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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. AAA Spizike Air Joran 3.5 Womens Shoes Cheap Sale Wine Red,Nike Air Max 2012 Womens Shoes Breathable Online Red Grey Black,Nike Air Jordan XIII 13 Retro 2014 New Womens Shoes Fushia,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max TN Womens Shoes Cheap white,Nike Air Max 90 Womens Shoes Hyperfuse 2014 Releases Red,Nike Zoom Hyperflight PRM Womens Shoes Green,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount Authentic Womens Nike Air Airforce 1 Jordan 4 Shoes Black/Purple,Nike Air Max TN Womens Shoes white black,Discount Authentic Womens Nike Air Max + 2013 Shoes Pink/Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Air Command Force Shoes Mens Black Pink Grey N27323,Discount Authentic Womens Nike Dunk High Shoes Silver/Blue/Red/Grey,Nike Dunk Comfort Boots Mens White White N98987,, “This is something entirely new.” Nike Sb Blazer Low Gt Skateboarding Shoes Mens Brown Black White N43241,Discount Authentic Womens Nike Free TR Fit Running Shoes Sky Blue/Grey/Black,Nike Fingertrap Max Training Shoes Photo Blue Obsidian Hyper Grape For Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Air Cage Court Tennis Shoes White Light Magnet Grey Photo Blue Black For Men,Discount Authentic Womens Nike Shox R4 Shoes White/Brilliant Silver/Light Blue,Nike Air Force 1 07 LV8 Shoes University Red White Gum Light Brown University Red For Men,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy Cheap Nike Kobe 10 2015 White Navy Red Mens Shoes,Nike TW '14 Golf Shoes Black Metallic Dark Grey Varsity Red Reflect Silver For Men,Cheap Sale Nike Shox Turbo 12 Mens Shoes Mesh White Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Hot Sell Cheap For Sale Nike Dunk High Cut Mens Shoes Fur Inside for Winter Red Black,Nike Zoom LeBron Soldier 8 Team Basketball Shoes Black White Metallic Silver For Men,Nike Air Foamposite One Thermal Map Sneakers For Men in 93997,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Max 2013 New Releases Shoes for Kids Purple,2014 New Nike Air Jordan IV 4 Retro Mens Shoes Free Black Blue,Nike Air Max LeBron X 10 Sneakers For Men in 72666,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike SB Dunk Colourful High Elite Black Iridescent Original 854851-019,Buy Cheap Nike Kobe 9 2014 Low Green White Mens Shoes,Latest Foot Locker Ceres Pullover 1 Navy/Carolina Blue/White For Men,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, The Hottest Styles Under Armour Sportstyle Fish Tail Jacket White/Midnight Navy For Men Sale,Cheap Nike Huarache Free Mens Run Trainers LE White / Red,Converse All Star Hi Yellow,, and the entertainment giant made an investment in the company. Nike Wmns Classic Cortez Leather Premium White,Cheap Sale To Buy Online Air Jordan 6 Mens Shoes Anti Fur Red White,adidas OutdoorBoost Urban Hiker CW,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike In-Season TR 5,For Sale Popular Nike Air Max 90 Carved Mens Shoes White Blue,Asics New Arrival Blue Womens Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Nike Air Max 87 AranciaNere Women,Men's Air Griffey Max 2.5 Shoes in 25573,Nike Air Huarache Print Shoes Womens Green White Black Green N54979,, like all retail operators, Adidas Outdoor Adizero XT 5 W Black Chalk White Flash For Women,New Material Air Max 2013 Mens Shoes Black,Nike Internationalist Mid Shoes Medium Orewood Brown Light Bone Hyper Punch Team Red For Women, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of 2015 Air Jordan 7 VII Retro Gold Medal Womens Shoes Black Metallic Gold Sail AJ Gold Moments,Nike Air Jordan 2 II Mens Shoes 2014 New White Blue,2016 Nike 1515 Waffle Retro Mesh Sneakers Pink White Womens Running Shoes Online,, they can make up for low Nike Air Max 90 EM Womens Shoes Dragon Purple,Nike Air Jordan XI 6 New Releases Basketball Mens Shoes Black Cement Grey,Nike Roshe Run Womens Shoes Breathable For Summer Green, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overDiscount Authentic Womens Nike Air Jordan 3.5 Shoes Orange/Black/White,Nike Air Max 90 Hyperfuse PRM Mens Shoes 2014 Coffee Yellow,Discount Authentic Womens Nike Air Max 90 White/Silver/Pink/Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Discount Authentic Womens Nike Flex Experience Training Shoes Orange/White,Nike Air Max LeBron Ambassador Point 5 Sneakers For Men in 72683,ADIDAS ORIGINALS 3 STRIPES DRESS - BLACK ADIDAS ORIGINALS DRESS WOMENS, could generate over half a million dollars a week, and easily finance new titles. Nike Overdrive Sports Bra Grey - Womens Sports Bras,Nike Air Max TN I Mens Shoes Fashion black,Nike Air Force Cheap Men Nere,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, 2018 New All-match Running Shoes - Green - 39,Nike Air Shox Turbo + 13 XIII Mens Shoes Grey,Oakley Ellipse O Accessory Case, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, LOW PRICE Adidas Originals ZX Flux NPS Mid Trainers in Blue Black Running Shoes,Nike Dunk SB 2012 New Low Cut Mens Shoes black purple white,RELIABLE Jordan Flight 9.5 Black Gray,, we’ve chosen to develop something different than a CHECKOUT Puma Disc Blaze Coastal White violet pink,Nike Hypervenom Phelon AG football boots cleats yellow black,Adidas Honey Mid W beige Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Mens Gel-Nimbus 18. T600N.9351.,Nike Lebron9 For Men in 60975,Asics Gel-Cumulus 17 4E Extra Wide Grey Blue Black Mens Running Shoes T5E0N-1539,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Air Force Ii Low Shoes Mens Red Royal Blue Light Brown White N82588,Nike Penny Hardaway Mens Shoes Red Black,Nike Lunarestoa 2 Essential Shoes Mens Red Red White Black N81573,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Timberland Earthkeepers Kempton Oxford Shoes Navy Full Grain For Men,Nike Zoom Kobe Dream Season IV Low Sneakers For Men in 73262,Nike Air Max Tavas Shoes Midnight Navy Obsidian Black Cool Grey For Men,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Free 3 0 Flyknit Running Shoes Bright Crimson University Red Deep Burgundy Black For Men,Popular Nike Tiempo Legend Elite Ag White Blue Black,Sneakers H198 HXM1980L48185V525V Casual Shoes For Men,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,2015 Air Max 90 Mens Shoes New White Grey Yellow,Under Armour UA Curry One 2015 Black Red Gold Basketball Shoes Sale,2015 Nike Air Max 90 Hyperfuse Kids Running Shoes Children Sneakers Online Shop Green Black Camouflage,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few 2016 Nike Air Jordan 7 Retro Gray White Purple Basketball Sneakers Kids Shoes Online Sales,Nike Free Run 2 Khaki/Khaki/Flat Silver/Dark Grey Trainers for MAN,Air Max 90 Mens Shoes Cheap Wholesale White Black Blu, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy Cheap Nike Lebron 12 2015 Blue Black Orange Mens Shoes,Adidas Performance Energy Boost LTD Navy/Navy/White Sneakers for MAN,Fashion Nike Air Max 180 QS 2014 New Mens Retro Running Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Mens nike air max tn kpu nano dark blue white,Reebok NPC UK White/Gold Metallic/Gum Trainers for MAN,Nike Air Jordan XI 11 New Online Releases White Gold,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Discount Authentic Mens Nike Air Jordan 3.5 Shoes Red/Black/Grey,Discount Authentic 317111-061 Mens Nike Air Jordan 15 Retro Black/Varsity Red,Discount Authentic Mens Nike Air Max 2011 Shoes Dark Grey/Light Blue,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount Authentic Mens Nike Air Max 90 White/Dark Red,Discount Authentic Kids Nike Air Jordan 26 Shoes Grey/Black,Discount Authentic Mens Nike Air Max Jordan Six Rings Shoes White/Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount Authentic Mens Nike Dunk High Shoes Dark Grey/Blue/Black/Cream,Discount Authentic Mens Nike Air force 1 Low Shoes Gym Red/White,Discount Authentic Mens Nike Free Run+ 3 Running Shoes Dark Grey/Blue, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Nike Wmns Internationalist Premium Black,Discount Authentic Mens Nike Air Max 2009 Shoes Black/Silver/White,adidas Gameday,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Adidas Condivo 16 Presentation Suit Blue - Mens Tracksuits,Discount Authentic Mens Nike Air Max 24-7 Shoes Black/Green,Asics 4 Grey Orange Womens Shoes,.

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