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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. 883 Police Trans Trainers Black - Men's Shoes,Barbour International Lockseam Jacket Navy Z56a2140,Lacoste Tramline 216 Trainers Red - Men's Shoes,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Duck And Cover Mens Boxren Jeans Dark Indigo,Long Sleeve Polo Knit Navy Stripe E54j4299,Farah Vintage Mens Thornely Crew Neck Sweater True Navy,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Paul Smith Accessories Goat Skin Zip Wallet Red X3f8077,Paul Smith Jeans Chino Shorts Purple O28j2790,Paul Smith Jeans Tapered Fit Stretch Jeans Light Wash B63g6614,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Paul Smith PS Morgan Suede Desert Boot Black F92f6759,Reebok Classic Leather Trainer White A77w6224,Paul Smith PS October Trainers Red M66x4626,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Nike Air Jordan 13 Mens Black Red Shoes G75r2259,Adidas Originals Superstar 80s Deluxe Pack White/Navy X94q2242,Nike Air Max 1 Ultra Moire Mens White Orange W60y5213,.

VRStudios, founded in 2014, Nike Air Max 90 Mens White Grey Dark Blue Green A37e9492,Nike Air Max 90 Flax Bronze M72d3641,Nike Air Max 90 VT Mens Brown White A7k7500,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Nike Dunk High Top Mens White Black Star L17f7228,Nike Air Huarache Mens Triple Black S6o1426,Nike Free Run 2 Mens Dark Gray Green Shoes X17x2455,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Discount Sale Wholesale Air Max 87 Mens Shoes All Black In the UK online,Nike Air Max 90 Mens HYP KPU TPU Camo Green White R89z6110,Adidas Derrick Rose 3.5 Basketball Shoes Blue Green White H80v4073 Hot Sale,, “This is something entirely new.” Adidas Bounce Running Shoes Black White L59f9884 For Cheap,Nike Blazer High Anti-Fur Mens Grey White Shoes H7t7533,UK Asics Gel Noosa TRI 7 Mens Running Shoe Blue N61e2776 Shop For The Best,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Best Price New Balance NB A21DA Gray Blue Shoes Oline K60v4913 everyday low price,Nike Classic Cortez Nylon Mens Blue Green X19s6858,Nike Air Max 90 VT Men's "Air Force Camo" Running Shoes On Hot Sale T3d2863 Ebay,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Nike Blazer Mid Woven Black Red Shoes,Nike Free Run 3 Mens Wolf Grey Reflective Silver Shoes B45l7249,Nike Dunk High Top Black Red White Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Nike Free 3.0 V7 Carbon Black Fluorescent Green Shoes,Nike Roshe Run Suede Mens Energy Green Shoes L40x9515,Adidas Ultra Boost Shoes Original Guarantee,, they can make up for low utilization with a decent weekend. Nike Air VaporMax Shoes Get Exclusive Deals,Nike Roshe Run Slip On Mens Blue Black Shoes Y59i1351,Nike Roshe Two Flyknit Newest Style,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Affordabl FALIERO SARTI Modal Blend Stole W / Dyed Edges - Black / Red Men's Scarves & Wraps - 84LY462,2016 Vans Era X MAN From Marvel Comics Low Unisex SHOE N2l2303,Beautiful HOGAN 60Mm Interactive Leather - Black / Grey Men's Sneakers - 54AO177, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Adidas Snapback Hats Black Shoes,Vans Canvas Classic Slip On Shoe Y97a4306,Adidas Running Shoes Red/White Running Shoes,. Plumer said The VOID is also considering franchise locations, Buy now MARNI Techno & Silk Jacquard - Yellow / Multi women's Coats - 18MO132,Vans Canvas Era Brown-Navy H88o4287,Everything is cheap LE SILLA 140Mm Leather - Coral women's Sandals - 90UW389,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Nike Blazer Low Anti-Fur Mens 3s Red Shoes B64a2362,UK Asics Gel-Nimbus 14 Running Shoes Green Blue C27l1399 Reviews,Nike Free Run 2 Mens Black Dark Red Shoes T57l1276,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Nike Roshe Run Suede Mens Dark Red Black White Shoes T46y7429,Best Price New Balance NB M1300DB Denim Blue Grey White For Men Sneakers Hot Sale Z32c4759 Hot Sale,2016 Vans Classic Slip On Low Street Camo Unisex SHOE X8z6923,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Air VaporMax Shoes Original Product,Nike Air Max 1 Ultra Moire Grey White Shoes,Nike Zoom Winflo 3 Good Price,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Authentic MARK GIUSTI Printed Silk Twill Bow - White Men's Ties - 48BL062,Nike Cortez Leather White Black Shoes,Best-selling DAINESE MULTISPORT Flow Stretch Mountain Biking - Black Men's Shorts - 37OU026,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Air Jordan 1 White Black Blue Shoes,Nike Dunk High Top Mixed Color Blossom Shoes,Cheap supply RICK OWENS 70Mm Open Toe Leather Mule - Black women's Wedges - 32SJ955,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Best Selling DSQUARED2 120Mm Swarovski Rope & Suede - Black women's Sandals - 99RX775,Beautiful HOGAN 60Mm Interactive Leather - Black / Grey Men's Sneakers - 54AO177,Buying New DIESEL Cable Knit Scarf - Black Men's Scarves & Wraps - 82QE626,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Classic-fit NIKE Taupo Crisscross Slide - White Men's Sandals - 30JM948,Best TITLE OF WORK Painted Dots Raw Edge Bow - Black Men's Ties - 82JV571,Designs BROOKS BROTHERS Crewneck Supima Cotton Sweater - Navy Men's Knitwear - 81RK272,, and the entertainment giant made an investment in the company. Everything is cheap DSQUARED2 Check Wool Flannel & Leather - Green / Blue Men's Gloves - 90PR321,Adidas Oinals Supershell Sculpted White Shoes,Fashionable VALENTINO Pineapple Leather Espadrille - Bordeaux men's Sneakers - 92AY738,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Good-Looking SAINT LAURENT Satin Lapels Velvet - Bordeaux Men's Jackets - 34KW228,Nike Air Jordan 4 Black Yellow Shoes,Humble Price ZIIIRO Eon Black Watch - Black Men's Watches - 77TH782, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Discount Sale Nike James Lebron X 10 For Men in 69550 In the UK online,Brave Soul Womens Kelly Long Sleeve Striped Midi Dress Black/Cream,Adidas Adizero Crazy Light Rose Playoffs Basketball Shoes Leather Purple C53m8169 High-fashion,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Adidas Porsche Design Bounce VI Running Shoes Black Blue W43w3882 buying cheap,Skechers Womens Estelle Marl Performance Tight Leggings Black,UK Asics Onitsuka Tiger Mexico 66 White Dark Blue Brown Shoes V10j3120 Factory,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Air Max 2016 Running Shoes For Men in Black Red Green D79d2035 Online Shop,Adidas Womens Oversized 3 Stripe Crew Neck Sweat Black,Nike Kobe 8 System SS Basketball shoes for Men red black white C84v1339 save 40%-70%,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap Nike Air Max 2017 White Grey Gold Men's Running Shoes,Ribbon Womens Lace Trim Slub Top Black,Nike Air Max 90 KPU TPU Black Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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