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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max Tn Iii Black Red Grey Shoe Cheap 100%,Nike Zoom Lebron Soldier 8 Flyease Men Basketball Shoes Black Wolf Grey BlackMens Nike Air Presto 5.0 Orange Green Shoe Happy Shopping,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Classic Cortez Nylon Net Dark Brown Orange Shoe Order Online,Nike Air Jordan Future Low Men Casual Shoes Gym Red White BlackMens Nike Dunk Sb Low Cut Tartan Dark Red Gold White Shoe Buy Online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Free Run 3.0 V3 Green Yellow Shoe Best Sale,Nike Tiempo 94 F.C. Men Casual Shoes Cool Grey Ivory Black Cool GreyMens Nike Free Run+ 2 Black Yellow Shoe Cheap Retail,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nice Air Zoom Pegasu32 Print Womens Running Shoes Blue Lagoon Green Glow Black,Nike Lunarbeast Elite Td Men Football Shoes Black Stealth WhiteNike Free Croscompete Womens Training Shoes Volt Black,, “This is something entirely new.” Migliore Adidas White 'madoru' Trainers-Women Gioco,Nike Alpha Pro 2 Td Men Football Shoes Sport Royal Black WhiteASICS Women Gel Kayano Evo White,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Women Roshe Run and Winter Print Black,Nike Vapor Carbon Elite 2014 Td Men Football Shoes White NavyToms Classics Women Canvas Shoes Birds of Paradise WO42C,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Women Purchase Comfortable Cheap Puma 109 Unisex White Black Shoes,Nike Flyknit Lunar 3 Men Running Shoes Cool Grey Green Strike Summit White BlackMens/Womens Nike Air MAX 2018 X DUNK SB LOW DELUXE green quartz Running Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Jordan 4 Retro White Cement OG Retro 840606 192 Women and Mens Basketball Shoes,Nike Flyknit Lunar 3 Men Running Shoes Black Midnight Fog Wolf Grey WhiteNike Air Max 90 GS Blue Deep Royal Blue Mens Womens Running Shoes 307793 408,, they can make up for low utilization with a decent weekend. Nike Flex Experience Run 4 Black White Mens Womens Running Shoes Sneaker,Nike Free 4.0 Print Men Running Shoes Black Cool Grey University Red BlackNike Lunarepic Flyknit Vltg Green Black White Mens Womens Running Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Wmns Air Max 90 Premium Fireberry Pink Powder Womens Running Shoes 443817 600,Nike Victory Xc 3 Track Unisex Running Shoes Black Soar Blue Lagoon Green StrikeWomens Nike Air Jordan 3.5 Spizike Retro Black Pink Shoe Online Without Sale Tax, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Hot Sale - Converse Descent Fashion Trainers - Unisex - Man'S Uk 11 - Ladies Uk 13 - New H76i4991,Nike Hypervenom Phelon Ii Ic Men Soccer Shoes Green Strike BlackLe Sportif - Youth Jacquard Trainer : Humor Fashionable Patterns,. Plumer said The VOID is also considering franchise locations, Nike - Breathable Elite Shinsen Trainer : Casual Shoes Buy Popular,Nike Air Max Tr180 Amp Men Training Shoes Flat Silver Volt BlackPuma - Fashion Mall Trinomic Bright Trainer : Great Fashionable,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Bello Adidas Black 'bbskool' Faux Wool Trim High Top Trainers-Men Salva,Arc'teryx Bird Crest Pullover Hoodie Men's 64507Latest Adidas Men Los Angeles Blue,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Latest Lacoste Men Navire Grey,Minus 33 Kodiak Expedition FullZip Hoodie Men's 64569Cheap PUMA Men R698 CITI Pack Black,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TVans Old Skool Core Classic Shoe 70789,RVCA House Arrest Pant Men's 65211Teva Omnium Leather Water Shoe Men's 71132,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Air Jordan 1 Retro Low Retro Men Basketball Shoes Black/Gym Red-Cement Grey VI60R,Sierra Designs Microlight 2 Pant Men's 65310Nike Air Force Max CB 2 Hyperfuse Men Basketball Shoes University Red/White-Black XH73G,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Converse Chuck Taylor All Star Men Lifestyle Shoes Chocolat/Mono NJ51K,Quiksilver Everyday Heather Pant Men's 65395Adidas Rod Laver LUX Men Retro Shoes Running White/Running White-Running White GO53B, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based New Balance 998 Men Running Shoes Light Blue CM98K,Hurley Phantom Block Party Solid Board Short Men's 66819Adidas Stan Smith Vulc Men Skate Shoes Blue/Run White VR75F,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike NSW Tiempo Trainer Retro Men Training Shoes Black/White-Gum Medium Brown QC30V,Quiksilver New Wave Markings 19 Board Short Men's 66908Men Shop New Series Ralph Lauren White Big Pony Darkgreen Polo,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Find Comfortable Authentic Nike Free Third 3Rd Iii Green Orange Running Shoes,DAKINE Black Sand Board Short Men's 67063Men Sale Comfortable Best Quality Nike Air Max 90 Hyperfuse Gray Yellow Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Sale Popular Puma 703 2Nd Ii Second Black Red Shoes,RVCA WeekEnd Short Men's 67133Air Jordan XI Retro 11 Win like 96 Jordans 378037-623 Gym Red,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Asics Women Gel-Sendai 3 Pink Glow Electric Blue Aqua Mint Running Shoes Colour,Frye Joel Oxford Shoe Men's 70173Adidas UK Shop - Adidas Essential Windbreaker (Yellow) for Women, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. UK - All Star Converse High Quality Unisex Trainers Size Uk 5 Eur 375 W36t2441,Nike Air Force 1 (Safari) Retro Men Basketball Shoes Dark Grey/Black-Toyal Challenge EE85DLow-cost direct - Converse X John Varvatos Zip Hi Sneaker Dark Olive Coated 142980C Men Size Us 7 Q,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Low-cost direct - Converse All Star Size 6 P31g6512,Nike Bruin Low Retro Men Basketball Shoes Black/Anthracite-White IC16CHot Sale - New Converse Jack Purcell Signature Ox Bunney Navy Blue Size 10 I5h7924,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Adidas Men Black Beckham,Nike Zoom Soldier VII Men Basketball Shoes Black/Wolf Grey-Bright Crimson-Dark Grey DT79V* Adidas Originals Mens Green White Serie Campus Army,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Air Max Ltd White Silver Men,Adidas Pitch Men Lifestyle Shoes Grey/Run White FJ36U* Black White Nike Men's 2013 Air Max Shoes New,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Hypervenomx Proximo Ii Ic Indoor Court Men Soccer Shoes Wolf Grey Total Orange,Nike SB Team Edition Men Skateboard Shoes Black/Black-Medium Grey HM37TUltimo Lacoste Fairlead Rei-Black/Black-Men Buono,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap Lacoste Men Navire Blue,Nike Air Max 360 Diamond Griffey Men Training Shoes Blue Hero/White-Gamma Green-Armory Navy GV02HCheap Vans Men x Disney Authentic The Jungle Book Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room New Balance Transit FullZip Hoodie Men's 64646,Onitsuka Tiger Colorado Eighty-Five MT Men Emerald/Blue DV01FBillabong Outsider Chino Pant Men's 65202, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Adidas Ultra Boost ST Running Shoe Men's 70585,Men Purchase Authentic New New Balance 580 Blue Orange Sports ShoesSalomon XA Pro 3D Trail Running Shoe Wide Men's 71025,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Air Jordan 1 Retro Low Retro Men Basketball Shoes Black/Gym Red-Cement Grey VI60R,Men Purchase Adidas Springblade 2015 Blue White Runnig ShoesNike Lunar Force 1 Lux VacTech Low Men Basketball Shoes Dark Grey/Dark Grey MK71M,.

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