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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse All Star Pitone Nero E Borchie M27m5492,Nike Men SB Portmore Renew Black,Hot Sale - Converse High Tops Size 5 E71g9336,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sale - Red Blinged Converse All Star Baseball Boots Size 5 Eur 37.5 Hardly Worn . F41c4106,PUMA Men R698 Tech White,* Adidas Men Black Adizero 20 Feathers,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Adidas Mens Blue Black White Football Adi F50 5 Tf Shoes,Vans Men Classic Slip On Suede Sale Brown,* Air Max 90 Purple Gray Shoes Hyperfuse Fur Men's,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Nike Air Max Tn I Black Gold Mens Shoes,Hurley Aloha Fleece Hoodie Men's 64506,* Skyblue Black Air Max 95 Mens,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, 60% off Sale For Superdry Mono Slip On Plimsolls Men 5792-6398,686 Pendulum FullZip Hoodie Men's 64670,Wholesale Saucony Shadow 5000 Trainers Men 1544-5384,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas M SS ULTIMATE TEE M COLLEGIATE N (Blue) for Men,Billabong All Day Stripe X Board Short Men's 67021,DG116 Nike Kobe VI 6 Lower Merion Basketball Shoes,, “This is something entirely new.” Nike Hyperdunk 2015 (Team) Men Basketball Shoes Gorge Green Electric Green Metallic Silver,RVCA VA Sport II Short Men's 67149,Nike Roshe One Men Casual Shoes Black Sail Anthracite,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Zoom Odyssey Men Running Shoes Black Blue Lagoon Bright Citrus White,Billabong New Order X Acid Hybrid Short Men's 67350,Nike Metcon 1 Men Training Shoes Volt Black Pure Platinum White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Rab Approach FullZip Hoodie Men's 64637,La Sportiva Aelous Short Men's 67677,ExOfficio Nomad Pant Men's 65021,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Marmot Rosco Bib Pant Men's 65396,Ibex Indie 1/2Zip Sweater Men's 68193,Quiksilver Quad Rock Scallop Board Short Men's 67095,, they can make up for low utilization with a decent weekend. Patagonia Quandary Short Men's 67467,Merrell Realm PullOn Boot Men's 69563,Prana Driftwood Crew Sweater Men's 68092,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Ariat Conquest 8in H20 Boot Men's 69753,Timberland Mt. Abram Low Hiking Boot Men's 69781,Vans Brigata Plus Shoe 70187, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Louis Garneau Ventilator II Shoe Men's 70521,Teva Original Universal Sandal Men's 69966,Asics GELLYTE III Gold Shoe Men's 70866,. Plumer said The VOID is also considering franchise locations, Reef Swellular Cushion Lux Flip Flop Men's 71220,Frye Wilson Midlace Shoe Men's 70126,Air Jordan Phase 23 2 Men Basketball Shoes Gym Red/Black-Cement Grey-White ON99X,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Satire Men Lifestyle Shoes Black/Laser Crimson-White-Black WU67D,Mens Nike Air Max 87 Black White Shoe Stockists,New Balance 999 Men Running Shoes Grey/Navy-Red XM53I,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Satire Mid Men Skateboard Shoes Armory Navy/Black-White RR32I,Mens Nike Air Max 90 Current Moire Red White Shoe Online Store,Men Choose Cheap Best Quality Ralph Lauren Custom-Fit Big Pony Stripe Polo White Black,, and the entertainment giant made an investment in the company. Men Get Comfortable Popular Adidas Porsche Design S3 Blue White Casual Shoes,Mens Nike Air Max 90 Red Black Running Shoe Outlet Online,Men Sale Comfortable Greatest Nike Air Max 90 Hyp Prm Blue White Running Shoes,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in 2018 Mens Under Armour UA Curry 4 High Black AU Basketball Shoes,Mens Nike Air Max 95 Em Grey Black Running Shoe Best Price,Nike Air Jordan 4 Premium Black Leather 819139 010 Mens Basketball Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Hot Sale - Womens Ct All Star Ballet Lace Pumps Colour Blue Size Uk 5.5 Us 8 Eu 39 T75w9915,Mens Nike Hypervenom Phantom Ag Green Purple Shoe Save Off 50%,* Deep Red Black Nike Women Air Max Tn Shoes, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Asics Gel-Kayano 22 Purple Pink Running Shoes Womens,Mens Nike Roshe Run High Cut Blue Running Shoe Best Sale,Asics Women Training Shoes Gel-Fit Sana 2 Tiger Black Silver White Cross Colour,, we’ve chosen to develop something different than a Adidas UK Shop - Adidas Chill Three-Quarter Tights (Red) for Women,Mens Nike Zoom Kd Vi Elite Series 6.5 Blue Yellow Shoe Official,Nike Air Max Tailwind 8 Womens Running Shoes Vivid Purple Hyper Orange Fuchsia Glow Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Adidas Women Floral Print Superstar Multi,Mens Nike Zoom Lebron St Low Ii White Black Shoe Online Sale,Vans Women True Classic Slip On White,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Women Sale Latest Series Ralph Lauren Classic Custom Navy White Neck Short Sporty Pony Wo,Mens Salomon Speedcross 3 Cs Waterproof Green Pink Running Shoe Official,Women Choose Authentic New Style Nike Air Max 90 Prm Em Blue And Pink Sports Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Air Force 1 Hi x Supreme World Famous Varsity Red White Mens Womens Sneakers Casual Shoes 698696 610,Spats Tall Plain Rubber Boots (Women's) - Black random High-end,Nike Air Max 90 USA Flag Hyperfuse QS Local Tyrant Silver Mens Womens Running Shoes 613841 888,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Roshe Run Jacquard White Cool Grey Mens Womens Running Shoes 705217 003,UK - Converse Ct All Star Cons Leather Canvas Mens Womens Sneakers Shoes (New In Box) H50v7148,Womens Nike Air Jordan Retro Black Purple Shoe Factory Outlet,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Hey Dude Vigo Boots (Men's) - Dark Brown Healthy High Quality Designer,Low-cost direct - Converse Women'S Chuck Taylor All Star Eggplant Peel 149525F Sneaker Size 7 X38t4,Asics - Deals Gel-Kayano EVO Trainer : Durability Rave reviews,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Provide Best Adidas Originals Tubular Shadow Knit Trainers Men 4308-5775,Adidas UK Shop - Adidas Tubular Defiant Primeknit Shoes (White) for Women,Asics Training Shoes Gel-Craze Black Red Tr 2 Mid Pepper Mens,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men Asics Track Shoes Colour Jet Slate Cosmoracer Md Dark Blue White,Adidas UK Shop - Adidas Jumpsuit (Multicolor) for Women,Ralph Lauren Pony Polo Nyc Solid August-19, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Adidas UK Shop - Adidas Campus Shoes (Pink) for Men,Nike Air Force 1 07 Premium Womens Lifestyle Shoes Metallic Silver Sunset Glow Green Glow String,Adidas UK Shop - Adidas Jayhawks Big 12 Championship Tee (Red) for Men, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas UK Shop - Adidas NYC FC Away Replica Jersey (Blue) for Men,Nike Air Max 2015 Womens Running Shoes Noble Purple Pink Foil Hot Lava White,Nike Hyperchase Men Basketball Shoes Vivid Pink Pink Pow Black, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Dual Fusion X Men Running Shoes Team Red Bright Crimson White White,Nike Free Tr 5 Womens Training Shoes White Sport Red,Cheapest Reebok ZPump Fusion TR-Club Blue/Far Out Blue/Black/Chalk-Men Fabbrica,.”

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