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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Men's Running Shoe Nike LunarTempo 705461-303,Jordan Quilted Full-Zip,Men's Shoe Nike Air Force 1 Flyknit Low 817419-100,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Men's Shoe Nike Air Penny II 333886-002,Evolution Bold Logo Hoodie,Men's Shoe Nike Free Train Versatility 833258-001,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Men's Shoe Nike SB Zoom Dunk Low Elite 864345-004,Nike Tech Fleece AW77,Men's Training Shoe Nike Lunar Caldra 803879-001,). NIKE AIR MAX 90 ULTRA BREATHE White/Light Retro/Lava Glow/White,MERCEDES AMG PETRONAS Track Jacket,NIKE FREE TRAINER 3.0 V3 Black/White/Black,, VRcades, NIKE AIR MAX 90 ESSENTIAL Black/Wolf Grey/White,Ferrari Women’s Track Jacket,Women's Shoe Nike Air Max Thea Joli 725118-002, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Women's Shoe Nike Air Max Sequent 719916-010,Golf Women's Long Sleeve Baselayer,NIKE FREE 4.0 FLYKNIT Volt/Vapor Green/Electric Green/Black,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Antony Morato Driver Jacket CP1206,Running Shorts,Foray Aim Technical Jacket CP1375,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asylum Lone Destroy Ripped Jean CP824,Men's Croatia Graphic Tee,Nike Flow Short CP2186,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Franklin & Marshall Arch Logo Suit CP3607,Women's Germany Graphic Tee,The North Face Base Camp Flip Flop CP3869,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, adidas Originals Gazelle Indoor Trainer CP4069,Nike Stock FastPitch TurnTwo,Converse Chuck Taylor All Star Ox Mono Trainer CP4270,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. adidas Originals Tubular Geo Trainer CP4107,Archive Women’s Story Sweater,Nike Air Odyssey Leather Trainer CP4697,.

VRStudios, founded in 2014, Nike Air Flight Huarache 'Blackout' Pack Trainer CP4870,Nike Poly Core Solid,Vans Old Skool Trainer CP5071,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Womens Sandals adidas adissage Black/Bahia Pink,Nike Victory Color Block Power Back,Womens Shoes adidas Running Duramo 6 W Black/Silver Metallic/White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike MD Runner 2 Velvet Brown/Hot Lava/Velvet Brown,Authentic igpsr szquzq August Deals Nike Air Max 1 Mens,Womens Boots PATRIZIA Vigorous Taupe,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes PUMA Basket Classic XS Chang Black,Authentic rg4ug ksnbva August Deals Nike Free Run 2 Womens,Womens Shoes Reebok Crossfit Lite Tr Poly Reflection Blue/Timeless Teal,, they can make up for low utilization with a decent weekend. Womens Shoes Rocket Dog Trenty Almond Ballerina,Authentic xcgxg n4qemm August Deals ZX Flux Mens,Womens Shoes Sam Edelman Lynn New Blue,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes Saucony Sapphire Vizi Pink/Fade,Buy 96y8y cnzg7s August Deals Nike Roshe Run Womens,Womens Boots UGG Bailey Button Triplet Sand Sheepskin, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots UGG Bailey Button Pine Twinface,Buy dycni mkvbti August Deals Nike Air Max 90 Mens,Womens Slippers UGG Aira Crystals Pinecone Suede,. Plumer said The VOID is also considering franchise locations, Womens Sandals Vaneli Kinna Black Naif Print/Gunmetal Trims,Buy qc4bb 4xcaha August Deals ZX 700 Mens,Womens Shoes Vaneli Germain Teal Mag Patent/Storm Blue Mag Patent/Clear Vinyl,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Jordan Flight Trainer CP4798,Inexpensive 193112 Nike Air Max Men Grey Green Shoes,Vans Old Skool Side Stripe Trainer CP5082,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes adidas BBNEO Raleigh Mid White/White/White,Authentic 195026 Nike Air Max 1 Men Cyan Orange Shoes,Womens Sandals Aerosoles Cherry Plush Light Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Womens Shoes ALDO Gazoldo Pewter,Discount 219684 Nike Air Max 90 Men Brown White Black Shoes,Womens Shoes Anne Klein Hubert Black Multi Reptile,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Slippers UGG Ansley Chunky Crystals Navy Suede,Shopping 196020 Nike Free Run 2 Men Blue White Shoes,Womens Shoes Vaneli Tidy Black Nappa Leather,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Unisex Shoes Vans SK8-Hi MTE (MTE) Black/Leather,Buy 241169 Nike Free Tr Fit 2 Men Grey Green Black Shoes,TW Velocity Glow Stripe,, and the entertainment giant made an investment in the company. Women's Soccer Tee,Discount 159317 Nike Lunar Eclipse Shield Men Grey Red Shoes,Nike Rally Logo,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Court,Buy 169800 Nike Lunarelite 2 Men White Gray Red Shoes,Wholesale Trade Converse All Star Chuck Taylor Girl Purple Canvas Shoes H1zu3ir6, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Buy 228781 Nike Dunks High Men Shoes,Cheap 187088 Puma Drift Cat Sf Men White Black Shoes,Cheap 220140 Nike Free Run 3 Men Royal Blue White Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic 204356 Nike Move Lunar Men Black Pink Blue Shoes,Cheap 155929 Asics Gelhyper33 Unisex Black Yellow Shoes,Comfortable 179419 Nike Shox R2 Men White Black Shoes,, we’ve chosen to develop something different than a Cheap 224800 Nike Zoom Kobe V Men White Light Blue Shoes,Authentic 230371 Adidas Springblade Razor Women Blue Black Shoes,Discount 234261 Air Jordan Retro 4 Unisex Military Blue White Grey Shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Cheap 188452 New Balance Classics Wl515 Women Green Pink Shoes,Buy 185559 Adidas ZX 700 Women Black White Green Shoes,Comfortable 150040 Nike Blazer High Women Gray White Shoes,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Inexpensive 190904 Nike Free Run 3 Women White Shoes,Shopping 172454 New Balance Wc1005 Women White Shoes,Adidas Springblade 2013 Men Coupon_269,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Giuseppe Zanotti Sale Women Coupon_657,Comfortable 179095 Nike Air Max Women Grey White Purple Shoes,Jimmy Choo Wedges Women Coupon_973,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, New Balance 373 Women Coupon_1410,Inexpensive 210315 Nike Air Max 90 Vt Tweed Women Brown White Shoes,Nike Kevin Durant War Boots Men Coupon_1763,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Men's Indoor/Court Soccer Shoe Nike Tiempo Rio III IC 819234-707,Shopping 232371 Nike Air Max Tailwind Women White Grey Pink Shoes,Men's Running Shoe Nike LunarGlide 7 747355-404,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Men's Shoe Nike Air Max 2016 806771-101,Discount 221516 Nike Free Run 2 Women Black Purple White Shoes,Men's Shoe Nike Ultra XT Mesh 833910-600, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize NIKE DUAL FUSION BALLISTEC ADVANTAGE Clearwater/White/Classic Charcoal/Clearwater,Inexpensive 174631 Nike Lunarglide 3 Women Black Red White Shoes,Women's Shoe Nike Air Force 1 Low Upstep BR 833123-100,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Air Max 90 Boys Preschool Wolf Grey/Dark Purple Dust/White/Total Crimson Running Shoes V98001,Adidas Clima Cool 5th Men Coupon_105,Adidas Adizero Crazy Light 2 Mens Infrared/Black/White Basketball Shoes V60100,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cruyff Santi Suede Trainer CP4395,Platforms Jimmy Choo Women Coupon_1000,Nike Air Force 1 '07 Suede Trainer CP4811,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Timberland Womens Earthkeepers 14 Inch Premium Zip Boot CP5183,New Balance 574 Men Coupon_1149,Womens Boots Aerosoles Ride with Me Grey Combo, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Womens Shoes ALDO Nean Silver,New Balance 891 Men Coupon_1300,Womens Shoes Anne Klein Yolden Pewter Reptile, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Womens Boots Cole Haan Indiana Short Boot Waterproof Chestnut Suede,Nike Kevin Durant War Boots Men Coupon_1778,Womens Shoes Cole Haan Saville Skimmer Black Suede,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Womens Shoes ECCO Altona Pump Black 1,Converse Chuck Taylor All Star II Reflective Wash High Top Unisex Shoe 153544C-049,Womens Boots Naturalizer Byron Wide Shaft Boot Black Wide Shaft Smooth,.

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