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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Buy Mens BOSS Timeless Trainers Shoes Grey,Adidas CC Modulate Climacool Unisex Red White Black Suede Running Trainers,Buy Mens O'Neill Surf Resin T-Bar Sandals Dark Blue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy Newest Mens Redskins Feodal Lace-Ups Shoes Tan,Basketball Shoes Air Jordan 3 Retro Leopard White Grey Red True Blue,Cheap Mens McQ Alexander McQueen Chris Lace-Up Boots Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Cheapest Price For Mens Kenzo Tennix Trainers Shoes White,Mens Shoes New Balance NB 999 Seal Grey White Deep Blue,Discount Mens DC Shoes Ashlar High-Top Trainers Anthracite,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.OGTOP Twins Lapel Strap Multi-function Front-up Baby Strap Double Stool Hold B073P82H9V,Nike Men Flex Train Aver - Anthracite/White/Black,Rockport Classiczone Men’s Ankle Boots B016WJ0ONU,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Tamaris Mokkasin slippers gray 1-24628-24 324 Pepper B00T818FV8,Nike Men Magistax Pro Ic - Midnight Navy/Volt/Light Brown/White/Black,Volcom Men's Sngl Stn Lined Zip Fleece B0731C7SHY,, they can make up for low utilization with a decent weekend. Levi's Cody Chambray Synth,Nike Men Mercurial Veloce Ii Fg - White/Black/Volt/Total Orange/Pink Blast,LEVI'S PERRIS OXFORD DULL GREY baskets homme gris 225797 LEVIS coloris 58,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Levis Men Sneakers Turlock Low Shoes Leather Suede Leather Insert - Grey - Grey Tones,Nike Men Zoom Cage 2 Clay - Photo Blue/Black/Blue/White,REDUCED!! LEVI'S VINTAGE BROWN LEATHER ANKLE LACE UP BOOTS MENS SIZE 10 - Brown, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike SB Stefan Janoski Max Men Black,2016 Nike LeBron 13 Elite Yellow/Black-Red For Sale,Adidas Barricade Team 4 Black/Silver Metallic/Bright Red(Men) Model 35995,. Plumer said The VOID is also considering franchise locations, Saucony Ride 7 Grey/Yellow/Blue(Men) Model 42745,2017 Air Jordan 13 Low ‘Pure Money’ White/Metallic Silver-Pure Platinum,Asics Gel-Kinsei 5 Flash Orange/White/Royal(Men) Model 44462,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Air Jordan 13 Max white grey Pale blue Shoes,Air Jordan 12 Max Grey Black Shoes,Bape X Air Jordan 5 Retro ‘Camo’ Trophy Room, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Children Air Jordan 13 Black Blue Shoes,Air Jordan 3 Black Cat – 2017 Release,New Air Jordan Retro 3 ‘Joker’ Black/Electric Green-Canyon Purple-White,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Hyperdunk 2017 Low Warriors Away For Sale,Air Jordan 7 New Arrivals Dark Blue Brown White Shoes,Supreme x Nike Air Max 98,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike Air Jordan 1 Retro High OG Metallic Red,Air Max Jordan 4 Black Green Shoes,Reebok DMX RUN 10 (purple / white),.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

On Cloudventure Waterproof (black / dark),Cheap Air Jordan Phase 23 Hoops Deep Blue White Shoes,adidas NMD Runner Primeknit (black / white),. Founded in 1982, with 113 locations throughout the US, D&B is the only large-scale operator in the growing segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, Puma WMNS Basket Platform Patent (light blue),Cheap Nike LeBron 14 “U.S.A.” Navy/Red-White 2017 Release,Nike WMNS Classic Cortez Nylon (grey / blue),, D&B is able to maximize its utilization. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not require operators, Nike Air Jordan IV Retro BG (schwarz / gold),Jordan Aero Flight Team Black Red White Shoes,Mens ASICS Running Shoes - GEL-Nimbus 18 - Black/Silver Item M0199,, is backed by Warner Bros., Mens Merrell Hiking Shoes - Telluride Lace - Brindle Item M0613,Jordan Super.Fly 5 PO Red/Black,Mens New Balance Trail Running Shoes - 1400v1 - Grey Item M0861,, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. Mens Salomon Running Shoes - X-Mission 3 - Black/Green Item M1179,New Air Jorda 7 Black Gold Hardback Shoes,Mens Under Armour Sandals - Ignite IV SL - Black/Red Item M1474,, Alien Zoo, Womens Nike Air Max 90 Hyp Kpu Tpu Black Pink Shoe Save Off 50%,Nike Air Foamposite One NRG Galaxy Shoes,Womens Nike Air Presto 4.0 Grey Sky Blue Shoe Just Buy It,. “People will visit a unique place once to try it out but will keep coming back and bring their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. Womens Nike Free 6.0 Spiderman Pink White Running Shoe Wholesale,Nike Hyperdunk 2017 EP Low Green Silver For Sale,Adidas Hamburg Women Beige,,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how to connect physical venues and the home.”

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for New Balance NB CM996MWM White Cyan Green Silver Womens Shoes,Nike Blazer Mid Premium (black),Adidas Women Pure Boost - White/Black/Clear Grey/City Blur, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Nike Women Akamai - Black/Dark Grey/White/Pure Platinum,adidas NMD_R1 Triple Black,Women Jordan Melo M8 Green Orange Red Shoes,, and for a growing list of partners, Saucony Women's Omni 15 Running Shoes Grey,Nike Classic Cortez Leather SE (beige / red),ASICS Women's GEL-Resolution 6 Tennis Shoe White/Silver,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Discount Price For Mens Skechers Performance Go Run Forza 2 Neutral Running Shoes Black,Mens ASICS Running Shoes - 33-DFA 2 - Grey/Silver Item M0109,Genuine Mens Pier One Lace-Up Boots Cognac,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, High Quality For Mens adidas Performance X 15.3 In Indoor Football Boots Orange,Mens ASICS Track and Field Shoes - GEL-Lethal Tigreor 7 IT - Black/White Item M0246,Latest Mens Jack Wolfskin Seven Seas Walking Sandals Blue,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Limited Mens Reebok All Terrain Freedom Trail Running Shoes Black,Mens Brooks Running Shoes - Beast 14 - Silver Item M0384,New Style Mens Bugatti Casual Lace-Ups Green,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max 90 Lunar C3.0 Mens Trainers Black Dark Grey Atomic Red Volt Yellow White,Womens Nike Free 5.0 V3 Red Silver Running Shoe Online Sale,Adidas Men Alphabounce - Grey/Clear Onix/Clear Aqua, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Brooks Running Shoes - Adrenaline GTS 15 Aurora - Ombre Item M0371,Crocs Shayna Womens Women’s Flat platform ballerinas B00UVHA160,Mens New Balance Running Shoes - 990v3 - Black/Black Item M0823, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Saucony Running Shoes - Mirage 5 - Navy/Citron Item M1245,Fly London Women’s Marl Ankle Boots B018GBQ8A0,Womens Nike Air Jordan Retro Red Shoe Wholesale,, we’ve chosen to develop something different than a Womens Nike Air Max Tailwind 6 Green Black Shoe Official Website,Idakoos All dogs are pets Basset Hound are family - Dogs - Women Hoodie B06XXCCD1S,Womens Nike Free Run+ 2 Grey Blue Running Shoe Online Sale,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Asics Gel-Lyte V Women Black,MatchLife Women Vintage Leather Zip Shoes Floral Boots B01EV1GOXU,Adidas Style Racer Women Running Shoes Size 7 New! Classic Sneakers,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. CTM Women Satchel Bag Hand 30x23x18cm 100% Made in Italy B00K6KQ1OS,Rocket Dog Womens Myrna Ballet Flat Black B00ODEOMBM,KYS L.west Women Elegant High-grade Diamonds Flower Pearl Evening Bag B0744KG3B4,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Verdenas Women's 058scc Nero Espadrilles black black B00VGGHZR8,VILA CLOTHES Women's Virena Pant-Noos Trouser B01KWR9G1O,Nike Wmns Air Huarache Run Premium Women Red,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Saucony Kilkenny Xc5 Gray/Slime/Pink(Women) Model 60006,Zumba Fitness Women's Cargo Pant B00HPTYEXS,Adidas Volley Team 2 White/Black/Tech Gray Metallic(Women) Model 31612,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,New Balance NB U420 London 2012 Olympic Edition Womens Sneakers Classic Grey White Blue Red,Nike Dunk Retro QS Women Red,Adidas Women Pure Boost X Zip TR - Core Black/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Women Internationalist - Light Bone/Black/Cool Grey,Nike Wmns Roshe One Women White,Nike Women's Free Connect Running Shoess Racer Blue/White/Black, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize New Balance Women's W574 Classic Fashion Sneaker Grey,Adidas Barricade Court White/Copper Metallic/Solar Red(Women) Model 24541,Womens ASICS Running Shoes - GEL-Kinsei 6 - Grey/Mint Item W0222,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Adidas Predator Absolado Lz Trx Fg - Vivid Berry/ Running White/ Solar Slime,New Balance 890V4 White/Purple(Women) Model 60587,Adidas Sl Loop Racer - Ash Pink/ Dust Pink/ White,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Adidas Ax2 Gtx - Brown/ Black/ Grey Blend,Saucony Guide 8 Blue/Navy/Yellow(Women) Model 82993,New Balance M996Ba - Black,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Puma 76 Runner Nylon - Black/ Red,New Balance 1340V2 Silver/Pink(Women) Model 64442,Puma Basket Citi Series - Carafe/ Whisper White, will Timberland Pro Powertrain Alloy Toe Esd - Black/ Pink,Adidas Originals ZX 700 Black Red White Blue Womens Trainers,100% Genuine Mens Geox Clemet Trainers Shoes Cognac, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer 2018 Best Sell- Mens Camper Beetle Slip-Ons Shoes Black,New Balance ML574MPG Womens & Mens Grey Blue Suede Mesh Shoes,2018 Original Mens Pier One Lace-Ups Blue,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Authentic Mens Mizuno Wave Rider 20 Neutral Running Shoes Blue,Nike Air Max 90 Engineered Mesh (EM) White Pink Red Dark Navy Black Womens Heighten Trainers,Best Mens Mizuno Wave 4 Handball Shoes Blue,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Best Sell Online 60% Off Mens Onitsuka Tiger Mexico 66 Trainers Shoes Yellow,Nike Roshe Run Womens Hyperfuse "Tonal" Sail White Casual Shoes,Buy Mens Dr. Martens Boots Boots Light Brown,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Ceate Fashion with Mens New Balance Ml373 Trainers Shoes Red,adidas Originals Women EQT Support ADV - Clear Brown/White/Mystery Green,Clearance Mens Kamik Silverlake Walking Sandals Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount Price For Mens Lloyd Jervis Smart Lace-Ups Black,Nike Women Air Zoom Pegasus 32 - Black/White,Genuine Mens The North Face Litewave Tr Ii Trail Running Shoes Grey, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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