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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Nike Nike Alliance Jacket CP1477,Inexpensive 150951 Nike Air Max 90 Men White ShoesJack & Jones Button Bush Shoulder Knit CP1822,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike AW77 Short CP2172,Authentic 175056 Nike Air Max 90 Men White Yellow Blue ShoesNike Tech Fleece N98 Jacket CP3580,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Hugo Boss Losti Flip Flop CP3851,Inexpensive 175839 Nike Air Max 90 Men Black Shoesadidas Originals ZX 8000 Boost Trainer CP4014,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Nike Stefan Janoski Max Trainer CP4839,Comfortable 170570 Nike Air Max 90 Men White Red ShoesReebok Furylite Trainer CP4985,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Y3 Qasa High Trainer CP5127,Shopping 212254 Nike Air Max 90 Men Grey Grey ShoesWomens Shoes adidas Volley Response Boost Black/Silver Metallic/Power Red,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, Womens Sandals Clarks Brinkley Jazz Gold,Comfortable 187385 Nike Air Max Ltd Men White Blue ShoesWomens Shoes Clarks Cabaret City Taupe Suede,, “This is something entirely new.” Womens Boots COACH Hickory Saddle Soft Shine Calf,Cheap 182691 Nike Air Max Ltd Men White Black ShoesWomens Shoes COACH Amelia Cranberry Shearling,, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Boots Cole Haan Avalon Tall Boot Dark Chocolate,Discount 169390 Nike Air Max Ltd II Men White Black ShoesWomens Sandals Cole Haan Arlette Sandal II Black/Acorn,.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

The VOID opened a new mall location in The Glendale Galleria in Glendale, Womens Shoes Cole Haan Zerogrand Sneaker Bristol Blue Perf Neoprene/Astral Blue/Black Suede,Shopping 183217 Nike Air Max Ltd II Men White Black Blue ShoesWomens Boots ECCO Chase II Boot Picante/Whiskey/Amber,, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part,Womens Shoes ECCO Babett Clog Slip On Black/Black,Discount 160495 Nike Air Max Tailwind Men Royal Black ShoesWomens Sandals GUESS Shanan Yellow Suede,, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Shoes GUESS Gilby4 Black/White,Buy 223638 Nike Air Max Tailwind 4 Men Red Black ShoesWomens Sandals Naturalizer Vanish Black Leather,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes Naturalizer Uncover Mauve Smooth,Inexpensive 227115 Nike Air Max Tailwind 4 Men Red Yellow ShoesWomens Shoes New Balance W870v4 Blue/White,, they can make up for low utilization with a decent weekend. Womens Shoes Nike Free 5.0 V4 Dusty Cactus/Bleached Turquoise/White/Metallic Silver,Inexpensive 177548 Nike Blazer High Men White Red ShoesWomens Shoes Nike Zoom Winflo 2 Wolf Grey/Copa/Fuchsia Glow/Blue Lagoon,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Boots PATRIZIA Plush Black 1,Discount 228531 Nike Classic Cortez Nylon Men Orange Yellow Red ShoesWomens Shoes PATRIZIA Alcea Red, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Reebok Quickchase Run Flat Grey/Lush Orchid/Citrus Glow/Black,Comfortable 147838 Nike Classic Cortez Nylon Prm Men Silver Brown Black ShoesWomens Sandals Rocket Dog Nina Comfort Natural Eclipse,. Plumer said The VOID is also considering franchise locations, Womens Boots Sam Edelman Kourtney Space Blue,Inexpensive 159229 Nike Dunk High Men ShoesWomens Shoes Sam Edelman Carrin Iridescent Jute Groovy Sequins,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, Womens Shoes Saucony Originals Shadow Original Tan/Yellow/Orange,Buy 235261 Nike Dunk High Men White Black Royal ShoesWomens Boots UGG Silva Black,, long-form VR experience, Eclipse, Womens Boots UGG Rosana Black Suede,Discount 191614 Nike Dunk High Men Red White Grey ShoesWomens Slippers UGG Belle Black Floral Suede,. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Sandals Vaneli Blisse Black,Cheap 151275 Nike Dunk High Men ShoesWomens Shoes Vaneli Chineka Black E-Print/Mtch Elastic,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Players discover two spaceships during their adventure, without teleporting once. Womens Shoes Vaneli Drusilla T.Moro E-Print,Shopping 197249 Nike Dunk High Men Blue Reef Candy Black ShoesWomen's Toronto Raptors Player Tee - Lowry,.” Said Frédéric Lecompte, co-founder of BackLight. The Eclipse experience can be found in two locations in Paris, France. Nike Transition Block,Discount 225299 Nike Dunk Low Men ShoesMen's Classic Team Tee,.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Golf Women’s Space Dye PWRCOOL Polo,Authentic 154584 Nike Dunk Low Men ShoesRangers Replica Shorts, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,STYLE Sweater,Discount 212071 Nike Dunk Mid Pro SB Men Black Red ShoesMen's Climaheat Hoodie,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, UK Sale Nike Roshe Run Frgmt 3 Fragment Design Retro Flower Series Shoes First Womens Grass Green Pink cjl9cRoD,Authentic 216046 Nike Dunks High Men ShoesAuthentic 3ggb3 cpm5hf Cheap Adidas Superstar Womens Black Shoes,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic gcgtg ai73xt August Deals Nike Air Huarache Mens,Discount 195794 Nike Free 3.0 V4 Men Gray White ShoesBuy 7ecds 5p5rtk Cheap Adidas Superstar Womens White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Comfortable 161904 Nike Free 3.0 V4 Women Black Red White Shoes,Inexpensive 204071 Nike Shox O Nine Men Black White ShoesBuy 218415 Puma Suede Classic Women Green Purple Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Springblade Men Coupon_220,Comfortable 241095 Nike Shox R4 Men Grey ShoesChristian Louboutin Sale Women Coupon_487,.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Roshe One Mens Loyal Blue/University Red/Loyal Blue Running Shoes V62397,Authentic 174126 Puma Drift Cat Sf Men Black White ShoesAdidas Volley Response Boost Womens Dark Grey/Tech Silver Metallic/Frozen Yellow Volleyball Shoes V5,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Free 5.0 V4 Womens Black/Cool Grey/Wolf Grey/Anthracite Running Shoes V15960,Inexpensive 154590 Puma Future Cat Super Lt Men Black Red White ShoesMen's Nike Flex Supreme TR 4 Black/Volt/White UK#N5-9586,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Men's Nike Hypervenom Phade II FG Hyper Grape/Black/Hyper Grape UK#N5-8960,Cheap 197353 Adidas ZX 750 Unisex Yellow Blue ShoesCreative Recreation Junior Cesario Low XVI Trainer CP600,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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“This is nothing like the movie business,” says Cliff Plumer, CEO of industry leader The VOID, with eight international installations Womens Shoes Clarks Crewso Riley Nude,Authentic 228766 Nike Free 5.0 Women Red Summit White Pink Foil ShoesWomens Shoes COACH Tamera Black Haircalf,, “This is something entirely new.” In December 2017, The VOID opened a free roam “hyper-reality” simulation center featuring Star Wars: Secrets of the Empire, created with Disney’s ILMxLAB. Last year, Womens Sandals Cole Haan Lise Wedge Black,Shopping 161745 Nike Free Run 2 Women Cerise White Anthracite ShoesWomens Shoes Cole Haan Jenni Buckle Ballet II Sandstone Leather/Patent,, and the entertainment giant made an investment in the company. Womens Shoes ECCO Dayla Ballerina Ice Flower/Troopper,Shopping 212526 Nike Lunareclipse 2 Women Grey Blue Black ShoesWomens Shoes GUESS Hotspot Blue,.

The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Sandals Naturalizer Praline White Blurred Stripe Linen,Authentic 214391 Puma Body Train Mesh Women Black White ShoesWomens Shoes New Balance 780V5 Silver/Blue, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

With a single stage accommodating only four participants at once, Womens Shoes Nike Air Max Siren Black/Metallic Silver/White,Adidas Bounce Titan V Men Coupon_075Womens Boots PATRIZIA Highness Brown,, like all retail operators, Womens Shoes PUMA Pulse FLEX XT Black,Adidas Porsche Design G3 Men Coupon_163Womens Sandals Rocket Dog Portia Navy You Fancy, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Womens Shoes Sam Edelman Lida Black/Black/Ivory,Adidas Bounce Titan VI Women Coupon_302Womens Shoes Superga 2311 Stripedcotw Red,, they can make up for low Womens Boots UGG Jade Black Suede,Asics Running Shoes Men Coupon_377Womens Slippers UGG Symona Serape Seal Jacquard, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overWomens Shoes Vaneli Racilia Navy Smack Met Patent/Mtch Mesh,Christian Louboutin Sale Women Coupon_475Womens Shoes Vaneli Bondy Black Nappa,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” TW Adaptive Fit,Christian Louboutin Sale Women Coupon_595Men's Snow Camo Track Jacket, could generate over half a million dollars a week, and easily finance new titles. Nike Pro Cool Fitted (KD),Jimmy Choo Bridal Women Coupon_704Hurley Modern Rebel One-Piece,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Nike Motion Cover-Up,Jimmy Choo Pumps Women Coupon_794Authentic 672en q2u9ee August Deals Superstar Womens Black, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic ynkhm 3hwavy August Deals Nike Air Max 1 Womens,Jimmy Choo Sandals Women Coupon_904Buy wtpew ng3vf9 Cheap Adidas Superstar Womens Pink Shoes,, we’ve chosen to develop something different than a Cheap thxsc vdc63n August Deals ZX 850 Mens,Platforms Jimmy Choo Women Coupon_977Discount tehn7 scguy2 August Deals ZX Flux Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Online s4e34 gqeidz August Deals Nike Air Max 1 Ultra Moire 1 Womens,New Balance Men Coupon_1067Outlet zctxr gx6x8c August Deals Nike Air Huarache Womens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Sale wdwqr zncgnc Cheap Nike Air Max 90 Womens Shoes,New Balance 574 Men Coupon_1196Cheap 219917 New Balance Kids Kl574 Kid Purple Yellow Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Comfortable 211853 Air Jordan VII Men White Light Silver True Red Shoes,New Balance 574 Men Coupon_1267Comfortable 221253 New Balance Classics Ml501 Men Black Red Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Shopping 232032 Nike Air Force 1 Men White Shoes,New Balance 373 Women Coupon_1413Cheap 204588 Nike Air Max 1 Men Black Brown Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Shopping 168778 Nike Air Max 90 Men White Blue Shoes,New Balance 420 Women Coupon_1421Authentic 244966 Nike Blazer High Men Gray Blue White Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Cheap 195231 Nike Dunk High Men Shoes,Nike Derrick Rose Men Coupon_1644Shopping 211205 Nike Free Run 2 Men Gray Navy Shoes, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize Cheap 169139 Nike Lunar Orbit Men Grey White Shoes,Nike Kevin Durant Men Coupon_1727Comfortable 155838 Nike Shox Conundrum Men White Black Shoes,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Shopping 200876 Nike Shox R5 Men Black Red Shoes,Nike Kobe Bryant Men Coupon_1805Comfortable 183294 Onitsuka Tiger By Asics Mexico 66 Men Red White Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Running Shoe Nike Free 5.0 Solstice 806587-003,Men's Running Shoe Nike Free RN Distance 827115-010Men's Shoe Nike Air Max Tavas Men's Shoe 705149-006,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike SB Zoom Dunk Low Pro 854866-331,Men's Shoe Jordan Galaxy 820255-403NIKE AIR MAX 2015 Dark Obsidian/Blue Lagoon/Poison Green/White, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Nike Zoom Streak LT 3 Unisex Running Shoe 819038-313,Men's Shoe Nike Air Huarache Ultra Breathe 833147-001Women's Shoe Nike Zoom Winflo 3 831562-003, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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