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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. * Air Max 90 Premium Em Orange Black Shoes Men's,La Sportiva Akasha Trail Running Shoe Men's 71010,* Air Max Tn I Silver Black Shoes Men's,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, * Black Pink Nike Kids 2013 Air Max,Columbia Drainmaker III Water Shoe Men's 71149,* Blue Nike Kids Shoes 2013 Air Max Fushia,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, * Green Gray Nike Mens Shoes Air Max Shake Evolve New,Rainbow Premier Leather 301 Sandal Men's 71222,* Nike Air Max 90 Boots Mid No Sew Sneaker Shoes Goldblue Men's,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Nike Zoom Pole Vault Ii Track And Field Unisex Casual Shoes White Racer Blue Black,Nike Toki Low Leather Men Lifestyle Shoes Military Brown/Sail OR51D,Nike Flyknit Air Max Men Running Shoes Black Tide Pool Blue Blue Lagoon White,, “This is something entirely new.” Nike Training Zoom Hypercrostr2 For Men Training Shoes Game Royal Volt White,Adidas Gazelle 2 Men Retro Shoes Navy/Yellow-Run White NM94L,Progettazione Nike Flex 2015 RUN-Black/Dark Grey/Cool Grey-Men Miglior Prezzo,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Converse Men Chuck Taylor All Star Brown,New Balance 1300 Men Running Shoes Light Grey/Orange WC89Q,Nike Men Free Socfly On Sale Red,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Oakley Blade Straight Edge Board Short Men's 66917,Nike Dual Fusion Run Men Running Shoes Black/Metallic Cool Grey-Game Royal-Wolf Grey UX92K,Columbia Super Bonehead Short Men's 67226,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.The North Face Better Than Naked 3.5in Short Men's 67604,Nike Zoom Wildhorse Men Running Shoes Dark Armory Blue/Blue Hero-Atomic Red WS97O,The North Face Isotherm Windstopper Pant Men's 69455,, they can make up for low utilization with a decent weekend. Ahnu Tamarack Insulated Waterproof Boot Men's 69888,Nike SB Koston X Heritage Men Skateboard Shoes Black/Anthracite-Atomic Green JT42L,Vans Authentic Pro Skate Shoe Men's 70226,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Under Armour SpeedForm Gemini 2 Running Shoe Men's 70598,Puma Trinomic Disc Blaze Mesh Evolution Men Sport Shoes Fluro Orange/Black GE62F,KEEN Montford Shoe Men's 70869, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Merrell Duskair Flip Flop Men's 71248,Nike NSW Tiempo Trainer Retro Men Training Shoes Wolf Grey/White-University Red-Black UW72L,Air Jordan II Retro Men Basketball Shoes White/Black-Varsity Red-Cement Grey ES37X,. Plumer said The VOID is also considering franchise locations, Nike Blazer AC High Retro Men Basketball Shoes Wicked Purple/Wicked Purple-Shady Purple FL03P,Onitsuka Tiger Mexico 66 Men Black/Grey/Gold UN14V,Converse Chuck Taylor All Star Low Men Lifestyle Shoes Gooseberry RO74I,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Best KG Kurt Geiger Anthony Leather Oxford Shoes Men 3441-3451,Mens Nike Air Max 90 Prm Tape Light Yellow Shoe Lowest Prices Guaranteed,100% Quality Base London Perform Oxford Brogue Shoes Men 6178-7850,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Asics Gel-Fortius 2 Tr Training Shoes Blue Indigo Lime Mens,Mens Nike Air Max 95 Em Grey Red Running Shoe For Cheap,Big Pony Polo M-Xxl May-24 Prlbc,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men Asics Track Shoes Colour Sonicsprint Tiger Blue White Black,Mens Nike Air Max Classic Bw Black White Grey Shoe Save Off 50%,Ralph Lauren Men Short Sleeve Tees Furniture,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Reef Phantom Prints Flip Flop Men's 71268,Mens Nike Shox Turbo 12 Mesh White Black Red Shoe Stockists,Nike Air Force 1 Low CMFT Premium Men Basketball Shoes Black/Atomic Red GB14C,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Converse Chuck Taylor All Star High Men Lifestyle Shoes Blue/White SH77N,Mens Nike Zoom Kobe 8 Viii Orange Shoe Order Online,Asics GEL-Cirrus33 2 Men Running Shoes Black/Lightning Fire IQ29S,, and the entertainment giant made an investment in the company. Nike Roshe Run Men Running Shoes Mica Green/ Mica Green-Venom Green-Summit White VC81U,Mens Nike Zoom Lebron X 10 Low Green Black Shoe Official,Converse Chuck Taylor All Star Leather Low Men Beluga HT51O,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Men Shop Discount Ralph Lauren Classic Custom-Navy Stripe Red Big Pony,Mens Salomon Speedcross 3 Cs Waterproof Red Green Running Shoe Official Website,Men Authentic Kevin Durant Fifth 5Th V Green Orange War Boots, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Free 3.0 Flyknit Womens Running Shoes Copa Vivid Purple Blue Lagoon Black,Asics Women 33-Fa Pink Running Shoes Colour Vapor Diva Melon,Prezzo Intero Adidas White 'sumbrah 3' Mesh Trainers-Women In Vendita,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Reebok Women Freestyle Hi Spirit Mint Creative/White,Asics Women Tennis Shoes Gel-Upcourt White Cabernet Blue Colour Riviera,Nike Free Balanza Women Training Shoes Black/Atomic Orange-Red Violet-White UA47A,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Women Fresh Style High Adidas Neo Blue White Casual Shoes,Adidas UK Shop - Adidas Stan Smith Shoes (Black) for Women,Asics Gel Lyte V Jack Frost Christmas Pack H60RK 1189 Womens Mens Running Shoes Sneakers,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Nike Air Max 2016 Deep Night Volt Black Womens Running Shoes 820332 500,Adidas UK Shop - Adidas Stadium Hoodie (Grey) for Women,Nike Free Flyknit NSW 5. 0 Black Green White Sneakers Mens Womens Running Shoes 599459 027,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, * Nike Air Max 90 Black Shoes New Men's,Nike Free 5.0 V4 Women Running Shoes Raspberry Red/Metallic Silver-Green Glow LW28N,* White Black Red Men's 2011 Leather Air Max Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, 100% Quality Selected Homme Ronni Suede Chukka Boots Men 6245-4646,Women Choose Comfortable Latest Style Ralph Lauren Pony Mesh Embroidery Polo Black,Authentic G-Star Kendo Plimsolls Men 4562-3704, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Asics Burgundy Blue Track And Field Shoes Tokuten Mens,Women Choose Authentic Greatest New Balance 574 Dark Black White Running Shoes,Asics White Silver Multi Blue Court Gel Challenger Tennis Shoes 10 Powder Stovepipe, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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