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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Pretty Green Kingsway Harrington Jacket CP1493,Authentic 223342 Nike Air Max 180 Men Black ShoesOnly & Sons Ben Crew Knit CP1846,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Tribute Short CP2168,Cheap 208915 Nike Air Max 90 Men Black White ShoesEllesse Rimini Nylon Shoulder Track Top CP3564,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Birkenstock Arizona Sandal CP3819,Discount 213330 Nike Air Max 90 Men Red Grey Shoesadidas Originals Hamburg Trainer CP3991,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike LeBron XIII 'The Akronite Philosophy' Trainer CP4795,Cheap 241474 Nike Air Max 90 Men Grey Black White ShoesReebok Classic Leather Casual Trainer CP4981,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Y3 Desert Boost Trainer CP5133,Shopping 158058 Nike Air Max 90 Men Black ShoesWomens Shoes adidas A.T. 360.2 Prima Clear Onix/Super Pop Pink,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes GUESS Pavell Green Multi Fabric,Inexpensive 214511 Nike Air Max Tailwind Men White Red Black ShoesWomens Sandals Naturalizer Harrison Sea Coral Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Naturalizer Valerie Black,Authentic 215657 Nike Air Max Wavy Men White Black ShoesWomens Shoes New Balance WX711 Green/Wasabi,, they can make up for low utilization with a decent weekend. Womens Shoes Nike Air Pegasus '83 Turbo Green/Dark Citron/Anthracite/Iron Purple,Cheap 163546 Nike Air Max Ultra Men Black Silver ShoesWomens Shoes Nike Air Zoom Elite 8 Black/Volt/Pink Pow/Ghost Green,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots PATRIZIA Vigorous Bordeaux,Cheap 240273 Nike Blazer High Men Orange White ShoesWomens Shoes PATRIZIA Rouge Brown, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Reebok Zone Cushrun MT Flat Grey/Citrus Glow/Lush Orchid/Graphite/White/Steel,Discount 172102 Nike Classic Cortez Nylon Men Yellow Black ShoesWomens Boots Rocket Dog Shoutout Tribal Brown Coast,. Plumer said The VOID is also considering franchise locations, Womens Boots Sam Edelman Remi Black Leather,Cheap 214514 Nike Dunk High Men Black White ShoesWomens Shoes Sam Edelman Dora Space Blue Magma Metallic,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Golf Tailored Rib Polo,Inexpensive 160800 Nike Dunk Low Men Fighter Pack ShoesGolf Tech Shorts, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,TW VL Mesh Framing,Comfortable 215569 Nike Dunk Low Men Royal Lightning ShoesJordan ASG Hooded (Toronto 2016),, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK Sale Nike Kobe 10 2017/18 Mentality All Black Mens Shoes LPHljLT3,Shopping 154676 Nike Dunks High Men Bumble ShoesAuthentic 35z3i 7m8bxy August Deals Nike Air Max 90 Womens Black,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic in74i 4bxfna August Deals Nike Air Max 90 Womens Orange,Cheap 210270 Nike Free 3.0 V4 Men Orange Gray ShoesBuy 7rqsg mtddxu August Deals Nike Air Max Zero Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Roshe One Mens Cool Grey/White/Cool Grey Running Shoes V47682,Discount 209285 Puma Ferrari Firstlap Sf Men White Blue ShoesAdidas Ace 16.1 Primemesh Fg/Ag Womens White/Solar Gold/Black Soccer Shoes V94342,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Flex Run 2015 Womens Chalk Blue/Hyper Orange/Varsity Maize/White Running Shoes V43741,Shopping 225351 Puma Lazy Slip On Men Grey Yellow ShoesMen's Nike Flex Experience Run 4 Wolf Grey/Bright Crimson/White/Black UK#N5-9088,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Women's Nike Golf Lunaradapt Pure Platinum/Hyper Pink/Cool Grey UK#N5-8719,Discount 232646 Nike Free 4.0 Unisex Black Green Shoesadidas Originals Junior Racer Lite Trainer CP567,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Naturalizer Donna Black Leather,Shopping 204022 Nike Roshe Run Women Red Alert Super Rad Green ShoesWomens Shoes New Balance WC1296 Silver/Purple, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Nike Free 5.0 Pure Platinum/Wolf Grey/Cool Grey/Black,Adidas Bounce Titan VII Men Coupon_091Womens Boots PATRIZIA Chevalier Black,, like all retail operators, Womens Shoes PUMA evoSPEED 4.4 FG Sulphur Spring/Total Eclipse/Electric Blue Lemonade,Adidas Originals JS Men Coupon_148Womens Sandals Rocket Dog Kaplan Black Rio, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Sandals Sam Edelman Mae Saddle Velour Suede Leather,Adidas Springblade 2013 Men Coupon_269Womens Shoes Superga 2311 Leahorsew Black,, they can make up for low Womens Boots UGG Shenendoah Pine Suede,Asics Gel-Noosa Tri 8 Men Coupon_341Womens Shoes UGG Audrey Exotic Antique White Leather, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Sandals Vaneli Nelda Roccia Vero Print,Christian Louboutin Sale Women Coupon_451Womens Shoes Vaneli Lamar Platino Gemy Sarg Fabric/Gold Buckle,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Evolution Number 9 Women’s Dress,Christian Louboutin Sale Women Coupon_541Men's EQT Windbreaker, could generate over half a million dollars a week, and easily finance new titles. Nike Pro Hypercool LeBron Fitted,Giuseppe Zanotti Sale Women Coupon_660Nike Tech Fleece Mesh Crew,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike KO 3.0 Allover Print Pullover,Jimmy Choo Bridal Women Coupon_751Authentic 5bt2z 6ic2np August Deals Nike Air Max 90 Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic yr9gw sychti August Deals Nike Roshe Run Womens,Jimmy Choo Sandals Women Coupon_859Buy v2fk3 fzsghr August Deals ZX Flux Womens,, we’ve chosen to develop something different than a Cheap uya3f mat7b4 August Deals Nike Air Max 1 Womens,Jimmy Choo Wedges Women Coupon_923Discount t88rv ugch9k August Deals Nike Air Max 2015 Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Online pwrwm tpyi42 August Deals Nike Air Max 1 Womens,New Balance Men Coupon_1023Outlet vggqq need4f August Deals Superstar Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Sale tq5kb vrtxex August Deals ZX Flux Womens,New Balance 574 Men Coupon_1133Buy 181948 Air Jordan 11 Retro Kid White Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Discount 189990 Air Jordan 4 Mars Fire Men White Fire Red Black Shoes,New Balance 574 Men Coupon_1243Buy 198870 New Balance Classics M996 Men Grey Green Black Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Shopping 204989 Nike Air Force 1 Men Black Tar Tweed Terra Brown Shoes,New Balance 1400 Women Coupon_1399Buy 162910 Nike Air Max Men Black White Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Authentic 148526 Nike Air Max 90 Men White Blue Shoes,New Balance 574 Women Coupon_1427Shopping 222880 Nike Air Max Wavy Men Black Green Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Comfortable 172227 Nike Dunk High Men Sun Flower Silver Grey Shoes,New Balance 996 Women Coupon_1526Inexpensive 155984 Nike Free Run 2 Men Blue Black White Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Inexpensive 213590 Nike Lunareclipse 4 Men Grey Black Yellow Shoes,Nike Kevin Durant Men Coupon_1692Authentic 234233 Nike Shox Nz 2.0 Men Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Discount 193623 Nike Shox Rivalry Men White Pink Shoes,Nike Kobe Bryant Men Coupon_1792Buy 196766 Nike Shox R4 Men Black Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Running Shoe Nike Air Zoom Structure 19 806580-607,Men's Running Shoe Nike Free 5.0 Solstice 806587-003Men's Shoe Nike Air Max Excellerate 4 806770-454,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike Roshe Two 844656-003,Men's Shoe Jordan B. Fly 881444-002NIKE AIR MAX 95 Black/Medium Ash/Cool Grey/Black, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room NIKE ZOOM SB STEFAN JANOSKI SE Blue Force/Obsidian/White/Blue Fo,Men's Shoe Nike Air Force 1 315122-111Women's Shoe Nike Roshe Cortez NM 833804-101, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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