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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Low-cost direct - Converse Leather Jack Purcell Jp Ltt Turf Ox Men Us 5.5 Wmn 7 T47z6384,La Sportiva TX3 Approach Shoe Men's 70034,Low-cost direct - Converse All Star Hi Tops Unisex High Tops Chuck Taylor Trainers Black Mono V18a,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Low-cost direct - Converse Dainty Orange Gold Low Top Trainers Shoes Leather Bronze Metallic 35.5 M,Vans Ludlow Plus Shoe 70186,Hot Sale - New Converse Jp Jack Purcell Jack Mid Wool Canvas Mens Navy 149936C F55o6319,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hot Sale - White Leather Converse Size 7 F22m5072,DC Matt Miller S Skate Shoe Men's 70253,* Adidas Men Burgundy White Obyo Large Tongue,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, * Dark Blue Men's 2013 Air Max News,Pearl Izumi EM Road H 3 Running Shoe Men's 70597,* Men Green White Black Air Max 90,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, * Nike Air Max Tn Glowing White Blue Shoes Men's,Butora Acro Climbing Shoe Tight Fit 70688,* Silver Black White Men Air Max Tn,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Adidas UK Shop - Adidas Tubular Shadow Shoes (Brown) for Men,Air Jordan 1 Low City Retro Men Basketball Shoes White/Kumquat-Dark Powder Blue-Light Bone JU26B,Adidas UK Shop - Adidas Messi 16+ Pureagility Firm Ground Cleats (Blue) for Men,, “This is something entirely new.” Adidas UK Shop - Adidas CELTICS PLAYOFF ARCH TEE (Green) for Men,Air Jordan Flight 45 Men Basketball Shoes Gym Red/Black-White XR75V,Adidas UK Shop - Adidas Boston Marathon® Supernova Tee (Blue) for Men,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas Climachill Speed Stripes FreeLift Tee (Multicolor) for Men,Air Jordan Super.Fly 2 PO Men Basketball Shoes Black/White-White OW20X,UI160 Nike Kobe VIII 8 System Green Mesh Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Adidas Men Spezial Green,Reebok Pump Omni Lite Retro Men Basketball Shoes White/Black/Solar ES33X,Nike Men Air Force 1 Red,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap PUMA Men Court Star Crafted White,Adidas Enforcer Mid Men Lifestyle Shoes Wheat/Black ME60W,Latest Vans Men Sk8-Hi Leather Brown,, they can make up for low utilization with a decent weekend. Castelli Race Day Pullover Hoodie 64690,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black/Egret BX46P,Ortovox Brenta Pant Men's 65077,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Nike SB Everett Overlay Pocket Crew Men's 65727,Nike Alphaballer Low Men Lifestyle Shoes Black/Black-White OJ57M,RVCA Christian Trunk Board Short Men's 67104, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Simms Surf Short Men's 67452,Nike Solarsoft Rache Men Lifestyle Shoes Black/Summit White-Dark Grey NA43G,RVCA South Eastern Print Trunk Men's 67769,. Plumer said The VOID is also considering franchise locations, Salomon Quest Origins GTX Hiking Boot Men's 69688,Reebok Workout Clean FVS TXT Men Retro Shoes Black/White HK39W,Clarks Wallabee Shoe Men's 70080,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Women Find Comfortable Latest Style Nike Air Max 90 Prm Em Unisex Orange Black Casual Shoes,Nike Air Max 90 Breathe Black White Black Mens Running Shoes 644204 009,KE Mens Womens AIR VAPORMAX FK MOC 2 / ACRONYM LIGHT BONE/VOLT-LIGHT BONE AQ0996-001,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Air Max 2015 Black Lime Hyper Punch Womens Running Shoes 698903 005,Nike Air Max 95 Premium Tape Mine Grey Gamma Green Mens Running Shoes 599425 030,Nike Flyknit Free 5. 0 Pink Multicolor Womens Running Shoes 599459 010,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Acorn Sheepskin Moxie Moc Slipper Men's 71296,Mens Nike Dunk Low Cut Black White Shoe Store Wholesale,Nike Air Foamposite One Retro Men Basketball Shoes Metallic Silver/Volt-Black-Metallic Cool Grey DX1, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Low-cost direct - Converse All Star Green Trainers Size 6 Uk Mens/Womens. Excellent Condition R7c16,Low-cost direct - Converse All Star Hi Mesh Women Shoes Sneakers 154118C Black White Size 7 8 C34o6,Hot Sale - Womens Girls Converse All Star Neon Pink Knee X Hi Top Trainers Boots Uk Size 5 O82p405,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, * For Womens Air Max 90 Pink,Hot Sale - Women'S Red Converse Trainer Size Uk 5.5 O32r8150,Asics Gel-Foundation Workplace Walking Shoes Black Womens,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Asics Women Training Shoes Gel-Craze Tr 3 Tiger Pink Black Colour Diva,* Adidas For Women White Women Running Women,Adidas UK Shop - Adidas Supernova Tee (Green) for Women,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Free 4.0 Flyknit Womens Running Shoes Black Hyper Orange Vivid Purple White,* Adidas Womens White Blue Adicolor Ladies,Raramente Converse Pink 'CT low seas' flat lace up low top trainer-Women Recensioni,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Reebok Women Classic Nylon Sale White/Grey,* Nike 2013 Air Max Art-women Shoes Moon New,Toms Classics Women Tie Dye Shoes Blue DD80R, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Women Shop Cheap New Style Kevin Durant 2015 Black Purple War Boots,* White Gray Adidas Originals Women Heeled Women Creamy,Asics Gel Lyte V premium outdoor H519L 1611 Womens Mens Running Shoes Sneakers,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Nike Air Max 2016 Red Black Silver Womens Running Shoes 810866 006,Asics Gel-Fit Tempo 2 Training Shoes Silver Berry Womens,Nike Free Run 3 Liquid Lime Reflective Silver White Womens Running Shoes 510643 300,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Low-cost direct - Converse Navy Hi Top Shoes Size 6 P50f5834,Nike Roshe Flyknit Womens Lifestyle Shoes Fuchsia Flash Atomic Purple White,Hot Sale - Converse Herren Chuck Taylor All Star Lean Ox Sneakers Black White Neu Schuhe Q25v5480,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, * 2011 Men Gray Air Max Vermeil,Nike Flyknit Lunar 3 Womens Running Shoes Ghost Green Summit White Cool Grey Black,* Adidas Originals Mens White Dragon Runnig, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room * Black Blue Snow Red Air Max 95 Men Nike,A Buon Mercato ASICS Pink mesh gel sole running trainers-Women Per Cheap,* Brown White Adidas Men Hiking Shoes Leather, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Asics Dark Brown Sand Gel Lyte Iii Trainers Nightclubs Catwalk,Latest PUMA Women Aril Grape,Black Gel Lyte Iii Asics Trainers Stretch,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Men Ralph Lauren Shoes Sleek Rounded Toe Brown,Toms Classics Women Glitter Shoes Pink MI66U,Adidas UK Shop - Adidas Cloudfoam Race Shoes (Black) for Kids,.

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