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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Fashion Casual Shoes - Mens adidas Originals Rod Laver LUX Black/Black/Black,Buy Nike MercurialX Proximo II TF 2017 Football Boots promotion Black/Total Crimson get,Favorite Casual Shoes - Mens Jordan Velocity White/Black/Gym Red/Cement Grey,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Genuince Casual Shoes - Mens Reebok Kamikaze II Low Black/White,Lightest NIKE OFF WHITE WHITE/WHITE-MUSLIN AJ4588 London 100,Great Casual Shoes - Mens K-Swiss ST429 White/Red/Navy,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, High-grade Running Shoes - Mens K-Swiss New Haven Black/Smoked Pearl,Nike Air Super Jordan 3 Factory Free Throw Line White Cement Retro Clearance III OG 88 923096 101,How To Buy Basketball Shoes - Mens Converse All Star Swag Hi Charcoal/Exuberance/Viridian,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Black Mizuno Wave Inspire 13 - Safety Yellow Directoire Blue 9ZU5294 - Shoes - Running - Men's,Basketball - Clothing - Men's - Nike KD Therma Hoodie - Black Anthracite 1OT326 - Durant Kevin,Blackout Navy Men's - Under Armour 7" Launch Stretch Woven Run Shorts - Blackout Navy Reflective 8BH4750 - Clothing - Running,, “This is something entirely new.” Casual - Men's - Clothing - adidas Originals EQT Windbreaker - Mystery Ink 6CP3812,Basketball - Men's - adidas Crazy Light Boost - White Red 6HV23 - Shoes Black,Casual - Track Red Heather White 0TV9676 - Men's - Nike Advance 15 Knit Tank - Clothing,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Clothing - Casual - adidas Originals EQT Hoodie - Medium Grey Heather Black 3TE8958 - Men's,Basketball - Men's - Shoes - PUMA Clyde - Oatmeal Black 8DX10238,Clothing - Men's - Black Blue Night 4OH6206 - adidas Response 9" Shorts - Running,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Harden James - Clothing - Men's - Grey 5CL6667 - adidas Harden Shorts - Basketball,Black James LeBron - Men's - Nike LeBron Elite Shorts - Clothing - Basketball - Pure Platinum Metallic Silver 6SP10879,Jordan Retro 10 Fleece Shorts - Black Metallic Gold 2MQ5078 - Men's - Clothing - Basketball Dark Grey,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's - adidas Originals Adicolor Superstar Track Top - Clothing - Casual - Legend Ink 9LI8300,Black Men's - Medium Olive Black 9HJ9057 - Shoes - Nike Air Force 1 LV8 - Basketball,Men's - Black 4XI8577 - Converse Chuck Taylor All Star X Nike Flyknit - Basketball - Shoes,, they can make up for low utilization with a decent weekend. Men's - Casual - Nike Basketball Air Hybrid Full Zip Hoodie - Clothing - Black 7IC10262,Black Nike Flyknit Zoom Streak - Track & Field - White Volt 4QS10012 - Shoes - Men's,Men's - Foot Locker Mirac Fashion Basketball Short - Clothing - Casual - Red Black 8MA9939,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's - New Balance Fuelcell - Shoes - Running - White Grey 7SV913,Black Soccer - Men's - Nike HypervenomX Phelon III IC - Electric Green Hyper Orange Volt 3ZO8616 - Shoes,Men's - Nike SB Dri-Fit Sunday Shorts - Clothing - Skate - Dk Grey Heather Black 6XE10285, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Men's - Running - Nike LunarGlide 8 - Shoes - Medium Blue Deep Royal Blue Black 2VX640 Hyper Orange,Brooks Brite Blue Shoes - Track & Field - Men's - Brooks Mach 18 Spike - Nightlife Black 7CC8413,Mens Nike Air Max Tavas Rood/Wit M49O78F,. Plumer said The VOID is also considering franchise locations, Mens Skechers After Burn Navy/Grey/Red M19T98E,Casual - Black Multi 6LY8056 - Men's - Raised Deep Roots Mesh Shorts - Clothing,adidas Performance Men's Response Boost 2 - Blue - Cushioned running shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Discount Basketball Shoes - Mens adidas Originals Tubular X Grey/Grey/White,Men's - Dark Grey Heather 6MJ4811 - Nike College National Championship Hoodie - Clothing - Clemson Tigers,Emergency Cheap Casual Shoes - Mens Timberland 6" Premium Waterproof Boots Red Nubuck,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Fashion Style Basketball Shoes - Mens Jordan 1 Flight 3 Black/Gym Red/Black,Men's - Jordan Rise Dri-FIT Tank - Clothing - Basketball - Black White 7ON7008,Flight Tracker Training Shoes - Mens adidas Originals Campus 2 Collegiate Navy/White/Collegiate Navy,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Cardinal Clothing - Men's - Under Armour HeatGear Streaker Pull Over Hoodie - Running - Cardinal Reflective 9XR5371,adidas Performance Men's Cc Sonic - Grey - Cushioned running shoes,Casual - Palm Green 3MK8396 - Nike Basketball Air Hybird Pullover Hoodie - Clothing - Men's,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Clothing - Casual - adidas Originals EQT Hoodie - Black White 0JZ7527 - Men's,ASICS Men's Gel-Hyper Tri 2 - Purple - Lightweight running shoes,Clothing - Men's - Jordan Classic AJ Blockout Shorts - Basketball - Max Orange White 8BS92 Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Clothing - Nike College Team Element Top - Men's - Michigan State Spartans - Green 0LM1984,Nike Performance Men's Hypervenomx Pro Tf - Dark Blue - Astro turf trainers,Clothing - White 1IW2009 - Griffey Jr. Ken - Men's - Mitchell & Ness MLB Authentic Collection Jersey - Seattle Mariners,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Buy Quality Adidas Ace 15.3 Hg Shoes Black Kids 6690,Nike Lunar Ballistec 1.5 - Men'S - Tennis - Shoes - White/Classic Charcoal/Volt,The Lowest Price Nike Striped Division Ii Ls Jersey Black Mens 1090,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Shop For Nike Mercurialx Pro Ic Shoes Purple Mens 2409,Nike Prime Hype Df - Men'S - Basketball - Shoes - Hot Lava/Black/Classic Charcoal,Popular Joma Toledo Shorts White Mens 5715,, and the entertainment giant made an investment in the company. Shop Adidas Mls Seattle Sounders Make Your Mark Tee Default Mens 8583,Nike Zoom Ja Fly 2 - Men'S - Track & Field - Shoes - White/Black/Bright Crimson,Discounted Nike Mercurial Veloce Ii Cr Fg Shoes Silver Unisex 4258,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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