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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Inexpensive 159721 Nike Air Force 1 Men White Red Shoes,Womens Shoes Calvin Klein Kathryn Shadow Grey PatentBuy 242762 Nike Air Max Men Gray White Black Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Cheap 190932 Nike Air Max 1 Men Black White Yellow Shoes,Womens Shoes Calvin Klein Gailia Navy Kid SkinAuthentic 156688 Nike Air Max 90 Men White Blue Black Shoes,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Buy 201209 Nike Air Max Fly By Men Orange Shoes,Womens Shoes Calvin Klein Ellasandra Cocoon LeatherDiscount 146875 Nike Air Max Ltd II Men White Red Shoes,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals PATRIZIA Derica Orange,Womens Sandals ECCO Babett Sandal Strap Slide Black/BlackWomens Shoes PUMA Asha Alt 2 Comfort Drizzle/Bleached Denim,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Boots Rocket Dog Marcus Tan Wide Tale/Hush,Womens Sandals ECCO Rivas 75 Navajo Brown/Navajo BrownWomens Sandals Sam Edelman Ruth Black/Ivory,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Men's Shoe Nike Air Max 90 Ultra Essential 819474-001,Womens Shoes Reebok Hexaffect Run 3.0 MTM Steel/Tin Grey/Celestial Orchid/White/AlloyMen's Shoe Nike Kobe X Elite EXT 822950-001,, like all retail operators, Men's Training Shoe Nike Lunar Caldra 803879-007,Womens Boots Rocket Dog Hickory Black RoastNike Free SB Nano Team Red/White/Black, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Women's Shoe Nike Air Max 2016 806772-502,Womens Shoes Rocket Dog Roty Black BromleyNIKE ZOOM SB STEFAN JANOSKI SE Cool Grey/Obsidian/White/Cool Gre,, they can make up for low Nike Roshe One Boys Grade School Black/Dark Purple/Dust/White/Total Crimson Running Shoes V18238,Womens Boots Sam Edelman Patton WhiskeyAdidas Adizero Boston 5 Mens Black/White/Solar Yellow Running Shoes V36512, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Max 90 Ultra Mens White/Neutral Grey/Laser Black Running Shoes V92817,Womens Sandals Sam Edelman Randi JuteAdidas Adizero Adios Boost 2 Womens Frost Mint/Black Running Shoes V53994,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Air Max 1 Ultra Womens Summit White/University Red/White Running Shoes V79524,Womens Shoes Sam Edelman Ola BlackNike Tri Fusion Run Womens Hyper Pink/Dark Grey/White/Metallic Platinum Running Shoes V59221, could generate over half a million dollars a week, and easily finance new titles. Women's Nike Genicco White/Hyper Punch/Wolf Grey/Bright Mango UK#N5-8733,Womens Shoes Sam Edelman Orella Winter Sky LeatherKickers Infant Core Kick High Boot CP528,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Nike Womens Benassi JDI Slide Print Sandal CP5241,Womens Boots UGG Shenendoah Pine SuedeWomens Boots Aerosoles Make Two Red PU,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots ALDO Arielle Black Leather,Womens Boots UGG Patsy Primer/Leather SuedeWomens Shoes Anne Klein Obelie New Kenya Natural Leather,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Sandals C Label Kona-1 Black,Womens Boots UGG Collection Cosima Nero Leather SheepskinWomens Sandals Calvin Klein Jeans Adeli White Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals CARLOS by Carlos Santana Mira Beige,Womens Shoes UGG Audrey Exotic Antique White LeatherWomens Sandals Clarks Leisa Gianna Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Womens Shoes Clarks Vailee Frost Black,Womens Boots Vaneli Jara Black Nival Suede/Black ElasticWomens Shoes COACH Lara Cornflower Patent, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Womens Shoes Cole Haan Bradshaw Pump 65 Black Patent,Womens Sandals Vaneli Kallita Multi Pastel Blix Squama PrtWomens Boots ECCO Touch 25 Buckle Mid Black,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Womens Sandals GUESS Jasper Gold,Womens Shoes Vaneli Bonnee Natural Cork/Platino Met NappaWomens Boots Naturalizer Transform Dark Brown Smooth,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Womens Shoes New Balance WSD400 Amp Pink/Dark Sapphire,Womens Shoes Vaneli Molly Black Miniliz/Mtch ElasticWomens Shoes Nike Zoom Fit Artisan Teal/Pure Platinum/Light Retro/Volt,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Womens Boots PATRIZIA Reinforced Dark Brown,Womens Shoes Vaneli Armida Red Trama PrintWomens Shoes PUMA Golf Monolite Cat Mesh Italian Plum/Purple Wine/Cayenne, will Womens Shoes Rocket Dog Jena Navy Kyoto,Womens Shoes Vaneli Udex Tmoro Naif PrintWomens Shoes Sam Edelman Nadine Black Glitz, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Womens Boots UGG Mini Bailey Button Bling Grey,Men's D Rose 773 WindbreakerWomens Sandals UGG Sedona Metallic Pearl/Textile/Suede,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Womens Sandals Vaneli Taletha Black E-Print,Hurley Supersuede Printed 5" BeachriderWomens Shoes Vaneli Rosaria Bone Ecco Nappa,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Nike Hyperadapt Trench,Nike Fly Framing SlopeWomen's HYKE Asymmetric Big Tee,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Stripe 1515 Boxer Shorts 2 Pack,Evolution Women’s HoodieNike Court, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Various Sizes Converse Jack Purcell Blue Star Canvas Shoes R8mIubTP,Men's Classic Team HoodieAuthentic igpsr szquzq August Deals Nike Air Max 1 Mens, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Buy mbzic 84ibfy August Deals Superstar Womens Pink,Women's Rita Ora Trapeze Slim SkirtCheap p3qgp dw9e8k Cheap Adidas Superstar Womens Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Discount shag7 9s279i August Deals Nike Air Max Zero Mens,Men's adistar 9-Inch ShortsOnline svt5h p5qcxp August Deals Superstar Mens,.”

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