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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Ariat Rambler Leather Cowboy Boot 69788,The North Face Storm Hiking Shoe Men's 70291,New Balance 501 Shoe Men's 70150,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics GT1000 4 GTX Running Shoe Men's 70550,Lake MX237 Mountain Bike Shoes Wide Men's 70432,Forsake Pilot II Shoe Men's 70858,, they can make up for low utilization with a decent weekend. Rainbow Premier Leather 302 Sandal Men's 71221,New Balance Vazee Pace Running Shoe Men's 70583,Air Jordan Post Game Men Basketball Shoes White/Gym Red-Black KU24V,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike LeBron XI EXT Suede QS Men Basketball Shoes Game Royal/Game Royal-Black XI73G,Scarpa Reflex Climbing Shoe Men's 70714,Converse Chuck Taylor Tri-Panel High Men Lifestyle Shoes Khaki/Palm Green NL46E, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Asics GT-II Retro Men Running Shoes Blue/White DT61I,The North Face Bridgeton Lace Canvas Shoe Men's 70872,Nike Free OG '14 Breathe Retro Men Running Shoes Black/Cool Grey-White-Challenge Red LG03G,. Plumer said The VOID is also considering franchise locations, Nike Davinho Men Soccer Shoes Dark Armory/Volt WS36T,Adidas Response Boost Trail Running Shoe Men's 71012,Men Purchase Cheapest Ralph Lauren Classic Custom-Red Pinstripe Black Big Pony,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Zamberlan Crosser RR Walking Shoes (Men's) - Black Feminine Fashion Mall,Buy Nike Air Max Zero QS Rough Green Brown White Mens Running Shoes 789695 007,Adidas Originals - Promotions Stan Smith Trainer : In style Hot,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, On Sale - Crystal High Top Custom Converse G96t4760,Nike Air Huarache Run Oreo Black White Mens Running Shoes,UK - Black Hi Top Converse Size 5 A57q8624,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas UK Shop - Adidas Badge of Sport Side 3-Stripes Tee (Blue) for Men,Under Armour Mens UA Curry Two Style 1259007 601 china red Mens basketball sports shoes sneakers,Adidas UK Shop - Adidas Galaxy Ultimate Tee (Blue) for Men,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, ME86 Nike KOBE 9 EM GAME ROYAL,Mens Adidas F50 The World Cup Green Black Orange Shoe Official Website,Nike Internationalist Men Casual Shoes Blue Graphite Pure Platinum White Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Free 5.0 Men Running Shoes Black Dark Electric Blue Blue Lagoon,Mens Nike Air Jordan 11 Xi Retro Black Yellow Shoe Official,Favorito Mens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Mens Nike Air Jordan 6 Vi Retro Cool Grey Leopard Shoe Fashion Cheap,Mens Nike Dunk Sb Low Cut Blue White Shoe Online Store,Mens Nike Air Max 1 87 Pixel Green Sand Shoe Lowest Prices Guaranteed, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy Adidas Online Women Los Angeles Grey,UK - Converse Ct Allstar Hi Snake Womens Trainers Black Metal New Shoes Y52y4416,Nike Dunk Sky High Women (Hidden Wedge Heel) Shoes Hyper Red/Hyper Red-Sail-Gym Dark Brown OV04E, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Women Find Perfect Latest Style Ralph Lauren Grid Big Pony Polo,Low-cost direct - Converse Women'S Chuck Taylor Hi Quilted Nighttime Navy Athletic Shoes 149453C F6,Women Shop Perfect Greatest Nike Air Max 95 360 White Blue Running Shoes,, we’ve chosen to develop something different than a NIKE AIR GIRLS JORDAN 1 high pink black 332148 008 Women basketball shoes,Low-cost direct - Converse All Star Stingray Metallic Embossed Silver Womens Trainers H4l7910,Nike Air Max 90 VT QS Dark Blue Red Mens Womens Running Shoes 472489 416,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Roshe Run Polka Dot Black Mens Womens Running Shoes 588432 010,Hot Sale - Womens Girls Customised Converse Ct All Star Ox Canvas Trainers Ten 10 Colours K22v5211,Seeland Exeter Advantage Lady Trousers - Pine Green Cheap Buying New,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Akai Kuma,* Adidas Women Black Gray Yellow Daroga 20 Climacool Shoes Women,Flossy,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Berghaus Explorer Trek Plus Walking Boots (Men's) - Black / Nova Handsome Good Sale,* For Womens Air Max Black Silver Chartreuse 2011,Creative Recreation - Deals Cesario Low XVI Trainer : neutral For Your Selection,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Adidas Originals - Advanced Tubular Runner Trainer : Creative National berserk,* Red Adidas Originals Women Heeled Women,Ralph Lauren Polo - Youth Willingcot Boot : Weave Outlet Online Shop,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,On Sale - Converse Chucks All Star Ox Femmes Hommes Tissu Chaussures Classique Nouveau W5m9228,Asics Gel-Fit Tempo 2 Training Shoes Aqua Mint Grape Womens,On Sale - Converse Chuck Ct As Hi 155567C Orange A81c9084,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few UK - Converse All Star Chucks Sneaker Freizeitschuhe 38 B44z8604,Asics Training Shoes Gel-190 Tr Black Silver Womens,Low-cost direct - Converse All Star Size Uk 2 A10z7740, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Hot Sale - Rare Converse Red Star Lowtop Cox Athletic Basketball Jump Trainer Shoes Sz 10 V95m1159,Asics Women Gel-Solution Speed 3 Tiger Plum Coral Running Shoes Colour Flash Flas,* Adidas Men Yellow White Black Adizero F50 Messi Soccer Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not * Air Max Ltd Black Beige For Mens,Adidas UK Shop - Adidas Alphabounce Lux Shoes (Blue) for Women,* Black White Yellow Adidas Men Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by * Men White Skyblue Black Air Max 90,Adidas UK Shop - Adidas TERREX Agravic Alpha Hooded Shield (Grey) for Women,* Silver Black Adidas Mens Jeremy Scott Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Provide Best Ted Baker Dougge Suede Tassel Loafers Men 9603-6430,Nike Air Huarache Premium Womens Lifestyle Shoes White White,Retail Hudson London Brunswick Leather Loafers Men 6032-1232, will Asics 33-M 2 Grey Black Running Shoes Mens,Nike Free 5.0 Womens Running Shoes Bright Citrus Hot Lava Black,Asics Sonicsprint Black Coral Track And Field Shoes Unisex, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Men Black White Onitsuka Tiger Tokuten Football Shoes Colour,Nike Free Tr 5 Print Womens Training Shoes Black Pink Pow Bright Citrus Metallic Silver,Ralph Lauren Shoes Nyc Walker High-Top Black Leather,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Adidas UK Shop - Adidas Jogger SPZL Shoes (Blue) for Men,Offerta Converse Converse black 'ct dainty' flat low-top trainers-Women Fabbrica,Adidas UK Shop - Adidas Rams Desert Madness Tee (Blue) for Men,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Adidas UK Shop - Adidas Tigres UANL Replica Third Jersey (Black) for Men,Buy Converse Online Women Perforated Leather Chuck Taylor Hi Top Black,Nike Hyperdunk 2015 Limited (Paris) Men Basketball Shoes Provence Purple Venice Hot Lava Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Air Zoom Pegasu31 Men Running Shoes Hyper Cobalt Volt Black,Reebok Women GL 6000 Winterized Nght Violet,Classico Nike Black 'Flex Experience 3' trainers-Men Gioco, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Converse Men Star Player Nylon Blue,Nike Go Canvas Print Low Women Lifestyle Shoes Spark/Spark-Dark Grey-Neutral Grey DP47S,Vans Men Classic Slip-On Suede Green, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Clarks Hinton Fly Shoe Men's 70112,Women Custom Adidas Obyo 2015 Unisex Gray Black Running Shoes,Red Chili Durango VCR Climbing Shoe Men's 70727,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Bearpaw Moc II Slipper Men's 71313,Women Sale Perfect Latest Series Nike Classic Cortez Leather Unisex Blue White Sports Shoes,Nike Kobe IX EM (Easter) Men Basketball Shoes Turbo Green/Metallic Silver-Black-Volt NX90E,.

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