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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Selected Talon Trench Jacket CP1515,Cheap 245300 Nike Air Max 90 Men White ShoesBrave Soul MST Palm Beach Cargo Short CP2088,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Ellesse Icaruc Piped Swim Short CP2309,Discount 228742 Nike Air Max 90 Men Black White Green ShoesClae Grant Boot CP3733,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Armani Jeans Suede Loafer CP3870,Discount 164889 Nike Air Max 90 Men Grey Blue Yellow Shoesadidas Originals Adi-Ease Trainer CP4042,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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VRStudios, founded in 2014, Puma Suede Classic Trainer CP4898,Comfortable 155049 Nike Air Max 90 Men Black White ShoesSupra Owen Trainer CP5021,, mostly in theme parks like Universal Studios and Knott’s Berry Farm. The company just introduced a small (10’x10’) turnkey free roam VR system much like WePlayVR, called the VRcade Atom. “Atom is a true commercial-grade, wireless free-roaming system, Birkenstock Womens Gizeh EVA Sandal CP5212,Comfortable 181600 Nike Air Max 90 Men Yellow Green White ShoesWomens Shoes adidas Cloudfoam VS City Core Black/Matte Silver/Flash Pink,,” said Kevin Vitale, VRstudios’ CEO. At the same time, VRStudios is developing a multiplayer free roam sports-based VR experience with high repeatability for its clients and is contemplating its own retail venues.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, or sixteen per hour, the math for the small The VOID location in Malls seems like a loss leader.Womens Boots Hunter Original Back Adjustable Short Sunset/Tent Red,Discount 155406 Nike Air Max Tailwind 4 Men Black Yellow ShoesWomens Sandals Naturalizer Waverly Nickel Alloy Metallic Smooth,, like all retail operators, marketing locally and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well.Womens Shoes New Balance W680v2 Grey/Blue,Shopping 186370 Nike Air Penny 3 Retro Men Black Royal Blue ShoesWomens Shoes New Balance C696v2 - Tennis Grey/Purple,, they can make up for low utilization with a decent weekend. Womens Shoes Nike Air Max Muse Fuchsia Glow/White/Lava Glow,Discount 197696 Nike Blazer High Men Beige White Red Black ShoesWomens Shoes Nike Flex Experience Run 4 Bright Crimson/Atomic Pink/White/White,, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets over Womens Sandals PATRIZIA Boppe Beige,Comfortable 147838 Nike Classic Cortez Nylon Prm Men Silver Brown Black ShoesWomens Shoes PUMA evoSPEED 3.3 FG Wn's White/Snorkel Blue/Fluro Yellow, for a fifteen-minute experience, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Shoes Reebok Cardio Ultra Black/Gravel/Matte Silver/White/Neon Cherry,Inexpensive 155244 Nike Dream Season Kobe Bryant Men White Purple Black ShoesWomens Sandals Rocket Dog Panama Black Diamond Dust,. Plumer said The VOID is also considering franchise locations, Womens Sandals Sam Edelman Ruth Black/Ivory,Authentic 165164 Nike Dunk High Men Black Green White ShoesWomens Shoes Sam Edelman Dora Almond Patent,.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

Men's Supernova Split Shorts,Authentic 203958 Nike Dunk Low Men Blue ShoesWomen’s AOP Shorts, I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Guests are cast as Galactic Marines,Nike Hydro,Comfortable 226806 Nike Flyknit Air Max Men Blue Red Orange ShoesWomen's adidas Stellasport Graphic Tights,, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Various Sizes Nike Dunk Low Cut Mens Shoes Blue O1rzePfI,Shopping 148040 Nike Free 3.0 V4 Men Black White Blue ShoesAuthentic 55he6 67t6i8 August Deals Nike Air Max Tavas Womens,. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, there are more ways we can pull off the illusion of presence, using cold, wind, vibration, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues, Authentic nincf xduegb August Deals Nike Air Max 1 Ultra Moire 1 Mens,Discount 174243 Nike Free 3.0 V4 Men Gray White Yellow ShoesBuy d7vrg vciut7 August Deals Nike Free Run 2 Mens,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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Andal introduced the company’s newest products, Inexpensive 202276 Nike Dunk High Women Purple White Silver Shoes,Cheap 196506 Nike Shox O Leven Men White Purple ShoesInexpensive 226020 Nike Roshe Run Women Grey Peach Blossom Shiny Red Shoes,,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Adidas Springblade 2013 Men Coupon_270,Authentic 164317 Nike Shox R4 Men Black ShoesChristian Louboutin Sale Women Coupon_534,.

Jimmy Choo heels Women Coupon_768,Shopping 172261 Nike Shox R4 Men White Pink ShoesNew Balance Men Coupon_1029,, added this final observation: "I am struck by how LBVR seems to be repeating many of the mistakes of the previous phase of adoption in the 90s that fizzled. New Balance 574 Men Coupon_1281,Inexpensive 214394 Nike Shox R5 Men White Black ShoesNew Balance 574 Women Coupon_1501,, I expect we’ll see that VR is becoming part of a much wider multi-media entertainment landscape."

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Charlie Fink

Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. With low adoption comes low revenue. Nike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81787,Discount 210756 Adidas Originals ZX850 Unisex Grey Orange ShoesNike Air Huarache Womens Rio Teal/Rio Teal/Black Running Shoes V72768,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Nike Fs Lite Run 2 Womens Black/Fuchsia Flash/White Running Shoes V18849,Comfortable 167497 Nike Air Max Unisex Turquoise Blue Black ShoesMen's Nike Flex Fury 2 Pure Platinum/Cool Grey/White/Racer Blue UK#N5-9502,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, game mechanics, Hype Hype Backpack CP62,Buy 164210 Air Jordan 1 Retro Unisex White Black Red ShoesNike Junior Air Trainer 3 CP647,.”

Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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The VOID opened a new mall location in Womens Shoes Naturalizer Barnett Navy,Adidas Bounce Titan 2013 Men Coupon_035Womens Shoes New Balance W870v4 Blue/White, in New York. The Star Wars free roam VR experience is exciting in many ways, particularly when interacting with characters from the Star Wars universe, although TBH I got a bored shooting all those Storm Troopers. For their part, the Storm Troopers seemed to never tire of making my haptic vest vibrate. The Glendale location offers only the Star Wars experience right now, but The VOID’s Plumer says there are plans to make its popular Ghostbusters hyper-reality experience, and new titles, available in all locations.

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Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, UK Sale Nike Zoom Kobe 8 VIII Mens Shoes Red Special pgWcRqh6,Jimmy Choo Pumps Women Coupon_812Authentic 67rbh rh7gpc August Deals ZX Flux Womens, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Authentic wsgxh sy9xpy Cheap Adidas Superstar Womens White Shoes,Jimmy Choo Sandals Women Coupon_891Buy zmz76 tr4nvi August Deals Nike Air Max 90 Mens Black,, we’ve chosen to develop something different than a Cheap xiq9a 68bsf3 August Deals ZX Flux Mens,New Balance Men Coupon_1024Discount xges3 828y63 August Deals Nike Air Max 1 Womens,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Online ux73m prpvf8 Cheap Adidas Superstar Womens Black Shoes,New Balance 1400 Men Coupon_1083Sale 5axin a4yy4x August Deals Nike Roshe Run Mens,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. UK 2niae 2p7vxa Cheap Adidas Superstar Womens Shoes,New Balance 574 Men Coupon_1183Shopping 205279 Nike Kids Dunk High Kid Black Shoes,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Authentic 187425 Air Jordan 3 (III) Retro Men White Silver Shoes,New Balance Women Coupon_1354Buy 239826 New Balance Mr00 Men Black Blue Shoes,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Discount 166081 Nike Air Force 1 Men White Shoes,New Balance 574 Women Coupon_1440Discount 208316 Nike Air Max Men Shoes,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Cheap 240679 Nike Air Max 90 Hypefuse Men White Shoes,New Balance 891 Women Coupon_1521Discount 158642 Nike Air Yeezy 2 Men Black Solar Reds Shoes,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Men's Running Shoe Nike Free RN Distance 827115-400,Men's Running Shoe Nike LunarTempo 2 818097-001Men's Shoe Nike Air Max Zero Breathe 903892-400,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Men's Shoe Nike Zoom All Out Low 878670-401,Men's Shoe Jordan Reveal 834064-020Nike Air Max Zero Unisex Shoe 789695-001, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Women's Running Shoe Nike Free RN 831509-101,Men's Shoe Nike Air Max 97 Ultra '17 918356-400Nike Free 5.0 2015 Girls Toddler White/Chalk Blue/Volt/White/Bright Mango Running Shoes V89625, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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