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, I'm a former tech executive covering VR, AR and new media for Forbes. Opinions expressed by Forbes Contributors are their own.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

“Hollywood is suddenly focused on the out-of-home VR market because adoption of VR in the home market has been slow. Womens Shoes Saucony Originals Jazz Low Pro Vegan Green,Cheap 243752 New Balance Classics Ml576 Men Navy Shoes,Womens Shoes Timberland Earthkeepers Ellsworth Ballerina Tan Full Grain,, LBVR is now seen as a viable outlet for new VR experiences,” said Shauna Heller, head of North American operations for AiSolve, Womens Boots UGG Mini Bailey Button Geo Perf Furious Fuchsia Twinface,Buy 164424 New Balance Mt610V3 Men Black Grey Blue Shoes,Womens Slippers UGG Symona Serape Sunset Red Jacquard,, which measure success by revenue per square foot. Bruce Vaughn, CEO of Dreamscape Immersive said at FOiL that  “the complete immersion of VR is a storyteller’s dream.  It is the ultimate platform for escapism. That’s our industry. Of course, we want to find the sweet spot of cinema, Womens Sandals Vaneli Melea Pastel/Multi Print,Buy 168240 Nike Air Classic BW Si Men White Pink Shoes,Womens Shoes Vaneli Sheary Champagne Pizzy Print,.”

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Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

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"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

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Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

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At four recent VR Womens Shoes Vaneli Johanna Black Suede,New Balance 574 Men Coupon_1137,Hurley Corman 3.0, attention this year, the immediate promise and momentum is in the location-based VR (LBVR) attractions industry. The VR Arcade Conference (April 29th and 30th), VRLA (May 4th and 5th), the Digital Entertainment Group’s May meeting (May 1), Long Sleeve,New Balance 574 Men Coupon_1268,Nike Dri-FIT Flash,, VRcade royalties for developers are on the rise, Nike Brushed-Fleece Flash Crew,New Balance 574 Women Coupon_1457,Nike Hazard Fleece,.

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Dreamscape Immersive's one month pop up venue in the upscale LA mall, Westfield Century City, sold out in 48 hours.

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AiSolve

Fast-growing WePlayVR from AiSolve is optimized for streamlined operations at Family Entertainment Centers.

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Hologate

Hologate combines four Vive room scale set ups to create multi-player experiences.

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Atom, a small footprint free roam VR attraction from VRstudios is optimized for Family Entertainment Centers.

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The VOID

The VOID is another overnight success that took five years. Having perfected their "theme park in a box", The Void now features the the biggest entertainment brand in the world: Star Wars.

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With a single stage accommodating only four participants at once, Men's Nike Mercurial Vortex II FG Urban Lilac/Bright Mango/Black UK#N5-8844,Nike Free 5.0 2015 Boys Grade School Black/Metallic Silver/Total Crimson Running Shoes V22447,Women's Nike FS Lite Run 3 Pure Platinum/Voltage Green/Hyper Pink/White UK#N5-8807,, like all retail operators, Nike Junior SB Check Trainer CP664,Adidas Crazy Light Boost Mens Tech Grey/Light Scarlet/Black Basketball Shoes V80616,Hype Side Zip Hooded Top CP1076, and soliciting events like kids’ birthday parties. This is the only way to maximize utilization. Movie theaters, of course, have utilization issues as well. They’re often empty during the week, but because their maximum gross per two-hour screening is in excess of Only & Sons Skeet Parka CP1483,Adidas Energy Boost 2 Mens Earth Green/Night Shade/Solar Slime Running Shoes V53163,Sik Silk Retro Swim Short CP2343,, they can make up for low adidas Originals Superstar Foundation Trainer CP3967,Adidas Adissage Mens New Navy/White Slippers V66235,Creative Recreation Kaplan Patent Suede Trainer CP4362, with a decent weekend. With less inventory, LBVR can’t do that. The other problem facing The VOID and its competitors is repeatability. With tickets overNike Air Force 1 High Trainer CP4742,Nike Air Max 90 Mens Gym Red/White/Wolf Grey/Metallic Silver Running Shoes V57499,Y3 Desert Boost Trainer CP5130,, Secrets of the Empire is unlikely to engender a lot of repeat play. Plumer disagreed with this analysis, and told me that “through our various locations, we’ve achieved over one thousand guests throughout the day.” Womens Boots Aerosoles Boldness Light Brown Combo,Nike Flyknit Racer Mens Fireberry/Volt/Pink Flash Running Shoes V53494,Womens Boots ALDO Exmerina Black Leather, could generate over half a million dollars a week, and easily finance new titles. Womens Shoes Anne Klein Ovido Black Reptile,Nike Zoom Vomero 10 Mens Cool Grey/Black/Logoon/White Running Shoes V46605,Womens Shoes C Label Dainty - 30 Camel,.

Backlight

Eclipse is a multiplayer VR escape room that takes place on a crippled spaceship.

A different approach is being taken by BackLight, a VR studio based in Paris. They’ve rolled out a unique, long-form VR experience, Eclipse, Womens Shoes Calvin Klein Leila Dusty Pink Patent,Adidas Pure Boost Womens Metallic Silver/White Running Shoes V63756,Womens Sandals Clarks Delsie Grace Light Tan Nubuck, to be pulled into a sun. We discover the crew is dead and must explore the ship to unravel the puzzle and reactive the ship before we are sucked into the deadly fireball. Wearing a backpack PC, four users are free to roam the ship, Womens Shoes Clarks Sillian Jetay Black,Nike Air Max Thea Womens Black/Anthracite/Wolf Grey/Black Running Shoes V14099,Womens Shoes COACH Olive Black Pebble Grain Leather,, we’ve chosen to develop something different than a Womens Shoes Cole Haan Bowie Slipon Sneaker Optic White Crackle,Nike Free Rn Flyknit Womens White/Blue Glow/Hyper Punch/Black Running Shoes V89538,Womens Sandals ECCO Felicia Black,. Eclipse is a four-player sci-fi experience, enhanced by physical effects, full body awareness and total freedom of movement. Womens Shoes GUESS Eloy Floral,Men's Nike Essentialist Racer Blue/White/Loyal Blue UK#N5-9497,Womens Shoes Naturalizer Helina Ivory Smooth/Gold Printed Snake,. The Eclipse experience can be found in two locations in Paris, France. Other European locations will be announced shortly.

Charlie Fink

"Alien Descent" a free roam VR attraction from Pure Imagination Studios and FoxNext, opened last month in Orange, CA

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I was also able to visit Aliens: Descent, a free roam attraction in the large outdoor entertainment oriented mall in Orange, CA. Womens Shoes Nike Free 5.0 TR Fit 4 Print Hyper Grape/Ivory/Hyper Jade/Obsidian,Men's Nike Flex Experience Run 3 Wolf Grey/Hyper Cobalt/White/Black UK#N5-9462,Womens Boots PATRIZIA Meg Black,. Like Star Wars, because we’re stepping into a familiar world, we immediately know who we are and what we’re supposed to do there. Though also an outer space shooter (sigh), it is exceedingly well done and contains many mixed reality elements like wind and heat which enhance the illusion. Salil Mehta, Womens Shoes Reebok Quickchase Run Flat Grey/Gravel/Solar Pink/Blue Pool/Silver Metallic/White,Women's Nike Free TR Connect 2 Black/Bright Crimson/Dark Grey/White UK#N5-9619,Womens Sandals Sam Edelman Tyra Saddle,, the studio’s innovation arm, is bullish on home VR. “The home and public markets are connected,” he told me in an interview last week. “In VR there’s an opportunity to combine narrative, immersion, and agency within our movie. Outside the home, Womens Shoes Saucony Originals Bullet Mint/Blue,adidas Originals Infant Racer Lite Trainer CP465,Womens Boots UGG Seldon Black Leather,, touch, and even smell to engage the senses.” He agreed that scale and utilization are issues,Womens Sandals Vaneli Maslyn Black Mag Patent/Black Elastic,Nike Junior Air Max 1 Trainer CP629,Womens Shoes Vaneli Ashlen Black E-Suede/Black Miniliz Print/Matching Elastic,.

Charlie Fink

Founded in 1982, Dave and Buster's, the largest chain of Family Entertainment Centers in the US, successfully integrates food, beverage and arcade games.

A few Nike Sweater Tech,Asylum Lone Stretch Skinny Jean CP819,Women's Soccer Tee Dress, segment. Perhaps you’ve seen their recent commercials, which offer ten dollars of free gameplay with a meal. During the day, with the bar empty, the venue hosts corporate events and kids’ birthday parties. By capturing these contrasting segments, D&B is able to maximize 2016 Brazil CBF Stadium Away,Creative Recreation Addis Full Zip Hooded Top CP1018,Youth adidas Infinite Series 3/4 Logo Tights,. They have experimented with high-end VR in the past and operated Battletech’s vehicle-based simulators for almost ten years (1996-2006) but on a panel at FOiL, Kein Bachus, D&B’s SVP for Entertainment and Games Strategy, said the company is focused on plug-and-play experiences that do not Authentic 44h5p nz8bwx August Deals Nike Free Run 2 Womens,Creative Recreation Garfield Skinny Jean CP834,Buy aws77 uu3u7e Cheap Nike Air Max 90 Womens Shoes,, an ongoing issue with LBVR, especially in FECs.

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Springboard VR provides a turn-key system for VRcades that allows an individual operator to manage reservations, ticketing, and licensing through their SaaS platform, Authentic 215520 Nike Dunks Low Men Grey Citron White Shoes,adidas Originals Tubular Runner Trainer CP4023,Buy 146043 Nike Lebron 11 Men White Blue Shoes,. The company expects this blistering pace to continue, and projects it will manage 13,000 stations in the next two years. Given their unique position, Springboard is coming to a detailed understanding of the VRcade business, what makes a location successful, marketing tactics that work, Discount 197757 Nike Shox Conundrum Men Black White Shoes,Bjorn Borg X100 Low Metal Trainer CP4251,Comfortable 196769 Nike Shox R6 Men Silver Red White Shoes, Will Stackable told me 75% of their VRcade operators report they are breaking even or turning a profit. "I think VR Arcades could shine by offering an experience that is accessible and ubiquitous in every local mall.  What I think most people are missing is that the first-time experience in room Comfortable 209759 Puma Ferrari Firstlap Sf Men Black Red Shoes,Fred Perry Umpire Suede Trainer CP4447,Buy 238609 New Balance Classics W574 Women Grey White Shoes, VR Arcades in 32 countries in the last six months. Most of those minutes played by first time customers," he said.

Springboard VR

The partners in Springboard VR started out as operators themselves. They now operate a comprehensive cloud-based Vrcade management system as a service to other operators.

“We see the strong appetite for LBVR among consumers globally, and are investing our efforts to bring the right VR experiences to market,” Inexpensive 194650 Nike Air Max 1 Women Citron Yellow Blue Shoes,Nike MD Runner Trainer CP4575,Shopping 181459 Puma Body Train Mesh Women Black White Red Shoes, to a wide audience has been a roadblock for the industry since the beginning. So, we solved the problem for ourselves, and for a growing list of partners, by first creating Vusr Publisher - a white-label, cloud-based content Christian Louboutin Sale Women Coupon_458,Nike Air Trainer 1 Mid CP4812,Jimmy Choo Sandals Women Coupon_905,.”

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Andal introduced the company’s New Balance 996 Men Coupon_1334,Reebok Furylite 'Jetsetter' Trainer CP4995,Nike Kevin Durant Men Coupon_1711,, Vusr Venue and Vusr Spark, in his presentation at VRLA. “Seeing great potential in LBVR,  we felt it was the right time to take our innovative technology and apply it to this segment of the industry,” Andal said. Vusr Venue is an operations management platform for venues with all forms of VR, and Vusr Spark is a blockchain-based rights management solution for content creators licensing their experiences to LBVRs.  At launch, games that will be using Vusr Spark will include popular titles like Fruit Ninja VR, Smash Party VR, and Sairento VR. When asked about Vusr Venue’s obvious similarity to the Springboard platform, Andal insisted MEN'S NIKE BASKETBALL SHOE NIKE ZOOM LEBRON SOLDIER 8 FLYEASE 805894-100,Flossy Womens Plimsole CP5191,Men's Shoe Jordan Eclipse 724010-035,.

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