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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Nike Zoom Fly 2 Cool Grey/Lucid Green/Voltage Green,Discount 161929 Asics Gt2170 Men Navy Blue Orange Shoes,Womens Shoes PATRIZIA Versance Black,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Shoes Reebok Zone Cushrun MT Flat Grey/Citrus Glow/Lush Orchid/Graphite/White/Steel,Authentic 190372 New Balance Classics M801 Men Grey Shoes,Womens Boots Rocket Dog Suri Tan Horizon Knit,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Sam Edelman Karley Saddle,Authentic 166503 New Balance Mt610V3 Men Yellow Blue Shoes,Womens Shoes Sam Edelman Margot Brown/Black Sahara Leopard Brahma Hair/Oily Velour Suede,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

Leif Petersen, founder, Womens Shoes Superga 2095 Metallic Linen Natural,Comfortable 178413 New Balance Mx623V2 Men Brown Shoes,Womens Boots UGG Thames Wet Sand Nubuck,, told me the company is on track to open 90 locations this year, bringing their total install to 150 by year’s end. Womens Boots UGG Bailey Button Mirage Sterling Twinface,Authentic 219360 Nike Air Flightposite 1 Men Black Electric Green Shoes,Womens Boots Vaneli Ravel Black Ecco Nappa/Gunmetl Buckle,.

VRStudios, founded in 2014, Womens Shoes Vaneli Bonnee Black Nappa/Black Smack Met Patent,Discount 177887 Nike Air Force 1 Men Black Red Shoes,Womens Shoes Vaneli Pagoda Amaranto Suede,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Women's Studio Zebra Tights,Cheap 161663 Nike Air Force 1 Men White Black Shoes,Nike Modern Tech Woven,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Discount 220742 Nike Air Max 1 Men Grey Black White Blue Shoes,Authentic 177823 Nike Dunk High Men White Pink Shoes,Cheap 171166 Nike Air Max 90 Men White Green Grey Shoes,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Cheap 173197 Nike Air Max Penny 1 Men Black Electric Green Shoes,Shopping 155679 Nike Dunk High Men White Metallic Silver Pink Shoes,Discount 147578 Nike Dunk High Men Shoes,, they can make up for low utilization with a decent weekend. Inexpensive 226121 Nike Dunk Low Men Brown White Horse Shoes,Comfortable 182171 Nike Dunk High Men Metallic Gold Shoes,Inexpensive 231851 Nike Free Run Men White Blue Shoes,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Shopping 229451 Nike Lebron 11 Men Shoes,Discount 212071 Nike Dunk Mid Pro SB Men Black Red Shoes,Shopping 244083 Nike Lunarglide 3 Men Black Yellow Shoes, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Authentic 239343 Nike Shox Nz 2.0 Men White Red Shoes,Cheap 177294 Nike Free 3.0 V3 Men Dark Grey Red White Shoes,Shopping 168439 Nike Shox Rivalry Men White Blue Shoes,. Plumer said The VOID is also considering franchise locations, Cheap 201931 Nike Zoom Kobe VI Men Blue Dark Grey Yellow Blue Orange Shoes,Discount 242340 Nike Free 5.0 V4 Men Brown Shoes,Cheap 223705 Adidas Originals Superstar 2.0 Unisex Blue Shoes,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Publish Carson Short CP2197,Inexpensive 176634 Air Jordan 11 Retro Women Black/Infrared White Shoes,Toms University Slip On Espadrille CP3802,, which services approximately half the VRcades in North America. They have over 300 clients, with over 100 added in the past three months. adidas Originals Los Angeles Trainer CP4114,Cheap 188452 New Balance Classics Wl515 Women Green Pink Shoes,Cruyff Puente Diamond Trainer CP4413,. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, Nike Free SB Nano Trainer CP4694,Shopping 176939 Nike Air Force 1 Women Black Shoes,Supra Noiz Trainer CP5038,. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room scale Womens Shoes adidas Barricade Team 4 White/Silver Metallic/Flash Red,Authentic 186510 Nike Air Max Women Grey Blue Shoes,Womens Sandals Aerosoles Wip Free Leopard, people is actually going to be at a local VR Arcade. Womens Boots ALDO Nizza Camel,Comfortable 150040 Nike Blazer High Women Gray White Shoes,Womens Shoes Anne Klein Rylie Cafe Latte Leather,.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Buy gxcii gne54z August Deals Nike Air Max 95 Womens,New Balance 574 Women Coupon_1503,Cheap hfn4e dfq2ip August Deals Superstar Mens,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Discount f2bf9 stsvmh August Deals Nike Air Huarache Womens,Nike Derrick Rose Men Coupon_1630,Online gsx9c t9xhfv August Deals ZX Flux Womens,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Outlet kngfk dvefv4 August Deals Nike Air Max 90 Womens,Nike Kevin Durant War Boots Men Coupon_1779,Sale kyvya nu4nkx August Deals ZX 10000 Womens,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios

Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Sandals Clarks Breeze Mila Black,Adidas Adizero Adios Boost 2 Womens Frozen Green/White Running Shoes V54220,Womens Boots COACH Mable Black Leather,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Boots Cole Haan Carlyle Dress Boot Extended Calf Chestnut,Adidas Supernova Sequence Boost 8 Womens Clear Grey/White/Frozen Yellow Running Shoes V44986,Womens Shoes Cole Haan Carya High Sandal Black,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes ECCO Babett Textile Tie Moon Rock/Moon Rock,Nike Air Max 90 Womens Black/Metallic Silver/Black Running Shoes V22306,Womens Boots Naturalizer Kryton Black,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Shoes New Balance WW999 Brown,Nike Free 5.0 V4 Womens Black/Cool Grey/Wolf Grey/Anthracite Running Shoes V15954,Womens Shoes Nike Air Vapor Ace White/Obsidian/Pure Platinum/Porpoise,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Dreamscape Immersive, founded by Womens Shoes Vaneli Baffle Navy Nappa/Match Gross Grain,Creative Recreation Junior Reece Hooded Top CP416,Nike Pro Hyperwarm Fitted 3.0 Half-Zip,, is backed by Warner Bros., 21st Century Fox, MGM, AMC Theaters, and Steven Spielberg, and headed by former Disney Imagineering Chief Creative Officer Bruce Vaughn, has yet to open its first location. The company raised over 40M in venture capital last year. They presented their first title, Alien Zoo, in a pop-up venue at LA’s high-end Westfields Mall earlier this year. Vaughn declined to share details about planned openings. The company is Men's adizero Split Shorts,Nike Junior Air Max 90 Mesh Trainer CP634,Hurley Phantom Compression Three-Quarter, will Various Sizes 2017/18 Liberty x Nike Tennis ClassicMerlinUltra Leather White Black Womens Shoes 0P81tXHi,Kickers Nursery Kick High Core Boot CP781,Authentic cvcyc ws4vn4 August Deals Nike Air Presto Womens, their friends to try new experiences.  Our focus at Dreamscape is on immersive storytelling. Of course, since we need a place for our experiences to happen, we are building high touch, premium venues. But our core product is IP. Creative and technical IP. We are excited to offer Buy pgeqa w7nms8 August Deals Nike Roshe Run Womens,Creative Recreation Vermont Zip Hooded Top CP1002,Cheap v692y 8zaawh August Deals Nike Roshe Run Mens,, each feeling different enough that you won’t ever be able to do one and be done,” Vaughn told me. “We intend to prime the waterfall to the home when we open our first location.  We have some clever ideas how Discount z6836 ckypgm August Deals Nike Air Max Thea Womens,adidas Originals Reflective Camouflage Poncho Jacket CP1196,Outlet bgvbq xxm4w8 August Deals Nike Air Max 90 Mens White,.”

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Sale pwhw6 9gcp85 August Deals Nike Air Max 2016 Womens,Gensen Harrington Jacket CP1384,Cheap 219917 New Balance Kids Kl574 Kid Purple Yellow Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Buy 190898 Air Jordan Retro Men Shoes,The North Face La Paz Hooded Jacket CP1529,Shopping 230274 Nike Air Classic BW Si Men White Black Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Discount 194219 Nike Air Max Men Dark Blue Orange Shoes,Cuckoos Nest Roller Short CP2117,Authentic 196937 Nike Air Max 90 Men Pink White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s Comfortable 235270 Nike Shox Rivalry Men Black White Shoes,adidas Originals Skate Copa Trainer CP3982,Discount 210572 Puma Speed Super Lite Men Red White Shoes,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted Buy 181077 New Balance W1400V2 Women Blue Shoes,adidas Originals Topanga Trainer CP4180,Inexpensive 217345 Nike Dunk High Women Shoes,.

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