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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Air Max Zero QS Youth Light Green White Womens Running Shoes 789695 014,Adidas UK Shop - Adidas Aggies Raglan Tee (Grey) for Men,Nike Free Flyknit 4. 0 Black University Blue Electric Green Mens Women Running Shoes 631050 003,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Tennis Classic Ultra Flyknit Green Strike Radiant Emerald White Womens Running Shoes 833860 300,Adidas UK Shop - Adidas Harden Logo Tee (Black) for Men,Womens Nike Air Jordan 4 Iv Retro Chirstmas Red Shoe Official,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Low-cost direct - Ladies Converse Size 5 A20h8311,Adidas UK Shop - Adidas CLFN Tee (White) for Men,Aigle Benyl M Vario Wellington Boots (Men's) - Bronze Unique Design Sports Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Asics - Cool Gel-Lyte III Trainer : Good For Your Selection,Adidas UK Shop - Adidas Garment Dye Blackbird Hoodie (Black) for Men,Timberland - Unique Design Splitrock 2 Boot : Favorite Factory Sale,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Timberland Icon Classic 6 Inch Premium Original Boot (Men's) - Rust Nubuck Lively Floor Price,Adidas UK Shop - Adidas Tango Cage Graphic Jersey (White) for Men,Simms Zipit Bootie II Durability Is Not Damaged Giant deal,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, * Adidas Mid Men Campus Vulc,Nike Air Max 90 Leather Men Casual Shoes Black Black,* Air Max 90 White Silver Shoes Men's,, “This is something entirely new.” * Black Blue Mens Shoes Air Max Bw,Nike Total Shox Men Casual Shoes Gym Red Black Anthracite Black,* Black White Red Men's Air Max Ltd 1,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, * For Mens White Black Red Air Max 90,Nike Field General 2California) Men Football Shoes Bright Crimson Blue Lagoon Volt Total Orange,* Nike 2014 Air Max 90 Black Shoes Lunar Coyal Men's,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Buy Hudson London Brodie Suede Trainers Men 5327-6404,Nike Hypervenomx Finale Ii Ic Men Soccer Shoes Black White Challenge Red,60% off Sale For Cayler & Sons Katsuro Trainers With Speckle Print Men 5157-6574,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Asics Charcoal Black Gel Mission Walking Trainers Onyx Aerobic Technology,Nike Free Trainer 5.0 V6 Amp (Florida State) Men Training Shoes Team Gold Team Maroon White Black,Asics Gt-1000 4 Yellow White Running Shoes Mens,, they can make up for low utilization with a decent weekend. Coffee Polo Long Sleeved Long Placket,Bello Nike Grey 'Air One' trainers-Men Le Vendite Online,Men Asics Running Shoes Colour Lime Gel-Kayano 22 Tiger Silver Charcoal,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Polo S-Xxl June-14 Stripe-Collar,Migliore Mens,Ralph Lauren Short Sleeve Rugby &Quot British Expedition&Quot, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas UK Shop - Adidas Freak X Kevlar Dipped Cleats (Red) for Men,Adidas Men Asymmetrical ZX Flux Grey,Adidas UK Shop - Adidas Pure Boost Clima Shoes (Orange) for Men,. Plumer said The VOID is also considering franchise locations, Adidas UK Shop - Adidas Essential Hoodie (Blue) for Men,Adidas Men Superstar adicolor Yellow,Adidas UK Shop - Adidas Ornamental Block Logo Tee (Black) for Men,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Sebago Docksides Shoe (Men's) - Taupe Waxy Leather Sexy Special Deals,Nike Blazer Mid Woven Retro Men Basketball Shoes Black/Black-Green-Team Orange BF33E,Salomon Comet 3D Walking Boots (Men's) - Titanium / Swamp / Green Ice High-Grade,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cruyff - Comfort Estille Trainer : classical Valentine's Day,Adidas Americana Hi 88 Men Lifestyle Shoes Red/Vapor White IK97P,Calvin Klein - Preferential Flip Flop : easy going DISCOUNTS,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Simms Rivertek Belt - Dark Elkhorn Collection Counter Genuine,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Black/White KH49P,Merrell Moab Walking Shoes (Men's) - Sedona Sage Unique Shape Store For Sale,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Ralph Lauren Pink Nyc Travelling Bag In,Men Unique Style Ralph Lauren Shinnyblue Big Pony Yellow Polo,Adidas UK Shop - Adidas adilette Slides (Blue) for Men,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Adidas UK Shop - Adidas ACE 17+ Purecontrol Firm Ground Cleats (Green) for Men,Men Shop Perfect Top Quality Special Products New Balance 420 Blue Red White Running Shoes,Adidas UK Shop - Adidas Clima 2.0 Tee (Black) for Men,, and the entertainment giant made an investment in the company. Adidas UK Shop - Adidas Essentials Tee (White) for Men,Men Buy Cheap Top Quality Lebron James Zoom Soldier Seventh 7Th Vii Blue Red War Boots,Nike Kd 8 Men Basketball Shoes Court Purple Vivid Purple Bright Crimson Green Strike,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Nike Alpha Pro 2 3 4 Td Men Football Shoes Metallic Silver Metallic Dark Grey Volt,Men Choose Comfortable Authentic Sales Promotio Nike Air Max 2016 Black Red Running Shoes,Nike Free Trainer 3.0 V4 Men Training Shoes Black Vivid Purple Lunar Grey Volt, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Adidas Men Seeley Black,Men Shop Authentic New Series Nike Air Max 1 2015 Qs Usatf Green Black Running Shoes,Nike Men Free Run 2 Black,, like all retail operators, Cheap Vans Men Iso Perf Black,Men Buy Authentic New Puma 866 Netty Black Red Running Shoes,Toad&Co Drover Lean Denim Pant Men's 64773, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Outdoor Research Allout Pant Men's 65312,Sale Cheap New Ralph Lauren Pony Slim Handbag Beige Canvas,Basin and Range Storm Mountain Short Men's 67136,, they can make up for low Oakley Crater Short Men's 67648,Customized version Nike Air Jordan 6 VI Retro silver Mens Basketball Sports Shoes,Frye Freemont Chelsea Boot Men's 69662, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overAdidas Busenitz Pro Skate Shoe Men's 70223,Nike Air Jordan 1 Low OG BRED Shoes Black Red 705329 001 Men basketball shoes,Five Ten Hiangle Climbing Shoe Men's 70712,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Teva Mush II Sandal Men's 71207,Nike Air Jordan 5 Retro Low BG Dunk From Above 314338 135 Men basketball shoes,Air Jordan VIII Retro Men Basketball Shoes Black/Bright Citrus-Cool Grey-Deep Royal Blue CR33T, could generate over half a million dollars a week, and easily finance new titles. Converse Chuck Taylor All Star Men Lifestyle Shoes Morel DU27X,Nike Air Max 2015 Black Volt White Hot Lava Mens Running Shoes 698902 007,Asics Gel-Lyte33 2 Men Running Shoes Black/Lime-Red AA23E,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Roshe Run Hyperfuse Men Running Shoes Light Crimson/Pure Platinum-Black-Laser Crimson PD73U,Nike Air Max 95 City Pack QS London England Navy Blue Red 667637 400 Mens Running Shoes Sneakers,Adidas Jeremy Scott Wings Op Art Men Run White/Metal Gold-Black AV45O, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Men Sale Cheap Greatest Sales Promotio New Balance 891 Yellow Blue Running Shoes,Nike Air Pegasus 83 / 30 Navy Blue Sky Blue White Orange Mens Running Shoes 599482 341,Men Lowest Possible Price Air Jordan Retro 1St I First Black Red Sneakers,, we’ve chosen to develop something different than a Men Buy Perfect Best Quality Vans Otw Suede All Orange Casual Shoes,Nike Free 5. 0 TR Flyknit Radiant Emerald Black Pink Mens Training Shoes 718785 100,Nike Air Jordan 1 Retro High GS OG Retro Chicago 332558 163 Men basketball shoes,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Nike Air Max 2017 red black yellow Mens Running Athletic Sport Shoes Sneakers,Nike Kyrie Irving 2 EP black gold Mens basketball sports shoes sneakers,Nike Free 5. 0 TR Fit 3 Dark Blue Red Mens Running Shoes 579968 408,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Mercurial X 10 Superfly 4 FG high bule black football boots shoes,Nike Magista Obra FG White Black Pink Blast Volt ACC Mens football boots Soccer shoes,Under Armour Speedform CBM FG red white Mens football boots Soccer shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Mens Nike Air Jordan 4 Iv Black Yellow Shoe Store Wholesale,Nike Roshe Run Flyknit Neo Turquoise Blue Mens Running Shoes 677243 002,Mens Nike Air Jordan V 5 Retro Black Purple Shoe Official Website,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Mens Nike Air Max 90 Hyperfuse Prm Green Shoe Save 40%-70%,Private custom color Nike LeBron 13 low black gold Mens basketball sports shoes sneakers,Mens Nike Air Max Bw Black Red Shoe For Cheap,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Mens Nike Air Max Tn I White Black Shoe Store Wholesale,Kids Nike Air Jordan X 10 White Red Shoe Loved Around,Mens Nike Dunk High White Shoe Stockists,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Mens Nike Free Wool Skin Black White Running Shoe Online Without Sale Tax,Mens Nike Air Jordan 1 I Black Cement Grey Shoe Stockists,Mens Nike Zoom Kd V 5 Elite White Gold Shoe Online Store, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Merrell Azura Womens Walking Shoes (Women's) - / Coral Ebay Panic buying,Mens Nike Air Jordan 4 Iv Glowing Black Shoe Cheap Retail,UK - Brand New Women'S Converse Ct Ox Dolphin Trainers Size 7Uk 40Eu. B76h7625,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Hot Sale - Converse Jack Purcell Womens White Canvas Platform Sneaker Mules Shoe 8.5M Q76t3466,Mens Nike Air Jordan 6 Vi Retro White Dark Blue Shoe Best Price,* Air Max 24 For Womens White Black 7,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Asics 33-M Charcoal Mint Running Shoes Womens,Mens Nike Air Jordan Ix 9 Retro Db White Gold Shoe Free Shipping,Asics Women Gel-Sonoma 2 Pink Aluminum Running Shoes Colour Neon Lime Hot,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Adidas UK Shop - Adidas Z.N.E. Hoodie (Grey) for Women,Mens Nike Air Jordan Xiii 13 Black White Shoe Wholesale,Nike Air Zoom Pegasu32 Mgr Womens Running Shoes Barely Orange Dark Citron Sunset Glow Metallic Gold, will Offerta Converse Navy 'CT Suede' Low Lace up-Women Buono,Mens Nike Air Max 90 Black Shoe Lowest Prices Guaranteed,Cheap Reebok Women Indigo Leather Woven Indigo, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Toms Classics Women Suede Shoes Green Sheen UB21G,Mens Nike Air Max 90 Light Grey Black White Running Shoe Buy Online,Women 2015 Air Jordan Retro 8Th Viii Eighth White Red Sneakers,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how ATMOS X ASICS GEL LYTE V CAMO TQK536 8890 Womens Mens Running Shoes Sneakers,Mens Nike Air Max 95 360 Grey Red Shoe Wholesale Online,Nike Air Max 90 Essential Team Red Light Base Grey Sail Mens Womens Running Shoes 537384 605,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Lunarestoa 2 Essential Blackout Mens Womens Running Shoes Trainers Sneakers 811372 001,Mens Nike Air Max Command Black Blue Shoe Cheap Retail,Womens Nike Air Jordan 4.5 Black Blue Shoe Buying Cheap,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Kickers,Mens Nike Air Max Reviewed Black Grey Running Shoe Shop For The Best,Timberland - Unique Design Splitrock 2 Boot : Favorite Factory Sale, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Bisley Pheasants Silk - Burgundy Handsome Good Sale,Mens Nike Air Max Tn I Light Sky Blue White Shoe Buying Cheap,Nike - Unique Design Free 2 Trainer : Ebay Panic buying, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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