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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Free 3.0 V4 Men Shoes Black Gray /Nike Jordan [ N2350],Nike Air Jordan 11 Retro XI 72-10 72 10 Black Red White 378037-002 Sz: 3.5y-16,Nike Free Trainer 3.0 Men Training Shoes Black/Blue /Nike Jordan [ N854],, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Shox R2 Men Shoes Silver/Black /Nike Jordan [ N2679],NIKE AIR JORDAN 3 III RETRO '88 WHITE CEMENT BLACK GREY SZ 11 fire red true blue,Nike Zoom Kevin Durant 6 Basketball Shoes Gray/Green/Red /Nike Jordan [ N1125],, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Zoom Lebron 10 Unisex Basketball Shoe Black/White /Nike Jordan [ N907],New Sz 11 Men's Nike Air Max 2015 Running Shoes Black 698902 001,Nike Zoom Hyperenforcer Unisex Shoes Black/White/Red /Nike Jordan [ N1073],.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Air Trainer Huarache Mens Trainers in White White Q4368,Cheap Superga 2750 Sueu Microfleece Full Blue Marin Sneakers for Men On Sale,adidas Kiel Mens Trainers in Beige Blue Q4643,, “This is something entirely new.” Cheap Cortica Infinity 2.0 Knit White Sneakers for Men Outlet,Discount Adidas Originals Superstar Legend Ink Track Top for Men Online,Adidas Women's Shoes Energy Boost 2 ATR W TechFit 2016 Cushion Jogging Running Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Reebok Womens EFt Crop Pant Black 9231Z,Discount Converse CONS Star Player Ox Black Skate Shoes for Men Online Sale,adidas Originals Womens Longline Tracktop White 7442A,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.2016- Latest Womens Adidas Flyknit Questar Boost Black Purple Trainers Strong and handsome,Latest Adidas Originals Quilt Fur Night Cargo Parka for Men Online,Adidas Originals ZX Flux W Core Black Off White 2015 Womens Nike USA TrainersClearance,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap Nike Roshe Run Womens Deep Blue/Blue/White/Turbo Green Trainers USA OnlinePerfect,Latest Diadora Roberto Baggio Signature White Track Top for Men On Sale,Nike Sportswear Cortez Ultra Breathe Women White,, they can make up for low utilization with a decent weekend. Women's Nike Converge Seamless - Golf Skort VS673921g,Latest Nike Sportswear Lunar Magista II Flyknit College Navy Training Shoes for Men Sale Online,Women's Nike Legend - Short Sleeve Training Top LC627951t,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Women's Nike Modern Rise Tech - Golf Pants VA912106v,Latest Vans Cordova Black Skate Shoes for Men Sale Online,Women's Nike Modern Fan (MLB Phillies) - Top UJ992275g, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Women's Nike Flex Experience 4 - Running Shoe DP794597n,New Adidas Originals Superstar Relax Cropped Legend Ink Trackpants for Men Online,Women Men Nike Air More Uptempo QS 414962-108,. Plumer said The VOID is also considering franchise locations, Women Nike Air Max 2014 High Shoes Red /Nike Jordan [ N3231],New Havaianas Brasil Logo Green Flip Flops for Men On Sale,Nike Free 3.0 V2 Women Anti Fur Shoes Black Purple /Nike Jordan [ N3874],.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

adidas Originals Tubular Shadow White 9981R,Camper Morrys Mens Casual Shoes in Black Q3880,Converse Star Player Ox Green 2302Q, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Reebok Classic Leather Urban Descent Brown 8251Y,Toms Burlap Mens Textile Slip On Black Q4038,Le Coq Sportif Volley Gum Blue 1568Z,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Stance Harden Pizzazz Socks Multi 8855M,Converse Chuck Taylor Allstar Unisex Trainers in Black Black Q4259,Authentic & Low Price Adidas Lightster Cush Black Item:200171,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic & Low Price Nike Air Zoom Elite 8 Orange Item:200459,Asics Gel-Lyte III Mens Trainers in Burgundy Q4433,Authentic & Low Price Nike Zoom Winflo Msl Grey Item:200751,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Authentic & Low Price Adidas Originals Zx Vulc Blue Item:200297,Keen Gorgeous Men's Watersports Shoes Yellow Black Gender:Mens Gender:Womens COMUK:7973,Authentic & Low Price Nike Zoom Oneshot Sb Black Item:200726,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Authentic & Low Price Reebok Royal Complete Mid Lp White Item:201141,Teva Verra Women's Walking Sandals Blue COMUK:3519,Authentic & Low Price Vans Old Skool Navy Blue Item:201531,, and the entertainment giant made an investment in the company. Authentic & Low Price Puma Pulse Flex Xt Black Item:201938,Puma Faas 500V4 Women's Running Shoes Green Blue COMUK:7381,Cheap Nike Free 6.0 Men's Shoes (Red/Gray/White) Australia Online,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in 2014 Italia Adidas Originals ZX Flux 2.0 Weave Mens Coal Black White Nike USA Trainersstimulate,Merrell All Out Peak Women's Running Shoes Orange Gender:Womens COMUK:3082,2016- Latest Mens Converse pro star deep blue grey meticulous, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Air Max 2015 Men Shoes Black Red Blue /Nike Jordan [ N2929],Converse Essentials Winterwool Jogger Red 6465T,Air Jordan 4 Men Shoes Black/White /Nike Jordan [ N1547], to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men Nike Free Run 2014 Men Shoes Diamond Blue Black /Nike Jordan [ N1759],adidas Originals XBYO SS Tee Black 6586D,Nike Free Run 2014 Men Shoes Green Black /Nike Jordan [ N1784],, we’ve chosen to develop something different than a Nike Zoom Hyperdunk Unisex Low Shoes Black/Purple White /Nike Jordan [ N384],adidas Originals Velour Tracktop Black 9549A,Nike Skateboarding Unisex Low Shoes Blue /Nike Jordan [ N4319],. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Haglofs Gram Spike Ii Gore-Tex Men's Running Shoes Yellow Black COMUK:6576,adidas Originals Stan Smith OG White 9627Y,Nike Pro Hypercool Girls Sports Bra Court Purple/White COMUK:8380,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Men's 2012 Nike Air Jordan IV 4 Retro Fire Red Sneakers (8.5) 308497-110,Converse Chuck Taylor All Star Hi Green 4432V,New Men's Nike Air Max 2014 Running Shoes Gray/Green/Black 621077-003 **,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Asics Gt-2000 3 Men's Running Shoes Blue COMUK:2188,Nike Sportswear Air Max 90 Ultra 2.0 Flyknit White 2368A,Saucony Kinvara 6 Men's Running Shoes Orange COMUK:5382,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Cheap Nike Sportswear Tech Fleece Pullover Legion Green Hoodie for Men On Sale,Puma Roma Natural Warmth Beige 8836C,Discount Fila Aldo White Tank Top for Men Online Sale,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Latest Asics Tiger GEL-Lyte V NS Black Sneakers for Men Sale,Diadora Serifos 90 Slides Black 5581I,New Adidas Originals Climacool 1 Core Black Running Shoes for Men Sale Online,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by ASICS Tiger Womens GEL-Lyte Komachi Blue 4240S,Authentic & Low Price Adidas Lite Pacer 2 Red Item:200175,Vans Womens Authentic Stripes Navy 2484Z,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap Nike Roshe Run Print Women's Running Shoes (Red) Australia Online,Authentic & Low Price Asics Gel Phoenix 6 Green Item:200339,2016- Retro Mens and Womens Converse slippers black piebald Sexy, will Cheap Nike Air Max Womens Lunar90 C3.0 Black/Dark Mica Green/Bright Magenta/Sea Spray Shoe OutletFor,Authentic & Low Price Nike Fs Lite Run 3 Grey Item:200589,Women's Nike Dri-FIT Cool - Running Top DB997738p, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Women's NFL Seattle Seahawks Game Jersey (Marshawn Lynch) - Football Jersey SG351743m,Authentic & Low Price Puma Drift Cat 6 Ac Sf Black Item:200805,Women's NikeLab Essentials Dri-FIT Tights - Training Tights TQ96715n,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Women's Nike LunarGlide 7 Flash - Running Shoe AJ72353c,Authentic & Low Price Reebok Dmx Edge Adventure Brown Item:201050,Air Jordan 6 Women Shoes Grey/Jade/Pink /Nike Jordan [ N3483],.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Free 3.0 V2 Women Anti Fur Shoes Brown Yellow /Nike Jordan [ N3883],Authentic & Low Price Salomon Eskape Gtx Black Item:201263,Fred Perry Turner Retro Strp Womens Slip On in Navy Q4030,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Keen Koven Mid Wp Women's Walking Boots Brown Gender:Womens COMUK:7590,Authentic & Low Price Vans Classic Slip-On Cream Item:201476,Adidas Kanadia 7 Gore-Tex Women's Running Shoes Pink Gender:Womens COMUK:6161, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Puma Faas 500V3 S Women's Running Shoes Fashion COMUK:5464,Authentic & Low Price Adidas Sc Beach Black Item:201670,Converse Essentials Pull-Over Hoodie Black 6325V, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Converse Hybrid Jogger Green 4167W,Authentic & Low Price Puma Charon Dp Yellow Item:201894,adidas Originals Adidas 350 Black 1164D, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Converse CONS Star Player Core Navy 5196J,Buy Nike Free 3.0 V5 Men's Shoes (Black/Purple) Australia Online,Reebok Bolton NR Black 8609M,.”

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