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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Asics Wrestling Shoes Aggressor 2 Graphite Sunflower Mens,Latest Vans Men x Eley Kishimoto Slip-On Blue,Men Asics Dave Schultz Colour Wrestling Shoes Red Gold White,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Short Sleeve Tees Ralph Lauren Rugby In Y &Quot Eight&Quot,Jones Snowboards Basic Pullover Hoodie Men's 64357,Ralph Lauren Pony Rugby Big S-Xxl March-13,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Adidas UK Shop - Adidas adizero 5-Star 6.0 Cleats (Black) for Men,ThirtyTwo 32 Stamp Pullover Hoodie Men's 64483,Adidas UK Shop - Adidas A3 Twinstrike Shoes (White) for Men,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Free Ace Leather Men Casual Shoes Black Black Black,Columbia Ultimate Roc Pant Men's 65100,Nike Lunarbeast Elite Td Men Football Shoes White Metallic Silver Black,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Jordan Flight Flex Trainer 2 Men Training Shoes Black Metallic Black,Under Armour HeatGear Circuit Woven Tapered Pant Men's 65264,Freschezza Confortevole Converse Blue lace up trainers-Men Negozio Online,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Mammut Realization Pant Men's Harness 65006,Billabong Carter Short Men's 67151,Mammut Glacier Softshell Pant Men's 65386,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, O'Neill Freak Fourteen Board Short Men's 67119,Howler Bros Horizon Hybrid Short Men's 67298,Icebreaker Compass Short Men's 67490,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Mountain Khakis Cascade Merino Vneck Sweater Men's 68113,Simms Skiff Short Men's 67459,Scarpa Phantom Tech Mountaineering Boot Men's 69852,, overall, every single one of these experiences is any less than flat out amazing. Adidas Seeley Premiere Skate Shoe Men's 70230,Nike Freedom Printed 9in Short Men's 67681,Pearl Izumi EM Trail N 1 V2 Running Shoe Men's 70606,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, DC Skateboarding Switch Signature Skate Shoe Men's 70977,Dale of Norway Cortina 1956 Sweater Men's 68110,Adidas Crazy 8 Retro Men Basketball Shoes Yellow/Purple NQ88Q,, “This is something entirely new.” Nike Air Foamposite One Retro Men Basketball Shoes Black/Hyper Red-Dark Grey-White RC55X,Bogs Johnny Chelsea Boot Men's 69577,Adidas AR 3.0 Men Lifestyle Shoes Green/White VD34V,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Son Of Force Men Lifestyle Shoes Black/White-Base Grey VQ87L,KEEN Pittsburgh Soft Toe Boot Wide 69792,Nike Air Max 1 Jacquard Men Running Shoes Photo Blue/White-Wolf Grey-Mid Navy EM81F,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men Cheapest New Nike Air Max 2016 Camouflage Blue White Running Shoes,Sidi Insider Shoes Men's 70435,Men Shop Cheap Latest Style Salomon Speedcross 3Rd Iii Third Blue Black Running Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.NEW Mens Air Jordan 11 Retro "Prom Night" Blackout 378037-005 XI PRE-ORDER,New Balance 1500v2 Running Shoe Men's 70588,Nike Air Jordan Hydro 5 Retro Slide Sandals Hyper Turquoise Black White Mens Sandal Massage Slippers 820257 303,, they can make up for low utilization with a decent weekend. Nike Air Max 95 Prm 538416 700 Wheat Pack Bronze Baroque Brown Mens Running Shoes Sneakers,Red Chili Durango VCR Climbing Shoe Men's 70727,Nike Free Run 3 Midnight Navy Electric Green Mens Running Shoes 510642 404,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Mens Air Jordan Hydro 5 Slide Sandals Black Aqua Massage Slippers Shoes,Supra Stacks Vulc II Skate Shoe Men's 70904,Recommended 575420-009 Nike Air Foamposite One Authentic Abalone Multi-Color/Multi-Color Online, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Mens Nike Air Foamposite One Yellow Black Shoe Save 40%-70%,Columbia Megavent Fly PFG Shoe Men's 71137,Mens Nike Air Jordan 5 V Retro White Purple Shoe Best Sale,. Plumer said The VOID is also considering franchise locations, Mens Nike Air Jordan Xi 11 Retro Low White Black Shoe Fast Shipping,Under Armour Fat Tire Flip Flop Men's 71264,Mens Nike Air Max 90 Hyperfuse Prm 25 Anniversary Black Shoe Fashion Cheap,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

* Adidas Ladies Blue Black White Sl Summer Breathable Wat Women,Nike Sweet Classic Leather Men Lifestyle Shoes Anthracite/Black-White-Court Purple JL91J,* Nike 2015 Air Max Black Shoes Women, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Asics Gel-Kayano 22 Purple Pink Running Shoes Womens,Asics GT-Cool Retro Men Running Shoes Mid Blue/Lime HH82I,Asics Women Gel-Surveyor Tiger Coral 5 Running Shoes Colour Shark Phlox Flash,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas UK Shop - Adidas Branded Tee (Grey) for Women,New Balance US576 Men Running Shoes Dark Grey/White JL87N,Nike Air Force 1 Mid 07 Leather Womens Lifestyle Shoes White White,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Metcon 1 Womens Training Shoes Hyper Orange Dark Grey Volt Black,Nike Free 4.0 V3 Men Running Shoes Dark Mica Green/Volt-Summit White TO64U,Adidas Women Rita Ora Elegant Print ZX Flux Sale Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for * Black Men Air Max Skyline UK,Nike Air Jordan 30 XXX Cosmos Quai 54 Galaxy Mens Basketball Sport Shoes 863586-010,* Burgundy Adidas Men Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the * Nike Air Max 90 Black Blue Gray Mens Shoes,Nike Air Max 2015 Bright Crimson Black Summit Mens Running Shoes 698902 600,* White Adidas Men Iv Porsche,, and for a growing list of partners, 60% Off Discount Timberland Adventure Cupsole Alpine Trainers Men 1407-7032,Nike Air Max 90 USA Flag Hyperfuse QS Midnight Navy Mens Running Shoes 613841 440,2017 Best Lacoste Sevrin Suede Shoes Men 7241-5761,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, New Style Cayler & Sons Chutoro Quilted Trainers In Stone Men 7060-7950,Nike Air Vapormax Custom Flyknit Explorer Dark Black Upcoming Metallic Red Bronze 849558-010 Best,Asics Gel-Fortitude 7 Grey Red Running Shoes Mens,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Black Gel Lyte Iii Asics Trainers Within The Higher,Nike Free Flyknit 4. 0 Black Orange Mens Running Shoes,Men Asics Track Shoes Colour Flash Throw Pro Tiger Black Coral Silver,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Superstar II Retro Men Basketball Shoes White/Red/White VC38J,Mens Nike Air Max 90 Blue Yellow Shoe Lowest Prices Guaranteed,Nike Basketball Retro Men Basketball Shoes Black/Siren Red BH13O,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Mavrk Men Lifestyle Shoes Armory Navy/White BH94S,Mens Nike Air Max 90 Mid No Sew Ns Hunter Green Shoe Stockists,New Balance 996 Men Running Shoes Grey/Green-Red HT20N,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike SB Zoom Stefan Janoski Premium SE Men Skateboard Shoes Base Grey/Black-Medium Base Grey HW04J,Mens Nike Air Max 95 360 Blue Light Blue Shoe Loved By Everyone,Men Stylish Ralph Lauren Mesh Classic Leisure Navy Stripe Polo,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations * Adidas Ladies Yellow Blue Superstar Women,Mens Nike Zoom Lebron Solider Vii Blue White Red Shoe Wholesale,* Red Adidas Women's Women Big Tongue Shoes,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Asics Women 33-M 2 Coral Cushioning Running Shoes Colour Aquarium Flash Aruba Blu,Mens Salomon Xt 3d Wings Ultra Green Black Running Shoe Stockists,Adidas UK Shop - Adidas PureBOOST X Trainer Zip Shoes (Black) for Women,, and the entertainment giant made an investment in the company. Nike Roshe One Print 1000 Womens Lifestyle Shoes Deep Royal Blue White Safety Orange Emerald Glow,Charli Casual Boots (Women's) - Dogwood New Style Online Store,Cheapest ASICS Pink gel cushioned iridescent trainers-Women Recensioni,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Cheap Nike Women Free 5.0 TR Breathe Green Glow,UK - Converse Ct All Star Canvas Men Women Unisex Hi-Top Casual Sneaker Shoes X8p6109,Nike Free OG '14 Women Running Shoes Wild Cherry/Vivd Pink-Metallic Silver XG34O, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Low-cost direct - Converse All Star Leather Black Hi Tops Sneakers Trainers Warm Insole Uk8 Eu41.5,Asics Women Gel-Noosa Tri 11 Asics Blue White Stability Running Shoes Colour Hot,Hot Sale - New Mens Converse Leather All Star Chuck Taylor Size 10 High Top Sneakers O86q7952, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, * Adidas Men Red White Ledge St,Adidas UK Shop - Adidas Tubular Defiant Shoes (Black) for Women,* Air Max Bw Black Gold Men,, we’ve chosen to develop something different than a * Black White Gray Men's Air Max Ltd 1,Adidas UK Shop - Adidas 3-Stripes Tee (Black) for Women,* Men Gray Red White Air Max 90,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Red White Adidas Originals Mens Campus Series,Nike Internationalist Womens Lifestyle Shoes Black Anthracite Pure Platinum Cool Grey,New Style Timberland Classic Boat Shoes Men 5510-1448,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. 2017 Best HUGO by Hugo Boss Delight Leather Slider Sandals Men 3652-6201,Nice Air Zoom Pegasu32 Print Womens Running Shoes Blue Lagoon Green Glow Black,100% Quality Adidas Originals Tubular X PK Trainers Men 1211-2646,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Training Shoes Gel-Craze Tr 3 Blue Yellow Mens,Nike Zoom Volley Hyperspike Womens Volleyball Shoes Black White Cool Grey Metallic Silver,Men Asics Testimonial 3 It Colour Soccer Shoes Lethal Tiger Blood Black White,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Ralph Lauren Short Sleeve Flag Furniture Nation France,Prezzo Intero Adidas Dark Blue Mesh 'breeze 202' Running Trainers-Women Nuova Collezione,Adidas UK Shop - Adidas Tubular Instinct Shoes (Beige) for Men,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Adidas UK Shop - Adidas CELTICS PLAYOFF ARCH TEE (Green) for Men,Buy Nike Online Women Air Max 1 Ultra Essentials White,Adidas UK Shop - Adidas Los Angeles Tee (Black) for Men,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Quiksilver Stomp Cracked Scallop 20 Board Short Men's 66906,Women Get Cheap Latest Style New Balance 574 Pink Purple Sports Shoes,Columbia Silver Ridge Printed Cargo Short Men's 67478,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Frye Freemont Lace Up Boot Men's 69652,Women Buy Cheap Top Quality Nike Air Max 2015 Leather Black Pink Running Shoes,Merrell All Out Blaze Ventilator Waterproof Hiking Shoe Men's 70307, will The North Face BackToBerkeley Mountain Sneaker Yosemite Shoe Men's 70871,Asics Gel Lyte 5 V Japanese Textile Floral Denim Indian Ink H612N 5050 Womens Mens Running Shoes Sneakers,Air Jordan Ace 23 II Men Basketball Shoes Gym Red/Black-White IP02H, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Air Jordan 6 Retro TD Men Football Cleats Black/White KW89W,Nike Air Huarache Run Ultra Breathe Black Mens Womens Running Shoes 833292 001,Asics GEL NoosaFAST Men Running Shoes Flame/Black/Yellow AX63B,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Air Jordan RCVR Slide Select Men Sandals Black/Metallic Platinum-Gym Red PI72N,Nike Air Max 2016 Hyper Violet Black Gamma Blue Womens Running Shoes 806772 503,Men Buy Best Quality Ralph Lauren Mesh Sleeveless Sweaters Grey,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men Find Guarantee Nike Air Zoom Flight The Glove Black Green War Boots,Nike Air Yeezy 2 SP Max 90 The Devil Series Black Mens Womens Running Shoes 508214 602,Men Newest Custom Puma Lifestyle 75 Low Black Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, NIKE AIR JORDAN 1 Retro High Los Angeles 819012 130 Mens basketball shoes,Nike Lunar Force 1 Hi Premium Hot Lava Mens Womens Sneakers Casual Shoes 654440 800,Nike Air Max 90 USA Flag Hyperfuse QS Midnight Navy Mens Running Shoes 613841 440, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Kobe 10 Elite Low PRM HTM White Black 805937 101 Men basketball sports shoes sneakers,Nike Wmns Roshe One Print Black White Anthracite Cool Grey Mens Womens Running Shoes 599432 019,Nike Zoom Winflo 3 III Grey Black Mens Running Shoes Sneakers Trainers 831561 005, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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