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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Pretty Green Seam Seal Cambert Jacket CP1497,Inexpensive 228895 Nike Air Max 90 Men White Grey ShoesOriginal Penguin Dour Aran Knit CP1851,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Sik Silk Polka Dot Short CP2202,Authentic 183309 Nike Air Max 180 Men Black Yellow ShoesEA7 Core Visibility Woven Tracksuit CP3598,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Nike Celso Thong Plus Sandal CP3861,Comfortable 197075 Nike Air Max 90 Men White Pink Shoesadidas Originals ZX Flux Weave Trainer CP4034,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Janoski Max Trainer CP4838,Buy 238288 Nike Air Max 90 Men Black Green ShoesReebok Furylite Trainer CP5003,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Moon Boot Womens WE Quilted Boot CP5166,Buy 175239 Nike Air Max 90 Men White Black ShoesWomens Shoes adidas A.T. 360.2 Prima Clear Onix/Frozen Green,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Clarks Hayla Heaven Black,Shopping 221840 Nike Air Max Ltd Men White ShoesWomens Shoes Clarks Corabeth Erin Black Suede,, “This is something entirely new.” Womens Boots COACH Patricia Fatigue/Chestnut,Inexpensive 188957 Nike Air Max Ltd Men Black ShoesWomens Shoes COACH Kia Chalk,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Cole Haan Adler Tall Boot Black,Buy 214076 Nike Air Max Ltd Men Black ShoesWomens Sandals Cole Haan Ayla Wedge II Black,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Hunter Huntress Gloss Black Gloss,Comfortable 180025 Nike Air Max Tailwind Men Grey Green ShoesWomens Sandals Naturalizer Wyonna Black Core/Smooth,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Naturalizer Kana Ginger Snap Leather,Comfortable 156229 Nike Air Max Tailwind 4 Men Pink Black ShoesWomens Shoes New Balance X711 - Cush+ Red,, they can make up for low utilization with a decent weekend. Womens Shoes New Balance Classics 515 - Neon Pop Blue/Green,Comfortable 220690 Nike Blazer High Men Gray Black Cyan ShoesWomens Shoes Nike Racquette Leather White/Black/Wolf Grey/White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals PATRIZIA Extravagant White,Discount 197145 Nike Blazer Low Men Gray Black White ShoesWomens Shoes PATRIZIA Taliya Black, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Reebok Sport Ahead Action RS Neon Cherry/White/Poppy Red,Cheap 202909 Nike Dream Season Kobe Bryant Men White Red Black ShoesWomens Boots Rocket Dog Suri Tan Horizon Knit,. Plumer said The VOID is also considering franchise locations, Womens Sandals Sam Edelman Gilda Olive,Inexpensive 155244 Nike Dream Season Kobe Bryant Men White Purple Black ShoesWomens Shoes Sam Edelman Ocie Modern Ivory/Desert Nude Modena Calf Leather/Talco Kid Leather,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Nike Bonded 2.0,Authentic 205457 Nike Dunk Low Men Grey ShoesActive Training Women’s Mesh It Up Shorts, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Women’s Boyfriend Sweater,Authentic 240866 Nike Dunk Mid Premium SB Men ShoesMen's Basic Padded Jacket,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Various Sizes Adidas Ledge Low St Shoes Men White Yellow White xR56rfy6,Inexpensive 186409 Nike Dunks Low Premium SB Men Gold Black ShoesAuthentic 2dkv5 gf6mas August Deals Nike Air Max 90 Womens,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic m9esi xgfiqd August Deals ZX Flux Womens,Comfortable 229469 Nike Free 3.0 V2 Men Gray White ShoesBuy 7intf yizekw August Deals Superstar Womens Black,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Buy 240637 Nike Free 5.0 Women Pink Anthracite Light Violet Pink Shoes,Authentic 201243 Nike Shox Nz Men White Black ShoesShopping 158345 Nike Zoom Kobe VI Women Dark Glass Blue Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Springblade Men Coupon_230,Cheap 191641 Nike Shox R2 Men Black ShoesChristian Louboutin Sale Women Coupon_477,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Tri Fusion Run Mens Black/Green Strike/Cool Grey/White Running Shoes V19265,Inexpensive 240175 Adidas Originals Superstar 2.0 Unisex Gold White ShoesNike Air Huarache Run Ultra Womens Total Crimson/Total Crimson Running Shoes V80902,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free 4.0 Flyknit 2015 Womens Blue Grey/Sail/Voltage Green/Black Running Shoes V39487,Buy 161978 Puma Suede Classic Eco Men Grey ShoesMen's Nike Lunaracer+ 3 Black/Total Orange/White/Laser Orange UK#N5-9198,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women's Nike Shox Superfly R4 Metallic Silver/Fuchsia Glow/Dark Grey/Vivid Purple UK#N5-9514,Buy 154492 Nike Roshe Run Unisex Blue White ShoesKickers Junior kick Hi Leather Boot CP610,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes Clarks Doraville Nest Silver Leather,Inexpensive 221112 Nike Free 3.0 V2 Women Dark Grey Blue ShoesWomens Shoes COACH Erica Gunmetal Metallic,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Cole Haan Abbe Sandal Soft Gold/Snake Print,Buy 172726 Nike Free Run 2 Women Gray Green ShoesWomens Shoes Cole Haan Antonia Open Toe Pump Silver/Gunmetal Glitter/Dark Silver Metallic,, and the entertainment giant made an investment in the company. Womens Shoes ECCO Mobile III Casual Sneaker White,Discount 234677 Nike Hyperdunk Women Black White ShoesWomens Shoes GUESS Aerra Black/Silver Lace,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Naturalizer Daria Camelot Leather,Cheap 179358 Nike Roshe Run Women Red Alert White ShoesWomens Shoes New Balance Fresh Foam Zante Purple/Pink, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Nike Air Max Siren Print Pure Platinum/White/Metallic Silver,Adidas Clima Cool 5th Men Coupon_094Womens Boots PATRIZIA Timandra Navy,, like all retail operators, Womens Shoes PUMA Cell Riaze White/Clearwater/Italian Plum,Adidas Porsche Design S3 Men Coupon_202Womens Shoes Rocket Dog Juniper Grey Hush, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals Sam Edelman Gene Natural Naked Vaquero Saddle Leather,Adizero Rose II 773 Men Coupon_292Womens Shoes Superga 2750 LAMEW Grey,, they can make up for low Womens Boots UGG Rosen Black Leather,Christian Louboutin Sale Men Coupon_405Womens Shoes UGG Aven Antique White, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Vaneli Marilyn Brown/Aqua,Christian Louboutin Sale Women Coupon_485Womens Shoes Vaneli Pandora Natural Ecco Cork,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Nike Storm-FIT Hyperadapt Full-Zip,Christian Louboutin Sale Women Coupon_584Men's Trefoil Logo Tee, could generate over half a million dollars a week, and easily finance new titles. Hurley Block Party Mesh,Jimmy Choo Boots Women Coupon_684Nike SB Everett Lightweight Crew,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike All-Time Tech Full-Zip,Jimmy Choo Pumps Women Coupon_795UK Sale Nike Air Jordan Aero Flight Men Shoes White Black Red JyVPHB48, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic xxqum egp6mm August Deals Nike Air Max 90 Essential Womens,Adidas Clima Cool 5th Women Coupon_311Buy xgkdx fhf6zu August Deals Nike Air Max Zero Mens,, we’ve chosen to develop something different than a Cheap qduyq xs9yyr August Deals Nike Air Max 1 Mens,Jimmy Choo Wedges Women Coupon_966Discount u66ee n43geq August Deals Superstar Mens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Online qu2z2 65rxx9 August Deals Superstar Mens,New Balance Men Coupon_1066Outlet w5gf3 vmi23u August Deals ZX 700 Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Sale vzf8b cprn2k August Deals Nike Roshe Run Mens,New Balance 574 Men Coupon_1185Cheap 239606 New Balance Kids Kj890 Kid Print Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Cheap 215560 Air Jordan 13 Men Blue Blue Grey Shoes,New Balance 574 Men Coupon_1289Discount 244379 New Balance Classics Ml576 Men Olive Green Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Inexpensive 167577 Nike Air Force 1 Men White Grey Blue Shoes,New Balance 999 Men Coupon_1342Cheap 158926 Nike Air Max Men Yellow White Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Inexpensive 184856 Nike Air Max Classic Sl Men Black White Shoes,New Balance 574 Women Coupon_1493Cheap 154737 Nike Air Yeezy Men Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Inexpensive 195815 Nike Dunk High Men Shoes,Nike Derrick Rose Men Coupon_1615Shopping 201488 Nike Free Flyknit 4.0 Men White Grey Black Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Discount 198809 Nike Lebron 8 V2 Men Shoes,Nike Kevin Durant Men Coupon_1736Authentic 210419 Nike Shox O Nine Men White Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Cheap 177368 Nike Shox Rivalry Men White Black Shoes,Nike LeBron James Men Coupon_1858Discount 218617 Onitsuka Tiger By Asics Gellyte III Men Grey White Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Running Shoe Nike Air Zoom Vomero 11 818099-005,Men's Running Shoe Nike LunarEpic Flyknit 818676-801Men's Shoe Nike Air Max CB34 414243-100,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike Roshe Two SE 859543-400,Men's Shoe Jordan Horizon Low 845098-010NIKE AIR MAX 95 White/Black/Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room NIKE ZOOM VAPOR 9.5 TOUR Hot Pink/Pink Pow/Black/Volt,Men's Shoe Nike Air Huarache Ultra Breathe 833147-100Women's Shoe Nike Air Max Sequent 719916-009, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Nike Shox Nz Si Plus Boys Grade School Black/Dark Grey/Black/Metallic Silver Running Shoes V17049,Men's Shoe Nike Air Max Excellerate 4 806770-400Adidas Pure Boost Mens White/Black/Clear Grey/City Blur Running Shoes V87433, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Nike Air Zoom Pegasus 32 Mens Cool Grey/Blue Lagoon/Black Running Shoes V46682,Men's Shoe Air Jordan Retro 8 305381-305Adidas Supernova Boost Glide 7 Womens Black/Flash Orange Running Shoes V18602,.”

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