect Order Online,Adidas UK Shop - Adidas Red Bulls Away Authentic Jersey (Blue) for Men,Clear Weather - Unique Design Lakota Stingray Shoe : Superior Outlet On Sale,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by * Caterpillar Men Blue Adidas Running Shoes,Nike Air Zoom Wildhorse 3 Men Running Shoes Cool Grey Anthracite Persian Violet Black,* Nike Air Max Tn I Gold Shoes Men's,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is New Style Fred Perry B721 Leather Trainers Men 6413-7420,Bello Vans Grey leather mix logo lace up trainers-Men Per Cheap,2017 Best Jack & Jones Dunmore Hi Top Trainers Men 9059-7327, will Asics 33-Dfa 2 Grey Silver Running Shoes Mens,Adidas Men Superstar 80's Pony Effect White,Asics Wrestling Shoes Matflex 5 Black Silver Mens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men Short Sleeve Polo Tees Ralph Lauren Rugby Rl.Co&Quot &Quot,Lacoste Men Fraisier Croc Blue,Adidas UK Shop - Adidas Cloudfoam Super Daily Shoes (Grey) for Men,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Powerlift.3 Shoes (Blue) for Men,PUMA Men Match 74 Suede Brown,Adidas UK Shop - Adidas M SS ULTIMATE TEE M BAHIA LIGHT (Blue) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Zoom Kobe Venomenon 5 Men Basketball Shoes Wolf Grey Cool Grey Pure Platinum Court Purple,Marmot Marmot Hoodie Men's 64321,Nike Air Max Tailwind 7 Men Running Shoes Cool Grey Volt Green Strike,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Popolare Vans White 'Atwood' canvas shoes-Men Vendite Online,Matix Miner Denim Pant Men's 64734,Nike Men Free Run 2 Prm White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Hurley DriFit Radiate Fleece Pullover Hoodie Men's 64465,Roark Revival Porter Chino Pant Men's 65122,Alchemy Equipment Tailored Chino Pant Men's 65186, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Mountain Hardwear Passenger Utility Short Men's 67235,Hurley Phantom Block Party Solid Board Short Men's 66819,Nike SB Grip Tape Crew 3/4Sleeve Men's 684, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Vans Old Skool Shoe Men's 70161,Roark Revival Porter Chino Short Men's 67175,Vans Old Skool Reissue Plus Shoe 70895,.”

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Andal introduced the company’s Air Jordan CP3.VI AE (Supernova) Men Basketball Shoes Black/White-Game Royal-Sport Red PC09C,The North Face Horizon 2.0 Short Men's 67528,Converse Chuck Taylor All Star High Men Lifestyle Shoes Ensign Blue KH12G,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Air Base II Retro Men Running Shoes Cool Grey/Team Orange-Black-Atomic Teal EA74S,Burton Japan AK457 Base Layer Top Men's 68249,Nike Air Trainer 1 Mid Premium QS Retro Men Training Shoes Black/Black-Metallic Gold-Vapor Green WS1,.

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