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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Tn Women Running Shoes Green Yellow White,Outdoors Men Salewa Firetail Evo GORE-TEX Walking Shoes - AW15 Red Exquisite,nike air max 90 womens white grey green - 90362 Online,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Air Max 90 Women White/Metallic Silver/White Running Shoes,Online Shopping San Jose Sharks Youth White Deal Comfortable Nhl Premium Materials Customized Jersey,Nike Air Max 90 Prem Tape Women Running Shoes Pink Blue,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Air Max 90 87 Hyp Prm Women Running Shoes Blue Grey,Onitsuka Tiger Mens Shoes / Dark Grey Orange Pop Shoes Onitsuka Tiger Oc Runner KJ29Kz1h,Nike Air Max 2012 Women Running Shoes Pueple Black,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Nike Air Jordan V 5 Women Basketball Shoes White,Official Cincinnati Bengals Nike Black Elite well-designed Customized Noble Taste Youth Jersey,Nike Air Force 1 I Women Fashion Shoes Blue White,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. New Womens Nike Benassi Canada JDI Print Slide Sandals goddess of Buy flowers White,Offer Nike Lebron 12 Dunkman Men Nike Offer Lebron James 12 Yellow red LebronJames12011 99 LeBron James to Wear Special Nike Offer LeBron 12 ID Celebrating,New Dockers By Gerli Fashionable Cowboy/Biker Ankle Boots Cognac for Women Online Sale,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Sneakers Shoes Trainers Boots Schuhe Sport Downshifter 7 Black Black,Nike Vapor Strike Low TD 4 (GS) Black / Black / Volt / White children's athletic shoes,Nike SB Mens Shoes / Team Red Laser Crimson White Shoes Nike Sb Eric Koston 2 FH36R219,, “This is something entirely new.” Nike Roshe Run Athletic Shoes Kids Red Purple / Silver White / Volt / Ice Metallic,Nike Terra Sertig Men Basketball Shoes,Nike Retro Est Air Jordan 7 Vii 2015 Men Basketball Shoes Midnight Fog Light Graphite Bordeaux Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Retro Air Jordan 11 Xi 2015 Color Men Basketball Shoes All Bule,Nike Skeet Men Black / White-Bright Ceramic-Anthracite,Nike Navaro High U Men Obsidian / Obsidian-Black-Metallic Summit White,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Nike Mens Shoes / White Neutral Grey Metallic Silver Black Shoes Nike City Court Vii FD46O59514,Nike SB50 Free Trainer 3.0 V4 (NFL) Men's Training Shoes Metallic Gold/White/Wolf Grey/Black,Nike Mens Shoes / Team Orange Wolf Grey Dark Grey Total Orange Shoes Nike Air Pegasus '89 EE42T61h1,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Nike Mens Shoes / Lebron James Shoes Nike Lebron Xii Nsw Lifestyle FT11K1f,Nike SB Mens Shoes / Wolf Grey Black White Shoes Nike Sb Check YF25U67u1c,Nike Mens Shoes / Cool Grey White Black Pure Platinum Shoes Nike Air Max Excellerate GR44T2291z,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Mens Shoes / Black Total Crimson Black Shoes Nike Lunargato Ii DS48O9941j,Nike SB Dunk High TRD QS Danny Supa Safety Latest Orange/Hyper Blue-White AH0471-841 Super,Nike Mens Shoes / Black Anthracite Photo Blue Electric Green Shoes Nike Flex Run 2014 TD59Hr1y,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Lunaracer+ Unisex Neutral Grey / Black-Volt,Nike Roshe Run Men Casual Shoes Black,Nike Low 2012 Lunar Hyperdunk Olympic Men Basketball Shoes,, they can make up for low utilization with a decent weekend. Nike LeBron 13 EP XIII James Basketball Shoes Yellow Dark Blue 823301,Nike Roshe One Girls Preschool Pink Blast/White Running Shoes,Nike Lebron 12 Dunkman Top Men NIKE Lebron James 12 Elite Blue Shoes LeBron James 12 Lifestyle on Lebron 12 Data NIKE LEBRON LeBron James News,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike Latest Air Max 90 Ultra 2015 Three Dimensional Breathable Couples Carved Men Running Shoes Oran,Nike Retro Jordan 4 Cement Engraved Men Basketball Shoes Red White,Nike Kobe X Elite Low Men's Basketball Shoes Black/Wolf Grey/Pink Flash/Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Kobe 11 Elite GCR Men Nike Kobe 11 BHM Part discount 2 get Nike Kobe 11 Elite Rainbow Green Red Blue Yellow Red Nike Kobe 11 Elite 4KB Release Date Nike Kobe 11 Mambacurial SLAMonline,Nike Retro Air Jordan Iv 4 Men Basketball Shoes Gold White,Nike KD 8 N7 Kids Basketball Shoes Summit White/Lunar Grey/Light Liquid Lime/Anthracite,. Plumer said The VOID is also considering franchise locations, Nike Jordan Future Woven Men Basketball Shoes Black Green,Nike Retro Air Jordan 4 Iv Limited Edition Men Basketball Shoes White,Nike Hyperdunk 2016 Basketball Shoes Sneakers Trainers Wine Red White 844359,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Free Run 2 Womens Running shoes 2012 - 91776 Hot Sale,Nike Kobe X Elite Men's Basketball Shoes Black/Blue Lagoon/Volt/Metallic Silver,Nike Free 4.0 Flyknit 2015 Women Blue Grey/Sail/Voltage Green/Black Running Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Factory Sale Womens Air Jordan 4 GS Retro Bred Black Cement Grey Fire Red Shoes Online,Nike Kobe 11 Hot Elite GCR Men Nike Kobe XI 11 Hot Elite 4KB Red Horse 824463 606 University Nike Kobe 11 Hot All Star Nice Kicks kobe 8 system easter fbrglss crt stores prpl blck lsr prpl,Nike Air Zoom Pegasus 32 Women's Running Shoes Black/Racer Blue/Sail/Chalk Blue,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Vandal Low (Big Kids) Kid Orange Blaze / Black-Stlth-Stlth,Nike Free Run 5.0 (TDV) Distance Children Athletic Shoes Red / Black / Grey Cool Silver / Metallic,Nike Seattle Seahawks Dark Grey Heather NFL Fly Over camo Logo Hoodieh PAV348119,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Roshe Run Men's Athletic Shoes Challenge Red / Total Crimson / Dark Pewter,Nike Free Run 3.0 V3 Men shoes Blue Green - 90762 Online,Nike Retro Air Jordan Vi 6 Men Basketball Shoes White Gold,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Nikelab Air Max 97 Mid x Luxury Riccardo Tisci Online Black Gold 913314 001,Nike Free Powerlines Ii Men Running Shoes Green Black,Nike Mens Shoes / White Volt Black Shoes Nike Solarsoft Costa Low RU25R64v12,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Nike Factory Sale 2015 Mens Nike Lebron 13 Black Orange Grey Shoes Online,Nike Factory Sale 2015 Nike Hyperrev Grey Green White Basketball Shoes Online,Nike Dunk SB New High Cut Mens Shoes Pokemon Pikachu wheat,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Nike Blazer SP High Men Black / Black,Nike Factory Sale 2015 Air Jordan Future Low Burgundy Camo Shoes Online,Nike Air Vapormax Plus Mens Sneakers Running Awesome Trainers - AU Red Black,, and the entertainment giant made an investment in the company. Nike Air Max Zero QS Day Dark Blue White Shoes - C85n3826 gray and white nike shoes,Nike Elastico Finale Ii Men Soccer Shoes Volt Citrus Purple,Nike Air Max Tavas Mens Trainers Natural Grey White Platinum A23 Outlet,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Air Max Fashion 97 Premium Suede outlets QS Grey Cobblestone White London 921826-002,Nike Dunk High (Big Kids) Kid White / Varsity Purple-Black,Nike Air Max 90 Ultra Men White/Neutral Grey/Laser Black Running Shoes, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Lunar Hyperdunk 2012 Women Basketball Shoes,Nike Air Max 90 Premium Yellow Green Black Blue Shoes - K20a3418 nike soccer,Nike Free Run+ 3.0 Womens Shoes Purple White On Sale For Sa,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Nike Free 6.0 for Yellow Purple Shoes - M22v6744 womens black nike shoes,Nike Air Max 90 Mens shoes White Silver - 91480 Sale,Nike Factory Sale Womens Nike Kyrie 1 Royal Blue White Shoes Online,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Zoom Winflo 2 Women Black/Fierce Purple/White/Bright Crimson Running Shoes,Nike Air Max 90 Mens shoes Black White - 90884 Best Sale,Nike Air Max Fit Athletic Shoes Women Dark Grey Base / Base Grey / Light Magenta / Red Purple,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 90 VT Womens Shoes Camo Green Black,Nike Air Max 90 Men Running Shoes White Green yellow,Nike Air Max 87 Womens Shoes Cheap Olive Yellow Blue,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Mens Shoes / White Volt Black Boys Shoes Nike Free Trainer 5.0 BE325761d18,Nike Air Jordan Retro Iv 2014 New 4 Mens Shoes Free White,Nike Mens Shoes / Oakland Raiders Shoes Nike Vapor Carbon 2014 Elite Td G55P36y1c,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Nike Mens Shoes / Court Purple Purple Venom Metallic Silver Shoes Nike Lunar Hyperquickness EE8354161n,Nike Air Jordan I 1 Retro High Shoes Leather White Black 555088 010,Nike Mens Shoes / Black Gym Red Black Shoes Nike Air Max Wright DD586060817, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Lunar Hyperdunk X 2012 Men Training Shoes Gold Black,Nike Air Jordan 6 Rings White-Red Grey Rainbow Colors Scribble Sneakers,Nike Lebron James Soldier IX University Red Black White 749417-606, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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