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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Kids Nike Air Max Camo Green Shoe Happy Shopping,Neff Corporate Pullover Hoodie Men's 64399Mens Nike Air Foamposite One Blue Black Shoe Free Shipping,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mens Nike Air Jordan 11 Low Black Shoe Fashion Cheap,Gramicci Damon Pullover Hoodie Men's 64402Mens Nike Air Jordan 3 Iii Retro Cement White Shoe At Discount,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Mens Nike Air Jordan 6 Vi Retro Leopard Black Buy Shoe Happy Shopping,Volcom Tanzer Fleece Pullover Hoodie Men's 64372Mens Nike Air Jordan Iii 3 Retro Black Blue Shoe Lowest Prices Guaranteed,). Mens Nike Air Jordan Xi 11 Gold Shoe Free Shipping,FlyLow Gear Woodsy Hoodsy Pullover Hoodie Men's 64404Mens Nike Air Max 180 White Red Shoe Online Shop,, VRcades, Mens Nike Air Max 90 Current Moire Blue White Shoe Fashion Cheap,The North Face Ampere Pullover Hoodie Men's 64376Mens Nike Air Max 90 Hypfuse Sp Beige Green Shoe Fast Shipping, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mens Nike Air Max 90 White Grey Blue Running Shoe Sale Shop,Burton Durable Goods Pullover Hoodie Men's 64457Mens Nike Air Max Black Green Shoe Online Sale,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Mens Nike Air Max Leather Black Red Shoe Buying Cheap,Adidas Blood Sport Fill Pullover Hoodie Men's 64450Mens Nike Air Max Thea Print Fluorescence Shoe Stockists,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Mens Nike Air Max Tn I Gold White Shoe Loved Around,Under Armour WWP Property Of Pullover Hoodie Men's 64422Mens Nike Air Max White Black Shoe Best Price,, China, open to the public. Mens Nike Air Yeezy 1 I Black Red Shoe Fashion Cheap,Saga Academics Pullover Hoodie Men's 64425Mens Nike Dunk High Cut Fur Inside Black Blue Shoe Fast Shipping,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Mens Nike Eric Koston 2 Max Black White Shoe Cheap Retail,Burton AK Grid Pullover Hoodie Men's 64456Mens Nike Free Run 3.0 V6 Ext Black White Shoe Wholesale Online,, Pure Imagination, Mens Nike Free Trainer 3.0 Black Blue Shoe Best Price,Billabong Rasta Fleece Pullover Hoodie Men's 64478Mens Nike Lebron X 10 Red White Shoe Save 40%-70%,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Mens Nike Shox Roadster 12 Black Red Shoe Online Without Sale Tax,Iron and Resin Todos Santos Pullover Hoodie Men's 64503Mens Nike Zoom Kobe Viii 8 Black Green Shoe Store Wholesale,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Mens Nike Zoom Lebron Xi 11 Army Green Shoe Order Online,The North Face Ampere Pullover Hoodie Men's 64540Mens Salomon Xt Hornet M Green Lemon Shoe For Sale,, says the global location-based VR entertainment market will more than double in 2018, Harkila Forester Lady16 Inch Zip H-Vent Wellington Boots (Women's) - Dark Olive Elegant Shape Big Sa,KOn Sale - Converse X Missoni As Deckstar.. Multi-Color.. Men 6 Or Women 8 V71t3171,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. UK - [556690F] Converse All Star Shoreline Slip Green Glow Blkwomen Sneaker Sz 10.5 W26v1573,RVCA Advanced II FullZip Hoodie Men's 64601Low-cost direct - Converse Womens Shoes White Floral All Star Tropical 155396F New U30o8282,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse Ct Chuck Taylor All Star Clear Womens 148633C New P94l1427,Burton Logo Vertical FullZip Hoodie Men's 64571Hot Sale - New Womens Converse Green Metallic All Star Ox Canvas Trainers Lace Up S33f5160,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Ladies White Pink Running Cushioning Shoes Women,Hurley Getaway Fleece FullZip Hoodie Men's 64651* Air Max 90 Premium Em White Purple Womens Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Nike Air Max 90 Boots Mid White Black Red No Sew Sneaker Womens Shoes,Fox Racing Rolloff FullZip Hoodie Men's 64664* Women Black Gray 2012 Air Max,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Asics Gel-Netburner Ballistic Court Blue Silver Shoes Columbia Womens,Castelli Race Day Pullover Hoodie 64690Asics Women Cosmoracer Ld Coral Black Track & Field Shoes Colour Flash,.

VRStudios, founded in 2014, Asics Women Tennis Shoes Gel-Upcourt Coral White Mint Colour Fiery,Mountain Hardwear Stretchstone Denim Pant Men's 64750Adidas UK Shop - Adidas Flashback Shoes (White) for Women,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Adidas UK Shop - Adidas Pullover Hoodie (Green) for Women,Matix Surveyor Tapered Denim Pant Men's 64745Adidas UK Shop - Adidas Ultimate Tee (Green) for Women,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Asics Gel Lyte V Dust Pack H5D2L 9090 Womens Mens Running Shoes Sneakers,Gramicci Climber G Pant Men's 65019Nike Air Huarache Run Ultra Grey White Black Womens Running Shoes 819151 100,, “This is something entirely new.” Nike Air Max 2014 Gamma Blue Volt Orange Mens Womens Running Shoes 621077 407,Rab Rockover Pant Men's 65067Nike Air Max Lunar 1 White Black Purple Womens Running Shoes 654985 001,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Free 5 0 TR Fit 5 Prt Black Metallic Black Mens Womens Running Shoes Trainers Sneakers 704674 001,Poler Mountain Pant Men's 65074Nike Roshe Run Jacquard Obsidian White Black Mens Womens Running Shoes 705217 100,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Wmns Rosherun Hyperfuse Premium QS Black Metallic Gold Chain Volt Mens Womens Running Shoes 677308 001,BANKS Staple Pant Men's 65144Womens Nike Air Jordan Aero Flight Black Blue Shoe Factory Outlet,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,* All White Honey Adidas Originals Ladies High-heeled Shoes,Billabong Outsider Chino Pant Men's 65202Adidas Originals - ZX Flux Trainer : Clearance Thanksgiving,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Timberland Icon Classic 6 Inch Premium Original Boot (Men's) - Wheat Nubuck Durable Emergency Cheap,BANKS Banks Staple Pant Men's 65219Cruyff - Authentic Bomba Quilt Trainers : Environment-Friendly Buying New,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Ralph Lauren Polo - Trend Klinger NE Trainer : self Just For You,Adidas Superstar Cuffed Track Pant Men's 65278Craghoppers Kiwi Convertible Trousers - Dark Navy Durability Is Not Damaged Giant deal,, they can make up for low utilization with a decent weekend. Rocky Broadhead 8 Inch WP Ripstop Walking Boots - Xtra Pretty Price Down,Mountain Equipment Aeon Pant Men's 65338Adidas Originals - Discount Superstar II Trainer : Pure White And Translucence Professional Design,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Hugo Boss - Fashion Mall Lighter Influence Trainer : Excellent Quality (High Quality) Complete In S,Arc'teryx Kappa Pant Men's 65390Criminal Damage - High Quality Python High Trainer : Classic Romance Cheap Retail, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hey Dude Farty Funk Shoe - Funk Beige Selling Profile of smooth lines,Dakota Grizzly Dane Pullover Hoodie Men's 638Simms Rivertek Belt - Dark Elkhorn Collection Counter Genuine,. Plumer said The VOID is also considering franchise locations, Beretta Forest Breeks - Green Delicate Colors Original Product,Nike SB FTM 5Pocket Short Men's 66517Lyle & Scott - Authentic Cally Herringbone Slip On Trainer : Delicate Colors Original Product,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

* Adidas Men White Yellow White Ledge St,O'Neill Vibed Out Board Short Men's 67128* Adidas Unisex Crystal Singular Jelly Camouflage Ash Shoes, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,* Air Max Bw White Men,Alchemy Equipment Indigo Herringbone Denim Short Men's 67262* Black Gray Nike Men's Running Shoes Air Max 95 Em,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Black White For Mens Air Max Tn,The North Face Fleece Short Men's 67294* For Mens Blue Beige Air Max 90,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, * Men's Air Max Nomo,Nike SB Everett AOP Fern FT Short Men's 67347* Nike Air Max Tn I Black Gray Red Shoes Men's,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Converse Men Star Player One Star Suede Sale Black,Timberland Earthkeepers Schazzberg Mid Waterproof Insulated Boot Men's 69866Discount PUMA Men Blaze Red, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Vans Men California Sk8-Hi Decon Leather White,KEEN Uneek Stripes Sandal Men's 69981Under Armour Rival Cotton FullZip Hoodie Men's 644,, and for a growing list of partners, Patagonia GI III ZipOff Pant Men's 65002,Frye Russell Woven Shoe Men's 70067Outdoor Research Foray Pant Men's 65304,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Reef Reef Groundswell Board Short Men's 66988,Clarks Wallabee Run Shoe Men's 70176Quiksilver Deluxe Cargo Short Men's 67325,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Under Armour HeatGear Coolswitch Run 2in1 Short Men's 67649,Reef Ridge LS Shoe Men's 70210Bogs Johnny Chukka Boot Men's 69576,.

Teva Terra Fi 4 Leather Sandal Men's 69996,Millet Lynx Active Hiking Shoe Men's 70324Merrell All Out Blaze Ventilator Waterproof Hiking Shoe Men's 70307,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Five Ten Anasazi VCS Climbing Shoe 70665,Five Ten Maltese Falcon LT Clipless Shoes 70403Fallen The Vibe Skate Shoe Men's 70958,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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At four recent VR Acorn Fave Gore Slipper Men's 71307,Shimano SHR088 Shoes 70509Air Jordan VIII Retro Men Basketball Shoes White/Black-True Red KC02X, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Nike Lunar Force 1 Fuse Leather Men Basketball Shoes Hyper Red/Noble Red-Black XV89I,Adidas Adizero Prime Boost LTD Running Shoe Men's 70635Converse Chuck Taylor All Star Low Men Lifestyle Shoes Turtledove TK39M,, VRcade royalties for developers are on the rise, Asics GT-II Retro Men Running Shoes Black/Bright Orange TA46O,La Sportiva Oxygym Climbing Shoe 70699Nike Air Monarch IV Men Running Shoes White/Metallic Silver-Midnight Navy SV00J,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNike SB Zoom Stefan Janoski Men Skateboard Shoes Black/White-Medium Olive JE08B,KEEN Glenhaven SlipOn Shoe Men's 70769Onitsuka Tiger Mexico 66 Men Navy Blue/White CH38W,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men Buy Authentic Latest Series Ralph Lauren Mesh Cotton White Half-Zip Sweaters,Adidas SL Loop Racer Shoe Men's 70885Men Find Comfortable Latest Style Adidas Bounce Titan Eighth 8Th Viii Camouflage Green Yellow Sports,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men Shop Authentic New Series Online Sale Nike Air Max 2015 Black Blue Orange Running Shoes,DC Skateboarding Mikey Taylor Signature Skate Shoe Men's 70924Men Choose Comfortable New Style Vans La Cripta Dos Gray White Casual Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Kolor x adidas Consortium Alphabounce 1 One White Grey Men Running Shoes CQ0302,Adidas Response Boost Trail Running Shoe Men's 71012Nike Air Jordan 30 XXX Gym Red 811006 601 Mens basketball sport shoes,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Max 90 Diamondback Quickstrike Black Red Mens Running Shoes 813152 619,Columbia Bahama Vent Marlin PFG Shoe Men's 71134Nike Ambassador VIII 8 Chinese New Year 818678 601 Mens basketball sports shoes sneakers,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Kyrie Irving 2 EP black yellow Mens basketball sports shoes sneakers,Reef Fanning Prints Sandal Men's 71224Nike Mercurial X 10 Superfly FG Leather Black Black Hyper Pink Pink Pow 0520 football boots shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Top Quality Nike Zoom Flight Bonafide Grey White 95 Air Max 97 Flyknit Jason Kidd 917742 002,Adidas Streetball 2 Retro Men Basketball Shoes Black/Run White-Pink VX32HMens Nike Air Force 180 Mid Charles Barkley Light Grey Purple Basketball Shoe Just Buy It,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas UK Shop - Adidas NMD_XR1 Shoes (Green) for Women,Nike Kobe 8 NSW Lifestyle LE Men Lifestyle Shoes Bright Citrus/Track Brown-Sail CV04VAdidas UK Shop - Adidas Sounders Home Replica Jersey (Green) for Women,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Zoom Structure 18 Womens Running Shoes Bright Citrus Fuchsia Flash Fuchsia Glow Black,Adidas Superstar 80s Men Retro Shoes Colsil/Black/Bone TV77JCharm Hot New Balance Black leather '624V3' trainers-Women Miglior Prezzo,, and the entertainment giant made an investment in the company. Buy Converse Online Women Perforated Leather Chuck Taylor Hi Top Black,Asics GEL-Lyte III Retro Men Running Shoes White /Black SX55HNike Dunk High Skinny Retro Women Basketball Shoes Purple Dynasty/Raspberry Red TJ31S,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, The North Face Paramount Tech Tee LongSleeve Men's 676,Nike Air Jordan I Retro High OG Black Toe 555088 184 Men basketball shoesFox Racing Essex Stretch Tech Short Men's 67271,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Arc'teryx Adan Short Men's 67724,Nike Air Max 2017 Navy Crimson Mens Running Athletic Sport Shoes Sneakers 849560 405Asolo Eiger GV Mountaineering Boot Men's 69805, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Salewa Mountain Trainer Hiking Shoe Men's 70317,Nike air max 95 essential triple ultra black 749766 009Scarpa Mojito Shoe Men's 70797, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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