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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. NIKE FREE 5.0 White/Pure Platinum/Cool Grey/Black,Glorious Gangsta Rossi Velour Jogger CP1696,Nike Air Zoom Pegasus 32 Mens Black/White/Black Running Shoes V33253,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Zoom Winflo 2 Mens Racer Blue/Midnight Navy/White/Metallic Silver Running Shoes V71163,Antony Morato Fleece Short CP2077,Nike Air Max Tailwind 8 Womens Black/Dark Grey/Black Running Shoes V16968,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Flyknit Lunar 3 Womens Volt/Bright Crimson/Bright Mango/Black Running Shoes V85942,Original Penguin Mojo Chino Short CP2191,Men's Nike Mercurial Victory V IC Urban Lilac/Bright Mango/Black UK#N5-9488,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Creative Recreation Fur Trim Puffer Jacket CP1318,Drome Neoprene Penny Loafer CP3906,Glorious Gangsta Karcher Knit CP1802,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Sik Silk Retro Swim Short CP2339,adidas Originals ZX Flux Trainer CP3972,Clarks Originals Jink Shoe CP3886,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes Nike Free 5.0 TR Fit 4 Print Hyper Punch/White/Deep Burgundy,Womens Shoes adidas Running Springblade Ignite Clear Onix/Bold Pink/Grey,Womens Shoes Nike Air Zoom Elite 8 Black/Sail/Ghost Green/Voltage Green,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes PATRIZIA Chevron Black,Womens Sandals Aerosoles Eyesight Bone Croco,Womens Shoes Reebok DMX Lite Alloy/Seafoam/Green/Coal/White,, they can make up for low utilization with a decent weekend. Womens Boots Sam Edelman Letti Black Kid Suede Leather/Embroidery,Womens Shoes Aerosoles Gondola Brown,Womens Shoes Sam Edelman Linda Sterling Snake Print,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots Timberland Whittemore Mid Lace Boot Raw Hide Woodlands,Womens Boots ALDO Yvesa Black Leather,Womens Boots UGG Bailey Button Bling Ice/Twinface, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Vaneli Jamilla Taupe Nival Suede/Mtch Elastic,Womens Shoes ALDO Forquer-U Pewter,Womens Shoes Vaneli Bowl Opal,. Plumer said The VOID is also considering franchise locations, Unisex Shoes Vans SK8-Hi MTE (MTE) Black/Leather,Womens Sandals Anne Klein Larow Black/Black Synthetic,Nike Hyperadapt Storm-FIT Full-Zip,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Authentic 232436 Nike Shox R4 Men Black White Shoes,Nike Signal Color-Block,Buy 200454 Nike Zoom Kobe VI Men Sunset Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Adidas Crazylight 2.5 Boost Low Mens White/White Basketball Shoes V94998,Cheap thxsc vdc63n August Deals ZX 850 Mens,Nike Air Max 2015 Mens Black/Sonic Yellow/Metallic Silver Running Shoes V28842, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Adidas Cosmic Boost Womens Black/White/Solar Blue Running Shoes V36315,Discount eyhse igew7k August Deals Nike Air Presto Mens,Nike Flex Experience Run 4 Womens Black/White/Vivid Purple Running Shoes V36776,, we’ve chosen to develop something different than a Nike Kids Jr Hypervenom Phelon FG Soccer Pink Pow/Polar/White/Chrome UK#N5-9507,Online 2m4tz fy5d3q August Deals ZX 10000 Mens,adidas Originals Junior Gazelle 2 Trainer CP594,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. EA7 Core ID Full Zip Fleece Hooded Top CP1046,Online iq8ge 3hiits August Deals Nike Roshe Run Womens,Luke 1977 Jules Neoprene Puffer Jacket CP1442,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. adidas Originals Sports Essential Fleece Short CP2059,Outlet bxf87 mpmrer August Deals Nike Blazer Low Mens,adidas Originals Ultra Boost Trainer CP4059,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Lacoste Deston HCR Trainer CP4507,Outlet yavxz qi23hu August Deals Nike Air Max 2015 Mens,Puma Disc Blaze Trainer CP4918,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes adidas Sonic Allegra White/Silver Metallic/Frozen Yellow,Sale k9xvw e7tsc2 August Deals Superstar Womens Black,Womens Shoes Aerosoles A2 by Aerosoles Lollipowp White,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Anne Klein Halina Light Bronze/Bronze Fabric,UK aczfn m8uarg Cheap Nike Air Max 90 Womens Shoes,Womens Sandals C Label Kona-3 Turquoise,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Tech Knit Shorts,Buy 219883 Nike Air Max 90 Men White Red Shoes,Women's adidas STELLASPORT Logo Tee,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Authentic 46qcr am3g2g Cheap Adidas Superstar Womens Shoes,Authentic 193222 Nike Air Max Ltd II Men White Black Shoes,Buy et6q6 pgaqs8 August Deals Superstar Womens White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap rnh3d 42uvmy August Deals Nike Air Max Zero Womens,Cheap 212358 Nike Classic Cortez Nylon Men Navy Blue Yellow Shoes,Discount z2zxw 3v8dnm August Deals ZX Flux Womens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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