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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. EA7 Core Visibility Hooded Top CP1047,Discount 200408 Nike Air Force 1 Men ShoesUnderated Stealth Panelled Longline Hooded Top CP1178,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, EA7 Golf Pro Jacket CP1348,Discount 214251 Nike Air Force 1 Men ShoesPretty Green Ventura Bomber Jacket CP1502,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Brave Soul Alfie Skinny Denim Short CP2094,Cheap 184963 Nike Air Force 1 Men Grey Anthracite Shoes11 Degrees Allover Lotus Swim Short CP2279,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Cruyff Pelota Suede Trainer CP4398,Discount 233977 Nike Air Force 1 Men Black ShoesHavaianas Team Flip Flop CP3844,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Air Max 95 OG Trainer CP4716,Shopping 197778 Nike Air Max Men Obsidian Sail Purple Blue ShoesNike Air Pegasus New Racer Premium Trainer CP4872,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Shoes Calvin Klein Ginnie Black/Marine Leather/Patent,Buy 217581 Nike Air Max Men Grey Green ShoesWomens Boots Clarks Leyden Scale Brown Leather,, “This is something entirely new.” Womens Sandals Clarks Hayla Glacier Beige Leather,Buy 190635 Nike Air Max Men Black White ShoesWomens Shoes Clarks Delsie Britta Black Patent Leather,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes Clarks Crewso Riley Nude,Shopping 225152 Nike Air Max 1 Men Red Black Purple ShoesWomens Sandals COACH Eileen Saddle/Black Calf,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Sandals ECCO Touch 45 Wedge Sandal Navajo Brown/Moon Rock/Navajo Brown,Buy 181600 Nike Air Max 90 Men White Grey Black ShoesWomens Shoes ECCO Sport Arizona Ballerina Trooper/Trooper/Papaya,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes GUESS Eloy Black/White,Comfortable 180753 Nike Air Max 90 Men White Black Purple Yellow ShoesWomens Boots Naturalizer Talley Oily Velour/Mirage/Camel Brown,, they can make up for low utilization with a decent weekend. Womens Shoes Naturalizer Narlene White Printed Iguana,Discount 164889 Nike Air Max 90 Men Grey Blue Yellow ShoesWomens Shoes New Balance WW1745 Blue Degrade,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Shoes New Balance Classics 574 - Glacial Persian Purple,Authentic 166363 Nike Air Max 90 Men Black Pink ShoesWomens Shoes Nike Internationalist Wolf Grey/Pure Platinum/Cool Grey/Summit White, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Nike Zoom Winflo 2 Bright Crimson/University Red/Atomic Pink/Metallic Platinum,Buy 218951 Nike Air Max 90 Men White Black Red ShoesWomens Sandals PATRIZIA Sifnos Yellow,. Plumer said The VOID is also considering franchise locations, Womens Shoes PUMA Roma Emboss Zig Zag Snapdragon,Buy 226907 Nike Air Max 90 Men White Grey Blue ShoesWomens Sandals Rocket Dog Vuno Black/Desert Floor,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Modern Fit TR Dry Blade,Cheap 213884 Nike Air Max Shake Evolve Men Black Black Dark Grey Red ShoesNike Bonded Mesh, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Italia Casual Polo,Inexpensive 227115 Nike Air Max Tailwind 4 Men Red Yellow ShoesPitch Shorts,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike TR Dry Heather Roll,Cheap 154737 Nike Air Yeezy Men ShoesMen's Authentic Shorts,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Various Sizes 2017/18 Nike Free Socfly SDBright Crimson/University Red3.0 Mens Running Shoes NucYtg9e,Inexpensive 232830 Nike Classic Cortez Nylon Men Red White Blue ShoesWholesale UK Nike Free 5.0 V3 Womens Running Shoes Cheap Ih9j66TR,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Cheap 226821 Nike Air Flightposite 1 Women Blue Black Shoes,Shopping 170188 Nike Lebron 11 Men Terracotta Warrior ShoesComfortable 238741 Nike Air Max Excellerate Women Grey Blue Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Buy 153486 Nike Free 5.0 V4 Women Black Red Shoes,Discount 198809 Nike Lebron 8 V2 Men ShoesAdidas Bounce Titan 2013 Men Coupon_052,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Adidas Superstar 4g Mens Mineral Blue/Shock Blue Slippers V65494,Comfortable 226941 Nike Zoom Hyperdunk Men Black Green ShoesNike Dual Fusion Trail Mens Black/Cool Grey/Wolf Grey/Metallic Platinum Running Shoes V16099,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Adizero Tempo Boost Womens Black/Flash Pink Running Shoes V18698,Cheap 174505 Nike Zoom Hyperfuse Tb Men White Red Grey ShoesNike Air Max Thea Womens Black/Anthracite/White/Wolf Grey Running Shoes V14096,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Shox Vaeda Womens Wolf Grey/Vivid Pink/Black Running Shoes V99166,Buy 230387 Nike Zoom Kobe V Men Black Gold ShoesNike Kids Tri Fusion Run Black/Vivid Pink/Metallic Silver UK#N5-9590,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Boots GUESS Daris Black Suede,Discount 148753 Nike Air Max Women Purple Silver ShoesWomens Boots Naturalizer Jarrett Truffle Taupe Suede/Brown Leather, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Strike Tech,Adidas Bounce Titan V Women Coupon_298Men's Sport Essentials 3-Stripes Chelsea Shorts, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Wholesale Trade Nike Air Max 1 Men's Running Shoe Wolf Grey/White-Red djMj0K2H,2015 Christian Louboutin Women Coupon_424Authentic iki6u rtgpnw August Deals Nike Air Max 2015 Mens,, we’ve chosen to develop something different than a Buy i97ik cgzkri August Deals Nike Air Max 90 Womens,Buy 162482 Nike Free 3.0 V3 Women Blue White ShoesCheap eq2sz 3bdhu9 August Deals Nike Air Max 90 Womens Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Discount gbhw3 um62cd Cheap Nike Air Max 90 Womens Shoes,Giuseppe Zanotti Sale Women Coupon_655Online g8c8s n3bc68 August Deals ZX Flux Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Outlet gxhxd 8fu69m August Deals Nike Air Max 90 Mens,Jimmy Choo heels Women Coupon_756Sale ihnac m32vh4 August Deals Nike Air Max 90 Womens Orange,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK sibgp n839ps August Deals Nike Air Huarache Womens,Jimmy Choo Pumps Women Coupon_827Buy 199604 Adidas ZX 700 Men Camouflage Army Green Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 174903 Asics Gt2170 Men Grey Green Shoes,Jimmy Choo Wedges Women Coupon_941Cheap 226509 Nike Air Classic BW Si Men White Blue Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Buy 179184 Nike Air Max Men Dark Grey Blue Shoes,New Balance Men Coupon_1021Authentic 156688 Nike Air Max 90 Men White Blue Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Discount 162369 Nike Air Max R4 Men Black Red Shoes,New Balance 574 Men Coupon_1160Buy 217489 Nike Dunk High Men Gold Yellow Black Green Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Buy 215361 Nike Free 5.0 V4 Men Black Silver White Shoes,New Balance 574 Men Coupon_1261Buy 226861 Nike Lebron 8 Men Royal Black White Blue Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Comfortable 222745 Nike Shox Conundrum Men White Black Shoes,New Balance Women Coupon_1370Inexpensive 232328 Nike Shox R4 Men Black Red Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Authentic 241303 Nike Zoom Kobe VI Men Green Red Shoes,New Balance 574 Women Coupon_1437Comfortable 217734 Nike Free 4.2 Unisex Cold Grey Violet Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Shopping 161675 New Balance W1080V4 Women Silver Purple Yellow Shoes,Nike Derrick Rose Men Coupon_1611Comfortable 172946 Nike Classic Cortez Nylon Women Blue White Green Shoes, will Authentic 157363 Nike Lunareclipse 2 Women Purple White Green Shoes,Nike Derrick Rose Men Coupon_1629Adidas Springblade 2013 Men Coupon_257, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Christian Louboutin Sale Women Coupon_614,Nike LeBron James Men Coupon_1856Jimmy Choo Wedges Women Coupon_952,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how New Balance 996 Men Coupon_1324,Men's Basketball Shoe Nike Air Max Audacity 2016 843884-101Nike Derrick Rose Men Coupon_1624,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Firm-Ground Soccer Cleat Nike Hypervenom Phantom II FG 747213-703,Men's Basketball Shoe Nike Zoom KD 9 843392-010Men's Running Shoe (Jungle Pack) Nike LunarTempo 2 849814-600,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike Air Huarache Ultra 819685-003,Men's Nike Air Max 90 ShoesMen's Shoe Nike Lunar Fingertrap TR 898066-001, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Men,Men's Nike Shoe Air Huarache Utility 806807-100NIKE ROSHE RUN Black/Villain Red, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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