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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Adidas Shoes Adidas Climacool Fresh Bounce Mesh Running Shoes Black Whi No.3070,Nikes Dunk High Top Men The Pirates OF The Caribbean Shoes,Women Nike Air Max 2016 White Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Women Adidas Tubular Runner & Core White,UK Class quality - Men Onitsuka Tiger Asics Mexico 66 Slip On Light Grey Seaport shoe stores,Wholesale Air Jordan 12 Men Women Jordan Retro 11 Champs Sports Air Jordan Retro 12 Taxi size 11 Kixify Marketplace air jordan 12 retro wings no limit number black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, UK.Shoes UGG Seldon Women's Dark Chestnut Leather 1499289,UK Classic combination - Adidas Obyo JS Wings Points Glow In The Dark,UK.Shoes Adidas Ultra Boost Men Women Adidas ultra boost Kixify Marketplace,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, UK Quality assurance - Adidas Porsche Design Bounce V Black Silver Shoes,Adidas Originals Superstar Men London White (S85139),Adidas Pharrell Human Race HU NMD Trail Oreo Black White AC7359,, “This is something entirely new.” NEW Mens Air Jordan 11 Retro "Prom Night" Blackout 378037-005 XI PRE-ORDER,Classic Mens Nike Air Foamposite Pro University Red Black 624041-604 Unique,Nike Air Vapormax Flyknit Explorer Dark 7 start Black Metallic Red Bronze 849558-010,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Top Quality Nike Air Jordan 31 XXXI Low UNC Tar Heels North Carolina Tarheels Mens,Mens Air Jordan 6 University Blue Releases Websites in December 384664-006,2018 Cheap Nike Shoes x Nike Lebron 15 BHM Multi-Color AA3857-900,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Cheap Air Max x Nike Air Max 95 Pull Tab Pack Black Red White Gold,Nike Kobe 9(IX) Elite Low Hollywood Black Great Purple Yellow,Cheap Jordan 5 Fur Grey,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap Kobe12XII Team Blue White,Nike Wmns Classic Cortez Nylon PREM Perfect light pink,Cheap Lebron 13 Shoes Grass Green Grey White Black,, they can make up for low utilization with a decent weekend. Cheap Nike Air Foamposite One Shooting Stars,2017 Air Jordan 13 Retro Love and Respect White For Sale,Cheap Nike Air Jordan 13 Low Grey White Blue,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Cheap Nike Air Max 95 White Purple Mens Shoe for Sale,2018 Cheap Nike Shoes x Air Jordan 11 Low Easter 528895-145,Cheap Nike Air VaporMax Cargo Khaki, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Cheap Nike Dunk SB High Mens Black Blue White,2018 Cheap Nike Shoes x Off White x Nike Kyrie Irving 4 White Black,Cheap Nike Hyperdunk 2017 Red Navy Blue White,. Plumer said The VOID is also considering franchise locations, Cheap Nike Kevin Durant 10 X Be True Colorful,Air Jordan 13 Retros Mens White,Cheap Nike Kyrie 2 Black Metallic Silver,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. UK Low prices - Puma Ferrari Podio TD Men Shoes Moonless Night-White,Cheap Nike Zoom KD 10 LMTD EP White Blue Black,UK Original Product - Puma Pulse XT Sport Men Training Shoes Sulphur Spring-CloisonnÉ,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Adidas Originals Superstar Men Lowest price White Black (G17068),Cheap NikeAirJordan 11 Low Pink Black,Nike Air Max 1 Ultra Moire Mens Retail Shoe Black,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike SB Zoom Dunk High Pro FRI.day Sail Royal AH9613-141,Cheap NikeLab Hyperdunk 2017 High Khaki,2018 Cheap Nike Shoes x Nike Kyrie Irvings 4 IV Colorways Purple White Grass Green,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Vagabond Black Nubuck Valencia Wedge Boots MYQ627394,Yeezy Boost 350 V2 "Black/Red",UK.Shoes Nike Magista Obra Nike Magista Obra FG Orange Purple Intense Heat Nike Magista Obra AG Lighting Storm Pack Turquoise Blue, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, UK.Shoes Adidas Originals ZX 500 OG Buy sale Adidas ZX 850 Trainers Outlet Adidas 100 Oficial Adidas ZX 750 Flyknit Barbati Dama zx10000 zx10000,Wholesale Air Pegasus 83 Nike Air Pegasus 83 LTR Summit White Dark Obsidian www Nike Air Pegasus 83 Gold Suede EU Kicks Sneaker,Thick UGG Classic Short Rainbow Toddler Infants/Toddlers' Chestnut 1484672,, like all retail operators, Thick Adidas Climacool Boat Kids Adidas Climacool Shoes Kids Foot Locker,Wholesale Adidas Superstar Supercolor Pack adidas mi University Superstar 80s adidas,Swedish Hasbeens Black/Black Antique Sandal VXY258142, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Stephen Curry 2 MVP Men Under Armour Stephen Curry 2 Two Northern Lights Shoes Under Armour Stephen Curry 2 Dub Factory Nation Home,White Mens Shoes / Nike Air Max 90 Essential Obsidian Neo Turquoise Last 2015,Shoes Nike Air Max 2014 New Released Black Green Online,, they can make up for low Sandale Nike Hurley Fusion Barbati Negrii (566287IGB),Vintage Karl Kani Sport New Old Deadstock Mens Gym Black Sneakers Size 12 NOS,Roxy Black Maddock HCI694423, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overReebok NPC UK II Shield - B,Vans Old Skool shoes Olive,Red Throwback Nike Free Exchange Jersey Limited Unique designing Finest Craftsmanship Customized Cheap Price Stitched Men Washington Redskins,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Puma Mens Shoes / Aurora Mint Leaf Shoes Puma Suede Classic AD335089718,Vans Authentic shoes Red,Polo Polo Ralph Lauren 2Pk Tee Ralph Lauren Navy Grey Men Vibrant, could generate over half a million dollars a week, and easily finance new titles. UK Low prices - Vans Mesh Slip-On Espadrille Womens Shoes Black,Unisex Track Spike - Nike Triple Jump Elite - White/Racer Blue/Black,Nike Air Huarache Order Ultra BR Women Black Orange,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Cheap Air Maxs x Off white x Nike Air Max 270 Mens Womens White,Under Armour Lightning Men's Short Men Black,Cheap Nike AirJordan 6 Women Black Pink, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Cheap Sale Womens Nike Kobe 12 Black Grey,UK.Shoes Nike Hypervenom Phantom FG Nike Hypervenom Phinish FG Most Popular Nike Hypervenom Phantom Hi Vis FG nike hypervenom phantom fg,Nike Free 5.0 V2 Women Royal Blue Green,, we’ve chosen to develop something different than a Womens Balenciaga Tripe-S 17FW Cool Grey Black Cheap Sale,UK.Shoes Air Jordan 3 Sneakers Shoe Jordan Retro Discover Shoe Jordan Retro up to 80 Off Jordan Infrared Cheap Find Deals for Jordan Infrared,Women's Top - Nike Racerback Reversible Mesh - Team Royal/Team White/Team Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Women's TCU Horned Frogs College Full Zip Pop Hoodie Women Black,UK.Shoes Adidas Marathon Flyknit Men Salomon XT Wings Off road shoes Shoes Runner's adidas Marathon TR 10 M adidas adidas marathon Search Results GoSale,Women's Running Shoe - Nike Free 3.0 Flyknit - Black/Anthracite/Dark Grey/White,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Nike Free Run Nike Free 3.0 V4 Shoes Mint Green No.4567,Tommy Hilfiger Mens Sneakers Shoes Gymnastic Style Sports RUSH UK 8 Sz 42 DENIM Multicoloured,Womens Nike Air Max Nike Air Max 2017 Sky Blue White No.4279,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Women's Hoodie - Nike Rally Funnel Neck Pullover (2015 Marathon) - Dark Army Heather,Thick Nike Mercurial Superfly FG Selling soccer jerseys soccer shoes soccer balls Mercurial Superfly Vs Magista fullgallop,Womens Air 7 start Jordan 6 Rings Mid BLACK/VARSITY RED-WHITE Hot 322992 071,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Adidas Shoes Adidas Yeezy Boost 350 Black White No.3704,Thick Air Jordan 14 Kids Jordan Brand Air Jordan 11 Retro Low 528895 102 Air Jordan 11 Low nike air jordan 14 retro eBay Jordan Retro Xiv Get Men Shoes Air Jordan CDP,Womens Adidas Shoes Adidas Neo Lite Racer Shoes Royal Blue Orange No.3237,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Women Nike Air Max Tailwind 8 Pink Black,The Sak Hot Pink Flower Power Cadenzav UER576087,Women Adidas Climacool Sonic Boost & Core Grey,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, 2018 Cheap Nike Shoes x Air Jordan 1 GS Quai 54 AH1041-054,Running Men Asics Gel-Nimbus 17 Lite-Show Running Shoes - AW15 Green 2017 Arrive,Air Jordan 6 mens blue white,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Air Maxs Nike Cheap Nike Air Max 97 Skepta,Rockport Dusty Azure Waxed Calf Total Motion Balletv RDC471729,Cheap Air Max 2016 Premium Pink Grey 3M, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Cheap Jordan 1 Retros Fire Red White Black,Reebok ZStrike Run Youth Shoes Purple,Cheap Lebron 12 Low Black Blue Orange, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Cheap Nike KevinDurant 9 IX Yellow Blue White,Radii Thriller Unisex Purple Patent Perf,Cheap Nike Kyrie Irving 3s Royalblue Yellow,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Cheap Nike Roshe Blue Green,Puma Mens Shoes / White New Navy Shoes Puma Roma Basic GR82L64a1u,Cheap Nike Zoom Kobe11 Flyknit Grey Black,.

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