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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Converse Core Overhead Hooded Top CP996,Comfortable 191039 Nike Air Force 1 Men White Black Grey ShoesRose London Longline Hooded Top CP1148,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Condemned Nation Woody Bomber Jacket CP1308,Buy 208178 Nike Air Force 1 Men Purple Black ShoesJack & Jones Craig Parka Jacket CP1421,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Henri Lloyd Garey Roll Neck Knit CP1814,Inexpensive 191418 Nike Air Force 1 Men Black White Hot Red ShoesPublish Carson Short CP2197,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Calvin Klein Nasha Cocoon,Buy 180483 Nike Air Max Men ShoesWomens Sandals CARLOS by Carlos Santana Cairo Blue,, “This is something entirely new.” Womens Sandals Clarks Tiffani Aldora Mushroom,Shopping 191654 Nike Air Max Men White Blue ShoesWomens Shoes Clarks Wave.Run Olive Nubuck,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Clarks Vailee Stone Grey,Shopping 160314 Nike Air Max Men Grey Blue ShoesWomens Sandals COACH Emily Saddle Semi Matte Calf,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots ECCO Adel Tall Zip Boot Mink,Cheap 187162 Nike Air Max 90 Men Black Green ShoesWomens Shoes ECCO Felicia Marine,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes GUESS Jiyana Silver Synthetic,Comfortable 157360 Nike Air Max 90 Men Black Red ShoesWomens Boots Hunter Original Ankle Boot Umber,, they can make up for low utilization with a decent weekend. Womens Shoes Naturalizer Referee Black Leather,Authentic 183309 Nike Air Max 180 Men Black Yellow ShoesWomens Shoes New Balance WF7534 TPU Molded Mid-Cut White/Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes New Balance Classics WL574 Aquamarine,Authentic 174906 Nike Air Max 90 Men White Black ShoesWomens Shoes Nike Free 5.0 Tr Fit 5 Breathe Fuchsia Glow/Fuchsia Flash/Hot Lava/White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Nike Flex Supreme TR4 Bright Mango/Bright Crimson/White/Squadron Blue,Comfortable 195036 Nike Air Max 90 Men White Black ShoesWomens Sandals PATRIZIA Jabbah Gold,. Plumer said The VOID is also considering franchise locations, Womens Shoes PUMA Pulse FLEX XT Sulphur Spring,Buy 243997 Nike Air Max 90 Men Black White ShoesWomens Boots Rocket Dog Venise Black Hush,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Pro Hyperstrong Core,Authentic 209915 Nike Air Max Nomo Men White Red Black Pro Blue ShoesStriped Jacket, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women’s Flower Hipster 2 Pack,Shopping 172998 Nike Air Max Tailwind Men White Black Blue ShoesNike French Terry Alumni,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, 2016 Chile Stadium Home/Away,Inexpensive 168213 Nike Air Max Tailwind 4 Men Grey Orange Black ShoesNike Pro Combat Hypercool Compression,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Nike KO Lacrosse 3.0 Pullover,Shopping 192507 Nike Air Penny 5 Men Black White Blue ShoesWholesale Trade Nike Zoom Lebron 9 IX Mens Shoes Dark Black White Yellow Red ZQEz4DPz,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for Inexpensive 206943 Nike Lunarglide 2 Men Black Red Shoes,Authentic 200344 Nike Free Run 3 Men Blue White ShoesShopping 223403 Nike Shox Nz 2.0 Men Black Shoes, Secret Location, a content creator and distributor for emerging platforms like LBVR. “Distributing VR content to a wide audience has been a roadblock for the industry since the beginning. So, we solved the Discount 159385 Nike Shox R6 Men White Blue Shoes,Inexpensive 163601 Nike Hyperize Kobe Bryant Olympic Men Black Blue White ShoesComfortable 197528 Nike Zoom Kobe V Men Black Green Yellow Shoes,, and for a growing list of partners, Authentic 222620 Puma Lazy Slip On Men Blue White Shoes,Authentic 209074 Nike Hyperdunk Kobe Bryant Olympic Men Black Grey ShoesAuthentic 157293 Jordan Retro Unisex Fire Red White Fire Red Black Shoes,, cloud-based content management system for VR.”

Andal introduced the company’s newest products, Inexpensive 174634 New Balance W1080V4 Women White Coral Shoes,Buy 195167 Nike Lebron 8 Men China White ShoesInexpensive 231267 Nike Air Max 247 Women Black Grey Pink Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Comfortable 200754 Nike Free 5.0 Women Pink White Royal Blue _ Shoes,Cheap 166115 Nike Lebron 11 Men Graffiti ShoesAuthentic 210257 Nike Roshe Run Women White Shoes,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Adissage 2.0 Mens Onix/Matte Silver/Vivid Red Slippers V67739,Comfortable 234512 Nike Shox Rivalry Men White Orange ShoesNike Air Zoom Pegasus 32 Mens Green Strike/Black/White Running Shoes V56429,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Crazy Strike Womens White/Black Basketball Shoes V86910,Inexpensive 218987 Nike Shox Rivalry Men White Purple ShoesNike Air Max Tailwind 7 Womens White/Black Running Shoes V86991,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Free 5.0 2015 Womens Violet Ash/White/Hyper Orange/Black Running Shoes V84277,Discount 172426 Nike Zoom Hyperfuse Xdr Men Yellow Black ShoesMen's Nike Golf Lunar Clayton Deep Burgundy/Deep Burgundy/Hydrangas UK#N5-9540,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Boots Clarks Leyden Summit Black Leather,Inexpensive 161531 Asics Gelnoosa Tri 9 Women Yellow Turquoise Berry ShoesWomens Shoes Clarks Bassett Mine Black Suede,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots COACH Genie Saddle Burnish Calf,Shopping 192605 Nike Air Force 1 Women White Silver Khaki ShoesWomens Shoes COACH Smith Orange Wild Beast Haircalf,, and the entertainment giant made an investment in the company. Womens Shoes Cole Haan Sarina Ballet Froth/Black Patent,Cheap 153835 Nike Air Force 1 Women Red Light Bone ShoesWomens Boots ECCO Touch 15 Buckle Boot Coffee/Mocha,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes ECCO Soft VII Tie Black/Black,Inexpensive 243697 Nike Air Force 1 Women Red ShoesWomens Boots Naturalizer Juletta Wide Calf Banana Bread Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Men's France Graphic Tee,Adidas Springblade Men Coupon_228Active Training Women’s All Eyes On Me Tights, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Various Sizes Nike Shox Turbo 12 Mens Shoes Mesh Black White LqaIpGtn,Adidas Springblade Women Coupon_328Authentic g98e5 y7kvf7 August Deals Nike Air Max 90 Mens,, we’ve chosen to develop something different than a Buy b9uhe 6u6dgp August Deals Nike Air Max 90 Mens,2015 Christian Louboutin Women Coupon_423Cheap debet g2w3r3 August Deals Nike Air Max 90 Mens Grey,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount 9zea3 epgsmv August Deals ZX Flux Womens,Christian Louboutin Sale Women Coupon_563Online b46pn yszv4m August Deals Nike Air Max 2016 Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Outlet bgqw3 txrh29 August Deals ZX Flux Mens,Jimmy Choo Bridal Women Coupon_704Sale f8n5i 8uk6gi August Deals Nike Air Max 90 Womens Red,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK ethnv zaayxy August Deals Nike Air Max Thea Womens,Jimmy Choo Pumps Women Coupon_785Discount 189902 Adidas Springblade Razor Men Black Tech Grey Light Scarlet Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 188978 Asics Gel Lyte 3 Men Black Grey Shoes,Jimmy Choo Sandals Women Coupon_867Authentic 225647 Nike Air Classic BW Si Men White Red Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Comfortable 201118 Nike Air Max Men White Blue Shoes,New Balance Men Coupon_1009Shopping 180957 Nike Air Max 90 Men Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Basketball Shoe Kyrie 3 852416-001,JORDAN FLIGHTFLEX Cool Grey/University Blue/WhiteMen's Nike Shoe Jordan Rising Hi-Low 834233-004,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Jordan Reveal 834064-605,Converse Thunderbolt Modern Unisex Shoe 155039C-077Men's Shoe Nike Hypershift 844369-310, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men's Training Shoe Nike Zoom Speed Trainer 3 804401-070,Men's NIKE FREE 4.0 FLYKNIT 717075-001NIKE MAGISTA OBRA FG Poison Green/Black/Total Orange, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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