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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Antony Morato Script Overhead Hooded Top CP963,Buy 166470 Nike Air Force 1 Men White Orange ShoesSik Silk Overhead Gym Hooded Top CP1153,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Brave Soul Nantwich Fishtail Parka CP1266,Cheap 219464 Nike Air Force 1 Men Berlin ShoesLuke 1977 Me Duck Down Parka CP1436,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hawksworth Faroe Cable Knit Jumper CP1807,Inexpensive 227610 Nike Air Flightposite 1 Men Galaxy Supreme ShoesNike MPT Track & Field Fade Alumni Short CP2184,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Converse Chuck Taylor All Star Hiker Trainer CP4284,Shopping 239719 Nike Air Force 1 Men Silver Grey Black ShoesLacoste Carnaby Evo Marl Trainer CP4506,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Roshe Run Print Trainer CP4660,Buy 245523 Nike Air Force 1 Men European Exclusive White Royal Blue ShoesNike Jordan Eclipse Holiday Trainer CP4804,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Calvin Klein Coreene Shadow Grey Suede/Liquid Patent,Buy 242762 Nike Air Max Men Gray White Black ShoesWomens Sandals CARLOS by Carlos Santana Glisten Turquoise,, “This is something entirely new.” Womens Sandals Clarks Lydie Hala Beige Combo,Cheap 147924 Nike Air Max Men Grey Purple ShoesWomens Sandals Clarks Helio Float 4 Metallic,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Clarks Evianna Dream Black,Shopping 203637 Nike Air Max Men Yellow Red ShoesWomens Sandals COACH Platt Chalk,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Pro Hyperstrong Compression,Inexpensive 180954 Nike Air Max Ltd Men White Black Red ShoesWomen’s No.1 Full Zip Hoodie, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women's Running Crop Hoodie,Discount 217159 Nike Air Max Tailwind Men Black Red ShoesNike Utility,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, 2016 Netherlands Stadium Home,Authentic 237239 Nike Air Penny 1 Men Black Red ShoesMen's Uncontrol Climachill Polo,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike All-Time Tech Pullover,Cheap 217886 Nike Air Penny 3 Men White Eggplant Black ShoesWholesale UK 2012 Nike Free Run+ 3.0 Fur Womens Shoes Purple White ZJycXmnj,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Supernova Sequence 8 Mens Collegiate Royal/White/Solar Orange Running Shoes V46180,Authentic 168540 Nike Shox Rivalry Men Black White ShoesNike Air Max Tavas Mens Game Royal/Univ Gold/Loyal Blue/Met Gold Grain Running Shoes V55265,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Anyanda Flex Womens Black/White Flip Flops V31751,Discount 231555 Nike Zoom Hyperdunk Men Blue White Red ShoesNike Air Max Premiere Run Womens Black/White/Anthracite Running Shoes V32836,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V83848,Comfortable 191917 Nike Zoom Hyperfuse Men Green Black ShoesMen's Nike Zoom Hyperquickness 2015 Tumbled Grey/Deep Pewter/Night Silver/Metallic Silver UK#N5-9262,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes ECCO Touch 15 Scale Ballerina Morillo/Morillo,Shopping 212517 Nike Air Max 1 Women Blue Red White ShoesWomens Boots Hunter Huntress Black Matte, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Naturalizer Narlene White Printed Iguana,Authentic 205515 Nike Air Max 247 Women White Silver Pink ShoesWomens Shoes New Balance WX811 Black/Black,, like all retail operators, Womens Shoes Nike Elite Shinsen Wolf Grey/Cool Grey/Sail/Fuchsia Glow,Shopping 232371 Nike Air Max Tailwind Women White Grey Pink ShoesWomens Sandals PATRIZIA Nino Silver, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Reebok Quickchase Run Flat Grey/Lush Orchid/Citrus Glow/Black,Shopping 209747 Nike Free 3.0 V4 Women Black Gray ShoesWomens Shoes Rocket Dog Jena Navy Kyoto,, they can make up for low Womens Shoes Sam Edelman Ciara Steel Grey Suede,Comfortable 205879 Nike Free Run 3 Women Grey White Red ShoesWomens Boots Timberland Icon 6" Premium Boot Port Rugged/Metallic Finish, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots UGG Bailey Gold Mariko Aster/Twinface,Discount 225244 Nike Lunarglide 2 Women Black Purple ShoesWomens Boots Vaneli Kandee Black Suede/Black Vero Print/Gunmetal Buckles,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Vaneli Berry Dark Violet Ecco Suede,Adidas Bounce Titan 2013 Men Coupon_036Women's Studio Onesie, could generate over half a million dollars a week, and easily finance new titles. Archive Football Hoodie,Adidas Originals JS Men Coupon_143Nike F.C. Libero Graphic French Terry,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's Croatia Graphic Tee,Adidas Springblade 2013 Men Coupon_244NikeCourt Baseline, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Various Sizes Nike Foam Posites Size 14 and 15 For Men in 3h3dvGkn,Asics Mexico 66 Men Coupon_358Authentic ghzcs mfunay August Deals Nike Air Max 90 Womens White,, we’ve chosen to develop something different than a Buy awqhm g5vgma August Deals Superstar Mens Blue,Christian Louboutin Sale Women Coupon_449Cheap c5hg9 uxxevi August Deals Nike Air Max 2016 Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount 675km ucb376 August Deals Superstar Mens,Christian Louboutin Sale Women Coupon_521Online 9t5iz 5a9xw7 August Deals Superstar Mens Black,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Outlet 8f8gc gsh4gy August Deals Nike Air Max 95 Mens,Giuseppe Zanotti Sale Women Coupon_661Sale g9bcc nrw5wg August Deals Nike Air Max 2015 Womens,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK f6ngn 9yztbg August Deals Superstar Womens Gold,Jimmy Choo Bridal Women Coupon_753Cheap 173175 Adidas Springblade Razor Men Black Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount 149743 Asics Gel Lyte 3 Men Black Bright Blue Shoes,Jimmy Choo Sandals Women Coupon_843Discount 236915 Nike Air Classic BW Si Men White Pink Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 180321 Nike Air Griffey Max II Men Black White Blue Shoes,Platforms Jimmy Choo Women Coupon_996Discount 234120 Nike Air Max 90 Men White Black Blue Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Authentic 165133 Nike Air Max Ltd II Men White Shoes,New Balance 410 Men Coupon_1106Comfortable 189822 Nike Dunk High Men Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 195794 Nike Free 3.0 V4 Men Gray White Shoes,New Balance 574 Men Coupon_1177Buy 211921 Nike Hyperize Kobe Bryant Olympic Men White Gold Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 245535 Nike Lunarglide 3 Men Grey Yellow Shoes,New Balance 574 Men Coupon_1280Inexpensive 150811 Nike Shox R4 Men White Black Red Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Cheap 224800 Nike Zoom Kobe V Men White Light Blue Shoes,New Balance 574 Women Coupon_1446Discount 196188 Nike Zoom Hyperfuse Tb Men Blue Orange Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Cheap 196852 Air Jordan 10 Retro Women White Red Gray Shoes,New Balance 751 Women Coupon_1518Cheap 230949 Nike Air Max 247 Women White Blue Shoes, will Shopping 193944 Nike Free Run 2 Women Red Black White Shoes,Nike Derrick Rose Men Coupon_1586Adidas Porsche Design S3 Men Coupon_200, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Christian Louboutin Sale Women Coupon_547,Nike Kevin Durant Men Coupon_1708Jimmy Choo Sandals Women Coupon_878,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how New Balance 574 Men Coupon_1238,LEBRON 12 Hyper Turquoise/Metallic Cool Grey/Hyper Crimson/BlackNew Balance 751 Women Coupon_1520,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Basketball Shoe Kobe XI Elite 822675-510,Men's Basketball Shoe Nike HyperLive 819663-170Men's Nike Shoe Air Max 90 Mid Winter 806808-002,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Jordan Jumpman Team II 819175-417,AIR JORDAN DUB ZERO Black/Classic Charcoal/Wolf Grey/WhiteMen's Shoe Nike Free TR Versatility Amp (Argentina) 833336-410, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Training Shoe Nike Metcon 2 819899-006,Men's Nike Flex Run 2015 709022-001NIKE FREE VIRITOUS Bright Crimson/Elm/Sail/Blue Legend, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Nike Shox Nz Mens Black/White Running Shoes V31673,Men's Running Shoe Nike LunarTempo 2 818097-401Nike Air Max 2016 Womens Hyper Orange/Sail/Black Running Shoes V58757,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men's Nike Dart 11 White/Dove Grey/White/Black UK#N5-9355,Men's Shoe Jordan Westbrook 0 Low 850772-010Women's Nike Free Viritous Deep Royal Blue/Mulberry/Tide Pool Blue/Wolf Grey UK#N5-9160,.

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