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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Authentic 212817 Nike Air Force 1 Men Brown Shoes,Womens Shoes Calvin Klein Neive Black Kid Suede/PatentAuthentic 167946 Nike Air Max Men Grey Black White Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Buy 162632 Nike Air Max 1 Men Green White Red Shoes,Womens Shoes Calvin Klein Shelley Black PatentInexpensive 203781 Nike Air Max 90 Men Red Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Discount 209178 Nike Air Max 90 Men White Cyan Shoes,Womens Shoes Calvin Klein Calayla Gold/Sand Gold Canvas/LeatherComfortable 197775 Nike Air Max Ltd II Men White Black Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Buy 208355 Nike Air Yeezy Men Black Pink Shoes,Womens Shoes Calvin Klein Celia Perla Nera Metallic BoxBuy 210695 Nike Dunk High Men Black Pink Shoes,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Comfortable 172227 Nike Dunk High Men Sun Flower Silver Grey Shoes,Womens Shoes Calvin Klein Ellasandra Cocoon LeatherAuthentic 238713 Nike Flyknit Roshe Run Men Shoes,.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 199928 Nike Roshe Run Women Grey Electric Yellow Shoes,Womens Sandals CARLOS by Carlos Santana Tonalea Tawny TanAdidas Porsche Design S3 Men Coupon_202,, “This is something entirely new.” Comfortable 235536 Nike Free 4.0 Women Grey White Bright Mango Shoes,Womens Shoes CARLOS by Carlos Santana Ballari Sand BeigeChristian Louboutin Sale Women Coupon_523,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Jimmy Choo Bridal Women Coupon_740,Womens Boots Clarks Delsie Stella Black SuedeJimmy Choo Wedges Women Coupon_927,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-061,Womens Sandals Clarks Ranae Monique Black LeatherMen's Football Cleat Nike Vapor Untouchable Pro 833385-343,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Men's Nike Shoe Flyknit Lunar 3 698181-013,Womens Sandals Clarks Brinkley Arney White SyntheticMen's Running Shoe Nike Free 4.0 717988-010,, they can make up for low utilization with a decent weekend. Men's Shoe Jordan Trainer ST 820253-002,Womens Sandals Clarks Zia Castle BlackMen's Shoe Nike Air Presto Mid Utility 859524-300,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Men's Shoe Nike Hypershift 844369-607,Womens Sandals Clarks Image Crush Black LeatherMen's Shoe Nike Zoom LeBron Soldier 9 FlyEase 846246-506, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nen's nike KOBE X 705317-676,Womens Sandals Clarks Hayla Heaven BlackNIKE FLYKNIT LUNAR 3 Black/Bright Crimson/University Red/White,. Plumer said The VOID is also considering franchise locations, Men's Shoe Nike Air Huarache Ultra 819685-001,Womens Sandals Clarks Un Neema WhiteWomen's Shoe Nike Air Zoom Elite 8 748589-101,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals PATRIZIA Emil Orange,Womens Boots ECCO Touch 55 Ankle Boot BlackWomens Shoes PUMA Tazon 6 Black/Puma Silver/Beetroot Purple,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots Rocket Dog Hickory Black Roast,Womens Sandals ECCO Touch Ankle Strap Sandal Moon Rock/Moon RockWomens Boots Sam Edelman Kourtney Space Blue,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Online bdnfw cefqmg Cheap Adidas Superstar Womens Pink Shoes,Womens Sandals Naturalizer Every White LeatherOnline zgfeg zzps8y August Deals Nike Air Max 90 Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Outlet zhn82 i25qu8 August Deals Nike Air Max 1 Mens,Womens Shoes Naturalizer Sincere Coral Metallic LeatherSale vpkg4 7h395m August Deals Nike Air Presto Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, UK yk8md 7yaheq Cheap Adidas Superstar Womens Black Shoes,Womens Shoes Naturalizer Peace Black Leather/ShinyAuthentic 184407 Adidas ZX 750 Men Grey Blue Shoes,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-001,Womens Shoes Reebok Jet Dashride Neon Cherry/Gravel/White/BlackMen's Shoe Nike Hyperdunk 2016 Flyknit 843390-404,, like all retail operators, Men's Training Shoe Nike Free Trainer 5.0 V6 719922-016,Womens Boots Rocket Dog Tyree Charcoal HushNIKE FREE 1.0 CROSS BIONIC Polar/White/Pink Pow, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women's Shoe Nike Air Force 1 Flyknit Low 820256-101,Womens Shoes Rocket Dog Roty Natural Desert PlaneNike Air Max 90 Boys Toddler Black/Cool Grey Running Shoes V15126,, they can make up for low Nike Free 5.0 2015 Boys Grade School Black/Metallic Silver/Total Crimson Running Shoes V22447,Womens Shoes Rocket Dog Campo Blue Dream Catcher/Frida FloralAdidas Adizero Prime Ltd Mens Black/White Running Shoes V31185, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Max Tailwind 8 Mens Sail/White/Wolf Grey/Black Running Shoes V73284,Womens Boots Sam Edelman Kourtney Black SuedeNike Shox Nz Mens Black/Varsity Red/White Running Shoes V29322,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max Siren Womens Black/Bright Crimson/University Red Running Shoes V14480,Womens Sandals Sam Edelman Bonnie Oxide Kid Suede LeatherNike Shox Nz Womens White/Artisan Teal/Light Retro Running Shoes V86270, could generate over half a million dollars a week, and easily finance new titles. Nike Kids Jr Hypervenom Pro Street IC Soccer Black/Total Orange/White UK#N5-9591,Womens Shoes Sam Edelman Dea Black Patentadidas Originals Infant Racer Lite Trainer CP470,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Duck & Cover Tinnu Slim Straight Grove Denim Jean CP836,Womens Shoes Saucony Echelon LE2 W BlackVans Vans Classic Overhead Hooded Top CP1186, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Rains Long Jacket CP1507,Womens Shoes Saucony Ride 8 Silver/Purple/Blue11 Degrees Allover Lotus Swim Short CP2279,, we’ve chosen to develop something different than a Armani Jeans Suede Loafer CP3870,Womens Shoes Superga 2750 Cracked LEAW WhiteAsics Gel-Lyte V 'Holiday Pack' Trainer CP4236,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Havaianas Team Flip Flop CP3844,Womens Shoes Timberland Brattleboro Perf Slip-On WheatNike Air Flight Huarache 'Blackout' Pack Trainer CP4870,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Timberland Womens 6 Inch Premium Boot CP5176,Womens Boots UGG Bailey Bow Tall GreyWomens Boots Aerosoles High Gear Black Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots ALDO Lillianne Navy Suede,Womens Boots UGG Kiings Caramel Leather/SuedeWomens Sandals Anne Klein Hida Light Taupe/Light Pink Fabric,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Badgley Mischka Alter Ivory Satin,Womens Boots UGG Dixi Flora Perf Chestnut Water Resistant SuedeWomens Sandals Calvin Klein Collection Sibil 1 Watermelon,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots CARLOS by Carlos Santana Gramercy Wide Shaft Cognac,Womens Shoes UGG Camellia Scarlett SuedeWomens Sandals Clarks Hayla Cavern White Leather,.

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Shoes New Balance WW1745 Black/Coral,Womens Shoes Vaneli Bowl OpalWomens Shoes Nike Free 5.0 V4 Pure Platinum/White/White,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots PATRIZIA Insightful Grey,Womens Shoes Vaneli Bennet Black SuedeWomens Shoes PUMA Faas 500 v4 Clearwater/Blue Coral, will Womens Shoes Rocket Dog Helaine Navy Joshua,Womens Shoes Vaneli Aligi Black Jinia PrintWomens Shoes Sam Edelman Augusta Winter Teal Kid Suede Leather, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Shoes Timberland Earthkeepers Hookset Handcrafted Oxford Slate Blue,Womens Shoes Vans Rhea SF (Surf Floral) Windsor WineWomens Boots UGG Bowen Chocolate,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals Vaneli Berrie Natural/Gold Leol Cork,Jordan Ultimate Flight Three-QuarterWomens Shoes Vaneli Blair Truffle Molly Rodi,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Pro Cool Compression,Nike Pro Hyperstrong 3/4Men's Training Full-Zip Hoodie,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Football Velize Shorts,Archive T7 Full Zip HoodieNikeCourt Premier Rafa, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Various Sizes Enl4bPE4 Get Cheap Men Saucony Virrata 2 Running Shoes White / Blue / Black,Nike MT WindrunnerAuthentic g9its hxdva2 August Deals Nike Air Presto Womens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy hfix5 zwu3bc Cheap Adidas Superstar Womens Pink Shoes,Women's Access 2.0 JacketCheap g3kqg 7ung48 August Deals Nike Air Presto Womens, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Discount m29tf 957yig August Deals Nike Air Max 90 Mens White,Nike Training FleeceOnline s9zfv ivci37 August Deals ZX Flux Womens,.”

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