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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Stussy x Vans OG SK8-HI LX - (Stussy) Black/8 Ball Online Store,Fitflop Flare Bargain Women Really Cool Sandals khaki get Fitflops Slippers,Vans Authentic Lo Pro (Jersey) California - gargoyle - black Top Quality,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Vans Era California - (Ombre Dyed Camo) Olive Night Online Shop,Salvatore Ferragamo Men's Navy Blue (Oxford Blue) Parigi 1 Leather Horsebit Loafer Formal Shoes Sale,Nike Air Jordan 10 Kids Shoes Silver Navy Orange,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Jordan 1 Low Mens Shoes Black Purple Orange,Genuine Air Jordan 9 Low Snakeskin,Nike Air Jordan 12 Retro Mens Shoes Red Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike FS Lite Run Mens Shoes White Black,Legit Cheap Nike KD 8 Pink White,Nike Kobe Venomenon 5 Mens Shoes Blue,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike LeBron 11 Mens Shoes Orange Gold White,Legit Original Air Jordan 4 Suede Navy Blue Black White,Nike Shox Avenue Mens Shoes Black Gray,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

Adidas Isolation 2 Low Men Light Onix/Core White/Black Basketball Shoes,Official Jeremy Lin Shoes Orange Blue White,New Balance M1400v3 Men Red/Blue Running Shoes,, and the economic challenges that come with selling entertainment in a retail environment. Free roam VR is the only true VR available to consumers today. Users are fully immersed, Adidas ZX Gonz Men Grey/White/Solar Yellow Skateboarding Shoes,Official Nike Hyperdunk 2013 Pink Fire Dark Grey White Black 599537 601,PUMA Esito Vulc Sala Men Dark Navy/White/Team Orange Soccer Shoes,, as are the others in the simulation, and can walk naturally in a virtual world, with full agency, freedom of movement and interaction. Jordan 1 Flight 4 Premium Panske Basketbalov,On Sale Authentic ClutchFit Drive Pink White,Puma Fenty Trainer Damske Sportove Topanky Hnede 356-98140,, overall, every single one of these experiences is any less than flat out amazing. 2016 UA Micro UA Torch 3 III Lime Bargain Black Volt Green,On Sale Authentic Micro G Anatomix Spawn 2 Blue White,Big Boy Youth Under Armour Curry 2 Black promotion Silver,. What investors see in free-roam LBVR is not an illusion.

“This is nothing like the movie business,” says Cliff Plumer, Girls Nike discount Air Foamposite GS Varsity Red Black,On Sale Authentic Nike Kyrie 3 Flyknits Black Multicolor,Kobe 9 EM Coolest Photo outlets Total OKC Away Black AU Blue Orange,, “This is something entirely new.” Lebron 13 XIII Top Print new Multi Color,On Sale Cheap Air Jordan 6 Electro Customs by John Born,Nike Air Max 2015 Shoes wholesale Charcoal Black Grey For Metallic Silver,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Australia Nike Studio 2 Print Trainers Shoes Womens Black/Silver 421377WB,On Sale Cheap Air Jordan 6 Slam Dunk Black Grey Purple,Sale Nike Core Motion Mesh Trainers Shoes Womens Black/Pink 117303PC,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Jordans 13 Women-0087,On Sale Nike Air Huarache White Black Game Royal Pink,Women Max 90-0806,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Women Max Lunar-0007,On Sale Nike Air Max 2014 White Sky Blue Grey,Women Air Force-0056,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Air Jordan 14 Womens Shoes Black Yellow,Online Authentic Air Jordan 11 Camouflage Black White Red,Nike Air Max 1 Ultra Moire CH Womens Shoes Beige White,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Flyknit Max Premium Womens Shoes Blue Black,Online Authentic Air Jordan 12 CNY,Nike Roshe Run Womens Shoes Gray Mint Green,, they can make up for low utilization with a decent weekend. 7 Star Sale Nike Air Zoom Pegasus 31 Womens Running Shoes Blue/White/Pink 654486-400,Original adidas NMD R1 Grey White,Create Womens Air Jordan 6 Rings Mid Black/White/Red 322992-012,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over ASICS GEL-Nimbus 17 Women Onyx/Purple/Mint Running Shoes,Original adidas NMD Runner Primeknit Red Spider,Hottest Fitflop LULU Limited Edition Women Authentic Sandals White Fitflops Slippers, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Genuine Cheap Nike KD 4 Finals Home White Gold PE,Original Lebron James 12 For6iven Custom,Legit Original Air Jordan 4 White Chrome Classic Green,. Plumer said The VOID is also considering franchise locations, Official Nike Hyperdunk 2012 Volt,Original Lebron James 12 Royal Blue White Orange 684593 012,On Sale Authentic Nike Kyrie 3 All Star,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Nike wonen Flyknit-0004,Specials Nike Prime Iron DF Training Shoes Mens Black/White/Red 399514IV,Nike Free44-0475, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Air Force LOW-0047,NIKE / JANOSKI MAX BLACK / BLACK 631303-013,Nike Football-0072,, and for a growing list of partners, Nike Free44-0312,DC / SPRAY LOGO SNDL BLACK GRAPHIC ADYL100006-BGP,Adidas Adistar Racer - Onix/Silver Met/Light Flash Red 100% Quality Guarantee,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Adidas Honey Plimsole - Grey Rock/Running White/Grey Rock Authentic,QUIKSILVER / GLITCHED 18 BDSH GLITCHED FIERY CORAL EQYBS03377-MKZ6,Adidas Tubular Runner - Collegiate Burgundy/Collegiate Burgundy/ftw White Sale,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Air Jordan 11 Retro (GS) "Gamma Blue" - Black/Gamma Blue-Black-Varsity Maize 100% Quality Guarantee,GARAGE / BANANA S/S TURQUOISE,BAU x Saucony Shadow 5000 - Green/ Red Outlet Factory,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Kobe 11 Flyknit Mens Shoes Green,Men's Nike Free RN Distance 2 Running Shoes (Green/White/Black),Nike Lunarglide 6 Anti-Fur Mens Shoes Gray Sky Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Jordan Retro 13 He Got Game Unisex Shoes White Black,Men's OCEAN CURRENT Huns Short Sleeve Hooded Text Jersey (OATMEAL),7 Star Sale Mens Nike Air Max 90 VT Shoes Camo/Army Green,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Kids Nike New York Air Jordan 12 XII Retro Vivid Pink White New Ds 510815-109 Lowest price,Men's SAUCONY Excursion TR10 Trail Running Shoes Wide (BLACK),Under Armour UA Highlight RM Men Black/White Football Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Shop Cheap adidas D Rose 773 II Grey Red,Basketball Hyperdunk-0152,Top Sale Cheap Air Jordan XXX Cosmos Galaxy, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Where to Order Cheap Jordan Super.Fly 5 PO Royal Blue Black White Silver,Man Max Sandals-0012,NZ Nike Air Zoom Fly 2 Running Shoes Mens Royal/Black 892361VR,, like all retail operators, Sale Nike Magista Ola FG Football Boots Mens Wolf Grey/Blue 452359QD,Jordans foamposite-0097,NIKE / ROSHE ONE SE WHITE / WHITE-PURE PLATINUM 844687-102, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of DC / GLORIOUS PAST S/S BLACK EDYZT03626-KVJ0,Jordans 14--036,DC / KIDS STAR CREW WINETASTING EDBSF03040-RTF0,, they can make up for low DC / CHINOOK TX WILD DOVE EDYAA03020-SLA1,Man Shox OZ2--013,DC / FARCE BUM BAG DUCK CAMO EDYBA03019-CNN6, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overMen's Patagonia Better Sweater Quarter Zip Fleece (Big Sur Blue),Man Max 90-1029,Men's UNDER ARMOUR Ignite Sandals (BLACK/SILVER),, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Free45-1017,Nike Free45-0742,Jordans 8-0039, could generate over half a million dollars a week, and easily finance new titles. Jordans KID 11C-3y-0339,Jordans Sandals-0183,Nike Free44-1073,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Max Flyknit-0068,Basketball OTHER-0204,Jordans 30--007, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Basketball Hyperdunk-0131,Nike Free44-0945,Nike Free44-0946,, we’ve chosen to develop something different than a Nike Free45-0582,Man Max 90-0911,Basketball Kobe-0363,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Free45-0500,MAN Max 2016-0066,MAN Max 2016-0041,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free45-0364,Nike Free45-0653,Basketball James-0363,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Kid free28-35-0026,Basketball OTHER-0138,Kid NIKE25-37-0020,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Basketball Durant-0140,Basketball Kobe-0347,Air Force HIGH-0021,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Football-0093,Air Force LOW-0300,Nike Free44-0231,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Nike Air Huarache - Hyper Pink/ Dusty Cactus- Medium Ash New Arrival,Kid Max 90-0057,Nike Air Royal Mid - Black Tea/Black Tea Factory Price,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Nike Huarache Run (GS) - Black/Wolf Grey-Dark Grey-White New Style,Basketball James-0406,Nike Wmns Air Max 1 Ultra Jacquard - White/Grey Mist-Gum Yellow Lowest Price, will Onitsuka Tiger Curreo - Navy/ Fiery Red Outlet,Nike Free45-0294,Puma TX-3 - Peacoat-White-Blue Grass-Zinnia Great Deals 2017, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Stussy X Nike SB Trainerendor Low ACG - Blueprint/Prize Blue/White/Flat Platinum Outlet Stores,Basketball OTHER-0002,Vans Era California - (Ombre Dyed Cheetah) Black Special Sales,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Nike Air Jordan 7 Retro Kids Shoes Black Red Green,Nike Free45-0263,Nike Air Jordan 3 Retro Mens Shoes Black Green,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Air Jordan Trunner Dominte Pro Mens Shoes Black,Basketball James-0358,Nike Flyknit Max Premium Mens Shoes Gray Blue Purple,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Kobe 8 Elite Series Mens Shoes Black Red Green,Kid free28-35-0041,Nike Shox Avenue Mens Shoes Black Red White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room 7 Star Sale Mens Adidas Ultra Boost Running Shoes Navy/Red,Basketball James-0336,cheap Nike Air Max 95 TT Pull Tab Gym Lowest price Red Sail Gym Lowest price Blue AJ1844-600, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Adidas Filthyspeed 2.0 Low D Men Black/White/Power Red Football Shoes,Nike Free44-0599,Adidas Seeley Men Black/White/Black (Canvas) Skateboarding Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Jordan Formula 23 Panske Basketbalov,Nike Free44-0590,2016 D Rose 6 Anthracite Retail Black Latest White Where to buy,.”

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