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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Reebok Crossfit Lite Tr Poly Flux Orange/Porcelain/Rebel Berry,Comfortable 170292 Asics Gt Men White Turquoise Black Shoes,Womens Shoes Rocket Dog Campo Natural Hot Trot/Wild One,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Sandals Sam Edelman Marley Saddle Vaquero Saddle Leather,Buy 189440 Jordan Fly Wade 1 Men Black Grey Green Shoes,Womens Shoes Saucony Spitfire Purple/Pink,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Boots Timberland Joslin Chukka Wheat Nubuck,Authentic 196213 New Balance Classics Us574 Men Blue Infinity Shoes,Womens Boots UGG Neoma Black Leather,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes UGG Clary Black Nubuck,Shopping 213979 Nike Air Classic BW Si Men White Blue Red Shoes,Womens Sandals Vaneli Barrett Natural Cork/Gold Hardware,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Shoes Vaneli Bunny Tortoise Patent/Dark Purple Leather Lining,Inexpensive 242850 Nike Air Classic BW Si Men White Black Shoes,Womens Shoes Vaneli Hadera Black Kidskin,.

VRStudios, founded in 2014, Hurley Sunset Palms Underwire Push-Up,Discount 206141 Nike Air Classic BW Si Men White Red Shoes,Archive Logo Fleece Hoodie,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Couture Hoodie,Cheap 242945 Nike Air Force 1 Men White Black Shoes,KD Lightning Three-Piece,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Sale f8n5i 8uk6gi August Deals Nike Air Max 90 Womens Red,Buy 158923 Nike Air Max 90 Men Red White Shoes,UK 96q6k yy7688 Cheap Nike Air Max 90 Womens Flower Shoes,, “This is something entirely new.” Comfortable 227332 New Balance Kids Kj554 Kid Grey Blue Orange Shoes,Shopping 235793 Nike Air Max Fly By Men White Blue Shoes,Cheap 212444 Air Jordan 1 Retro Men Black Yellow Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Discount 161920 Asics Gelnoosa Tri 7 Men Orange White Turquoise Shoes,Inexpensive 186929 Nike Air Max R4 Men White Shoes,Discount 225922 New Balance Mx00 Men Black Yellow Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Comfortable 172711 Nike Blazer High Men Rose Red Beige White Shoes,Buy 196623 Nike Dunk High Men Shoes,Discount 219529 Nike Dunk High Men Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Inexpensive 210169 Nike Free 3.0 V2 Suede Men Gray Black White Shoes,Cheap 233671 Nike Dunk High Men Shoes,Discount 174288 Nike Hyperize Kobe Bryant Olympic Men White Red Black Shoes,, they can make up for low utilization with a decent weekend. Comfortable 173240 Nike Lunarelite 2 Men White Gray Orange Shoes,Comfortable 185373 Nike Dunk Low Men Shoes,Shopping 240679 Nike Shox Nz Men White Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Comfortable 221327 Nike Shox R4 Men Grey Pink Shoes,Authentic 244327 Nike Dunk Low Men White Green Shoes,Inexpensive 235998 Nike Zoom Kobe IV Men White Blue Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Shopping 241474 Puma By Miharayasuhiro Tennis Men Color Grey Silver Shoes,Shopping 213532 Nike Free 3.0 V3 Men Red White Shoes,Shopping 160192 Nike Roshe Run Unisex Light Green Flora Print Shoes,. Plumer said The VOID is also considering franchise locations, Shopping 161675 New Balance W1080V4 Women Silver Purple Yellow Shoes,Discount 155770 Nike Free Run Men Black Orange White Shoes,Comfortable 203334 Nike Air Max 247 Women White Black Blue Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Sandals GUESS Guavva Blue,Adidas Porsche Design IV Men Coupon_181,Womens Boots Naturalizer Cantor Bridal Brown Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Shoes New Balance WW928 Tan,Adidas Clima Cool 5th Women Coupon_308,Womens Shoes Nike Dual Fusion TR 3 White/Pure Platinum/Wolf Grey/Vivid Pink,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Sandals Aerosoles A2 by Aerosoles Heart Plush Mid Blue,Nike Air Max Tailwind 8 Mens Sail/White/Wolf Grey/Black Running Shoes V73284,Womens Shoes ALDO Gwalevia Gold, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Badgley Mischka Ascot Silver Specchio Kid Leather,Nike Flex Run 2015 Mens Black/Laser Orange/Bright Citrus/Volt Running Shoes V21174,Womens Sandals Calvin Klein Jiselle Vermillion Patent,, we’ve chosen to develop something different than a Womens Boots CARLOS by Carlos Santana Authority Black,Nike Zoom Elite 8 Mens Game Royal/Black/Hyper Orange/Bright Crimson Running Shoes V54522,Womens Sandals Clarks Leisa Broach Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Boots COACH Ruth Black Leather,Adidas Adissage Womens Black/White Slippers V31978,Womens Boots Cole Haan Briarcliff Boot Chesnut Leather,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Cole Haan LunarGrand Wing Tip Stormcloud/Dark Silver,Nike Air Max 1 Womens Black/Gum Medium Brown Running Shoes V19592,Womens Shoes ECCO Alicante Pump Port,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Naturalizer Maddox Oxford Brown Smooth/Faux Fur,Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43738,Womens Shoes New Balance WT110v2 Grey/Purple,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Nike Free Cross Compete Pure Platinum/Pink Pow/Black/White,Nike Zoom Elite 8 Womens White/Dark Grey/Black/Pure Platinum Running Shoes V90981,Womens Sandals PATRIZIA Boppe Coral,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Boots Rocket Dog Venise Chestnut Hush,Men's Nike Hyperdunk 2014 Bright Mango/Black UK#N5-8762,Womens Shoes Sam Edelman Scotti Black/Camel,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 218437 Nike Air Classic BW Si Men White Green Shoes,Franklin & Marshall Mitch Wide Checked Short CP2136,Buy 240759 Nike Air Max Men White Orange Black Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Cheap 213954 Nike Air Max Fly By Men White Black Shoes,Ellesse Oriani Track Top CP3545,Discount 210762 Nike Dunk High Men Melvin Black Dark Charcoal Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Shopping 194929 Nike Free 3.0 V5 Men Black White Purple Shoes,Havaianas Brasil Flip Flop CP3845,Inexpensive 213590 Nike Lunareclipse 4 Men Grey Black Yellow Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Cheap 223345 Nike Free 3.0 V2 Women Black White Shoes,Cruyff Technico Trainer CP4407,Adidas Originals JS Men Coupon_135,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Christian Louboutin Sale Women Coupon_577,New Balance M574 Trainer CP4564,New Balance Men Coupon_1016,.

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