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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Majestic Raiders Ambrose Satin Jacket CP1449,Shopping 153660 Nike Air Max 1 Hyperfuse Men Grey Pink ShoesDuck & Cover Brady Pocket Knit Jumper CP1792,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Flow Short CP2186,Inexpensive 234729 Nike Air Max 90 Men Black White Green Shoesadidas Originals Brion Track Top CP3520,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Calvin Klein Flip Flop CP3826,Comfortable 158966 Nike Air Max 90 Men Black Shoesadidas Originals Superstar East River Rivalry Trainer CP3986,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Hyperfresh Trainer CP4771,Discount 228742 Nike Air Max 90 Men Black White Green ShoesRalph Lauren Polo Hanford Leather Trainer CP4957,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Y3 Vern EQT Trainer CP5120,Shopping 203689 Nike Air Max 90 Men White Black ShoesUnisex Shoes adidas SE Daily Vulc Black/Black/White,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Clarks Leisa Apple Black,Authentic 159330 Nike Air Max Fly By Men White Red Blue ShoesWomens Shoes Clarks Rosalyn Nicole Wine Leather,, “This is something entirely new.” Womens Boots COACH Dalla Chestnut Split Suede,Buy 154691 Nike Air Max Ltd Men White ShoesWomens Sandals COACH May Gold,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Shoes COACH Ivy Khaki/Petal,Shopping 239851 Nike Air Max Ltd Men White Red Black ShoesWomens Sandals Cole Haan Hart Wedge Denim/Ch Gold Specchio,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes GUESS Heya Black Suede,Authentic 234221 Nike Air Max Press Men White Black ShoesWomens Sandals Naturalizer Catrina Black Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Naturalizer Kyndell Coral Nubuck,Discount 218119 Nike Air Max Tailwind 4 Men Black Red ShoesWomens Shoes New Balance 780V5 Silver/Blue,, they can make up for low utilization with a decent weekend. Womens Shoes Nike Primo Court Canvas Print Magnet Grey/Summit White/Black,Inexpensive 160119 Nike Air Penny 1 Men Black White Royal Blue ShoesWomens Shoes Nike Juvenate Black/White/Black,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots PATRIZIA Laila Dark Brown,Comfortable 220690 Nike Blazer High Men Gray Black Cyan ShoesWomens Shoes PATRIZIA Versance Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes PUMA Ignite XT Core Fluo Peach/Rose Red/White,Discount 228531 Nike Classic Cortez Nylon Men Orange Yellow Red ShoesWomens Sandals Rocket Dog Ginnie Natural Sweatband Gore,. Plumer said The VOID is also considering franchise locations, Womens Boots Sam Edelman Madge Mocha Latte,Cheap 231821 Nike Classic Cortez Nylon Men Dark Green Black ShoesWomens Shoes Sam Edelman Lynn 1 Orange Multi,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

BVB Casuals Polo,Authentic 226387 Nike Dunk High Men ShoesSkateboard Boxer Shorts 2 Pack, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Pro Classic Padded Graphic,Buy 214168 Nike Dunk Low Men Red Black Blue Navy ShoesTraining Tights,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK Sale Nike Air Jordan 4 IV Retro Mens Shoes Black White nZsgqB1b,Cheap 149236 Nike Dunk Mid Premium SB Men ShoesWholesale UK Nike Free 6.0 Spiderman Breathable Mens Shoes Grey Blue V60gKe6U,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic eame9 evt53g August Deals Nike Air Max 90 Womens White,Shopping 181199 Nike Flyknit Roshe Run Men ShoesBuy 4ii3w xfrpwx August Deals Nike Air Presto Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Shopping 221761 Nike Dunks High Women Shoes,Comfortable 243600 Nike Shox O Nine Men White Pink ShoesBuy 223186 Nike Lunarglide 3 Women Grey Midnight Pink Granite Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Porsche Design G3 Men Coupon_163,Comfortable 180759 Nike Shox Qualify Men White Black Blue ShoesChristian Louboutin Sale Women Coupon_449,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Roshe One Mens Black/Dark Grey Running Shoes V16866,Comfortable 154917 Puma Lifestyle Low Men Grey Yellow ShoesAdidas Gymbreaker Bounce Trainer Womens Black/Night Metallic/Solid Grey Training Shoes V23396,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Flex Fury Womens Vivid Purple/Copa/Blue Lagoon/Black Running Shoes V84777,Discount 196188 Nike Zoom Hyperfuse Tb Men Blue Orange ShoesMen's Nike MD Runner 2 Leather White/Black UK#N5-9483,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39966,Cheap 213159 Nike Free 4.3 Unisex Dark Gray Jade Shoesadidas Originals Junior ZX Flux Trainer CP563,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Naturalizer Julissa Black Printed Snake/Leather,Shopping 159822 Nike Roshe Run Women Purple ShoesWomens Shoes New Balance WLD5000 Bright Cherry/Black, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Nike Zoom Cage 2 White/Pure Platinum/Metallic Silver,Adidas Bounce Titan 2013 Men Coupon_057Womens Boots PATRIZIA Angelique Brown,, like all retail operators, Womens Shoes PUMA evoSpeed 3.3 FG Blue Atoll/White/Clematis Blue/Bright Plasma,Adidas Originals JS Men Coupon_155Womens Sandals Rocket Dog Pascal Turquoise Gummy Bear, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals Sam Edelman Kayde Black Talco Kid Leather,Adidas Springblade 2013 Men Coupon_233Womens Shoes Saucony Originals Jazz Original Charcoal/Lime,, they can make up for low Womens Boots UGG Bailey Bow Exotic Scales Anemone Suede,Asics Gel-Quik 33 Men Coupon_347Womens Slippers UGG Belle Black Floral Suede, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Vaneli Modesta Bone Met Patent,Christian Louboutin Women Coupon_437Womens Shoes Vaneli Drusilla Taupe E-Print,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Vapor Speed,Christian Louboutin Sale Women Coupon_547Men's Chilcott Shorts, could generate over half a million dollars a week, and easily finance new titles. Nike Pro Fitted HBR,Giuseppe Zanotti Sale Women Coupon_657Nike Birdseye Jogger,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Motion,Jimmy Choo Bridal Women Coupon_728Wholesale UK Nike Air Jordan I 1 Retro Mens Shoes High Blue Red HMgByVYx, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic vqc9g dcyc8x August Deals Nike Air Max 90 Mens Black,Jimmy Choo Sandals Women Coupon_847Buy qighg q786h3 August Deals ZX 750 Mens,, we’ve chosen to develop something different than a Cheap pbmnx rb4dr8 Cheap Adidas Superstar Womens Shoes,Christian Louboutin Sale Women Coupon_606Discount rcfz2 78dkm9 August Deals Nike Free 50 Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Online pgkv8 gcphmx Cheap Nike Air Max 90 Womens Shoes,New Balance Men Coupon_1058Outlet rz4an b88pap August Deals Nike Air Max 1 Ultra Moire 1 Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Sale sucux 7xct8q August Deals Nike Air Max 1 Womens,New Balance 500 Men Coupon_1119Cheap 234597 New Balance Kids Kid Pink Blue Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 155440 Air Jordan 3 Men Red Black Metallic Silver Shoes,New Balance 574 Men Coupon_1249Cheap 160455 New Balance Classics M574 Men Gray Silver White Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Authentic 222406 Nike Air Force 1 Men Royal White Shoes,New Balance Women Coupon_1366Cheap 175038 Nike Air Max Men Black Orange Yellow Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 198616 Nike Air Max 90 Men Yellow Red Blue Shoes,New Balance Women Coupon_1381Shopping 171812 Nike Blazer High Men Blue White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 194962 Nike Dunk Low Men White Blue Metallic Silver Shoes,Nike Derrick Rose Men Coupon_1568Cheap 183881 Nike Free Run 2 Men Grey Purple White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Inexpensive 154339 Nike Lunar Rejuven8 Mid Men Grey Red White Shoes,Nike Derrick Rose Men Coupon_1624Cheap 189067 Nike Shox Nz Men White Red Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 239909 Nike Shox Rivalry Men Silver Silver Shoes,Nike Kevin Durant Men Coupon_1686Buy 185578 Nike Zoom Kobe VIII Basketball Men Grey Royal Purple Shoes,, an ongoing issue with LBVR, especially in FECs.

Dreamscape Immersive, founded by Authentic 175197 Nike Roshe Run Unisex Dark Blue Fluorescent Green Shoes,Men's Basketball Shoe Jordan Super.Fly 5 844677-003Comfortable 176949 New Balance WT610V3 Women Coral Turquoise White Shoes,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Discount 172512 Nike Dunk High Women Sun Flower Shoes,Men's Basketball Shoe Nike Zoom KD 9 843392-002Comfortable 146056 Nike Roshe Run Women Pink Shoes, will Adidas Originals JS Women Coupon_319,Men's Golf Shoe Jordan Trainer ST 833359-110Jimmy Choo Boots Women Coupon_684, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer New Balance Men Coupon_1046,Men's Nike Hypervenom Phinish II FG 749901-108New Balance 1400 Women Coupon_1400,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Jimmy Choo Wedges Women Coupon_931,Men's Nike Shoe KD 8 Lifestyle 749637-400Men's Football Training Shoe Nike Field General 2 (California) 749310-057,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Running Shoe Nike Air Zoom Structure 19 806580-001,Men's Running Shoe Nike Air Zoom Structure 19 Flash 806578-001Men's Shoe Nike Air Max 90 Ultra Essential 819474-402,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike Roshe One 511881-025,Men's Shoe Air Jordan 9 Retro Low 832822-805NIKE AIR HUARACHE Hyper Pink/Medium Ash/Dark Ash/Dusty Cactus, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room NIKE ZOOM FIT AGILITY Black/Dark Grey/White/Black,Men's Shoe KD 8 EXT 806393-200Women's Shoe Nike LunarEpic Flyknit 818677-800, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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