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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Men's Soft-Ground Soccer Cleat Nike Tiempo Legend VI SG-PRO 819680-010,Womens Shoes Aerosoles Dimprint Tan Combo,NIKE AIR MAX 2015 Black/Bright Crimson/Blue Lagoon/White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, NIKE LUNARGLIDE 6 White/Total Orange/Peach Cream/Black,Womens Boots ALDO Greca Cognac,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-001,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Women's Shoe Nike LunarEpic Flyknit 818677-401,Womens Shoes ALDO Astevia Black Leather,Adidas Element Refine Boys Preschool Black/White/Vivid Mint Running Shoes V36751,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Max 90 Girls Grade School White/Blue Lagoon/Metallic Silver Running Shoes V89555,Womens Boots Anne Klein AKCuthbert Black Leather,Adidas D Rose Lakeshore Mid Boost Mens Brown/Collegiate Royal Basketball Shoes V43144,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas X 15.3 Fg/Ag Mens Black/Solar Yellow/Night Metallic Soccer Shoes V28515,Womens Sandals Anne Klein Ristina Black/Black Leather,Nike Air Zoom Pegasus 32 Mens Black/Dark Grey/Pure Platinum/White Running Shoes V17562,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Sik Silk Fishtail Oil Dye Hooded Top CP1152,Womens Sandals C Label Napoli-18 Tan,Glorious Gangsta MYA BomberJacket CP1390,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Jack & Jones Lucas Noos Roll Neck Knit CP1830,Womens Boots Calvin Klein Evee Pewter/Black Leather,Oiler & Boiler Tuckernuck Shortie Swimmer Short CP2331,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Havaianas Team Flip Flop CP3842,Womens Sandals Calvin Klein Linnette Natural Snake Print Leather,adidas Originals Los Angeles Trainer CP4113,, overall, every single one of these experiences is any less than flat out amazing. Creative Recreation Kaplan Trainer CP4332,Womens Shoes Calvin Klein Valery Black Microsuede,Nike Air Safari Trainer CP4609,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Koth Ultra Mid Trainer CP4858,Womens Shoes Calvin Klein Nathali Cameo Rose Kid Suede,Vans Old Skool Side Stripe Trainer CP5081,, “This is something entirely new.” Womens Shoes adidas Stella McCartney Barricade 2015 Ice Grey/Super Yellow/Legend Blue,Womens Shoes Calvin Klein Gailia Graphite Metallic Grain Leather,Womens Boots Aerosoles Ride with Me Grey Combo,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Aerosoles Brain Power Black Combo,Womens Boots CARLOS by Carlos Santana Gramercy Wide Shaft Taupe,Womens Boots Anne Klein Dvorah Navy Suede,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Clarks Lucette Jewel Dark Brown Leather,Womens Sandals Clarks Alto Gull Black Leather,Womens Sandals Clarks Helio Lilly Tan,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Clarks Cordella Alto Silver Leather,Womens Sandals Clarks Hazelle Alba Black Leather,Womens Shoes COACH Norfolk Coral Pebble Grain Leather,, they can make up for low utilization with a decent weekend. Womens Boots Cole Haan Elion Bootie Chestnut Leather,Womens Shoes Clarks Un.hila Black Leather,Womens Shoes Cole Haan Cary Venetian Blazer Blue Nubuck,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots ECCO Adel Tall Boot Black/Black,Womens Shoes Clarks Daelyn Villa Purple Grey Suede,Womens Shoes ECCO Aimee Nautical Sneaker Black/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes GUESS Maadet Gold,Womens Shoes Clarks Un Hearth Black Leather,Womens Sandals Naturalizer Every Black Leather,. Plumer said The VOID is also considering franchise locations, Womens Shoes New Balance WLD5000 Bright Cherry/Black,Womens Boots COACH Felicia Black Suede,Womens Shoes Nike Zoom Pegasus 31 Black/Dark Grey/White,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Pro Hyperstrong Slider 1.5,Womens Shoes Cole Haan Bethany Pump 85 Roccia Snake Print,TW Wool, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women's HYKE Asymmetric Big Tee,Womens Shoes Cole Haan Lena Wedge WP 55mm II Black Patent WP,Jordan Knit,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Crew-Neck Sweater,Unisex Shoes Converse Chuck Taylor All Star Hi Red/White/Blue,Youth Essentials Logo Tee,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Wholesale Trade Nike Air Max LeBron X ELITE Basketball Shoes in r5F94H0f,Womens Boots ECCO Touch 25 Scale Boot Black/Black,Authentic mhzkc bsc7td August Deals ZX Flux Womens,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, New Balance 574 Women Coupon_1464,Womens Shoes PUMA Ignite PWRWarm Fiery Coral,LeBron XII EXT Wheat/Wheat/Metallic Gold,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, men's NIKE AIR MAX 2015 698902-002,Womens Shoes Reebok ZPump Fusion Batik Blue/Cool Breeze/Neon Cherry/White,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-400,.

Men's Shoe Nike Air Max 90 Premium 700155-400,Womens Sandals Rocket Dog Pascal Turquoise Gummy Bear,Men's Shoe Nike Metcon 2 Amplify 819902-007,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Men's Turf Soccer Shoe Nike HypervenomX Proximo II TF 747484-100,Womens Shoes Rocket Dog Tictoc Caramel Moonlight,NIKE LUNARTEMPO Blue Lagoon/Black/White/Bright Crimson,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Asics Gel-Lyte EVO 'Samurai Pack' Trainer CP4235,Womens Shoes UGG Bridgen Dark Chestnut Leather,Lacoste Ampthill Leather Trainer CP4524,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Puma Suede Classic Trainer CP4915,Womens Boots Vaneli Ruella Mouse Nival Suede All Over/Black Elastic,Nike Womens Benassi JDI Slide Print Sandal CP5241,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Boots Aerosoles Enamel Black Combo,Womens Sandals Vaneli Darena Black Nappa/Black Miniliz/Black Elastic,Womens Boots ALDO Ulycia Black,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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