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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Vans 106 Vulcanised Leather Trainer CP5066,Buy 8pgun ebxi7s August Deals Nike Air Max 90 Mens Grey,Unisex Shoes adidas Adizero Prime Accelerator Black/Solar Yellow/Solar Red,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas Outdoor AX2 Viridian/Black/Semi Frozen Yellow,Buy ecuvq 5wzmrc August Deals NMD Womens,Womens Sandals Aerosoles Saving Grace Blue Green Combo,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots ALDO Oceima Cognac,Buy ie24b 378fit August Deals Nike Air Max Thea Womens,Womens Shoes ALDO Cornelina Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Nike Revolution 3 Fierce Purple/Cool Grey/Black/Atomic Pink,Discount i6673 aarr36 August Deals Nike Free 50 Womens,Womens Sandals PATRIZIA Dema Silver,, “This is something entirely new.” Womens Shoes PUMA Pulse FLEX XT Matte Lipstick Red/Cayenne,Discount sipvw z7ye57 August Deals Nike Air Huarache Womens,Womens Boots Rocket Dog Hickory Brown Roast,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Sam Edelman Joey Pure Gold,Discount zm2gn gs6dsg August Deals Nike Air Presto Mens,Womens Shoes Sam Edelman Allison Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals Vaneli Thyni Natural/ Multi Spiral Cork,Online ry8q3 mq6a6g Cheap Nike Air Max 90 Womens Flower Shoes,Womens Shoes Vaneli Arlen Brown Miri Velvet/Mtch Gross Grain,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Core Dri-FIT Open Hem,Online wxfzi ydu6me August Deals Nike Air Max 90 Womens Grey,Nike Fly Framing Slope,, they can make up for low utilization with a decent weekend. Men's Blackbird Paisley Tee,Outlet agmd8 n5gqib August Deals Nike Free Run 2 Mens,Ferrari Women’s Polo,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Golf Women’s Solid Knit Skirt,Outlet iznhh cdd73a August Deals ZX Flux Womens,Nike SB Dri-FIT Logo, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Ultimate Fit Superlong Tights,Outlet sqrg5 ghgkms August Deals Nike Air Max 1 Womens,Various Sizes Nike James Lebron 10 For Men in uuqCwF0l,. Plumer said The VOID is also considering franchise locations, Authentic c8uza a7tm8y August Deals ZX 850 Mens,Sale 37vhq d8n8rs August Deals Ultra Boost Mens,Buy 3iciu s8fbm7 August Deals ZX 10000 Womens,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Womens Sandals Clarks Zia Graze Black,Cheap 220966 Nike Lunar Rejuven8 Mid Men Purple White Black Shoes,Womens Boots COACH Kenna Camel/Natural Shearling,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes COACH Drew Saddle/Saddle Lux Suede/Matte Calf,Authentic 245009 Nike Lunarelite Men Gray Fluorescence Green Shoes,Womens Shoes Cole Haan Hendrix Det Lace Sneaker Black/Studs,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots ECCO Sullivan Tall Strap Boot Black,Authentic 198289 Nike Roshe Run Men Blue Electric Yellow Cyan Shoes,Womens Shoes ECCO Sport Terracruise Speed Dark Shadow/Dark Shadow/Peppermint,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Sale ynkfn nrqhds August Deals Nike Air Max 90 Womens,Shopping 239285 Nike Air Max Women Grey Orange Black Shoes,Authentic 158207 Air Jordan 11 Bred Men Black White Red Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Originals JS Men Coupon_117,Christian Louboutin Sale Women Coupon_492,Christian Louboutin Sale Women Coupon_514, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Jimmy Choo Sandals Women Coupon_868,Christian Louboutin Sale Women Coupon_622,New Balance 574 Men Coupon_1221,, we’ve chosen to develop something different than a Nike Derrick Rose Men Coupon_1657,Jimmy Choo Pumps Women Coupon_800,JORDAN FLIGHTFLEX Cool Grey/University Blue/White,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men's Nike Training Shoe Jordan Flight Flex Trainer 2 768911-406,Jimmy Choo Wedges Women Coupon_949,Men's Shoe Nike Air Max 120 819857-400,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's Shoe Nike LunarEpic Flyknit (Boston 2016) 839312-415,New Balance Men Coupon_1069,Nike Air Force 1 07 LV8 University Red/White/Gum Light Brown/University Red,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, NIKE SFB FIELD 8" Coyote/Coyote,New Balance 574 Men Coupon_1255,Women's Shoe Nike Metcon 2 821913-010,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women's Training Shoe Nike Lunar Sculpt 818062-004,New Balance Women Coupon_1361,Adidas Pure Boost Zg Mens Mid Grey/Grey/White Running Shoes V64132,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Zoom Pegasus 32 Mens Black/Deep Royal Blue/Sail/Racer Blue Running Shoes V18298,New Balance 996 Women Coupon_1538,Adidas Supernova Glide 5 Womens Black/Neo Iron Metallic/Blast Purple Running Shoes V22721,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Womens Shoes Clarks Juniper Sling Black Leather,JORDAN SUPER.FLY 3 White/Wolf Grey/Black,Womens Shoes COACH Chelsey Chestnut/Khaki Matte Calf,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Womens Sandals Cole Haan Ayla Wedge II Acorn,Men's Shoe Nike Hypershift 844369-016,Womens Boots ECCO Touch 35 Shoetie Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Sandals GUESS Guavva Coral,Men's Shoe Nike Zoom All Out Low 878670-400,Womens Sandals Naturalizer Cadie Black Smooth, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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