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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

Mens Nike Air Jordan 1 I Retro Black Red Shoe At Discount,Alchemy Equipment 9.5oz Organic Cotton Canvas Denim Pant Men's 64777Mens Nike Air Jordan 4 Iv Retro Fur Black Red Shoe Buying Cheap,, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), Mens Nike Air Jordan 7 Vii Black Yellow Shoe Order Online,Osloh Crank Denim Pant Men's 64766Mens Nike Air Jordan Iii 3 Retro White Shoe Clearance Sale,, the Digital Entertainment Group’s May meeting (May 1), and FoIL (Future of Immersive Leisure, May 16th and 17th) all highlighted a topic that suddenly no one can stop talking about: location-based Mens Nike Air Jordan Spizike 3.5 Retro White Shoe Loved Around,Mountain Hardwear Cordoba Gene V.2 Pant Men's 64767Mens Nike Air Max 180 Em Light Blue Shoe Save 40%-70%,). Mens Nike Air Max 90 Black White Orange Red Running Shoe For Cheap,Roark Revival Thomas Surplus Denim Pant Men's 64780Mens Nike Air Max 90 Hyperfuse Prm Light Blue Shoe Fashion Cheap,, VRcades, Mens Nike Air Max 90 White Grey Shoe Stockists,RVCA Stapler Twill Chino Pant Men's 64810Mens Nike Air Max 95 Black White Shoe Outlet Online, (like Internet Cafes), are popping up all over the country. As a result, VRcade royalties for developers are on the rise, so they are shifting their attention accordingly to shorter experiences optimized for LBVR, Mens Nike Air Max Command Black Shoe Online Shop,Burton B77 Slim/Straight Denim Pant Men's 64783Mens Nike Air Max Tailwind 6 Ocean Blue White Shoe Factory Outlet,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

Mens Nike Air Max Tn I Black White Shoe Order Online,WeSC Peter Pant Men's 64803Mens Nike Air Max Tn I White Light Blue Shoe At Discount,, and large-scale international attractions like Oriental Science Fiction Valley, which opened April 29th, Mens Nike Air Presto 5.0 Orange Green Shoe Happy Shopping,Mountain Khakis Alpine Relaxed Utility Pant Men's 64814Mens Nike Classic Cortez Nylon Light Blue White Shoe Save 40%-70%,, China, open to the public. Mens Nike Dunk Sb Mid Cut Red Black Shoe Store Wholesale,Nike SB FTM 5Pocket Pant Men's 64829Mens Nike Free Powerlines Grey Green Running Shoe Fashion Cheap,. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of VR experiences and casual entertainment like robot bartenders. More expensive, Mens Nike Free Run 5.0 V5 Grey Black White Shoe Cheap 100%,Matix Welder Pant Men's 64820Mens Nike Ken Griffen Max Blue Red Shoe Online Store,, Pure Imagination, Mens Nike Red Grey Snow Boot At Discount,Prana Bronson Lined Pant Men's 64824Mens Nike Zoom Kd V Elite Series Image Grey Basketball Shoe Stockists,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. Mens Nike Zoom Lebron 9 Ix Low Blue White Yellow Shoe Stockists,Western Mountaineering Flight Down Pant Men's 64898Mens Salomon S Lab Green Shoe Official,, hungry for high revenue cutting-edge VR, are snapping up smaller VR installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Seeland Ascot Paddock Lady 7 Inch Boots (Women's) - Black self Just For You,Simms Cold Weather Pant Men's 64873On Sale - Converse Ctas Ox Sunset Glow Sunset Womens Low Top Trainers V47f9172,, says the global location-based VR entertainment market will more than double in 2018, UK - Converse Ct All Star Hi Canvas Mens Womens Ladies Unisex Trainers X51t1184,Simms Bugstopper Pant Men's 64914Low-cost direct - Converse Women'S Black & White All Star Xx Hi Trainers Size Uk 345678 G71p60,.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse Red Canvas Athletic Style Shoes Marked A Women Size 7 - Run 1 Size Big F,Prana Continuum Pant Men's 64954Hot Sale - Shoes Sports Men Women Converse All Star Tela Hi Alte Papyrus 147130C D36l7202,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * 2009 Air Max Skyblue White Gray Women,ExOfficio Bugsaway Covertical Pant Men's 65009* Adidas Women's Blue Orange Dark Forum Lo Ot Techs Shoes Women,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * For Womens Black White Slateblue 2012 Air Max,Patagonia Field Pant Men's 65013* Purple Print Nike Womens Shoes 2014 Air Max Thea News,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Asics Gel-Court Control Court White Shoes Grape Womens,Fjallraven High Coast Trouser Men's 65059Asics Hyper-Rocketgirl Pistachio Track And Field Shoes Xc Grape Womens,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Asics Women Gel-Kinsei 6 Yellow Pink White Running Shoes Colour Flash,Fjallraven Keb Pant Long Men's 65034Asics Women Wrestling Shoes Omniflex-Attack Red Navy White Colour,.

VRStudios, founded in 2014, Adidas UK Shop - Adidas PureBOOST Xpose Shoes (Black) for Women,Outdoor Research Ferrosi 3/4 Pant Men's 65080Adidas UK Shop - Adidas Boston Marathon®Official Tee (Blue) for Women,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Juvenate Womens Lifestyle Shoes White Pure Platinum,Basin and Range Current Quick Dry Pant Men's 65096Nike Roshe Flyknit Womens Lifestyle Shoes Total Orange Black Sunset Glow Gym Red,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Air Jordan 11 XI Retro Concord 378037 107 Womens and Mens basketball sport shoes,Patagonia Dual Point Alpine Pant Men's 65362Nike Air Max 90 2007 GS Black Hyper Punch Mens Womens Running Shoes 345017 064,, “This is something entirely new.” Nike Air Prosto Camo Pink Womens Running Shoes 347636 611,Mountain Equipment Ibex Softshell Pant Men's 65383Nike Free Flyknit 5. 0 Hyper Violet Black Total Crimson Womens Running Shoes 831070 501,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike SB Stefan Janoski Max Green White Mens Womens Running Shoes 631303 143,Brixton Segundo Knit Pocket Crew Men's 65785Wmns Nike Roshe One Print Premium Loyal Blue White Mens Womens Running Shoes 833620 410,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Wiley X Medium Black Zippered Case Attractive Appearance Whole Sale,Quiksilver Swell Vision 20 Board Short Men's 66884Converse - Unique Design Chuck Taylor Star Asylum Ox Trainer : Newest Online Without,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike - High Quality Benassi Slide Sandal : Ice High-Grade,Hurley Heathered One & Only Board Short Men's 66878Nike - Unique Design Court Force Low Trainer : Simple lines Zero Profit,, they can make up for low utilization with a decent weekend. Vans - Youth Skool Premium Leather Trainer : No Tax up to 65% off,Hurley Phantom Sumatra Board Short Men's 66996Seeland Woodcock AT+ 18 Inch 5mm Wellington Boots (Unisex) - Dark Green Classic-Fit Easter Day,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Browning Ultra - Anthracite Grey Full round Floor Price,Billabong All Day Plaid X Board Short Men's 67023Nike - Popular Benassi Solar Slide 2 Sandal : Leisure Introverted, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike - 90 Winter Sneakerboot : Functional For Cheap,RVCA Christian Trunk Board Short Men's 67104Transform Walking Boots (Men's) - Dark Beige Litehorn gorgeous Free Shipping,. Plumer said The VOID is also considering franchise locations, Craft Storm Glove (Men's) - Flumino Low key Limited Edition,Hurley One & Only Cargo 2.0 Short Men's 67163On Sale - Converse Ctas Neoprene Mujer Us 5 Blanco Sneakers Mancha 8939 E25j9094,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

* Air Max 24 Men White Gray Skyblue 7,Vans Excerpt Cut Off Short Men's 67449* Air Max Ltd Black Blue White For Mens, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,* Black Gray Adidas Men Iii Porsche Shoes,Mountain Equipment Hope Short Men's 67544* Blue Adidas Originals Mens Mid Forum,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * For Mens White Orange Blue 2012 Air Max,Rhone Mako Short Men's 67591* Nike 2011 Air Max Air Max Gray Mesh Red Shoes 2012 Shoes New Men's,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, * Nike Air Max Tn I Black Yellow Blue Shoes Men's,The North Face Kilowatt Pro Short Men's 67672* White Beige Adidas Mens Hiking Sandal,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

* Yellowgreen Skyblue White Gray Men Air Max Skyline,Kavu River Short Men's 677622017 Sperry Topsider Bahama Boat Shoes Men 7638-2416,. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, 60% off Sale For New Look Chukka Boots In Dark Brown Men 9047-6286,O'Neill Traveler Hybrid Short Men's 6778660% Off Discount Fred Perry Byron Low Leather Brogue Trainers Men 5386-6333,, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Authentic ASOS Chelsea Boots In Burgundy Suede With Leather Details Men 4813-5830,Dale of Norway Furu Sweater Men's 68174Asics Deep Purple Purple Gel Pulse 6 G Tx Cushioned Running Shoes Lime With,, is backed by Warner Bros., Asics Light Grey Offwhite Gt Ii Trainers Waterproof Explosion Models,Under Armour HeatGear CoolSwitch Compression Legging Men's 69445Black White Gel Asics Atlanis Trainers Sydney,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Men Asics Fitness Shoes Colour Safety Jb Elite Tr Yellow Titanium White,Salomon Quest 4D 2 GTX Backpacking Boot Men's 69510Men Short Sleeve Tees Ralph Lauren Rugby &Quot Rl.6&Quot In Nav,, Alien Zoo, Ralph Lauren Polos Navy Blue Careers Olympic Team Usa,KEEN The 59 Boot Men's 69628Adidas UK Shop - Adidas Speed Trainer 3 Shoes (Blue) for Men,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Adidas UK Shop - Adidas Gazelle Super Shoes (Blue) for Men,Salewa Alp Flow Mid GTX Hiking Boot Men's 69704Adidas UK Shop - Adidas PP Ace Tango 17+ Purecontrol Turf Shoes (Black) for Men,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Latest PUMA Men Popcat Black,Reef Ridge Lux Shoe Men's 70208Vans Men California Sk8-Hi Cup Leather Brown, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Minus 33 Kodiak Expedition FullZip Hoodie Men's 64569,Salewa Mountain Trainer Hiking Shoe Men's 70317Airblaster Ninja Pant Men's 64990,, and for a growing list of partners, Analog Company Pant Men's 65272,Merrell Fraxion Hiking Shoe Men's 70372Billabong Slice X Bromuda Board Short Men's 66993,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, BANKS Grain Hybrid Walk Short Men's 67360,Shimano SHTR60 Men's Shoes 70467Pearl Izumi Pursuit 7in Short Men's 67680,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Danner Crater Rim GTX Backpacking Boot Men's 69519,Pearl Izumi EM Road H 3 Running Shoe Men's 70597Birkenstock Milano Oiled Leather Sandal Men's 69934,.

DC Stag 2 Skate Shoe Men's 70258,The North Face Ultra Kilowatt Running Shoe Men's 70641Asics fuzeX Running Shoe Men's 70628,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. Vans Black Ball SF Shoe 70934,Butora Endeavor Climbing Shoe Wide Fit Men's 70720Reef Draftsmen Sandal Men's 71276,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TNike Blazer Low Retro Men Black/White GF60M,Adidas Outdoor Response Boost Trail Running Boot Men's 71070Men Sale Comfortable Latest Style Ralph Lauren Big Pony Yellow Navy Stripe Polo,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Men Buy Perfect Guarantee Adidas Bluff Lo Fot All Green Casual Shoes,Sidi Tecno 3 Buckles 71167Men Buy Comfortable Top Quality Nike Air Max Ltd 2Th Ii Second White Black Running Shoes,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Men Choose Perfect New Puma 164 Black Yellow Shoes,Glerups SlipOn Slipper 71298Air Jordan 13 Hydro Sandals Cool Grey White Red Mens Massage Slippers Shoes, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Air Jordan 28 XX8 SE Powder Blue 616345 408 Mens basketball sport shoes,Adidas Superstar II Retro Men Basketball Shoes Run White/Run White WN45ONike Air Max 2017 black gary Mens Running Athletic Sport Shoes Sneakers 849560 407,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air Yeezy 2 SP Max 90 USA Falg The Devil Series Gold Mens Running Shoes 508214 607,Air Jordan 1 Strap Low Retro Men Basketball Shoes White/Black-Gym Red FF35DNike Kobe 10 Elite Low PRM HTM Black Metallic Silver 805937 002 Men basketball sports shoes sneakers,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Mercurial X 10 Superfly CR FG red 0520 football boots shoes,Air Jordan II Retro Men Basketball Shoes Iron Purple/Infrared 23-Dark Concord-Black BP64PTop Quality Mens UA Fat Tire Low Trail Running Shoes 1262238 All Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Mens Nike Air Foamposite One Yellow Shoe Fast Shipping,Air Jordan X Retro Men Basketball Shoes Cool Grey/Infrared-Black IB98HMens Nike Air Jordan 5 V Retro Black Red Shoe Online Without Sale Tax,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Adidas UK Shop - Adidas Supernova Tee (Beige) for Women,New Balance 2000 Men Running Shoes Grey LL51CNike Air Max 95 Ultra Womens Lifestyle Shoes Black Anthracite Dark Grey Volt,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, A Buon Mercato Adidas Running Springblade Ignite-Flash Red/Black/Semi Night Flash-Women Outlet Online,New Balance 999 Men Running Shoes Dark Grey/Blue-Red FK35FCheap Adidas Women ZX Flux Jewel Black,, and the entertainment giant made an investment in the company. Vans Women Late Night Print Classic Slip On Sale Burger Check,Nike Air Max Defy Run Men Running Shoes Armory Navy/Volt-Gamma Blue VS73HNike Free 5.0+ Women Running Shoes Red Violet/Bright Magenta LT47F,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Women Buy Special Products Low Converse Unisex Blue Yellow Casual Shoes,Nike Free Flyknit 4.0 Men Running Shoes Neo Turquoise /White-Brave Blue-Volt BB96AWomen Purchase Comfortable New Nike Air Max 90 Sneakerboot Ns Black Pink Running Sports Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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