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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Womens Boots Sam Edelman Alyssa Black Suede,Minimum Garton Short CP2163Womens Sandals Sam Edelman Brynn Saddle Vaquero Saddle Leather/Delaware Croco Leather,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Womens Shoes Sam Edelman Ciara Brown/Black,Nike SB Short CP2183Womens Shoes Saucony Mystic Grey/Blue/Aqua,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Womens Shoes Superga 2311 Linu Sand,Nike Tech Fleece Short CP2174Womens Boots UGG Lattice Cardy Charcoal,). Womens Boots UGG Charlee Black Suede,Nike Flow Short CP2186Womens Boots UGG Meadow Black Suede,, VRcades, Womens Shoes UGG Blaney Chocolate Leather,Nike Club Swoosh Short CP2176Womens Boots Vaneli Rhun T.Moro Laredo Calf/Ant Bronze Buckle, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Womens Sandals Vaneli Dandy Multi Darry Print,Nike Tech Fleece Short CP2178Womens Shoes Vaneli Sigrid Ecru Quilted Glam Nappa/Ecru Glam Nappa,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Womens Shoes Vaneli Germain Teal Mag Patent/Storm Blue Mag Patent/Clear Vinyl,Nike Tribute Short CP2168Womens Shoes Vaneli Faunal Black Velvet/Black Patent,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Nike Pro Hyperstrong Compression Heist Slider 1.5,Sik Silk Hareem Short CP2201AFC Kids Replica Short estate blue-empir,, China, open to the public. Nike Short Fairway Drive,UCLA Stencil Fleece Short CP2210Active Women's Norway Jacket,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Women's Regista Asymmetrical Tee,Under Armour Mirage Woven Short CP2217Women's Supernova Climachill Tee,, Pure Imagination, Nike SB Skate Soldier French Terry,Calvin Klein One Logo Tape Swim Short CP2296Women's Germany Graphic Tee,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Nike Hydro UV Heat Swoosh,Condemned Nation Primo Swim Short CP2299Nike Pro Cool Allover Print 1,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Nike Sculpt,Condemned Nation Sulcis Short CP2302Various Sizes Nike Air Max 90 Hyp Prm 2017/18 Dragon White Black Yellow Mens Shoes QAklxlpe,, says the global location-based VR entertainment market will more than double in 2018, Wholesale UK Nike Free 5.0 V3 Womens Running Shoes Cheap Ih9j66TR,UCLA Piped Swim Short CP2345Authentic ff2mf rzucws August Deals Nike Air Max 90 Essential Mens,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic uexsb xqgmxp Cheap Nike Air Max 90 Womens Shoes,Umbro Botafoga Swim Short CP2349Buy 8xrgn t6c4ur August Deals Nike Air Max 2016 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy q5tpg 6esvw4 August Deals Nike Air Max 90 Womens Floral,adidas Originals Superstar Track Top CP3511Cheap 5m4k4 ybkp68 August Deals Nike Air Max 2016 Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheap mggd6 tcmgud August Deals Ultra Boost Mens,Ellesse Orbital Track Top CP3556Discount 2ce6k rgxw23 Cheap Adidas Superstar Womens Gold Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Discount i288s sq8882 August Deals Nike Air Max 90 Mens Blue,Ellesse Favalli Taped Track Top CP3551Online 2wt37 g5gc68 August Deals Nike Air Max 1 Womens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Online i4fkg hgw9fc August Deals Nike Blazer Mens,Kappa Allen Track Top CP3576Online ykccg gzbh8k August Deals Nike Air Max Tavas Mens,.

VRStudios, founded in 2014, Outlet qkaty c5gp6m August Deals Nike Air Max 90 Womens Purple,EA7 Core ID Cotton Tracksuit CP3599Sale 83mb8 3hyffc August Deals Superstar Womens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Sale pxfwm qghxax August Deals Nike Air Max 90 Mens Black,Nike Hybrid Pack Suit CP3620UK a7iac tkf6ig August Deals Nike Air Max 90 Womens Black,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount 197696 Nike Blazer High Men Beige White Red Black Shoes,Clae Strayhorn Textile Shoe CP3883Shopping 199053 Nike Dunk High Men Dark Blue Shoes,, “This is something entirely new.” Shopping 183168 Nike Dunk SB Low Men Black Sail Shoes,Lacoste Keellson 3 Boat Shoe CP3919Buy 177930 Nike Free 4.0 V2 Men Grey Royal Blue Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 223788 Nike Hyperdunk Kobe Bryant Olympic Men White Blue Shoes,adidas Originals ZX Flux NPS Mid Trainer CP3964Discount 205986 Nike Lebron X Men White Red Black Crimson Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Comfortable 218755 Nike Zoom Kobe V Men White Green Shoes,adidas Originals Gazelle OG Trainer CP4064Shopping 229693 Nike Zoom Kobe V Men Gold Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Buy 201426 Nike Air Flightposite 1 Unisex Black Crimson Shoes,adidas Originals Los Angeles Trainer CP4092Discount 206640 Air Jordan 5 Retro Women Black Shoes,, they can make up for low utilization with a decent weekend. Inexpensive 178322 New Balance Wc696 Women Blue Shoes,adidas Originals Superstar Mono Trainer CP4139Inexpensive 219296 Nike Air Max Women Black Blue Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Shopping 176680 Nike Dunk High Women Shoes,adidas Originals Hamburg Trainer CP4176Buy 172185 Nike Free Run 2 Women Blue Yellow White Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Bounce Titan 2013 Men Coupon_035,Asics Gel-Lyte V Trainer CP4203Adidas Springblade 2013 Men Coupon_252,. Plumer said The VOID is also considering franchise locations, Christian Louboutin Sale Women Coupon_449,Bjorn Borg X100 Low Mesh Trainer CP4252Christian Louboutin Sale Women Coupon_632,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Men's Shoe Nike Court Zoom Vapor 9.5 Tour 631458-106,Hugo Boss Akeen Trainer CP4472Men's Shoe Nike Roshe Two 844656-003, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Men's Training Shoe Nike Lunar Caldra 803879-040,Lacoste Straightset Trainer CP4521NIKE AIR ZOOM PEGASUS 31 Vapor Green/White/Flash Lime/Black,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, NIKE SB LUNAR ONESHOT Team Red/White/Black,Nike Air 1 Low ST Trainer CP4579Women's Shoe Nike Air Max 90 Premium 443817-104,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Women's Shoe Nike Zoom Winflo 3 831562-001,Nike Roshe Run Flyknit Trainer CP4640Adidas D Lillard 1.0 Boys Grade School White/Grey/Scarlet Basketball Shoes V91776,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Womens Shoes Aerosoles Nuwlywed Dark Red Combo,Womens Shoes adidas Advantage Clean VS White/White/NavyWomens Shoes ALDO Drini Black Leather, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Womens Shoes Anne Klein AK7Don't Stop Natural,Womens Shoes adidas Originals SL Loop Racer W Black/Surf Petrol/WhiteWomens Boots C Label Sandra-7 Tan,, and for a growing list of partners, Womens Boots Calvin Klein Cilil Shadow Grey Suede,Womens Shoes adidas Running Powerblaze W Flash Red/Silver Metallic/Light Flash RedWomens Shoes Calvin Klein Cadence Black Patent/Stretch,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Womens Sandals CARLOS by Carlos Santana Kaden Oceanic Blue,Womens Boots Aerosoles Ride Out TanWomens Sandals Clarks Hayla Glacier Black Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes Clarks Kadri Leah Burgundy Leather,Womens Sandals Aerosoles Zenchilada WhiteWomens Sandals COACH Pipher Saddle,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Shoes Vaneli Drusilla T.Moro E-Print,Womens Shoes Anne Klein Tagalong Leopard FabricHurley Supersuede Printed 5" Beachrider,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ferrari Team Softshell Jacket,Womens Shoes ASICS Gel-Zaraca 4 Purple/Silver/FlamingoGolf D_VENT Polo,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike MM Fly Framing Block,Womens Shoes Badgley Mischka Jeannie Sapphire SatinNike Epic Block Crossback,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 222620 Puma Lazy Slip On Men Blue White Shoes,Womens Sandals Clarks Image Crush Black LeatherComfortable 229714 Adidas ZX 700 Women Purple Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes New Balance W775V1 Cyclone/Hi-Lite,Womens Shoes New Balance W1080v5 Grey/PurpleWomens Shoes Nike Zoom Fit Volt/Dark Grey/White/Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals PATRIZIA Patna White,Womens Shoes New Balance Classics WL574 Blue SP15Womens Shoes Reebok Trainfusion 5.0 L MT Coal/Fearless Pink/White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Boots Sam Edelman Caldwell Leopard,Womens Shoes Nike Air Cage Court White/Ice Cube Blue/Light Blue Lacquer/ClearwaterWomens Shoes Saucony Originals DXN Trainer Charcoal/Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Active Dry Full Zip Hoodie,Womens Boots PATRIZIA Vigorous BlackNike Element,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Victory Solid,Womens Sandals PATRIZIA Zanthos BlackNike Tech Woven,.

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