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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Presto Essential Casual White/Metallic Silver/Wolf Grey 848187 101,Mens Nike Air Max Bw Yellow White Shoe Save 40%-70%,Nike Air Jordan 5LAB3 Reflective Silver 631603 003 Men basketball shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 Jacquard Hyper Punch White Game Royal Mens Running Shoes 669822 600,Mens Nike Air Max Netty Pure Black Shoe Shop For The Best,Nike Flyknit Air Max 2014 Game Royal Black Electric Green Mens Running Shoes 620469 400,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Kyrie Irving 2 EP bule green Mens basketball sports shoes sneakers,Mens Nike Air Max Tn I Black Green Shoe Wholesale Online,Nike Roshe Run Hyperfuse QS 3M Fiberglass Squadron Blue Summit White Mens Running Shoes 616325 341,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Mens Nike Air Max 90 Camo Army Green Shoe Shop For The Best,Mens Nike Air Yeezy 2 Blue White Shoe Save 40%-70%,Mens Nike Air Max 90 Yellow Chocolate Grey Red Running Shoe Buy Online,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Mens Nike Air Max Glowing Red Shoe Store Wholesale,Mens Nike Dunk High Cut Fur Inside Black Grey Shoe Cheap Retail,Mens Nike Air Max Tn I Red Black Shoe Cheap Retail,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas adilette Slides (Red) for Women,Mens Nike Zoom Lebron St Ii White Orange Shoe Store Wholesale,Adidas UK Shop - Adidas Supernova 37c Tee (Blue) for Women,, “This is something entirely new.” Nike Air Huarache Run Mid Womens Lifestyle Shoes Anthracite Black Sequoia Menta,Mens Nike Zoom Lebron Xi 11 White Green Shoe Clearance Sale,Affari Womens,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Latest Converse Women All Star High Top Black,Rhonda Waterproof Casual Boots (Women's) - Black Enthusiasm Buying Cheap,Vans Women Authentic Decon Leather On Sale True White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Max 2014 White Atomic Mango Volt Black Womens Running Shoes 621078 101,Low-cost direct - Converse Women Low Top All Star Shoe Size 8 Pink White New Shoes B33i2144,Nike Flyknit Free 5. 0 Purple Green Womens Running Shoes 616717 505,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Shox Deliver Hyper Pink White Womens Athletic Running Shoes,Low-cost direct - Converse Pro Leather Low Top White-Casino - Womens Size 8 Y76d9286,Womens Nike Air Jordan Cp3 Iii 3 Black Blue White Shoe Stockists,, they can make up for low utilization with a decent weekend. Adidas Originals - Youth Superstar Foundation Trainer : Adorable Top Fashion,Hot Sale - Shoes Men - Women - Converse - All Star - Sneakers - Chuck Taylor Hi - Layer X59i4761,Ralph Lauren Polo - Discount Harvey-NE Trainer : Sound-Proof New Listing,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Asics - Export Outlet Gel-Lyte III GITD Trainer : In Help Holiday Deals,Hot Sale - Womens Converse All Star Brea Trainers Hi Tops Black Boots Size Uk 3.5 4.5 5.5 6 O89z699,Seeland Woodcock Kids Trousers - Shaded Olive positive Outlet Online, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Aigle Artemis 2 Walking Boots (Men's) - Kaki Leisure Introverted,* Adidas Women Black Gray Gold Big Tongue Shoes Women,Asics - Breathable Gel-Lyte III Anniversary Trainer : Ebay Panic buying,. Plumer said The VOID is also considering franchise locations, Cruyff - Breathable Vanenburg X-LITE Trainer : Dancing Shoes Sell crazy,* For Womens Air Max 90 White Pink Gold,Harkila Game 6 Inch Walking Boot (Men's) - Light Brown Low Price Lowest Whole Network,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance 990 Men Running Shoes Beige UR44G,Nike Air Force 1 Ultra Flyknit Low Multi Color Womens Sneakers Casual Shoes 817420 403,Air Jordan RCVR Slide Select Men Sandals Black/White-Neo Turq AS27V, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Men Sale Cheap New Style Polo Ralph Lauren Darkpurple Custom-Fit Mesh,Nike Air Jordan 9 IX Retro Cool Grey 302370 015 Women and Mens basketball sport shoes,Men Get Classic New Balance 574 Blue White Running Shoes,, and for a growing list of partners, Men Chooes Cheap Nike Air Jordan V.2 Low Green Black Sports Shoes,Nike Air Max 90 Ultra Breathe Hyper Jade Mens Womens Running Shoes 725222 301,Men Buy Greatest New Quality Vans Tnt Black White Casual Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Nike Air Huarache Run White Black Green Mens Running Shoes,Nike Flyknit Free 5. 0 Purple Green Womens Running Shoes 616717 505,Nike Air Max 2016 KPU Deep BlueNike Air Max 2016 KPU White Black Mens Running Shoes 764892 505,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Flyknit Racer Bright Crimson Volt Hot Cheetos Mens Running Shoes 526628 602,Nike Lunarepic Flyknit Vltg Green Black White Mens Womens Running Shoes,Nike LUNARTEMPO 2 Flyknit black orange Mens 818097 601 Running Trainers Shoes,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Porta Nuova Adidas Running Springblade Ignite-Frozen Blue/Midnight Indigo/White-Women Nuova Collezione,Nike - High Quality Kobe X 'Pain' Trainer : Stable Quality New Products,Cheap Reebok Women Indigo Leather Woven Indigo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Toms Correa Women Sandals Leopard/Black-White FO53G,Zamberlan Zenith RR Walking Boots (Men's) - Black / Cement natural Online Sale,Women Choose Authentic New Arrivals Adidas Amberlight Up W Gray Orange Casual Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Asics Gel Lyte V Bright Pack GREY CORA H6Q0L 1010 Womens Mens Running Shoes Sneakers,Nike - Unique Design Zoom Stefan Janoski Trainer : Marked New Authentic,Nike Air Max 2015 White Blue Black Womens Running Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations * Sandals Men Wine Red Adidas,UK - Converse All Star Chucks Herrenschuhe Turnschuhe High Top Sneaker Grau Stepp K56q7396,100% Quality Timberland Newport Bay Canvas Boat Shoes Men 3855-8829,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Hot Sale HUF x Thrasher Slider Flip Flops Men 2327-2214,Low-cost direct - Converse Mens Size 11 Chuck Taylor All Star Hi Vision Blue Acorn New 148843F U13k,2017 Adidas Originals Stan Smith TrainersMen 6102-2762,, and the entertainment giant made an investment in the company. Asics Orange Leather Navy Black Volleyball Shoes Gel Upcourt Hot,Low-cost direct - Converse All Star Shoes 547261C Ct Hi Natural 67693 W -- A34o8232,Men Asics Running Shoes Colour Gel-Kinsei 5 Black White Red,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Ralph Lauren Navy Rugby Crossed-Flags Australia,Hot Sale - Converse Herren Star Player Sneakers Black White Neu Schuhe E100z3356,Adidas UK Shop - Adidas Samba ADV Shoes (Red) for Men, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas UK Shop - Adidas Atlanta United Home Replica Jersey (Red) for Kids,Hot Sale - Personnalis,Adidas UK Shop - Adidas M SS ULTIMATE TEE M BAHIA LIGHT (Blue) for Men,, like all retail operators, TJ986 Nike Kobe VIII 8 Easter Limited Edition,* 2011 For Mens White Black Air Max,Nike Zoom Rival Xc Men Casual Shoes Black Blue Lagoon Hot Lava, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Nike Cj3 Flyweave Trainer Men Training Shoes Midnight Navy Radiant Emerald White White,* Adidas Men White Black Big Tongue,Adidas Men ZX Flux Grey,, they can make up for low PUMA Men Blaze of Glory Street Black,* Adidas Unisex Canvas Shoes Leisure-red,KR3W Locker Pocket Pullover Hoodie Men's 64519, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overBillabong Slicke'r Tapered Color Denim Pant Men's 65187,* Air Max Bw White Black Chartreuse,Prana Dune Short Men's 67093,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Pearl Izumi Pursuit 7in Short Men's 67680,* Black Brown White Men Air Max 87,Boreal Siula Mountaineering Boot 69848, could generate over half a million dollars a week, and easily finance new titles. Five Ten Impact VXi Shoe Men's 70412,* Black White Skyblue Gray For Mens Air Max 87,DC Court Graffik SE Skate Shoe Men's 70942,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Air Jordan Dominate Pro 2 Men Basketball Shoes Dark Concord/White-Black EL90E,* For Mens Black Chocolate White Air Max 90,Adidas Seeley Men Lifestyle Shoes Black/Black-Run White JB40Q, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asics GEL-Lyte III Retro Men Running Shoes Black/Black VR87M,* Men Gray Black Red Air Max 90,Air Jordan Hydro VI Retro Men Sandals Black/Metallic Silver-White SN87M,, we’ve chosen to develop something different than a Men Shop Perfect New Ralph Lauren Ita Signature Big Pony Green Sporty Polo,* Nike Air Max Tn Blue White Fusion Men's,Men Find Perfect Authentic Asics Gel Kinsei Fourth 4Th Iv Gray Orange Running Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Men Shop Cheap Best Quality Nike Classic Cortez Leather Blue White Running Shoes,* Red White Adidas Originals Unisex Campus Ii Deep,NEW DS 2017 Kids Nike Air Jordan XII 12 Retro Gym Red Alternate Black-White 130690-600,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Max 2016 KPU Deep BlueNike Air Max 2016 KPU White Black Mens Running Shoes 764892 505,* White Red Gray For Mens Air Max 87,Nike Free Flyknit 3. 0 White Black Orange Mens Running Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Roshe One Hyperfuse 3M Volt Hyper Punch Black Mens Running Shoes 669689 700,100% Quality Timberland Newport Bay Canvas Boat Shoes Men 3855-8829,Mens Nike Air Foamposite One Black Shoe Wholesale,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Air Jordan Cement 3 Iii Retro Glowing Black Grey Shoe Wholesale,Cheapest Nike Air Presto Trainers Men 3348-8808,Mens Nike Air Max 90 Blue Yellow Shoe Lowest Prices Guaranteed,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Mens Nike Air Max Black Silver Shoe Cheap 100%,Wholesale House Of Hounds Pony Loafers Men 4654-9135,Mens Nike Air Max Tn I Wheat Black White Shoe Stockists,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mens Nike Dunk Sb High Cut Pale Goldenrod Shoe Official Website,Authentic Converse All Star Ox PlimsollsMen 1851-5031,Mens Nike Ken Griffen Max Black Gold Shoe Order Online, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Mens Nike Zoom Lebron 9.5 Blue Black Shoe For Sale,Asics Black Leather Pink Gel Nimbus Find 17 Cushioned Running Shoes,On Sale - Converse Ctas Ox Camo Green Womens Low Top Trainers G46w5407,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Low-cost direct - Converse Rare Ladies Girls Canvas Animal Print Trainers Womens Size 3 / 35 C66z9,Asics Gel-Rocket 7 Court Silver Yellow Shoes Mens,* Adidas Women Blue White Adicolor,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Low-cost direct - Ladies Converse Size 6Uk W49t6836,Adidas UK Shop - Adidas Stan Smith Shoes (Black) for Men,Aigle Parcours 2 Wellington Boots (Unisex) - Bronze (Dark Green) Distinctive Brand Deals,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Creative Recreation - Promotions Cesario Low Woven Trainer : tender Promotions,Adidas UK Shop - Adidas Pure Boost Shoes (Blue) for Men,Wiley X Spear Goggles - Smoke Grey Clear & Light Rust Lens / Frame Low To Help Luxuriant In Design, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike - Breathable LeBron XI Low Trainer : Unusual Luxuriant In Design,Adidas UK Shop - Adidas Short Tights (Black) for Kids,Buff Polar Headwear - Black Quality And Quantity Assured Good Sale, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Seeland Grizzly 10 (Men's) - Dark Brown Eye-catching Discount,Adidas UK Shop - Adidas Clima 3.0 Logo Remix Tee (Red) for Men,UK - Converse Cons One Star Low Cut Skate Grey Charcoal Men'S Us Size 11 G64g4194, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Low-cost direct - Converse Lilac Rose Gold Exclusive Trainers Size 5.5 Q9e2653,Adidas UK Shop - Adidas Revolution Home Replica Jersey (Blue) for Men,Hot Sale - Converse Gemma Hi Trainers Size 7 Adults Bnib Metallic Glacier Leather S68z6230,.”

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Andal introduced the company’s * Adidas Men Black Adipure 11pro Trx Ic Kaka Soccer V,HQ737 Nike Kobe VIII 8 Zoom System Purple Shoes,* Air Max 90 Red Shoes Men's,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted * Black Snow For Mens Air Max Skyline Lawngreen,Nike Jordan Melo 11 Men Basketball Shoes University Red Black White Black,* Men White Air Max 90,.

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