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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Mens Nike Air Jordan Trunner Dominie Pro Black Green Shoe Cheap 100%,Arc'teryx Ether Comp Crew LongSleeve Men's 694Mens Nike Air Jordan Xiii 13 Retro Black Shoe Outlet Online,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mens Nike Air Max 90 Black White Green Running Shoe Shop For The Best,The North Face Paramount Tech Tee LongSleeve Men's 676Mens Nike Air Max 90 Hyp Kpu Tpu Sky Blue Shoe Free Shipping,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Mens Nike Air Max 90 Vt Black Yellow Shoe Fast Shipping,Patagonia Sunshade Crew LongSleeve Men's 65950Mens Nike Air Max 95 360 Wire Drawing Black Red Shoe Fashion Cheap,). Mens Nike Air Max Classic Bw Black Blue Shoe Order Online,Houdini Airborn Crew Men's 65968Mens Nike Air Max Netty Red White Shoe Store Wholesale,, VRcades, Mens Nike Air Max Tn I Black Gold Shoe Loved By Everyone,Oakley Dawn Patrol Fleece Pullover Men's 66014Mens Nike Air Max Tn I Morden Black White Shoe For Cheap, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mens Nike Air Penny Hardaway White Black Shoe Sale Shop,RVCA Eastern 20in Board Short Men's 66830Mens Nike Air Yeezy 1 I Grey Orange Shoe Free Shipping,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Mens Nike Dunk Mid Green White Shoe Best Sale,Patagonia Printed Wavefarer Board Short Men's 66823Mens Nike Flyknit Trainermens Suede Leather Beige Grey Shoe Shop For The Best,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Mens Nike Free Run 4.0 Grey Red Shoe Sale Shop,Hurley One & Only 22in Board Short Men's 66822Mens Nike Hypervenom Phantom Fg White Black Orange Shoe Wholesale Price,, China, open to the public. Mens Nike Lunar Hyperdunk X James Dark Blue Red Shoe Free Shipping,Prana Catalyst Board Short Men's 66866Mens Nike Solarsoft Moccasin Breathable Green Blue Shoe Store Wholesale,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Mens Nike Zoom Kobe Vii 7 System Elite Black Yellow Shoe Official Website,Hurley Phantom Block Party Cryptik Board Short Men's 66849Mens Nike Zoom Lebron X 10 Black Brown Shoe Wholesale Price,, Pure Imagination, Mens Salomon Speedcross 3 CS Yellow Shoe Fast Delivery,Prana El Porto Board Short Men's 66912Helly Hansen Midsund Wellingtons (Women's) - Arctic Grey / Penguin / Ebony / Jelly Pleasing Outlet A,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. On Sale - Converse Star Player Ox Black Womens Trainers W2w5767,Billabong Pivot X Board Short Men's 66894UK - Women'S Converse Converse Converse Hi-Tops Uk Size 6 B95d5787,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Low-cost direct - Converse Women'S All Star Ct Lux Mid Grey Wash Hidden Wedge Sneakers-Asst Sizes P,BANKS Take Board Short Men's 66920Low-cost direct - Converse All Star Purple / Grey Plaid Sneakers Womens Size 7 U60n8218,, says the global location-based VR entertainment market will more than double in 2018, Hot Sale - Women'S Hi-Top Lace Up Converse Trainers Size 7/40 Pale Grey/Pink S46f1644,Hurley Phantom Hightide Board Short Men's 66934* 2012 Air Max Red White Black Shoes Breathable Women,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Womens Gray Blue Shoe Iii Women Porsche,Hurley Puerto Rico Burnout Board Short Men's 66929* Green Pink Nike Women 2014 Air Max 90 Shoes Hyp Kpu Tpu New,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Running Shoes Air Max 95 Women Nike Em,Billabong All Day Solid Board Short Men's 66983Asics Gel-Equation 8 Blue Mint Running Shoes Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Asics Metrolyte 2 Slip On Walking Shoes Green Yellow Ice Womens,Reef Reef Groundswell Board Short Men's 66988Asics Women Gel-Linkmaster Shoes White Silver Colour Carolina Blu,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Asics Women Walking Shoes Metrolyte Mint Coral White Colour Flash,Rip Curl Sunnyside Board Short Men's 67053Adidas UK Shop - Adidas ACE 17.1 Firm Ground Cleats (Metallic) for Women,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Adidas UK Shop - Adidas Boston Marathon®Official Tee (Blue) for Women,Hippy Tree Antlers Trunk Board Short Men's 67068Nike Juvenate Womens Lifestyle Shoes Wolf Grey White Cool Grey,.

VRStudios, founded in 2014, Nike Internationalist Fleece Womens Lifestyle Shoes Mulberry Black White Mulberry,BANKS Prosper Board Short Men's 67083Nike Air Zoom Vomero 10 Womens Running Shoes Copa Black Fuchsia Glow Vivid Purple,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Charm Hot New Balance Black leather '624V3' trainers-Women Miglior Prezzo,RVCA Benj Ducks Board Short Men's 67087Top Fashion Womens,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Women Choose Authentic Ralph Lauren Classic Custom Black Yellow Short Sporty Pony,Mountain Khakis Camber 105 Twill Short Men's 67169Women Cheapest New Balance 2016 Unisex Black Gray Sports Shoes,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Women Cheap Deals Nike Air Max 90 Hyp Prm Unisex All Red Jogging Shoes,Hurley DriFit One & Only Volley Hybrid Short Men's 67225Women Shop Perfect Latest Series Puma 697 Netty Unisex Red White Running Shoes,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Asics Wmns Gel Lyte V Coral Reef H574L 6412 Womens Mens Running Shoes Sneakers,Reigning Champ Sweatshort Men's 67302Nike Air Huarache Run Ultra Breathe Triple White Mens Womens Running Shoes 833147 100,, overall, every single one of these experiences is any less than flat out amazing. Nike Air Max 2015 Hyper Pink Blue Womens Running Shoes,Under Armour Coastal Short Men's 67308Nike Air Max Lunar 90 SP Moon Landing Reflective Volt Black Mens Womens Running Shoes,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Nike Free 4. 0 Flyknit Black White Wolf Grey Mens Womens Running Shoes 717075 001,Neff Neo Sweat Short Men's 67355Nike Roshe Run Flyknit Red Black White Mens Womens Running Shoes 677233 004,, “This is something entirely new.” Nike Wmns Roshe Run London Purple Pink Womens Running Shoes 511882 006,Burton Glidden Hybrid Short Men's 67412Womens Nike Air Jordan I I White Baby Pink Shoe For Cheap,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * Adidas Ladies Run Black Night Scrape Fish,Under Armour Fish Hunter Cargo Short Men's 67453Beretta V Neck Sweater - Brown Handsome Good Sale,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Hi- Eagle Waterproof Walking Shoes (Men's) - Smokey Brown / Taupe / Gold steady Official Authorizati,Oakley Hybrid Cargo Men's 67448Bjorn Borg - Export Outlet Low Suede Trainer : There Are Quality Sale Online,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Lacoste - Special offer Premium Leather Gazon Slip-on Trainer : Water-Proof Store Online,Houdini Crux Short Men's 67551Nike - Breathable Nike Force 1 Elite Knit Jacquard VT Trainer : sweet Price Reduced,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Sebago Clovehitch II Shoe (Men's) - Walnut Aftertaste Up To 65% Off,The North Face Rocky Trail Short Men's 67564Birkenstock - Cool Arizona Sandal : Excellent Buying Now,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Sebago Cooper Shoe (Men's) - Smooth Black Natural Luxe Online Shop,Rhone Mako Short Men's 67591Seeland Conley Fleece Facecover - Realtree Xtra Decorative Original brand,, they can make up for low utilization with a decent weekend. Drome - Fashion Tassel Loafer : Environment-Friendly Buying New,The North Face Better Than Naked 5in Split Short Men's 67627Orvis Silver Sonic Stockingfoot Convertible Waders Ice High-Grade,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Seeland Caden Flat - Phantom Green Dazzling Factory authorized,The North Face Voltage Pro Short Men's 67706Nike - Cool Paul Rodriguez Trainer : Rational Construction Provide, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike - Authentic Stefan Janoski Premium SE Trainer : No Tax up to 65% off,Pearl Izumi Fly Long Short Men's 67737On Sale - Converse Size Uk 5.5 V39z3685,. Plumer said The VOID is also considering franchise locations, On Sale - Converse All Stars Low - Royal Blue - Size 5 R34e2569,Fjallraven Kiruna Light Sweater Men's 68097UK - Converse Ct All* Extreme Hi Top Shoe Sneaker Varsity Red Black Leather 10.5 44.5 C57r5131,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

* Black Men's 2013 Air Max Material New,The North Face Hedgehog Fastpack Mid GTX Hiking Boot Men's 69702* Blue Green White Mens Shoes Air Max Bw, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,* Green Black Nike Mens Running Shoes Air Max 1,Garmont Trail Beast Mid GTX Hiking Boot Men's 69761* Nike 2014 Air Max 90 White Silver Prm Hyperfuse Men's,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * Nike Air Max Tn I White Red Shoes Men's,Merrell Fraxion Shell 6 Boot Men's 69876* White Blue Adidas Men Porsche 5 Generations,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, High-quality Superdry Ripley Brogue Lace Up Shoes Men 1263-1961,KEEN Rialto Sandal Men's 69948Clearance River Island Trainers In Camel Men 9304-7560,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

Cheap Native Miles Slipon Plimsolls Men 4347-6519,Adidas Outdoor Terrex Solo Approach Shoe Men's 70005Cheapest Dr Martens Plano Suede Perforated Slip On Shoes Men 8528-1253,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Provide Best ASOS Plimsolls Chambray With Tan Trims Men 9100-9567,Red Wing Heritage Weekender Chukka Shoe Men's 70087Asics Gel-Cumulus 17 Blue Black Running Shoes Mens,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Asics Pink Black Coral Gt 2000 3 Stabilty Running Shoes Europe Station Catwalk Hot,Columbia Vulc N Vent Chukka Leather Shoe Men's 70146Curry 2 Kids Shoes Mothers Day,, is backed by Warner Bros., Men Asics Running Shoes Colour Gel-Netburner Ballistic Tiger White Black Silver,Merrell Turku Trek Waterproof Shoe Men's 70192Navy Blue Ralph Lauren Men Short Sleeve Tees Furniture In,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Ralph Lauren Pony Black Green Canvas Rugby Hanbags Lable,Scarpa Zen Pro Hiking Shoe Men's 70285Adidas UK Shop - Adidas Crazylight Boost Low 2016 Shoes (Black) for Men,, Alien Zoo, Adidas UK Shop - Adidas ZX Flux 5/8 Trail Shoes (Green) for Men,Five Ten Freerider Contact Shoe Men's 70385Adidas UK Shop - Adidas adilette Ultra Slides (Black) for Men,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Adidas UK Shop - Adidas Jayhawks Double Dribbler Tee (Blue) for Men,Northwave Hammer CX MTB Shoe Men's 70450Adidas UK Shop - Adidas Supernova TKO Cool Tee (Blue) for Men,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Strafe Outerwear FullZip Hoodie Men's 64579,Nike Koston Max Shoe Men's 70896Black Diamond Creek Pant Men's 64963, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Undefeated Solid Running Pant Men's 65292,Ahnu Fulton Low Shoe Men's 70921Hurley Snapper Board Short Men's 66994,, and for a growing list of partners, Quiksilver Everyday Cargo Short Men's 67277,Brooks Adrenaline ASR 12 Trail Running Shoe Men's 71035Arc'teryx Marin Short Men's 67638,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Under Armour ColdGear Infrared Tapered Grid Pant Men's 69473,Scott Tri Carbon Shoe Men's 71102Birkenstock Arizona Leather Sandal Men's 69940,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Outdoor Terrex Swift R Mid GTX Hiking Shoe Men's 70286,Sidi Caliper Buckles 71173Salomon SLab Sonic Running Shoe 70574,.

SeaVees Westwood Tennis Shoe Men's 70917,Reef Ponto Flip Flop Men's 71279Teva TerraFloat Lux Flip Flop Men's 71254,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Air Jordan Prime Flight Men Basketball Shoes Black/Club Pink-Court Purple-Flash Lime DA10X,Adidas Superstar II Retro Men Basketball Shoes Black/Black VQ51HNike LeBron X PS Elite (Superhero) Men Basketball Shoes Hyper Blue/Pure Pltnm-Blackened Blue UA05I,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Mens Jordan Hydro 5 Retro Slide Sandals bule gold 820257 425 Massage Slippers Shoes,Adidas Seeley Men Lifestyle Shoes Black/Green-Yellow-Red FX64FPersonalisation 2018 Air Jordan IX Top White/Black 302370-021,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Adidas Firm Ground World Cup White Football Boot Wholesale Online,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black CQ11BMens Nike Air Jordan 4 Iv Retro Leopard Blue Black White Shoe Save 40%-70%,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Mens Nike Air Jordan Iii 3 Retro Blue Shoe Outlet Online,Converse Jack Purcell LTT Ox Men Lifestyle Shoes Grape Leaf JR20JMens Nike Air Max 90 Black Purple Shoe Online Shop,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Free 4.0 V5 Womens Running Shoes White Pure Platinum Black,Nike SB Zoom Stefan Janoski Men Skateboard Shoes Black/Black HO51GRaramente Adidas Purple 'element Refine Tricote' Running Trainers-Women Recensioni,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap Nike Women Roshe Platinum Fly Knit Platinum White,Nike Lunar LDV Men Trail Boots Ale Brown/Black-Beach-Volt AG83GReebok Snobette TXT Women Lifestyle Shoes Giraffe/Copper-White MM42A,, and the entertainment giant made an investment in the company. Women Sale Perfect New Series Ralph Lauren Diagonal Stripe Yellow Big Pony Polo,Nike Dual Fusion TR 5 Men Training Shoes Black/Black-Light Crimson-White PB21UWomen Sale Cheap Latest Style Air Jordan Flight The Power Red White Sneakers,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Adidas Mens/Womens Exclusive NMD_R1 Pro Runner Nomad sales BA7751 Black/White-Tan,Onitsuka Tiger Mexico 66 Men Sky Blue/White OL48MNike Air Jordan 29 XX9 Cement White Black 695515 070 Womens and Mens basketball sport shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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