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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Vaneli Landis Black,Shopping 225904 New Balance Classics Us574 Men Shoes,Womens Shoes Vaneli Sidony Fango Suede/Tmoro Loto Patent,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Men's D Rose 773 Windbreaker,Buy 209530 New Balance Mx623V2 Men White Navy Shoes,Nike Victory Block,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike "Last Nine Months" Three-Piece,Inexpensive 157400 Nike Air Classic BW Si Men White Red Grey Shoes,Men's Response Tee,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Shopping 157070 Nike Air Max 90 Men White Blue Shoes,Shopping 171812 Nike Blazer High Men Blue White Shoes,Shopping 168830 Nike Air Max Fly By Men Black Blue Red Shoes,, “This is something entirely new.” Shopping 192507 Nike Air Penny 5 Men Black White Blue Shoes,Comfortable 217663 Nike Classic Cortez Nylon Men Dark Green Shoes,Comfortable 226904 Nike Dunk High Men Smiling Face Arrow Blue Pink White Shoes,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Cheap 182272 Nike Free 3.0 V4 Men Blue Black Shoes,Shopping 160015 Nike Dunk High Men Shoes,Comfortable 172677 Nike Free Trainer 3.0 Men Black Blue Orange Shoes,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Womens Boots UGG Classic Short Leather Chestnut,Jimmy Choo Sandals Women Coupon_908,Womens Sandals UGG Magnolia Brilliant Blue Leather,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Womens Sandals Vaneli Mallory Roccia Vero Print,Jimmy Choo Wedges Women Coupon_935,Womens Shoes Vaneli Danee Black Nappa/Black Patent,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Franklin & Marshall Lightweight Loop Back Arch Logo Suit CP3606,Adidas Samba Millennium Mens Black/White/Gold Soccer Shoes V34465,adidas Originals Gazelle Indoor Trainer CP4070,, like all retail operators, Hugo Boss Akeen Clean Trainer CP4496,Nike Air Max 95 Mens University Red/Wolf Grey/Black/Pure Platinum/White Running Shoes V83508,Nike Air Huarache Low Trainer CP4836, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of adidas Originals Womens ZX Flux Zero Tech NPS Trainer CP5257,Nike Free Rn Flyknit Mens White/Black Running Shoes V86786,Womens Sandals Aerosoles Dream Plush Black,, they can make up for low Womens Shoes ALDO Gazoldo Pewter,Adidas Element Refine Womens Glow Purple/Tech Grey/White Running Shoes V55838,Womens Shoes Badgley Mischka Kennedy Silver Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Boots Calvin Klein Collection Amber Ink Haircalf,Adidas Gymbreaker Bounce Trainer Womens Halo Pink/Sun Glow/Shock Red Training Shoes V57650,Womens Shoes Calvin Klein Collection Ellen Black,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Sandals Clarks Breeze Mila Greystone,Nike Air Max Thea Womens Light Retro/Artisan Teal Running Shoes V61612,Womens Boots COACH Holiday Black Soft Shine Calf, could generate over half a million dollars a week, and easily finance new titles. Womens Boots Cole Haan Maxfield Shootie Black Leather/Black Quilted,Nike Juvenate Womens Black/Dark Grey/White Running Shoes V18061,Womens Shoes Cole Haan Lena Pump II Stormcloud Snake Embossed,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals UGG Ruby Jellyfish Leather,Nike Junior Air Jordan 7 Retro 'Mulberry' Trainer CP671,Womens Shoes Vaneli Leodora Black Suede,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Unisex Shoes Vans Brigata Port Royale/True White,Money Deboss Denim Jean CP902,Nike Aeroloft Tech,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Nike Tempo Allover Print,Gym King Full Zip Hooded Top CP1072,Jordan Fashion Jumpman,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Various Sizes Nike Foam Posites Size 14 and 15 For Men in 3h3dvGkn,Brave Soul Everest Puffer Parka Jacket CP1276,Authentic pxhty pgsgsy August Deals Nike Air Max 90 Womens Red,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Cheap 201108 Nike Air Force 1 Women Birch Beet Shoes,Nike Paul Rodriguez 9 Elite Trainer CP4727,Cheap 226464 Nike Free 5.0 V4 Women Pink Grey White Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Adidas Porsche Design VI Men Coupon_209,Ralph Lauren Polo Hanford Leather Trainer CP4949,Christian Louboutin Sale Women Coupon_597, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room New Balance Men Coupon_1070,Vans Old Skool Trainer CP5097,New Balance 574 Women Coupon_1505, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Men's Basketball Shoe Nike Air Max Audacity 2016 843884-001,Womens Shoes adidas Speed Trainer 2 Bold Blue/Silver Metallic/Bright Cyan,Men's Running Shoe Nike Air Zoom Pegasus 32 749340-700, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Men's Shoe Nike Air Max Excellerate 4 806770-400,Womens Shoes adidas Running Duramo 7 Dark Grey Heather Solid Grey/Frozen Blue/Frozen Green,Men's Shoe NikeCourt Zoom Cage 2 705247-414,.”

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Andal introduced the company’s NIKE INTERNATIONALIST Blue Force/Ice Blue/Black/White,Womens Sandals Aerosoles World Traveler Natural Fabric,Women's Shoe Nike Free Transform Flyknit 833410-400,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Nike Free 5.0 2015 Boys Grade School Deep Royal Blue/Metallic Silver/Green Strike/Black Running Shoe,Womens Boots ALDO Allisson Black Nubuck,Adidas Originals Adilette Mens Brazil/Green/Yellow/Blue Slippers V41115,.

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