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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Mens Nike Air Max Tn Viii Black Shoe Free Shipping,Nike Air Max Tava Men Casual Shoes Midnight Navy Dark Obsidian White Neutral GreyMens Nike Classic Cortez Nylon Brown Red Shoe Official Website,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Mens Nike Dunk Sb High Cut Blue Orange Red White Shoe Clearance Sale,Nike Air Max Tava Men Casual Shoes Wolf Grey Dark Grey Pure Platinum BlackMens Nike Free Og 14 Br Grass Green Shoe Wholesale Online,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Mens Nike Free Run 5.0 V3 Grey White Shoe Wholesale Price,Nike Air Max Tava Men Casual Shoes Black Black AnthraciteMens Nike Lebron X 10 Black Purple Shoe Best Price,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Mens Nike Roshe Wool Skin Brown White Running Shoe Wholesale Online,Nike Kd7 Men Casual Shoes Black Metallic Gold BlackMens Nike Zoom Kobe Viii 8 Black Blue Shoe Buying Cheap,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Mens Nike Zoom Lebron X 10 Black Shoe Cheap Retail,Nike Roshe One Flyknit Premium Men Casual Shoes Black Dark Grey White BlackMens Salomon Speedcross 3 CS Dark Grey Blue Shoe Online Shop,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Lunarglide 7 Womens Running Shoes Black Anthracite Wolf Grey Summit White,Nike Tri Fusion Men Running Shoes Black Dark Grey WhiteCheapest Converse Converse white 'ct leather' hi trainer-Women Consegna Veloce,, “This is something entirely new.” Latest Adidas Women Cheetah Print Off White,Nike Flex Experience 4 Men Running Shoes Dark Grey Black White SoarNike Women Air Max Thea Black,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Latest Vans Women Authentic Decon Leather Grey,Nike Air Zoom Pegasu32 Men Running Shoes Blue Lagoon Bright Citrus Total Orange BlackPuma Lily Ballet Lace Women Lifestyle Shoes Ceramic Green KA32K,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Asics Gel Lyte V Grey Hyacinth Violet Womens Running Shoes Sneakers,Nike Flex Run 2015 Men Running Shoes White Blue Graphite BlackNike Air Huarache Run Deep Blue White Mens Womens Running Shoes 318429 101,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Air Max 2015 Black Pink Blue Womens Running Shoes,Nike Hypervenom Phelon Ii Tf Men Soccer Shoes Green Strike BlackNike Air Max Lunar1 Donne Forza Fucsia Grigio Chiaro Magnete Mango Womens Running Shoes 654937 600,, they can make up for low utilization with a decent weekend. Nike Free 5. 0 TR Fit 3 Black Metallic Silver White Mens Womens Running Shoes 579968 010,Nike Mercurial Victory V Ic Men Soccer Shoes Wolf Grey Black Hyper PinkNike RosheRun iD Oreo Black White Mens Womens Running Shoes 511881 112,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Slam Jam x Asics Gel Lyte III 5th Dimension H46NK 1982 Womens Mens Running Shoes Sneakers,Nike Free Trainer 3.0 V4 Men Training Shoes Black Tumbled Grey Total Orange BlackHarkila Impala Lady Waistcoat - Brown Lovely For Sale, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Seeland William Waistcoat - Green Preferential Outlet Online Shop,Nike Zoom Hypercrostr Men Training Shoes White Pure Platinum Dove GreyNorth Face - High Quality Base Camp Flip Flop : Durability Rave reviews,. Plumer said The VOID is also considering franchise locations, Beretta 3 Lens Unique Shape Store For Sale,Alta Moda Converse Blue 'All Star' canvas hi-top trainers-Men RecensioniLe Sportif,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Migliore Qualit,Quiksilver Everyday Heather FullZip Hoodie Men's 64661Latest Adidas Men Veritas X Weave Black,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Cheap Nike Men Air Pegasus 83 Blue,Outdoor Research Goldrush Denim Pant Men's 64762Vans Men California Era Decon Suede Beige,.

Analog 3L Pullover Hoodie Men's 64447,Matix Welder Pant Men's 64820K,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. RVCA House Arrest Pant Men's 65211,Columbia Silver Ridge Cargo Pant Men's 64956Quiksilver Ghetto Acid 18 Board Short Men's 66882,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

TSeaVees Racquet Club Shoe Men's 70915,Marmot Red Star Pant Men's 65328The North Face Base Camp Plus Flip Flop Men's 71265,. VRBars and humble VRCades are opening in the Americas by the hundreds. There are reportedly over 3,000 such locations in China already. Two Bit Circus is imminently opening its downtown-LA attraction, a full-service bar & restaurant which offers an array of Air Jordan Prime Flight Men Basketball Shoes Game Royal/Varsity Maize-White UD63V,Dakota Grizzly Dane Pullover Hoodie Men's 638Nike LeBron XI Men Basketball Shoes Anthracite/Metallic Gold-Purple Venom AN31N,, Backlight (France), HADO (Singapore), Battleverse (Toronto) and the newly announced Figment, have dozens of openings planned between them this year. At the same time Family Entertainment Centers (FEC’s), Nike Court Tour Leather Winter Men Lifestyle Shoes Black/Anthracite-White TS80R,Siphon Dole Board Short Men's 66839Asics GEL NoosaFAST Men Running Shoes Flame/Black/Yellow AX63B, installations like Hologate and WePlayVR (from AiSolve), which are optimized for their operating environments. Alexis Macklin, of Greenlight Insights, says the global location-based Nike Air Monarch IV Men Running Shoes Black/Black NJ73J,Volcom Change Up Slinger Board Short Men's 66969Nike SB Zoom Stefan Janoski Canvas Men Skateboard Shoes Turbo Green/White-Obsidian RC88V,, and will grow to over $8 billion by the end of 2022.

AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Onitsuka Tiger Mexico 66 Men Grey/White QK26G,Hurley Julian Phantom Board Short Men's 67028Men Best Cheap Polo Ralph Lauren Stickup Pink Custom-Fit Mesh,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men Purchase Comfortable New Series Asics Gel Kinsei Fourth 4Th Iv Green Black Running Shoes,RVCA VA Sport II Short Men's 67149Men Get Clearance Nike Air Max Ltd 2Th Ii Second White Blue Running Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Find Authentic Latest Style Vans Otw Suede All Khaki Casual Shoes,Laird Apparel Shoreline Short Men's 67266NEW DS 2017 Kids Nike Air Jordan 12 XII Retro GG GS Grade School Purple Kings 510815-018,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Pink Ralph Lauren Women Short Sleeve Polo Pony Tees In Whit,The North Face Litewave TR Trail Running Shoe Men's 70357Adidas UK Shop - Adidas Supernova Tee (Black) for Women, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. UK - Chucks Converse All Star Damen Kinder 35 M63h4952,Nike Air Force 1 Retro Men Basketball Shoes White/White JK45SLow-cost direct - Converse Mens Size 10 Chuck Taylor All Star Andy Warhol Ox Banana Low Leather Z31,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Low-cost direct - Converse Ct Hi Andy Warhol Campbell'S Black Bean Soup Shoes Size 8.5 Men 42 Eur G,Nike Zoom Hyperflight Premium Retro Men Basketball Shoes Red Reef/Court Purple-Black OU20HHot Sale - Sage Elsesser One Star Cc Pro Skate Converse Size 10 L3g7922,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, * Adidas Men Gray Blue Running Shoes Supernova Glide,Air Jordan Future Men Lifestyle Shoes Dark Concord/Dark Concord-White DI87F* Air Max 90 Brown Shoes Men,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,* Black Gold Adidas Men Jeremy Scott Obyo Js Adilette,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Olive Branch IB75A* Blue Green Adidas Unisex Decade Winter Dard,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, 2015 Vans Blue 'Bishop' denim canvas shoes-Men Vendite Online,Nike Air Max 360 Diamond Griffey Men Training Shoes Pimento/White-White QS09DAdidas Men Superstar Primeknit Black,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy Nike Online Men Lunar Force 1 '14 Red,Onitsuka Tiger Mexico 66 (Liberty) Men Multi WW39OVans Men Old Skool Newsprint On Sale Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Athletic Recon Enforcer Pant Men's 64857,Men Shop Authentic Ralph Lauren Mesh Round Neck Sweaters BlueOutdoor Research Foray Pant Men's 65304, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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