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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Adidas Men Silver Gray Shoes Men Turn,Asics Gold GelSaga Shoe Men's 70953,* Adidas Originals Mens Yellow Black Big Tongue,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Air Max Bw White Beige For Mens,Asics GelFujiTrabuco 4 Neutral Trail Running Shoe Men's 71013,* Black Blue Gray For Mens Air Max 87,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Black Yellow Ai Max Terra Ninety Men,Adidas Outdoor Climacool Boat Pure Water Shoe Men's 71123,* For Mens Black Air Max 90 Greenyellow,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, * Men Skyblue Black White Air Max 90,Reef HT Prints Sandal Men's 71275,* Nike Air Max Tn I Black Graceful Men's,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. * Silver Black Men Air Max Tn,Adidas Top Ten High Retro Men Basketball Shoes Red/Run White-RunWhite LH21U,* Yellow Black White Men's Air Max Ltd 1 Aachen Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, VB161 Nike Hyperdunk 2013 XDR Basketball Shoes,Nike Dunk High OMS Men Lifestyle Shoes Anthracite/Black DK87Q,Nike Air Huarache Men Casual Shoes Black University Red Anthracite University Red,, “This is something entirely new.” Nike Cj3 Pro Td Men Football Shoes Varsity Maize Black Cool Grey,Nike Solarsoft Run Men Lifestyle Shoes Black/Anthracite-White GL91U,Nike Lunarspider R 6 Unisex Running Shoes White Racer Blue Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Alta Qualit,Reebok Workout Clean FVS Men Retro Shoes Khaki/White-Sand Trap OD62C,Adidas Men Seeley Essential Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Outdoor Research Ferrosi Crag Pant Men's 65017,Nike Air Max 95 (Dynamic Flywire) Men Running Shoes Total Crimson/Black-Total Orange BU64N,Mountain Hardwear Yumalino Softshell Pant Men's 65356,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.BANKS All Day Board Short Men's 67017,Nike Dual Fusion Run Men Running Shoes Black/Metallic Cool Grey-Game Royal-Wolf Grey UX92K,Altamont Potted Short Men's 67400,, they can make up for low utilization with a decent weekend. New Balance Impact 5in Track Short Men's 67699,Nike Roshe Run (Split) Men Running Shoes Classic Stone/Voltage EJ45C,Teva Mason Leather Boot Men's 69574,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Adidas Outdoor Terrex Swift Solo Approach Shoe Men's 70016,Nike Dunk Mid Pro SB Men Skateboard Shoes Photo Blue/Photo Blue-White DT84D,Five Ten Freerider Elements 70398, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Red Chili Spirit Speed Climbing Shoe Men's 70698,New Balance 710 Men Trail Shoes Grey/Green KB25V,DC Haven SP Shoe Men's 70984,. Plumer said The VOID is also considering franchise locations, Adidas Superstar CLR Retro Men Basketball Shoes Black TJ29E,Nike Free Xilla Trainer Men Training Shoes Dark Grey/Black-Neutral Grey-Varsity Maize SD83V,Air Jordan V (5) Retro Retro Men Basketball Shoes White/New Emerald-Grape Ice-Black UX24U,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Women Sale Authentic New Ralph Lauren Classic Polo Logo Navy Short Sleeved Pony,Nike Jordan Hydro 4 Slides Sandal Black Infrared 23 White Mens Massage Slippers Shoes 705163 021,Women Shop Deal Nike Zoom Hyper Dunk 2011 Blake Griffin Black White War Boots, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Women Purchase Authentic Latest Series Vans Era Green White Casual Shoes,Nike Lab ACG 07 KMTR Komuyter Golden Beige Black Khaki 902776-201,Nike Air Jordan 1 Mid White Cool Grey 554724 102 Women basketball shoes,, and for a growing list of partners, Nike Air Max 90 USA Flag Hyperfuse QS Sport Red Mens Womens Running Shoes 613841 660,Nike Magista Obra FG BHM black ACC Mens football boots Soccer shoes,Nike Free TR Flyknit 5. 0 Volt Hot Lava White Womens Running Shoes 718785 700,, cloud-based content management system for VR.”

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. * White Silver Men's Air Max Ltd 1,Mens Nike Air Max 90 Hyp Kpu Tpu Black White Shoe Factory Outlet,60% Off Discount Religion Stripe Sliders Men 2158-4374,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, New Style Hudson London Exclusive to ASOS Leather Derby Shoes Men 4413-4007,Mens Nike Air Max 90 Silver Pink Running Shoe Online Sale,Retail Asics Gel-Kayano Evo TrainersMen 5220-9071,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Asics Gel-Tactic Court White Black Shoes Mens,Mens Nike Air Max 95 360 Grey Red Shoe Wholesale Online,Gel Asics Pulse 7 Cushioned Running Shoes Bleu Jaune Blanc Melbourne,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Louis Garneau Platinum Shoes Men's 70502,Mens Nike Hypervenom Phantom Fg Lime White Black Shoe Online Sale,DC Heathrow SE Shoe Men's 70930,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Air Jordan 1 Mid Retro Men Basketball Shoes Black/Black-Black RO76I,Mens Nike Mizuno Wave Ignitus 3 Md Orange Black Tpu Yellow Shoe Wholesale Price,Nike Air Zoom Flight The Glove Retro Men Basketball Shoes Royal/White-Black VP48X,, and the entertainment giant made an investment in the company. Converse Chuckout Ox Mesh Men Lifestyle Shoes Athletic Navy IX41W,Mens Nike Zoom Kd V 5 Elite White Gold Shoe Online Store,New Balance 574 Men Running Shoes Grey/Red RL08G,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike SB Paul Rodriguez 7 Men Skateboard Shoes Base Grey/Venom Green-Black GN16E,Mens Nike Zoom Lebron 9 Ix Grey Black Purple Shoe Fast Delivery,Men Purchase Cheap Latest Series Low Converse Gray White Casual Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Mens Nike Free Run 3.0 V3 Red Black Shoe Official,* 2011 Running Shoes Air Max Pink White Black Netty-breathable Womens,Mens Nike Roshe Run Breathable Black Red Running Shoe Shop For The Best, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Mens Nike Zoom Lebron X 10 Shine Silver Shoe Wholesale Online,* Adidas Womens Shoes Blue Jeremy Scott Ladies Butterfly Invites,On Sale - Converse Ctas Ox Soar Royal Womens Low Top Trainers S9f8820,, we’ve chosen to develop something different than a Low-cost direct - Converse Women'S Navy Uk 4 I68e1486,* Green Adidas Women Have Attitude Logo W Shoes Women,Hot Sale - Womens Converse All Stars Size 5 K32u7779,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. * Nike Air Max 90 Black Green Shoes Women,* Rose Womens Shoes Air Max 90 Vt Fur New,Asics Gel-Sendai 2 Ice Blue Mint Running Shoes Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Adidas UK Shop - Adidas adilette Slides (White) for Women,Asics Gel-Ds Trainer 19 Pink Mint Running Shoes Womens,Adidas UK Shop - Adidas CMMTTD Chill Bra (Green) for Women,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free 4.0 Flyknit Womens Running Shoes Pink Foil Sunset Glow Fuchsia Flash Black,Asics Trail Running Shoes Gel-Fujiattack 5 Black Azalea Womens,Adidas Women Court Vantage Super Eqt Yellow S16/Eqt Y,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Toms Classics Women Canvas Shoes White EW03N,Asics Women Gel-Frequency Charcoal 3 Running Shoes Colour Marina Corydalis,Women Shop Comfortable Ralph Lauren Mesh Short Sleeved Polo Purple,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Purchase Discount Wmns Nike Air Max 90 Prem Tape Sn Blue And Pink Running Shoes,Adidas UK Shop - Adidas PureBOOST X Shoes (Purple) for Women,New Nike Women/Mens Benassi JDI mandarin duck Slide Sandal Black/White,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Timberland Earthkeepers Larchmont WP Chukka Boots (Men's) - Dark Brown Pure White And Translucence P,Nike Free 3.0 Flyknit Womens Running Shoes Dark Obsidian Brave Blue Game Royal Fuchsia Glow,Gourmet,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas Originals - Youth Element Refine Tricot Trainer : Aftertaste Up To 65% Off,Nike Free Crosbionic 2 Womens Training Shoes Hyper Orange Vivid Purple Black,Emerge Shoe (Men's) - Dark Beige Distinctive Brand Deals, will On Sale - Converse X Dc Comics Ct As: Batman.. Multi-Color.. Fast Shipping! F32i6226,Incantevole Womens,UK - Chuck Taylor All Star Low Core Men Black Leather 132174C Converse M20c4866, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Low-cost direct - Converse One Star Sz 7 Pink Sequins V78x5106,Adidas Women Equipment Racing 91 White,Hot Sale - Converse Jack Purcell Jack Ox White Red Unisex Heel Strap Shoes Sneakers 155720C C50k345,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how * Adidas Men Black Adicolor,Nike Women Hyper Turquoise Air Huarache Ultra Turquoise,* Air Max 24 Men Red 7,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Black Gray Adidas Mens Beach Surf Generation Shoes,Latest Vans Women Classic Slip On Black,* For Mens Black Air Max 90 Greenyellow,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * Nike Air Max Tn Cushioning Black Green Shoes Men's,New Balance Minimus Zero Trail Women Running Shoes Grey/Purple AB16G,* White Print Nike Men's 2014 Air Max Thea Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room 2017 Best Polo Ralph Lauren Hanford Canvas Trainers Men 6893-2160,Nike Free TR Connect 2 Women Training Shoes Laser Crimson/Atomic Mango-Urban Lilac AA66X,New Style Diesel Naptik Metallic Trainers Men 6389-1447, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Asics Gel-Excite 3 Black Silver Running Shoes Mens,Women Sale Latest Style Ralph Lauren Purple Big Pony Long Sleeve Polo,Canvas White Black Ralph Lauren Rugby And Tote, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men Short Sleeve Tees Ralph Lauren Red Furniture Usa In,Women Shop Deal Nike Zoom Hyper Dunk 2011 Blake Griffin Black White War Boots,Adidas UK Shop - Adidas Pro Model Shoes (Red) for Kids,.”

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